All Things Book Marketing

What does an author need to think about when they think about book cover design? Find info and resources for inspiration in this chat with the expert Joel Friedlander.Find Joel at www.thebookdesigner.com.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

What is an author coach and how do you know if you need one? We talk to author and author coach Sara Connell. Connell has been featured on The Oprah Winfrey Show, Good Morning America, The View, FOX Chicago, NPR, and Katie Couric. We talk about establishing and building your author brand, the big myth of publishing every author can relate to, and Connell’s own struggles when bringing her own first book to publication.You can find Connell at:http://www.saraconnell.comhttps://twitter.com/saracconnellhttps://www.facebook.com/SaraConnellAuthorSpeakerCoach/As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this episode we discuss agent query letters and much more with Reedsy Founder Ricardo Fayet. We were inspired to do this episode by reading Ricardo's excellent post for the Reedsy Blog on query letters, which you can view here: https://blog.reedsy.com/how-to-write-a-query-letter/Find out more about Reedsy and Ricardo at:https://reedsy.com/https://twitter.com/reedsyhqhttps://www.facebook.com/wearereedsy/https://twitter.com/ricardofayetEmail: ricardo@reedsy.comAs always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this episode we talk to the founder and publisher of Hippocampus Magazine, Donna Talarico. The magazine sponsors Hippocamp: A Conference for Creative Nonfiction Writers. We discuss how authors can benefit from attending literary conferences, and how to get the most out of the experience.More on Hippocamp: http://www.hippocamp2017.hippocampusmagazine.com/More on Hippocampus Magazine: http://www.hippocampusmagazine.com/As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

Fantasy author and BookTuber Jesper Schmidt loved Twitter, but was frustrated when he started trying to use it as a business tool. So he set out to crack the code of how authors can get the most out of twitter, and now he gets half a million impressions and is converting hundreds of clicks into e-newsletter subscribers per month. All that research and trial and error resulted in his new book "Twitter for Authors."Connect with Jesper at www.jesperschmidt.com/ or www.twitter.com/schmidtjesper.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

We talk to Jim Breslin, author of "Shoplandia" and founder of the West Chester Story Slam, about his decision to self-publish, the best ways to get your book out there, and different ways of networking on and offline as an author. Jim also gets into Flash Fiction and some great places to submit these shorter fiction pieces.What's a story slam? What's flash fiction? Listen to find out! You can find Jim Breslin at www.jimbreslin.comAs always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this exciting episode we speak to Angela Marie Spring, founder and owner of Duende District, a mobile bookstore focused on reaching Hispanic, black, immigrant and other communities of color throughout D.C.-Maryland-Virginia area. We talk about stocking diverse writers, how an author or brick and mortar bookstore could benefit from a pop up shop or event, and what a pop up bookstore is, for those of you who don't know! We also delve into Angela's experience as a bookseller and floor manager for Politics & Prose, one of our authors most-requested bookstores for signings and events. What did she tell authors about how to get an event in their store? Listen to find out.You can find Duende District at www.duendedistrict.com.As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

Self publishing is no longer the Wild West of book publishing that it used to be, and there are a lot of services out there offering potential self-publishing authors a little or a lot of help on their journey. We talked to Christina Henry de Tessan, VP of Strategic Partnerships, and Meghan Harvey, Director of Indie Publishing at Girl Friday Productions, a full-service editorial, design & consulting agency about different options available.Find more information about Girl Friday at GirlFridayProductions.com. As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

In this episode of the All Things Book Marketing Podcast, Smith Publicity President Sandy Smith talks a bit about her experience in the industry, when an author should begin planning for the publicity of their book, and what they can do to make the most of that publicity when it starts coming in.For more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher, @shinyandrea on social media.

Andrea Thatcher talks with the enigmatic CEO and Founder of Smith Publicity - Dan Smith. In this far-reaching conversation, Dan discusses everything from the changes he's seen in book publicity in the last 20 years to some infamous stories of his very first clients (think UFO's, levitating gurus, reincarnations, coffins, and cults). An unorthodox CEO and unique personality who has led Smith Publicity to 20 straight years of growth, Dan reveals the blend of personality, ingenuity, creativity, genuine affection for authors, and penchant for fun that is the culture of Smith Publicity.Learn, laugh and have some fun with a true maverick of book marketing.--As always, for more book marketing and book publicity tips, please visit www.smithpublicity.com, Smith Publicity on Facebook, and @smithpublicity on Twitter and Instagram.Host/Producer: Andrea Kiliany Thatcher

Michela DellaMonica and Andrea Thatcher of Smith Publicity speak with JoeEllen Taylor, Director of Marketing & Business Development of FirstEditing.com. Topics covered include the various types of editing available to authors, the do's and dont's of how to choose an editor, what every author needs to understand about the book editing process, and much, much more. Whether your thinking about writing a book, have a completed manuscript and are ready to launch, or even if your book is already out, this is must-hear advice from one of the best. Since 1994, Firstediting.com has created and proofread more than 200,000 documents for clients worldwide. Unlike other services whose freelancers merely proofread and “tweak” your words, FirstEditing.com has a professional editing team assigned to thoroughly review, edit, and improve every client’s text to perfection. Remember: A well-edited book can make the difference between great book publicity, media coverage, reviews and ... sales!

In this episode, we talk with Kristina Radke, International Account Director at NetGalley. (www.NetGalley.com)NetGalley is the super-popular, innovative and easy-to-use online service and connection point for book publishers, reviewers, media, librarians, booksellers, bloggers and educators.NetGalley delivers digital galleys to professional readers and helps promote new and upcoming titles. Professional readers--reviewers, media, journalists, bloggers, librarians, booksellers and educators--can join and use NetGalley at no cost. It is an affordable and valuable tool for authors and publishers, and is powerful addition to book marketing and book publicity campaigns.Smith Publicity has had a long relationship with NetGalley, offering discounted access for authors. Kristina talks with Michela DellaMonica and Andrea Thatcher and offers information you won't hear or find anywhere else - a must-listen episode for every author!

It's probably a first in the world of book marketing: A real-time, completely unedited assessment - by a client - of a book publicity campaign!Jonathan Pellegrin, author of "The Art of Selling the Family Business," has a book marketing campaign set to start July 10 with Smith Publicity. Jonathan flew to the our office from California to meet his team, and agreed to talk about his experience at the beginning, middle, and end of his campaign. Dan Smith has promised that regardless of how Jonathan assesses Smith Publicity, it will be made public through this podcast.In this first installment, Jonathan talks about his book and how and why he chose Smith Publicity over competitors.Around August 10th, Jonathan will be interviewed a second time, and then a third time when his two-month service concludes. All of the podcast interviews will be spliced together for a cumulative, full spectrum assessment.Have we made a deal we will live to regret, or is our confidence in how we will perform warranted? Stay tuned to find

Robin Cutler, Director of IngramSpark, in an insightful conversation with Smith Publicity CEO Dan Smith. Self-publishing, book marketing and book publicity insights abound in this lively conversation. From the evolving self-publishing landscape, book distribution, essential facts for self-publishing authors and even some Fifty Shades of Grey discussion - it's educational, entertaining, and must-listen material for all authors.

Brien McDonald, Event Director for BookExpo, discusses all things BookExpo 2017. For any author or publisher attending wanting to learn about the U.S.'s premier book publishing event, this is a must-listen episode. Learn how to maximize your time at BookExpo, or even you aren't attending, get inside information on an event that is a staple of many book marketing and book publicity plans.Find Book Expo at BookExpoAmerica.comFind Book Con at TheBookCon.comFind Brien McDonald at twitter.com/BrienMcDHost: Michela DellaMonica (http://twitter.com/alehcim88)Producer: Andrea Kiliany Thatcher(http://twitter.com/shinyandrea)

Host Michela DellaMonica sits down with literary agent, author and blogger Eric Smith to talk about the many different hats an author must wear in the current bookselling climate. We also chat about what to expect at Book Expo and how to best present your work as a new author. Great advice for authors planning their book marketing strategy and book publicity campaigns.Find Eric at EricSmithRocks.comMore info on BookExpo at BookExpoAmerica.comHost: Michela DellaMonica (http://twitter.com/alehcim88)Producer: Andrea Kiliany Thatcher(http://twitter.com/shinyandrea)

There is one name you need to know in book events - and that's Perry Hooks; a long time friend of Smith Publicity. The CEO of Hooks Book Events sat down with us to discuss why book events are so important for raising an author's profile and increasing books sales. She also shared some book marketing and book publicity tips and best practices you won't want to miss.Hooks Book Events - https://hooksbookevents.com/Smith Publicity - www.smithpublicity.comHost: Michela DellaMonica (http://twitter.com/alehcim88)Producer: Andrea Kiliany Thatcher(http://twitter.com/shinyandrea)

The Smith Publicity "All Things Book Marketing" podcast welcomes Sarah Sawyers-Lovett, a Philadelphia regional bookseller, author and co-host of the "Book Jawn" podcast (more on this regional colloquialism in the episode!). Sarah tells us more about Indie Bookstore Day and how authors can integrate it into their book marketing and book publicity efforts.http://www.indiebookstoreday.com/http://www.bookjawnpodcast.com/http://twitter.com/punkjoanofarchttp://twitter.com/smithpublicityHost: Michela DellaMonica (http://twitter.com/alehcim88)Producer: Andrea Kiliany Thatcher(http://twitter.com/shinyandrea)

In part two: Top Bookstagram influencer Jenn Egan in a roundtable "After the Show" discussion with Smith Publicity's Michela DellaMonica and Andrea Thatcher. Jenn offers some great examples of Bookstagram success, inside stories and great material to augment book marketing and book publicity efforts.

Smith Publicity book publicists Mallory Campoli, Andrea Kiliany Thatcher and Michela DellaMonica have an insightful conversation about how they do what they do. A rare, frank, from-the-front-lines discussion. As always, great book marketing and book publicity tips.