The Wellness Business Podcast

If you want to run a highly profitable online health coaching program, there are a few insider secrets you want to know first.   After running many online programs over the last 10 years, there are a few key lessons that have been learned, and we’re sharing 3 of the most important ones with you.    In this episode, you’ll discover:   ·      The 3 secrets to know before you run your online coaching program ·      How to create a system you can easily rinse and repeat ·      Why having a specific niche is important to the success of your online program ·      Common mistakes to avoid and what to do instead   Tune in to find out what you want to make sure you have in place to ensure the best possible results for your online program.   Links mentioned on this episode:   30% off Kathleen’s Coach with Confidence program Use code: AUG2023 to save 30% through August 16, 2023     https://www.healthcoachsolutions.net/cwcprogram/       VIP waitlist for Wellness Business Accelerator:   https://www.thewellness

Designing the perfect homepage isn’t difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own. In this episode we’re going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have. In this episode you’ll discover: The overall purpose of your website homepage so you can maximize your visitor’s overall experience, (and keep him/her on your website longer) Our 10-point homepage checklist and how to apply it to your website for better results Why going through this exercise will be an eye-opening experience for you so you’ll be able to improve your website marketing message to attract more dream clients   Link for Karen’s freebie is: http://www.karenpattock.com/10

Wellness workshops are one of the best methods to attract, nurture, and convert your dream customers into paying clients. Today we’re going to discuss the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs. In this episode we’re covering Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs   LINKS: Excited about hosting wellness workshops but want to see a sample first? CLICK HERE! KarenPattock.com/workshopsample   Check out my library of 15 Done-For-You Wellness Workshops. Everything you need to be up and running in just one hour! CLICK HERE! htt

We hear it all the time – “I know I should show up consistently on social media, but I don’t know what to post” or “I want to share helpful content on social media but it takes too much time.”    We totally get it, and if you’re nodding your head in agreement with either of those sentiments, you’re going to love this episode we’re bringing back about How to Plan Out 30 Days of Your Social Media Content in One Hour or Less.   Here's what you'll discover:  ·      Why it's important to have a variety of posts ·      The 3 different categories of posts you should include ·      5 examples of types of posts you can put on rotation every month ·      How to come up with 30 days or more worth of posts each and every month   It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you. Tune in to learn how.   Links/Resources mentioned on this episode:   Free Guide: Social Media Planning Made Eas

When it comes to creating and sharing content for your business, there are two types; Free and paid.    But how to you determine what should be included in your free content such as your freebies, blog posts and videos, and what should be saved for content for your paid programs?    If this question has been on your mind, this episode will be a huge help.   In this episode, you’ll discover:   ·      The purpose of your free content and how it plays an important role in your marketing and client attraction strategy   ·      8 popular types of free content you can use to attract your ideal clients   ·      What to avoid doing with your free content   ·      Examples of free content you can start sharing today Tune in to learn how to use both forms of content in your business to get the best results.    Links/Resources mentioned on the show: Episode 117 – How to Easily Navigate the Changes on Instagram with Jasmine Star   Episode 144 – 5 Simple Ways to Repurpose Your Content to Reach More People

Conducting discovery calls is critical for health coaches who offer 1-on-1 coaching. It’s during these calls that potential clients can see how you can help them and learn about your program. It’s also where you get to learn more about what your ideal clients really want and need.  There are a few common mistakes that are easy to make, especially when you’re first starting out. We know because we made them too.    In this episode, we’re breaking down 4 Common Discovery Call Mistakes to Avoid and what to do instead, so you enroll more clients.   Here’s what you’ll discover: How to get more qualified people to book calls  How to make it quick and easy for people to schedule  One of the most important things to cover during your calls  What you must do at the end of the call if you want to enroll more clients   Tune in to discovery some of the top mistakes to avoid with your calls, so you’ll have more people signing up to work with you.   Links/Resources mentioned on the show:  Kathleen’s Ultimate Heal

Did you know that bonuses can work with ANY type of offer you have, including one-on-one coaching, online group coaching, or a membership site?   The intention behind bonuses is to make them time-sensitive and only available for a set number of days, so there is urgency involved in people taking action to get access to the bonus.  Karen and I have been using this strategy for many years, and we want to share some of our top secrets with you, so you can use this effective marketing method in your business too.   Here's what you’ll discover:   ·      How bonuses can increase sales even when you only offer 1-on-1 coaching ·      How and when to use bonuses the right way to get the best results ·      Different strategies for the timing of your bonuses to maximize sales ·      Examples of different types of bonuses you can use in your health coaching business ·      And more   Tune in to see how you can increase enrollment during your next promotion with this simple strategy.       Links to Resources

As two health coaches turned business coaches that have over 10 years of experience under our belts we thought it would be fun to turn back the clock to discuss what we would do if we were just starting out as new health coaches and had $1,000 to invest in our businesses. In other words, where would we invest those funds, what software would we invest in, and what coaching resources would we purchase in order to get new clients sooner rather than later. In this episode you’ll discover:   ·      The top 5 business categories we would focus on when investing the money that would give us the biggest bang for our buck ·      Why it’s important to invest in each of the 5 business categories to set you up for success right from the start ·      Our 4-month expense plan that fits into our $1k budget   Tune in to find out how you can a waitlist strategy into your coaching business.     Links/Resources mentioned on the show:   Kathleen’s done-for-you health coaching programs: https://www.healthcoachsol

One of the first things an online business owner needs to tackle is figuring out what they’ll offer as a lead magnet to grow their email list with high quality leads. There are a handful of key factors to keep in mind when designing your free offer and in this episode of The Wellness Business Podcast we’re sharing how you can supercharge your list building by focusing on 5 vital elements for high-converting freebies. In this episode you’ll discover…    ·      The 4 ‘sweet-spot’ details to pay attention to when creating a new free offer that will make it a gotta-have it resource for your dream clients ·      The 5 vital elements that every high-converting freebie must have that makes it irresistible in any chosen format ·      Why designing a freebie that is niche-specific and highly valuable, (vs. general health information), is a game-changer for attracting the right people that are perfect for your paid program   Tune in to find out how you can a waitlist strategy into your coaching business.     L

We’ve worked with thousands of health coaches over the years and have noticed that they often try something once and when it doesn’t end up giving them the results they expected, they ditch that idea and start over with something new. Today we want to encourage you to stop starting from scratch by implementing our 3 steps to gain momentum in your wellness business.   When you try a new strategy or tactic to attract clients or enroll clients into your paid program it can often feel like an uphill battle. We’ve experienced this at times ourselves. The strategy sounds good, however, upon implementing it, it feels like a lot of work with less than stellar rewards.   In this episode of the Wellness Business Podcast you’ll discover…   ·      3 steps to gain momentum in your wellness business that make implementation easier and yield better results ·      The mindset shift you need to make, (stop throwing the baby out with the bath water), that will save you hours and hours of time and energy ·      How

There are many proven strategies that we teach here on the podcast to improve your sales whenever you launch your program or offer spots to work with you one-on-one. One of our favorite strategies is to implement a program waitlist so people who have an interest in working with can take action in the moment when they are most fired up about what’s possible after going through your program. That’s why we’re bringing back one of our most popular episodes: 2 Ways to Implement a Waitlist Strategy to Increase Sales. Both of these strategies are super simple to implement and have proven to be highly effective in improving overall sales for other coaches. In this episode you’ll discover:  ·       The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch ·       An easy to implement setup outline that makes implementation a breeze ·       How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales

Marketing your health coaching business is likely one of your least favorite things to do, but it’s necessary if you want to build a profitable business.   The good news is that you don’t need to be a marketing ninja to start seeing great results from your efforts and today we’re sharing 5 simple, but very effective strategies you can start using right away.   Here’s what you’ll discover on this episode:   ·      5 free and proven ways to market your health coaching business ·      What you must have in place first if you want to get results from your marketing efforts ·      How to come up with more content in less time ·      One of the quickest ways to grow your following   Have a listen and decide which 1-2 strategies you can start with for now, and then add more when you can.         LINKS mentioned on this episode:   Group Accelerator 50 % OFF - https://grpaccelerator.com/     Episode 89 - Insider Secrets to Getting Booked on Podcasts - https://www.thewellnessbusinesspodcast.com

If you’ve been coaching clients for a year or more, you may be wondering if you should update your program content. We recently did a complete update on our signature program, so we're sharing some insights about that with you too. Today, we are going to share 3 examples of when it’s a good time to give your program a refresh.   Here’s what you’ll discover:   ·      When is a good time to update your coaching content ·      Different ways you can refresh or repackage your programs ·      Ideas for restructuring your program offer ·      Behind the scenes of some of what we updated in our signature program   Truth be told, your programs are always going to a be a work in progress, and we think that’s part of what keeps it interesting AND your clients will appreciate it.   We hope this gives you some ideas and inspiration for updating your program when you’re ready.   Resources mentioned on this episode:   Coach with Confidence – Kathleen’s done-for-you 6-month health coaching program - http

There is something special that happens in a workshop environment when the host finds their flow and the attendees put their guard down and the synchronicity between the two is absolutely magical and that’s why on this episode we’re sharing 5 reasons hosting wellness workshops results in more paying clients.   If more paying clients is your goal, stick around because we’re not only sharing the 5 reasons why, we’re also sharing real life examples of coaches, just like you, that are enrolling more clients and making more money than ever before in their coaching businesses using the workshop model.   In this episode you’ll discover: The 5 key factors why workshops work so well to not only attract new leads but also improve your overall enrollment rate above any other marketing tool out there How workshops open doors to new opportunities and income streams simply by showing up consistently to deliver valuable content Why workshops are so powerful in the relationship-building process, resulting in immediate

We live in such an amazing world where we can monetize our gifts and talents in many ways. We believe that everyone has a zone of genius and when you can put that to work for you by getting paid to do what you love it’s a great way to live your life.   There are thousands of people in the world that want to work from home, that have incredible organizational skills or are artistically gifted that want to help you bring your business to the next level through virtual support. They want to put their zone of genius to work for you and get paid for it.   In today’s episode you’ll discover…   ·      The 5 steps you should take when hiring a virtual assistant that will set that working relationship up for success right from the start ·      A list of questions you can ask past references to get a feel, ahead of time, if this virtual assistant is a good fit for you ·      Our very best pro-tips that you should consider when hiring a virtual assistant whether they will be filling an ongoing support role or t

You don’t need to dance, lip sync, or follow the latest social media trends to grow a loyal following. If you’ve been avoiding showing up on social media through video or other content formats because you don’t feel comfortable doing the same thing other people are doing, you’re going to love this episode.   Here’s what we’re diving into in this episode:  ·      What it means to be authentic on social media and examples of how to do it ·      How trends can actually backfire when it comes to growing your following ·      Why your videos don't need to go viral to build your brand ·      How to come across as real and relatable (authentic) before you do a video (Kathleen shares what helps her with this)   Your followers are looking for valuable content that will educate, entertain, or inspire them. Figure out what fits your personality the best, knowing that it’s okay to test and experiment to find what works best.    Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingf

Are you spending hours on social media every week but you’re not getting clients? If so, you’re not alone, but this episode will be very helpful.   If you aren’t having much success getting clients from social media, it’s likely because there are a few missing pieces in your strategy or maybe you don't really have much of an actual strategy except for posting content to check it off the old to-do list.   The good news is that by implementing a few key changes, you can turn things around and start getting clients each and every month, even if you don’t have thousands and thousands of followers yet.     In this episode, you’ll discover:   ·      The #1 thing you must have in place to stand out and attract the right audience ·      How to lead followers to the next step in the customer journey, so they move closer to becoming a client ·      How to create content that will attract the right people and have them coming back to your account day after day ·      The social media content format that isn’t o

Quite often our clients ask us a question that starts with the words, “What’s the best way to ________?” You can fill in that blank with the thing you feel the most challenged by…   …the best way to grow my email list? …the best way to attract new clients? …the best way to get people excited about my paid program? …the best way to fill my program the next time I open the doors?   We believe that all of us need to find a process or system to build our business that works for us based on our personality, time restraints, and other obligations, There are fundamental commonalities between all successful online businesses that need to be considered when starting and building your business.   In today’s podcast episode, you’ll discover:   ·      The 4 main components that make up our business growth formula and how you can implement them into your coaching practice ·      The individual and successful process several coaches took to move from struggling to enrolling new clients in a short period of ti

There are times in every business when things seem hard or confusing, and it’s often at the very beginning because there is so much to figure out. If you’re in a place right now where you’re feeling stuck, we have 3 ideas that can help.   Even though Karen and I have each been in business for about 10 years, there are still times when things don’t go as planned and we have to take a step back to evaluate what happened and figure out how we can improve for next time. It’s all part of the process for every entrepreneur.   Today, we’re going to cover 3 specific areas of your marketing that you want to look at closely because these are the most common areas where we see coaches struggle, and when you have each of these things in place, it can give your business a definite boost.   Here’s what we’re covering:  ·      The #1 missing strategy we see with coaches who are struggling to get clients and what to do about it. ·      The 3 biggest reasons for not getting clients from social media and how to remedy

Facebook groups are still a great way to build relationships and get coaching clients, as long as you have a few key strategies in place.   While many people think getting high engagement is the most important metric to measure, the ultimate metric is how many clients you’re getting from your group.   In this episode you’ll discover 3 ways to get more clients from your Facebook group.   ·      The #1 thing you group must have if you want to attract the right members ·      What you must include in your group if you want people to connect with you and trust you ·      The common missing piece in most groups that is the top reason you aren’t getting more clients and how to fix it   If you have a Facebook group (or you plan to start one) but you aren’t getting clients from it, you won’t want to miss this episode.       Links to Resources:  Checklist: 10 Free Ways to Grow Your Facebook Group https://resources.healthcoachsolutions.net/fbgroupchecklist     Karen’s Facebook Group - www.facebook.co