Conscious Chatter With Kestrel Jenkins

In episode 91, Kestrel welcomes Harper Poe, the founder of Proud Mary, to the show. By partnering with global artisans to design modern goods using age-old techniques, Proud Mary grants local artisans an exponentially larger audience, while bolstering the creative industry within their communities. "People are going to keep buying clothes - that's not going to slow down, I don't think ... I think it's hard from a marketing point of view when both of those things are lumped together because artisan made and factory production are two very different things." -Harper Poe, founder of Proud Mary Throughout this episode, Kestrel and Harper discuss the evolution of Proud Mary, and the newest direction Harper has taken the company in shifting to a direct-to-consumer model. They also explore the intricate differences between artisan made and ethical factory production, especially when it comes to whether or not this is something shoppers are paying close attention to.  The below thoughts, ideas + organizations were b

In episode 90, Kestrel welcomes Davis Smith, the CEO and founder of Cotopaxi to the show. A brand that creates innovative outdoor products and experiences, Cotopaxi works to fund sustainable poverty relief, move people to do good, and inspire adventure. "Originally I think ... it was the grantmaking ... where we were going to have our impact, but as we've started to put together these impact reports, I'm seeing that a lot of the impact that we're having is actually through our purchasing power, it's through our supply chain. " -Davis Smith, founder + CEO of Cotopaxi Throughout this episode, Kestrel and Davis discuss Cotopaxi's business model, and Davis shares more on his intention with the company to use business to alleviate poverty - through what they like to call "holistic development".  Davis also shares more on how Cotopaxi has built partnerships with llama farmers in Bolivia, and how they use llama wool as insulation in some of their jackets (instead of down or some kind of synthetic insulation). The b

In episode 89, Kestrel welcomes Christina Stembel, the founder of Farmgirl Flowers, to the show. An online floral shop that is dedicated to creating good jobs, Farmgirl Flowers is also focused on maintaining a sustainable supply chain, and minimizing waste in the floral industry. "INSTEAD OF HAVING 40-60% WASTE OF FLOWERS, WE HAVE LESS THAN 1% WASTE." -CHRISTINA, FOUNDER OF FARMGIRL FLOWERS Throughout this episode, Kestrel and Christina chat about the complicated supply chain behind the floral industry, and the impact it has on farmers, and the environment - especially when it comes to waste. The below thoughts, ideas + organizations were brought up in this chat: 40% of cut flowers are thrown away in the U.S. because the shops can't sell them before they die. Flower shops must up-charge their bouquets in order to compensate for the flowers that are expected to be wasted. Ritual Roasters, first place Christina sourced burlap coffee bags from for their flower wraps. Christina took inspiration from In-N-Out B

In episode 88, Kestrel welcomes Annette Lasala Spillane, the founder and CEO of TARA (The Artisan Row Accessories), to the show. Known for their buildable fine jewelry, TARA intentionally designs each piece so it stands beautifully on its own, but can also be stylishly interchanged with with other pieces in their collection. Throughout this episode, Kestrel and Annette chat about the era of customization, whether it's here to stay, and in what capacity. They also discuss individual ideas of personal style, and innovative ways to make the clothes in your closet go a long way. The below thoughts, ideas + organizations were brought up in this chat: Will Mass Customization Work For Fashion? -via Business of Fashion “I don’t think that complete free-for-all, white canvas customisation works. What works is certain parameters that a designer has left for the consumer. It’s potentially 10 or 20 percent designed by the customer, enough that it feels individual, without tampering with the creative direction of the b

In episode 87, Kestrel welcomes Eric Korman, the CEO and Founder of PHLUR, an Austin-based startup that is the first all-digital fragrance company.  With PHLUR, customers get an immersive online experience where they can view images, playlists and horoscope-like descriptions to choose their fragrance style without actually having to smell it first. Apparently, it's scientifically proven that humans smell first with their eyes. "One thing that's kind of crazy about the fragrance category is that brands aren't legally required to disclose what they put in the bottle." -Eric, CEO of PHLUR Eric shares insight into the psychology of scent, and how these concepts drove his framework for building his company.  The second you spray fragrance on your body, the scent begins to evolve because your body is a little heater. Dr. Rachel Herz, expert on the psychology of scent Anne Serrano McClain, helps develop PHLUR's scents IUCN Red List, list of endangered + threatened plant species, which are all prohibited from being

In episode 86, Kestrel welcomes Jessica Marati Radparvar, the founder of Reconsidered, to the show. A boutique consultancy that helps organizations build impactful social responsibility strategies, communications and community, Reconsidered is all about driving positive behavior change. "Reconsidering and just taking a second look at things that we've always taken for granted is something that's so needed in this day-in-age, because business as usual is not an option - it simply isn't." -Jessica of Reconsidered Throughout this chat, Jessica shares stories about her path, and how she has found herself enthralled with the social impact conversation, and especially, innovative approaches to shifting behavior. She shares her thoughts on where we are today when it comes to telling the sustainable fashion story, and where she thinks we can improve moving forward. Sign up for Jessica's bomb bi-weekly newsletter that features thought-provoking content on corporate responsibility, sustainability and social impact. He

In episode 85, Kestrel welcomes AmyAnn Cadwell, the Cofounder & Editor-in-Chief of The Good Trade, to the show. A digital media company featuring brands, products & ideas dedicated to social good, The Good Trade is known for its elevated aesthetics and accessible writing style.  "We're all on different places on the spectrum, and our goal is to really come meet people where ever they are with maybe that next step or that helpful story or that helpful point of action that kind of meets them right where they are." -AmyAnn, cofounder of The Good Trade Throughout this chat, AmyAnn shares her interesting path into the conscious fashion and lifestyle world. She also shares her thoughts on what social good means to her, and how she's building it into the framework of The Good Trade.  Also, AmyAnn shares insight into creating a platform with aesthetics in mind, and the importance she and her team place on visuals within their storytelling. Here are a few of the things brought up throughout this chat: What It

In episode 84, Kestrel welcomes Danny Clayton, the founder of Salt Gypsy, to the show. A Byron Bay-based curated surf boutique and independent surf lifestyle supplier, Salt Gypsy celebrates female surf athleticism, diversity and style in the lineup. "If I as a small business can source and produce gear using a lycra that's made with 78% recycled polyamide, then why are not mainstream brands or bigger businesses using that as well; why is it not industry standard?" Throughout this conversation, Danny shares the backstory of how Salt Gypsy evolved into a brand that offers iconic surf leggings as well as surf gear for the discerning woman of the ocean. For Danny, she spends a lot of time in the water, so she wanted to create something that could protect her skin from the sun, but also help her look cool in the lineup. Additionally, Kestrel and Danny discuss the (un)sustainability of the traditional surf industry. From the foam and resin in the making of the boards to the surf wax, there’s a lot of petroleum tha

In episode 83, Kestrel welcomes Matt Scanlan, the CEO and cofounder of Naadam, to the show. Naadam is a fashion label that responsibly sources and produces luxury knitwear while preserving nomadic lifestyles in Mongolia. "It's all about an equitable agreement where they're [nomadic herders] getting something and we're getting something; we get better material, they get a level of economic sustainability that didn't exist before." In this chat, Matt shares the wild story of how he and his cofounder ended up finding themselves literally in the world of cashmere, through the friendships they made with nomadic herders in Mongolia. He also walks us through why the traditional cashmere industry had been rigged in the past. A couple of notes from the chat: Naadam doesn't have any contracts with the nomadic herders they work with; instead out in the countryside, as Matt explains, "what matters is the respect, the honor, the trust, the loyalty - that's how you build the relationships" Hand combing is a humane and tr

In episode 82, Kestrel welcomes two guests to the show: the Chief Operating Officer at Project Just Jacinta Fitzgerald, and Riz Smith, the founder and creative director of the London-based swimwear label Riz. Recently, Riz was awarded a Project Just Seal of Approval for their swimwear category. Kestrel had the opportunity to sit on the committee to help make this decision, which led her to bring both Jacinta and Riz on to talk about Project Just's Seal of Approval process. In this chat, Kestrel gets the chance to ask Jacinta her thoughts on what the committee loved about Riz, as well as some of the areas they think Riz could work on to enhance his brand. Riz shares his thoughts on the Project Just Seal of Approval process, and reveals how open he is to constructive criticism. Here are some of the ideas, topics or thoughts that came up throughout the conversation: Project Just Seal Of Approval Categories "Refined Flamboyancy": how Riz describes his sense of style Rizcycling Program _________________________

In episode 81, Kestrel welcomes Accompany founder & CEO Jason Keehn, and VP of Special Projects at Accompany, Kara Gerson, to the show. Accompany is a fashion online marketplace supporting developing communities around the world. "There is such an overwhelming amount of choice for the consumer that having an editorial point of view on what's out there and bringing it all together in one place makes it feel more inspiring and emotional, as well as just more convenient." Jason and Kara share their past experiences in fashion, and how they both saw an opening in the market for a platform that brings together styles that have more meaningful stories behind them. They also share more about their recent collaboration with Target. Below are some of the ideas, initiatives and concepts that Jason + Kara brought up in this chat: Experiential Retail Accompany Us To Target Partnership Nest: a nonprofit committed to the social and economic advancement of global artisans and homeworkers through supply chain transparen

In episode 80, Kestrel welcomes Evelyn Mora, the founder of Helsinki Fashion Week to the show. An event where international and nordic fashion meet in Finland, Helsinki Fashion Week also focuses on sustainable production and an ecological mindset. Evelyn believes that fashion, style and individualism really are trending at the moment, and will continue to do so. Below are some of the ideas, initiatives and concepts that Evelyn brought up in this chat: Infinited Fiber Company Tanya Solovey, Vogue Ukraine Finnish Environmental Institute Amos Anderson Museum, venue for 2017 Helsinki Fashion Week Uneins, brand by a German-born Finnish-based designer August, an Estonian brand Mem by Paola Malleus Makia, Helsinki-based sustainable fashion brand "Multi-local": person who is a local in more than one place ________________________________________________________________________________________________________________ SUPPORT CONSCIOUS CHATTER Want to help support this conversation? I big-time appreciate it! Here ar

In episode 79, Kestrel welcomes Agnes Muljadi, a Los Angeles based vegan ballerina, actress, photographer and celebrity blogger, to the show. Agnes has been the face of an array of brands including Amazon, NFL, Starbucks, Reebok, Toms Shoes and Kind Snacks. "MY NATUROPATH TOLD ME IMMEDIATELY YOU HAVE TO BECOME VEGAN TODAY, AND I JUST BECAME VEGAN. I LITERALLY BECAME VEGAN IN A DAY."  -AGNES MULJADI In this chat, Agnes shares insight into what her life as a ballerina looks like, and how she became vegan, basically overnight.  Kestrel also asks Agnes about her position as a social media influencer. As influencers continue to take more of a headlining role for brands and their marketing platforms, Kestrel is always curious about where and when authenticity will rise to the top. If an influencer promotes a food product, and never actually eats it, can we tell that? If they push a pair of shoes that they would never actually want to wear, are we going to be able to realize that, as outside followers? AND, if an i

In episode 78, Kestrel welcomes Nellie Cohen, the Worn Wear Program Manager at Patagonia, to the show. Patagonia's Worn Wear program aims to reduce environmental impacts by encouraging people to change their relationship to stuff, through repair and reuse of what they already have, and by celebrating quality and durability. Patagonia's largest repair center is in Reno, Nevada, and they did 50,000 repairs there in 2016. Nellie shares some of the history on Worn Wear, and how it evolved from Patagonia's earlier roots with Common Threads. It's a pretty cool story how Worn Wear originated from a blog that Patagonia surf ambassador Chris Malloy and his wife Lauren had started separately.  Nellie also elaborates on the scale of Patagonia's Worn Wear, and the number of employees that are dedicated to mending and building out the company's program. For Nellie, celebrating the stories behind the pieces we wear is huge - she's especially a fan of the family heirloom stories that can be attached to Patagonia's past sty

In episode 77, Kestrel welcomes Celia Bernardo, the founder and creative visionary behind CeliaB, to the show. A Spanish brand founded in 2012, CeliaB releases seasonless collections that showcase inspiration from Celia's travels around the world and celebrate unique global talents.  "I mean it's wealth to our aesthetic diversity in the world." -Celia, on the importance of celebrating independent designers After working for fast fashion brands like Zara, Celia broke off to build her own unique brand in an effort to push for quality over quantity in the fashion world. Throughout this chat, Celia shares thoughts on how she thinks we've lost an appreciation for the true cost of beautiful, quality designs, and how she believes in bringing innovative and different garments to the world, giving people new ways to envision the idea of "dressing". Celia calls herself a "Rainbow Warrior," and she's on a mission to combat the corporate world from conquering everything with its homogeneous approach. "It's important for

In episode 76, Kestrel welcomes Anna-Mieke Anderson, the CEO of MiaDonna, to the show. An ethical and affordable bridal jewelry line, which crafts its pieces with the finest lab-grown diamonds, gemstones and recycled metals, MiaDonna is pushing to change what the diamond industry looks like by going beyond "conflict-free". "It's estimated that 30 million American women have purchased a conflict diamond." -Anna-Mieke, CEO of MiaDonna In this chat, Kestrel asks Anna-Mieke to share her insight on what conflict-free means to her, and how MiaDonna thinks about standards when it comes to diamonds and gemstones. Anna-Mieke breaks down some of the science when it comes to the differences between lab-grown diamonds, diamond hybrids and lab-grown gemstones.  Additionally, Anna-Mieke explains how she built MiaDonna and the company's sister foundation, The Greener Diamond, in conjunction so they could collaboratively work together. Some of the certifications, definitions and statistics that Anna-Mieke shared throughout

In episode 75, Kestrel welcomes Executive Director of The C&A Foundation, Leslie Johnston, to the show. The C&A Foundation is a corporate foundation pushing to transform the fashion industry. The C&A Foundation's mission is "to inspire belief that change is possible, and to support those initiatives that can drive that change." From Leslie's perspective, the big way to push the needle when it comes to the fashion industry, is through a business to business play. While customer education is key, Leslie believes that the brands, retailers and manufacturers really need to step up and act differently. And as she acknowledges, within the industry, these players have been stepping it up in recent years. Leslie shares insight on how currently, the data from supply chains is living in a collection of separate silos. One of the ways that the C&A Foundation is working to collaborate with others in the industry is by finding ways to accurately aggregate the information, so people can access it. One of t

In episode 74, Kestrel welcomes Tim Scott, the cofounder and CEO of Mitscoots Outfitters to the show. An Austin based clothing company, Mitscoots Outfitters is on a mission to outfit & employ the homeless. With every piece of American made gear you purchase, Mitscoots will give an equal quality item to someone in need and employ the transitioning homeless to package things up. Gear with a mission: Get + Give + Employ.  In this chat, Tim shares some of his story, how he learned more about the homeless population in Austin, and what really led him to launch Mitscoots. Also, Kestrel asks Tim about his thoughts on how the 1for1 model has evolved since it first gained speed through the Toms shoes approach.  For Tim, when it comes to making an impact, it's all about working together with partners that are highly knowledgable and skilled in particular areas. As he says, "I don't ever think an organization or company can entirely solve a problem on their own." For Tim, it's about collaboration, and working with o

In episode 73, Kestrel welcomes Céline Semaan Vernon, the CEO of Slow Factory to the show. Slow Factory is a mission-driven independent fashion label & lab that creates beautiful accessories, clothes and jewelry while directly supporting environmental and humanitarian causes. All work is fair-trade and manufactured with eco-friendly ink and fabrics. "Fashion activism is the practice of using fashion as a means of social change. It merges popular styles of dress, from clothing and shoes, to headwear and accessories, with efforts to implement social and political change. Fashion activism can be used as a form of protest, whether expressing dissent or support." -"Fashion Activism" by Céline, Wikipedia Throughout this chat, Céline shares insight into what fashion activism means to her, and why buzz words aren't enough in pushing for change in the fashion industry. She also shares her thoughts on the open web - unfiltered/unorganized information - and how she is an open web actovate. Kestrel asks Céline about

In episode 72, Kestrel welcomes Isadora Alvarez, the creator of Back Beat Rags, to the show. Isadora created her company as a reaction to some of the negative experiences she had working for an off-price retailer in LA. She created her business - Back Beat Rags - in a way that was the total opposite of the previous company she worked for. Isadora specializes in making what she calls: "low impact goods". Every piece in the Back Beat Rags collection is under $70 dollars. Throughout this chat, Isadora walks us through the process of creating her garments via her super local supply chain, and how much she loves having close relationships with the people who make her clothes. She also shares insight on building a sustainable fashion brand with affordability in mind. Tune in to hear tips on how to build a sustainable brand with lower price points in mind, and to hear how Isadora thinks people are "shying away from fast fashion".  Eco Warrior Princess is a media company that's pushing to change the way we perceive