The Wellness Business Podcast

You’re interested in hiring a business coach to help you build your wellness business. That’s amazing and we fully support that decision.   Making the financial and time investment in a business coach can be the path forward to reaching your goals more quickly and with more clarity. It’s the idea that working with someone that has gone before you has the organic effect of shortening your learning curve and getting you to the finish line of reaching your goals more quickly than if you tried to go it alone.   We recently wrapped up our fall session of the Wellness Business Accelerator program and realized that some of our students had worked with private business coaches that gave them really bad advice. Ultimately that advice set their businesses back by months and in some cases even years. That’s why we knew we had to share this valuable information about hiring a business coach on the podcast so you don’t hire one that doesn’t understand the health and wellness space.   In this podcast episode you’ll learn:

It's easy to think we know what our ideal clients want but oftentimes what happens is we use words and phrases that they aren’t using, so there is a big disconnect.  One common example of this we see quite often is thinking something along the lines that our clients want “a more vibrant and healthy life”, when that’s not what they’re thinking at all because that’s very broad and pretty general. They’re thinking about something much more tangible, measurable and/or specific, and that’s why understanding what they truly want can make all the difference in how many clients enroll in your programs.  People want something concrete if they are going to make an investment.    We’re bringing back an episode we did earlier this year that shares 3 simple ways to find out what your ideal clients truly want, so you can - A. Attract more of your ideal clients and B.  Have more paying clients.      Here’s what you’ll discover:  How to gather helpful insights about what your ideal clients really want Which method will give

One of our favorite online tools for our businesses and one that we regularly recommend to our clients is Canva. There is a really good chance that you’ve heard of it and probably have even given it a try. What we have realized over time though is that most coaches using Canva only use it for 2 or 3 things in their business. There are so many options that they aren’t even aware of.   This week we’re bringing back a super fun episode that we did over a year ago where we cover 12 Ways to Use Canva in Your Coaching Business. What’s even more exciting about Canva is that the free version is so robust, most coaches never need anything more than that for their business. Okay, we won’t make you wait any longer. Let’s dive into today’s BEST OF episode all about Canva. Enjoy!   In this episode you’ll discover: 12 ways you can use Canva in your coaching business to create beautiful and professional graphics, resources and presentations The most underutilized tool within the platform that can save you money in your bu

Coming up with ideas for your content isn’t always easy.  We know how it is because we do it for this podcast each week, and we’ve been doing it for over 6 years now. Sometimes, the ideas come to us very easily, but other times it’s like…hmmmmm what should we cover next, so we get it.  If you’re ever at a loss for what content to create, this episode will help.   Today we’re sharing 5 Ways to Find Content Ideas that Resonate with Your Ideal Clients, so you never run out of ideas again.   Here’s what you’ll discover: Why creating and sharing your content online is an important part of your marketing strategy One of our favorite secret weapons for topic ideas The strategy that can also help dismantle objections your audience may have   When you refer to the 5 ideas we share, you’ll have a long list of topics to cover that your audience will appreciate.    Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathl

As a way of switching things up here on the podcast, we’ve decided to dedicate one episode every 4-5 weeks to a real-time conversation between the two of us as friends and business partners. We’ll chat a bit about what’s going on behind the scenes in our lives at the moment, which could be personal or related to our business. Then we’ll discuss one trending topic that’s going on in the health coaching space that we think will be beneficial to our listeners. Lastly, we’ll wrap up by answering one or two questions from coaches that we’ve received recently.   We’ve done over 300 teaching episodes of this podcast so it’s time to add another layer to what we share with you and we know how much you all love when we chat about what’s going on with us, share funny stories about our friendship and keep it real when it comes to the challenges in building an online business and that’s why we’re bringing you these more casual conversational episodes. Think of it like we’re all hanging out for a chat over coffee.   We’re

Hosting a Facebook for your coaching business, can be a great way to build trust with your audience, position yourself as an expert and get new clients when it’s done the right way.  In order for your group to work as client generating strategy, there are a few key pieces you need to have in place.    We’re bringing back an episode we did earlier this year, and if you have a FB group or you want to start one, AND you want to get clients from it, this will be super helpful for you.   We cover a lot, including: The #1 thing your group must have in place if you want to attract the right members – your ideal clients. What you want to include in your group if you want people to connect with you and trust you as soon as they join. The common missing piece in most groups that is the top reason you aren’t getting more clients and how to fix it.     I mention a free resource during this replay, and it’s still available for you to download. It’s PDF guide called 10 Free Ways to Grow Your FB Group. Part of getting cli

Last week a brand new health coach posted a question in my Customer Support  group that I loved because it’s a question we often get asked by health coaches. She wanted to know whether it’s better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her. In this episode we’ll share our 5-step formula for which makes the most sense for your wellness business.   In this episode of The Wellness Business Podcast you’ll discover: 5 simple questions to ask yourself to determine if it’s better to promote your program or a discovery call for more sales The price cutoff that shouldn’t require a discovery call option to enroll new clients into your paid program The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program     Links mentioned in this episode:   Podcast episode about discovery calls - https://www.thewellnessbusinesspodcast.com/

Most coaches that we speak and work with are all doing their best to dial in on an approach that results in a steady stream of clients enrolling in their paid programs. However, it can feel confusing trying to figure out which approach is the “ONE” that actually works for you and your future clients.   This is a great time to start planning your strategy for the new year. How are you going to kick off 2024 with a bang so that it can be your best year in business yet? One great option is to deliver one wellness workshops each month to help your dream clients get to know you better, learn more about your offers, and enroll in your coaching programs.   In this episode, you’ll discover - The concept of a client funnel, from attracting potential clients through free content to narrowing down to warm leads at the bottom all by delivering one wellness workshop each month How wellness workshops serve a dual purpose in the client funnel: attracting new prospects and converting them into paying clients The 6 key eleme

The holidays are fast approaching and if you’ve been trying to figure out what to do for a special promotion for your coaching business, we’ve got you covered.   In this episode, you’ll discover: 5 ideas for promotions to run during the holidays to boost revenue How many days to run your promotion Ideas for bonuses you can use to increase the value and interest in your offer Tips for how to position a program you offer year-round as a holiday special An option of what to do to increase sales in January if you aren’t ready to run a promotion in November or December   Tune in for ideas and strategies for planning and running a successful holiday promotion this year.           Links/Resources mentioned on the show:   Kathleen’s Done-for-you challenges:  https://www.healthcoachsolutions.net/store/   Karen’s Done-for-you workshops:  https://www.karenpattock.com/workshops-the-ultimate-fast-track/   Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group -

Imposter syndrome is one of those things that can, and more than likely will, get in your head at almost every stage of your business journey. Each and every time you move to the next level of your business you’ll find that it’s common for self-doubt to creep in. The good news is that as time goes by, your experience as a business owner will help you recognize the telltale signs of imposter syndrome before it really gets a grip on you. You’ll become acutely aware of what situations bring out your unique feelings of self-doubt so you’ll be able to recognize and squash them before they slow your momentum. Imposter syndrome, loosely defined, is the nagging doubt that undermines one's abilities, making them feel like a fraud. We’re here to help you realize that those feelings are just feelings and not fact. In this episode you’ll discover: The most common reasons that new coaches are particularly susceptible to the negative thoughts of self-doubt and imposter syndrome and why over time experience will overcome t

Did you know that by addressing the elephant in the room with your potential clients, you’ll enroll more people? By ‘elephant in the room” we mean their objections.  Most people have them as they consider whether or not they should invest in your coaching program or other offer.    When you address these objections head on, you’re helping people step right over them rather than pondering them and possibly talking themselves out of it because there is some lingering doubt in their mind. This means you’ll have more people enrolling because they have addressed and answered the questions they have that could hold them back from working with you.  Here's what you’ll discover in this episode:  The 3 most common objections people have How and where to address objections for maximum impact Why addressing objections head on leads to higher client enrollment Tune in to learn how to use objections to your advantage without being salesy, so you can help people make the decision that is best for them.   Links/Resource

Before we share the 3 Pivotal Mindset Shifts of Successful Health Coaches, we have some exciting news to share! The doors are now open to the Wellness Business Accelerator.  We only open enrollment to this exclusive program 1-2 times per year and enrollment is only open until this Saturday, October 21st at 11:59 pm ET.  The Wellness Business Accelerator is our signature program where you learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.   You’ll discover the FASTEST AND EASIEST ways to apply marketing strategies that actually work, so you aren’t wasting your time on things that do not DIRECTLY GROW YOUR BUSINESS.  Building your wellness business doesn’t have to be complicated and consume all of your time. In fact, it can be quite simple when you follow our proven blueprint.   To find out more and join us in the fall cohort, go to:  https://wellnessbusinessaccelerator.com/     We know that the success of an

If you're a coach who's struggling to fill your calendar with clients, you're not alone. Many passionate coaches find themselves in this exact situation, despite their best efforts. With nearly a decade of experience coaching coaches just like you, we've identified the top three reasons why you might be facing this challenge. It’s likely a matter of fine-tuning many of the things you’ve already put in place, (not a complete overhaul). Join us as we dive deep into each of these critical elements and provide actionable insights that can transform your coaching business. In this episode, you’ll discover: ·      The top 3 critical elements most coaches are missing in their marketing that is causing them to lose out on new clients and additional revenue to their business ·      The added layer you need to consider when defining your niche that makes all the difference between attracting your dream clients, or not ·      The role consistency plays in expanding your network, attracting the right clients, and

Launching is an important part of every successful business. A launch is a marketing campaign that piques interest in an offer that you have, so you can get people interested, excited and ready to enroll in your program or service.  This can be your 1-on-1 coaching, your online program or anything you have to offer your audience.   In this episode, you will discover: The 5 key components every launch must include to be successful Why implementing these key components, a minimum of four times per year can increase sales as much as 25-50% How these strategies can increase launch momentum by making more sales on day 1, thereby, giving you social proof that your program is in demand   Links Mentioned   Webinar Invite: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2023 - thewellnessbusinesspodcast.com/3secrets     Links to Resources:  Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforc

When you hear the words ‘goal setting’ does it make you feel a little uncomfortable or does it excite you?  Some people have an aversion to goal setting especially when it comes to their business, so maybe using the phrase “setting intentions” feels better – and that’s okay.  It can be easy to avoid setting goals in your business because maybe you don’t know what types of goals to set, or you don't’ want to be disappointed if you don’t reach them.    We think it’s important to set goals, so you know if you’re on track or not. It’s also important, so you can formulate a plan to reach whatever goals you have set – whether you reach them isn’t as important as what you put into place along the way and what you learn in the process.   Today, we’re talking about setting and achieving purposeful goals for your wellness business, and if you prefer, you can use the word ‘intentions’ instead of goals.   What you’ll discover:   ·      3 important types of goals to set for your business ·      Our secret for s

There is a lot to do when it comes to growing your wellness business, but some things are more important than others when it comes to actually getting clients.  It’s easy to get distracted by sparkly objects and hop from one project to the other, but when you ask yourself the 5 questions we’re sharing today, it will help you stay on track more, and feel more focused which means making progress faster.   These are questions we ask ourselves on a regular basis because we know all too well how easy it is to want to get sidetracked by those sparkly objects.    On this episode, you’ll discover:   5 questions to ask yourself to stay focused and grow your business What to do when you feel pulled in too many different directions How to say yes to only the things you really want to do in your business to see progress faster   When you ask yourself these 5 questions on a regular basis, you’ll be blown away at what you can accomplish.        Links/Resources mentioned on the show:   WBA VIP Waitlist – www.wellnessbusin

Maximizing your online reach is essential for getting your content in front of a larger audience. When your content can be seen by more people, it gives you the chance to grow your following, build trust and rapport, while you also grow your email list and enroll more clients. It all starts with your content.    In this episode, you’ll discover:   How to leverage other people’s audience to get in front new ideal clients. Ideas for repurposing your content to save time and reach more people. The quickest way to grow your email list while also boosting your credibility. And more   If you want to increase your visibility online and reach more people, tune in to find out 5 of our top tips to get you started.     Links mentioned on this episode:  Episode 216: 3 Simple Steps to Nail Your Niche as a Health Coach https://www.healthcoachsolutions.net/nail-your-niche-health-coach/   Episode 89: Insider Secrets for Getting Booked as a Podcast Guest  https://www.healthcoachsolutions.net/get-booked-as-podcast-guest/  

When you first start your health coaching business the easiest way to begin to enroll new clients is to use the outline that you received through your certification or purchase a done-for-you coaching program so you can jump right in getting experience as a coach.  This approach allows you to experiment with the different types of clients that resonate with you the most and also gives you an opportunity to put your education to work to get actual coaching experience. It’s a win-win! But there often comes a time, after you’ve worked with several clients and have more experience as a coach, when you will decide you want to create your own coaching program. It’s the natural progression as a coach and for many of us this option makes sense once we have more clarity around the area we want to specialize.  If you believe that you have a coaching program brewing inside of you, but you’re not sure how to get started, then you’re going to love today’s episode where we explore 5 Checkpoints To Know if You’re Ready To C

Over the years we’ve read many books that have helped us be better business owners and better versions of ourselves. Some of the books knocked our socks off because they were powerful lessons that came at the right time to help us do things more efficiently.    Today we are each going to share our favorite books. The ones that made an impact in one way or another on us personally or in our business or both. Good books are meant to be shared and we’re excited to share our favs with you.   In this episode, you’ll discover –  A list of our favorite business and mindset books that made a lasting impact on us and how we show up each day as coaches and entrepreneurs Insight into what we loved about each book and why we believe they will have an impact on you too Personal stories of what we were struggling with and how these books pushed us to change and grow    Links Mentioned   Free training – Planning Your Next 90 Days - https://www.facebook.com/groups/emaillistbuildingforcoaches/posts/821305662519894/     Lin

Surveys and polls are a way to open up the lines of communication between you and your followers so you can dial in on exactly what they want to learn from you in your free content as well as your paid content.   We are firm believers that before you should create any new content for your dream clients, whether that’s a freebie or program content, you should first survey them to see what it is they really want.   It’s really easy to follow an idea of something you think your audience wants, when in fact they aren’t really interested in that topic at all. It’s so disappointing when you put something out there that you’ve been working on and your audience doesn’t respond or show any interest. In this episode you will discover: ·      The importance of surveying your audience before creating any new content for your health coaching clients, to ensure that your content aligns with their preferences ·      What surveys and polls are powerful tools for gauging audience interest and preferences by actively i