Flipping Junkie - Danny Johnson - For Those Addicted To Flipping Houses

Danny spoke at this year’s Flip Hacking Live event! His presentation covers lead generation for real estate investors and how the market is shifting. Are you staying on top of it? This is the audio from the presentation, but you can watch the video on Flipping Junkie’s YouTube channel, check it out in the link section of the show notes. How many people are sending direct mail? When that potential seller gets your postcard or letter, what do they do? They go online. The next thing they know, they can’t find you online. If you’re not online, you’ve just missed a lead. If you are online, but not optimized, then they’re seeing you beside your competition. You competition has more reviews than you, and looks more accessible to the seller. If you were in the seller’s position, who would you pick? It’s pretty obvious you’d go with the one that has the better reviews. That’s why you can’t just have a website anymore. You have to have a fully optimized, built out, lead generation machine. There’s no way you can compet

Hillary and Marco got married and became pregnant in 2015. In an effort to build the future they both wanted their family, they both quit their jobs that same year. Since then, they have built their real estate portfolio and build a wholesaling company that closes numerous transactions each month. With a team of six people in Hilco Homes, they look to grow strong in the new year of 2018! Marco and Hillary got their start like most investors do. They were looking for a way to generate an income for their growing family and needed something that worked. Having already known the business, they decided to go for it and start their real estate investing journey. Hillary started studying up on everything she could. She read all of the books she could find on real estate investing and dove in. Marco helped her with some concepts, and together their wholesaling team was born. Now the two are unstoppable! “I’m learning the best that I can,” Hillary says, “But Marco has 10 years on me.” They had two major focuses. 1 -

After meeting his mentor Josh Rudin started buying and flipping houses 6 years ago when he was 19 years old. He went through a lot of negative experiences and learned from them and grew in the process. Now he’s making positive cash flow and doing flips.  He primarily focuses his flips in 4 cities near Victorville, Ca. He hired a project manager double his age to handle all his deals and having the help has given him the time to focus his efforts on finding deals and even traveling the world.   My name is Josh Rudin, I am 25 years old, and I grew up in a small city called Agoura Hills, CA in the suburbs of Los Angeles. The way I got started in real estate is my dad introduced me to a mentor he had heard about through a friend. Every Tuesday my mentor was holding meetings at Red Robin. He would bring a board game every day called the millionaire maker by Laurel Langemeier. The point of the game was to grow your balance sheet. I learned about assets, liabilities, income, and expenses and how to account for every

Scott Smith is an Asset Protection attorney and real estate investor with experience in everything to flipping houses to buying notes. Scott specializes on how to make sure you never lose money from lawsuits. Scott wanted to focus his business on giving people the top level of protection possible, without complicating anything or increasing taxes. “Is it possible to have the best of all worlds?” He asked himself. Turns out it is. And that’s how his business was formed. The types of protections offered, and the way people can scale infinitely with their help makes Scott’s law firm the most competitive in the country. Scott has been a real estate investor for 8 years, which is why he exclusively works with real estate investors. Now you don’t have to hunt down a lawyer who might know some things about real estate investing. Because Scott’s law firm is so specialized, not only can he help with any of your real estate investing needs, but his team can help anyone in all 50 states. Don’t worry, we’ll have contact

Hey Flip Pilots! You know that book Danny wrote a few years back called “Flipping Houses Exposed”? It’s been a free kindle e-book for the longest time, but now it’s finally coming into print! How cool, right? A lot of investors have told Danny that this book has helped them with their real estate investing business. This isn’t just any book that tells you the basics of flipping houses. No. What Danny and Melissa did was document every single lead and deal that they had so that you can see what they did, what they planned, what worked, and what didn’t. And when we say everything, we mean everything. See, Danny had taken some time off of the flipping business so he could get his private pilot’s license. When he came back he knew he would have to wear a lot of hats to get his real estate investing business back on track. Keeping documents of every aspect of their business helped him to be able to plan better in the future. When these documents became a book, Danny saw that they were helping other real estate inv

No one thought Mark Evans would graduate from high school. Even his teachers thought he should probably just try to pass and then get a minimum wage job. But Mark had different plans for his life! He did his first two real estate deals before he turned 19… and that changed everything. Today, he’s called “The Deal Maker” (The DM) and “The Digital Nomad” (The DN) because he owns a massive real estate empire, which he runs while traveling the world. Whether he’s sipping an ice cold beer on a Caribbean beach or walking the famous Camino de Santiago or riding on the back of an elephant in India, he’s also doing real estate deals.

In today’s episode, I’m sharing my favorite 11 books that I read in 2017.  I read more but, these are the books that ended up with tons of dog-eared pages.  Melissa also shares a bonus book she wanted me to recommend for the ladies. Learn a little about each book and why it is recommended.  At the end of the episode you will learn a process for getting the most out of these books.  Find out how to take notes you can later find easily based on author and topic.  This is a great way to make sure you revisit the key points from each book you read. The Advantage -  This book is awesome for organization. If you need to focus on organizational health, this is definitely one of those books for real estate investors that you need to add to your list. Stop struggling with managing everything and focusing on processes but not actually getting anything done. Get organized, get working, build your team, and become the Flip Pilot you know you can be. The Obstacle is The Way -  This is a book that's based on the ideas of s

Paul Del Pozo is an ex competitive bodybuilder turned real estate investor and entrepreneur. The last 2 years for him have been about personal and business evolution. He has learned to use his unique ability, his gym mindset, to drive and push forward through business failures to success. Listen in to hear about his journey flipping houses. When Paul got his first deal from knocking on doors, he realized that real estate investing was a great opportunity for him. He made his own luck by starting with knocking on preforeclosures and hunting them down. When he landed his first wholesale deal, Paul started going after the next steps to call himself a real estate investor. "I always had this idea of a rich guy buying buildings," Paul says, "so it was difficult to picture myself as that guy." This seems to be a struggle that a lot of investors have when they're first starting out. When is it ok to call yourself a real estate investor? When do you start introducing yourself as one in networking events, or to potent

Steve is the author and founder of Lifeonaire.  Teaching thousands of people how to live and experience abundant lives.  He has flipped over 500 houses in his investing career and helps investors to transform their businesses from life sucking to life giving ventures. As a teenager, Steve was building his own businesses. At the age of 21, Steve bought a restaurant and bar as his first real estate investment. Without going into detail, it didn’t end up being a long-term success. But he was able to get started in this highly competitive industry at a young age and set a great foundation for his future! When Steve turned 25 he bought another bar that ended up working much better for him. He used creative real estate investing techniques to get it. Once the bar was his, he thought he would be on easy street raking in the wealth. It should come as no surprise to anyone who’s run a business that what he thought was not the case. “Turns out,” Steve says, “all I did was buy myself two jobs. I was lucky if I could pay

We'll be hosting a webinar about online lead generation once a week! Reserve your free seat to discover the secret to online lead generation at LeadPropeller.com/webinar! Joni Yates Joni has an extensive career in administration working with Fortune 500 companies and small businesses alike.  Her career has spanned sectors including retail, automotive, and the legal field.  She has been working with Quickbooks for 7 years.  Joni has helped several companies start their Quickbooks bookkeeping accounts from the ground up.  Joni holds a Bachelor’s degree in Counseling Psychology from Rochester College.   Kirk Yates Kirk has worked for Fortune 500 companies and run small businesses.  His expertise includes sales management, the automotive aftermarket, mortgages, and banking.  He first worked with Quickbooks in 2001 and prior to that worked with Peachtree Accounting software.  Kirk is skilled in P&L and financial projections.  He holds a Bachelor’s degree in Advertising from Bradley University and a MBA from Wa

Justin Williams had a conference, Flip Hacking Live 2017, that Danny spoke at that got him thinking about the kind of growth he needed to take for his business to grow too. In 2016, Justin asked Danny to speak at this year’s event, so this was a long time coming. Between doing the Flipping Junkie podcast, and the videos, and being in front of people online, speaking in front of people in live events has always been a bit difficult for Danny. Never the less, Danny commit to it, overcame it that stage fright, and presented in front of 600 - 800 people. In preparation for the talk coming up, Danny went to public speaking classes every Wednesday evening. After Flip Hack Live was finished, Danny was talking to the instructor who said something profound. He said: “I didn’t think you would have any trouble at all. You know why? Because you are humble and hungry. You’re hungry because you’re willing to put in the work, and do what it takes, to make something you want happen. But you’re also humble. You’re willing to

This is basically just a review of a book that I re-read for the second time. Grayson (on our house flipping team) suggested this book to me, and it’s really been helping me deal with feeling overwhelmed with everything. Sometimes you read a book at one point in your life, but don’t get all of the advice and actionable material. This book is called “Essentialism” by Greg Mckeown, and it’s just great. There are so many visual representations of how you get overwhelmed. The circle with all of the short arrows are definitely where I was at. Then, there’s another circle with a single long arrow that shows where the most essential things are, and should be going. This is where we should all be, and this is where I want to take Flip Pilot and LeadPropeller. I’ve been spending a lot of time thinking about what’s the most essential part the business, taking time to look at the big picture, to get a clear idea of what we really should be doing. What’s most important to us so that we can get rid of those little arrows.

Kyle Burnett asks:   I've been full time in the flipping business for about a year and I feel like I need to get over the hump.  I've done 4 deals in the last year and am behind on my goals.  My wife and I have our first kid due in December and I have to ramp this business up to support our family. Danny Johnson replies: I've thought about this a lot and recently gave it more thought as I moved offices.  Melissa and I switched offices in our suite and I went through a lot of my old training courses and meeting notes from years ago.  What struck me was how many different things I got interested in and tried to learn.   I had books on land investing.  Books on real estate taxes.  Books on investing in IRAs.  Books on raising private money.  Granted all have been helpful but I realized that the success came from when we had focus.  Focus on marketing.  Focus on working the hell out of just 3 or 4 lead sources.  Putting out bandit signs religiously.  Driving for dollars religiously.  Making the effort to get the

Mike is brand new in the investing world but brings a construction engineering degree, and 10+ years of construction background, knowledge and business sense. Alongside him is his beautiful wife, Sarah, and loving father, Jim, who have helped get their real estate investing company, Newbyginnings, off the ground and now full steam ahead. They have big dreams for the company and hope to help thousands of families create their new beginning. Mike is also currently a full time construction consultant and his wife is a full time cardiac ICU nurse at a local Children's hospital. When Mike started studying real estate investing, it only took him about 6 - 8 months for him to make the decision to jump into the industry. Mike found a wholesaler and got his first deal done. With a good foundation and knowledge base, he was confident in working his first deal for his real estate investing business. Where so many people give up before they hit this point, Mike kept going and is working everyday at making his business a

Chance started getting serious about real estate around 2 years ago. He did 16 flips last year and has been doing 2-3 a month this year. He gets around 30% of his deals through wholesalers and market for the others. Chance and Danny were talking at the Mastermind class about deal sources and where their deals come from. Chance had mentioned to Danny that about 30% of his deals were coming from other wholesalers, which is amazing! Let’s see how he’s working these relationships to keep that percentage up. Chance got started in real estate investing when he bought a house from his mother in 2008 / 2009. A subject 2 property (even though he didn’t know what that meant at the time), turned into his first house he took over. It needed the work to get it to market value, but Chance lived in it for a few years. When he decided to sell it in 20013, he ended up making a profit for roughly $50k with little work put into the house. When he moved, he told his wife, “We have to get into real estate!” And that’s how it star

Kyle is a founder and managing partner at H L Homes, a Houston based real estate investment company, founded in 2011. He and his partner, Eric, formed their LLC to start flipping houses as a side gig. In 2014, though, the business expanded into a larger business to grow it and make it official. When Kyle first quit his job, the situation became “how do I monetize this and start making money quickly?” He started heavy marketing and going to appointments, but their buyers list was growing from the start. His first move became to network with other investors throughout the Houston area to meet other wholesalers. He would ask for their biggest problem and be there to fill their issues. Buying houses from wholesalers that no other investors wanted became their niche area, and generated lots of revenue in their first year. The tactics depend on the wholesaler or the other investor. Sometimes, they’re just looking for exposure. At that point, Kyle and his partner just look for a percentage of the fee. As long as the

This is the answer to a Flipping Junkie Podcast #Just Ask question.  Erik Drentlaw asked what my exact direct mail strategy is. While I think it’s true that you need to become an expert at one thing before moving on to another is a great strategy, with highly specific things like online marketing, it’s best to let the experts take over. If you need to focus on becoming the expert at direct mail, do it! But allow the people who are already experts at SEO and PPC to manage that side for you. That way, you’re getting the benefit of both online and off-line marketing without wasting your time trying to learn strategies for both. Erik, I see that you mentioned you have a competitor website but would have liked to switch. You still can! In fact, we have a team of professional PPC and SEO experts here who would gladly manage your online marketing so that you can focus on direct mail. That way, your business will benefit from marketing on two fronts. These guys manage my PPC marketing, so I can promise you they’re gr

I'm the youngest of 4 daughters and I grew up in rural Pennsylvania.  Being the favorite child has given me an overabundance of confidence, which I use to my advantage quite often.  (My sisters will kill me for saying that, but only because it's true. :)). I've always been an exuberantly tenacious person, setting stretch goals and moving on to the next one. Looking back at my life I find certain experiences really stand out.  I spent my junior year of high school as a congressional Page, working and living in DC running errands for Congress.  It was a truly amazing experience and I'm sad the program doesn't exist anymore.  (But the fiscally conservative side of me totally gets it.) I went to WPI for mechanical engineering on an ROTC scholarship, where I met my husband and some of my amazing best friends.   When I graduated I became a US Naval Officer.  My dream was to be a pilot, but unfortunately my eyes disagreed; instead I served on an Aircraft Carrier.  It was a great consolation prize, and even though it

This is the answer to a Flipping Junkie Podcast ‘Just Ask’ question.  Steve L. asked: How do you avoid offending motivated sellers when making an offer. Great question! The biggest issue with real estate is that it’s such an emotional thing for the sellers to be going through. It’s a difficult thing to deal with. My first thought was, you’ve got the wrong mindset. If you think you’re going into a deal, or talking to a lead, with the idea that you’re offending them, you need to change your approach. You should always be presented as a problem solver, as an investor who is there to help them out of their situation. Helping them out of those problems with a genuine interest in helping the sellers out. If you go into talking with the leads only thinking about the price points, then you probably will offend them. Some people will get offended with a low offer on their house, but at the end of the day you’re there to help them. There was something from Brian Buffini’s podcast about listening. It boiled down to 2 th

Craig S. Cody is an ex-NYC cop and certified public accountant of 17 years, he's a certified tax coach and business owner in his own right. Here's a few things he can speak on (one sheet also attached). Cody has worked with a lot of businesses through out his life. The best practices he has seen, and the 3 practices that don’t tend to be done right, are here. So let’s take a look at the 3 Proactive Tax Practices: Failing to plan. People go out and buy a car and spend time researching it, but not looking at the tax codes on it. The average person doesn’t plan. The wrong business entity. Are you holding your business in your name? Real Estate is best held in an LLC, but you need to talk to your own attorney to see. If it’s in a corporation, there could be tax issues when or if you go to sell. Find low cost ways to manage your properties with employees. This could be as simple as having your kids go to the properties to mow the lawn, or clean. If you’re paying them a reasonable amount, they don’t have to