Agency Nation Radio - Insurance Marketing, Sales And Technology

Are you answering client questions on your website? This week on Agency Nation Radio we dive into the most consistently successful type of online content insurance agencies can create to grow their business: Answering client questions.

Of all the reasons big money from the insurance industry continues to flow into digital marketing, customer experience stands out as the highest priority. As the public perception of personal lines insurance being a commodity spreads, the last bastion of differentiation might just be customer experience. Direct writers and captive insurance companies already understand the power of customer experience. This is why so much money is spent on branding, systems and consistency across each platform on which they sell insurance. See Also: Customer Experience: How Free Tool SumoMe Helps You Create a Better Website Personal lines insurance buyers perceive auto insurance policy to be exactly the same. By providing the highest quality customer experience we set ourselves apart.

Does Google Compare present an opportunity for independent insurance agents? In this episode of Agency Nation Radio we step up onto our soap boxes for a philosophical discussion on the impact Google Compare Auto Insurance will have on the independent insurance industry. More importantly we share ideas on psychological impact products like Google Compare will have on the US insurance buyer.

The business of insurance is busy. That doesn’t mean you shouldn’t have access to the sales, marketing and automation tactics and strategies drive insurance agency growth. Welcome to the very first episode of Agency Nation Radio, the insurance pros podcast. Agency Nation Radio will be a weekly podcast hosted by Ryan Hanley, Head of Marketing for TrustedChoice.com and Marty Agather, Senior VP of Strategy for TrustedChoice.com. Each week, we’ll dive into the topics and trends impacting the independent insurance industry. More importantly we’ll provide ideas and guidance to help your insurance business dominate the marketplace.