Chirocast

When our practice members come in with postural issues like high shoulders, high hips, or forward head tilts, are we telling them that their brain thinks this is normal? That when they wake up in the morning, their bodies shift into this posture because that has been patterned into them? How to interrupt this pattern? Chiropractic and functional neurological exercises!

What's your 'jam'? What is your "that something" that drives you, that gets you up in the morning? There are unlimited possibilities of "that something's" out there. There is something greater out there, waiting for all of us, that will hook you and keep you passionate and excited. BJ Palmer says, "Find that something!"

Chiropractic is founded on tone, as DD Palmer said back in 1910. The nerve system can be likened to a musical instrument. Is it in tune? If not, then it can be tuned up! You can pull out the Fender guitar tuning app and make sure each string is the right tune, otherwise the songs don't sound right. That's what we chiropractors do...tune up our patient's nerve systems so that they are at the ideal frequency for improved health.

Be disruptive! Break a pattern. Interrupt your normal day-to-day. Chiropractic was born out of disruption. DD Palmer had a disruptive thought to deliver the first adjustment! But then he wanted to keep chiropractic a secret...but BJ Palmer made chiropractic a worldwide disruptive factor! Be disruptive and tell the world about chiropractic!

There's always an endless amount of questions from students about starting a practice, and Dr Rubin answers some very astute ones that relate to building a disruptive pediatric practice!

To disrupt is to be "innovative and groud-breaking." The path has been laid out for us by disruptive chiropractors like Dr. Larry Webster and Dr. Jeanne Ohm. They boldly led us to think not just outside the box, but to think as if there is no box at all! It is time for us to take their call to action and become disruptive pediatric chiropractors!

What are you doing that is different? Are you connecting to what BJ Palmer called the "sacred trust?" This 'trust' is not determined by what your office looks like or your paperwork or your EHR. It is determined by you, answering this unspoken question from the parent who brought their kid in: will you take care of my kids like they are your own? Will they sense that from you and your staff?

Pre-Covid, approximately 12% of kids ages 4-17 were labeled as either depressed or had anxiety. Now those numbers in kids ages 4-17 have doubled, to 20% with anxiety and 25% with depression!. What is the missing link? How many of those kids are getting adjusted regularly? In pediatric chiropractic offices, we see that kids who are adjusted over the long term are overall healthier and less susceptible to illnesses and disorders!

"4000 Weeks." That's 80 years, about what the average life expectancy in the US is, and also the title of a newly released book. How will you spend your 4000 weeks? The book explains how time management is a fallacy. There is no such thing as work-life balance. Do you look up at night in awe of the stars and the moon? Do you watch the sun rising or setting and see that beauty? To me it is not as much about time management as about time wonderment.

Colic might be a symptom of vestibular dysfunction. Never thought about it that way, as suggested by chiropractor Dr Jan Hoeve from the Netherlands in his landmark paper in the high-impact journal, Frontiers in Pediatrics this past May: (https://www.frontiersin.org/articles/10.3389/fped.2021.668457/full). Have always thought that colic is due in part to dietary sensitivities, but have also said that colic/reflux is not ONLY a digestive issue...it is a brain issue. Now we have a groundbreaking theory that might explain what is really going on with colicky babies.

"Noise"...the noise in our profession confuses the public. Ask 10 chiropractors what chiropractic is, and you'll get 10 different answers. Chiropractors can all agree on 1 thing: we all want to help our practice members. Can't we teach this simple approach: that the brain and spine and nerve system all work together and if they are not in harmony, then that person will not be in alignment or balanced, no matter what the age, what the situation? Based on the new book, "Noise" by Dr Daniel Kaheman.

There is nothing more magical than looking into a newborn's eyes. There is something so peaceful, so sweet, so strong in their gaze. They cannot speak words but they speak volumes with the depths of the eyes. This also occurs when you look in the eyes of a minimally-speaking child with Autism. Their eyes are windows into their brain. Make eye contact with newborns, kids with Autism, everybody. It's your way in.

What is really happening when a child has colic or reflux? There is a mis-interpretation of the experience. The baby has taken in food but then it mis-interprets the meaning of that food! The problem isn't a lack of Pepcid or Prevacid. It is a confusion of the situation. Of course there might be a physical or physiological issue (sensitive/allergic to something in the breastmilk/formula), but the underlying question is: why? It all points to the brain!

No matter what your chosen profession, are you training like an Olympian? What are you doing everyday to hone your craft? If you are done with your 'required' tasks of the day, how do you spend the rest of your workday? Are you reading books, listening to podcasts, doing activities that empower and inspire you? Are you aiming for the Gold? That which you focus on, you become. If that is true, then focus on what you really want!

Four of the best words you can hear from a new practice member: You gave me hope! There are so many kids with so many challenges out there today. The latest statistics show 1 in 5 kids have a mental health disorder. Wow! We've got to reach more kids! Heal the world, one child, one family at a time, with brain & nerve system based chiropractic care!

Chiropractors are reconnectors. We make sure that the brain and the nerve system are working as close to 100% as possible, thereby improving neuroplasticity. We are not back doctors or bone doctors or spine doctors. The spine is our entry into the nerve system. It is what we use to improve their potential but not the end-goal. It is the first step!

How many times has a new patient said to you, "I've never heard this before"? Usually from people who have been to chiropractors "for years." Chiropractic isn't a secret, and neither is the way the human body works. But so few people really understand how important that brain/body connection is. It's our job to tell them!

Being in practice for 32 years is really quite extraordinary. Students and docs are constantly asking business related questions, which I am honored and flattered to answer. Examples are: how do you create a cash practice, how long do you spend on a first visit, do you adjust on the first visit?

What's your superpower? Not the imaginary things like flying or invisibility or speed. What's your superpower now, right now? If you are a chiropractor, maybe your superpower is your belief in the science, art and philosophy of chiropractic? A patient very kindly yesterday said "You are amazing, Dr Rubin." I replied..."the healing power of the body is amazing. We just tapped into it." That is our superpower! Tapping into the bodies incredible potential!

What fire is burning inside of you? Is there something that you love doing or dream about doing and you are beyond ready with anticipation? Now is the time, here is the place, today is the day! This recording is from a live presentation in 2017.