The Wellness Business Podcast

Over the past couple of months, we have been geeking out on a brand-new online tool that you’ve probably heard about because everyone is talking about it. It’s called ChatGPT. If you haven’t heard of it yet, you are in for a real treat today because it is the most innovative online tool to come around since we each started our businesses 10 years ago. It’s going to cut your content creation time in half which saves you time and money and who doesn’t love that.   ChatGPT is an Artificial Intelligence powered chatbot that uses natural language processing to communicate with humans in a conversational manner. It is a type of language model that has been trained on a vast amount of text data, enabling it to understand and generate human-like responses to a wide range of queries and questions.   This is a great tool for you if you struggle with creating content for your business. Not only is this a tremendous asset for you as it relates to brainstorming ideas but can help you dial in on nitty-gritty sales copy

You want to get as many new email subscribers each month as possible, but you may be wondering HOW to it.    Today, we’re sharing how to double new email subscribers every month, so you are consistently welcoming new people into your ecosystem.   ·      What your free offer must include in order to get high conversions ·      Where to share your free resource on social media each month, including specific examples ·      A common mistake to avoid when it comes to promoting your freebie and what to do instead to get new subscribers each and every month ·      What to include in your social media posts to boost sign-ups for your lead magnet   When you incorporate what we share on this episode, you will be pleasantly surprised at how many more subscribes you’ll be welcoming.      Links/Resources: Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/  Karen’s Instagram - www.instagram.com/karenpattock/  Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/  Ka

More than likely, you’ve heard us discuss the importance of defining your ideal client identity on some of our other podcast episodes. That’s because it truly is one of the most important decisions that you can make when starting your business. When you know who it is that you want to work with most you can be crystal clear in your marketing language so those people will be instantly attracted to you. In today’s episode you’ll discover…   ·      A limiting belief trap that many coaches fall into as it relates to defining their target market that holds them back from targeting the right people that lead to higher program enrollment ·      Our signature formula designed to help you decide what makes an ideal client identity valuable in the sense that they can easily be converted from a follower into a paying client ·      How to add layering to your target market that takes an otherwise vague ideal client identity to laser-focused and crystal clear so it’s easy for someone to say, “yes, that’s me” Gr

We all have the same number of hours in the day, but when you are conscious of how you’re spending that time and you are aware of what is draining your energy vs what makes you feel happy and energized, you’ll likely notice a difference in the way you feel – your mood, your productivity level and enjoyment of what you do.   Today, we are talking about managing your energy vs managing your time, and it should be an interesting conversation to give you some ideas of what you may want to implement or try.    Here’s what we’re covering:   ·      How to be more aware of what drains your energy and what fuels your energy, so you can focus on more of the right things ·      How to arrange your schedule to get the most out of your day ·      What things to limit during the day that may be zapping your energy without you even realizing it   Tune in for a look at how to think about your productivity a little differently and see what you discover.      Links/Resources: Harvard Business Review Article – Ma

I recently asked a question on my Facebook page that had many people chiming in with answers that blew me away. The question I asked was: “How many hours a week do you spend on social media sites??” and 95% of the people said… way too much.   We understand that most of us have a love/hate relationship with social media. However, when you know you’re spending too much time on these platforms but you can’t stop yourself it’s time to put some boundaries in place.   For those of you that love practical how-to tips we’ve got you covered with 5 easy tips to break your social media cycle. However, for those of you that want something a little deeper we’ve got you covered too.   In today’s episode you’ll discover:   ·      The importance of setting boundaries around social media as a way freeing up hours in your schedule each week ·      A simple mindset shift that you can embrace to help you deprioritize social media in your life and replace it with things and people that bring you joy ·      5 simple ways for

If you have a free Facebook group for your health coaching business but you’re getting low engagement and/or it’s not leading to new clients signing up to work with you, there are a few common reasons why this happens.    Once you know the mistakes to avoid, you’ll have more of the right people joining your group, and you’ll also have more members enrolling in your paid programs (instead of them only consuming your free content).    On this episode we’re sharing 3 Common Facebook Group Mistakes to Avoid, and here’s what you’ll discover:    The #1 reason why people are joining your group but not becoming clients  Tips for naming your group to attract the right members One of the first things new members will look for as soon as they join your group, and if you don't have this in place, you are missing a huge opportunity to build trust and connection How to lead people to the next step to working with you in a non-salesy way   Tune in to find out if you might be making any or all of these 3 common mistakes in

One of the most important elements of good marketing is connecting the dots between what your customers and clients want and the solution you offer.  Sometimes we think we may know what our ideal clients, but often times, we’re really guessing and that can mean there is a disconnect between your audience and your offers. This is the most common reason for people not signing up for your free resources and enrolling in your paid programs.  It’s also one of the reasons why people may sign up for your freebies but not invest in working with you – because they don’t understand how you can help them. Today, we’re going to share 3 easy ways to find out what your ideal clients truly want, so you can attract more of your ideal clients and have more paying clients.    Here’s what you’ll discover: How to gather helpful insights about what your ideal clients really want Which method will give you the most detailed and in-depth information Examples of questions to ask to get the information you want Where to use the info

We’re moving into the second part of our two-part series on Successfully Building s Health Coaching Business While Working Another Job. Let’s talk about the value of outsourcing when you're getting started, but also not spending all your money on hiring help. We’re sharing a few budget-friendly option that you’re going to love. Many coaches that we talk to believe that they don’t have the money to invest in virtual support. We believe that is a limiting belief and, in this episode, we’ll help you reframe your belief around getting support as well as how you can ease into the outsourcing process. We know that many coaches want to build a thriving full-time practice so they can leave their regular job and be in charge of their day-to-day schedules.   In this episode you’ll discover…   Three budget-friendly options to get virtual support without breaking the bank Our top five recommended outsourcing tasks when you’re first starting out How you’ll know when it’s time to transition your coaching business full-tim

We are constantly interacting with Health Coaches and learning what obstacles they face when it comes to building their wellness business. Most of the coaches we talk to want to have a full-time thriving practice which we absolutely love. We know that each client you help will ripple out to their friends and family in a way that truly changes lives.    That said, one of the most challenging situations a health coach faces is when they are trying to build their wellness business while also working another job. We get it – you need to keep paying the bills until your coaching business can replace your income.    When this is the case it’s imperative that you become extremely intentional with your time as well as streamline your day-to-day tasks as much as possible. This week, we’re kicking off a two-part series called: Successfully Building A Health Coaching Business While Working Another Job.   In this episode you’ll discover…   Why we are totally addicted to the 12-week planning model and why this process wi

Today on the podcast we’re going to discuss a topic that we think many coaches wonder about. In fact, over the years we’ve both been asked this question many times and the reason we decided to do this episode is because Karen recently got this very question in her Facebook group from a concerned health coach.    Let’s dive into her question now.  She says,   “I have been away from my health coaching and my email list for a while (working on other projects). How do I explain my absence to my email list and reintroduce myself? I don’t want to just look like a flake. Thank you.”   This is a great question and I can understand why she’s concerned about the way her email list will perceive her recent lack of communication.    In this episode, we’re sharing three great options for successfully reconnecting with a neglected email list.     In this episode you’ll discover…   Three amazing options for successfully reconnecting with a neglected email list The reason why not connecting with your email list for a bit is

Did you know that you literally have 7 seconds when someone lands on your social media account to get them to pay attention to you, keep reading more, keep scrolling through your account? That’s why it’s so important to do everything you can to make sure your bio and page is as clear as possible. That way when someone lands on your page they are like… OMG this person, this business, is exactly what I need and am looking for.    When you’re this crystal clear in your bio it also helps someone that is not right for you to know that and allows them to move on really quickly, which is okay too.   Creating a crystal clear bio, that speaks directly to your dream clients, takes time and practice so today we’re teaching you a 5 -step process that will simplify things for you.   In this episode you’ll discover…   The 5-element formula for writing a client attracting social media bio that will speak directly to your dream clients The do’s and don’ts of bio writing that will keep the process super simple Multiple examp

If you’ve been thinking about running an online challenge but you aren’t sure if you should charge for it or not, you are going to find this episode very helpful in making your decision. January is a popular time for running challenges, but the great news is that you can run them any time of the year. So, if you’re thinking you’ve missed out on the New Year frenzy because you don’t have a challenge ready, nothing could be further from the truth because people are looking for help 365 days a year.      Here’s what you’ll discover in this episode: The differences between a free and paid challenge When a paid challenge can work well, and what you need to have in place first for it to be successful How your free challenge can lead to paying clients  Our recommendation of which choice to make if you are just starting out      Tune in to find out which option might be best for your next or first challenge.      Links mentioned on today’s episode: Save 40% on all of Kathleen’s done-for-you health coaching programs

Even though algorithms change, and our organic reach may be lower, social media is still one of the easiest ways people can find out about you, and when you have the right pieces in place, they can also become email subscribers and clients.  In order for this to happen, there are a few important pieces you want to have in place, and that’s what we’re going to cover today.    Whether you use Instagram, Facebook, LinkedIn or something else, the same principles will apply, so if you aren’t on Instagram yet, you will still come away with some ideas you can implement right away.    Here’s what you’ll discover in this episode:    How to use your Instagram bio to stand out and attract your ideal clients  A simple but overlooked strategy that can have visitors and followers bingeing on your content Which types of stories get the highest views and how to incorporate this into your content strategy   Easy ways to get new email subscribers  How to turn some of your followers into paying clients      Tune in to find ou

We are sliding into the New Year here in a few days, and we’re bringing back one more episode for you that will help you know where to focus your time and effort before your next launch, so you can increase sales.  We’re covering 3 specific things you want to do, starting 30-60 days before your launch, so you can warm up your audience and create interest and demand for your offer.    If you have a promotion coming up the New Year and you don’t have 30 days before it starts, that’s okay - you can still use some of these strategies even if you only have a few days, or you can save them for next time.   In this episode, you'll discover:    How to show up consistently for your followers and subscribers to warm them up and create curiosity about your program before you launch 5 ways to show up consistently When to focus on building your email list The benefits of growing your Facebook group prior to promoting your offer   Tune in to find out what to focus on before your next launch to boost sales and enrollment.

Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow.   Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice.   In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your business needs.   In this episode you’ll discover: Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker The main reason why holding off on deciding could be sabotaging your success as a coach One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business   If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach

We are bringing back an episode we did a few months ago that was very popular, and it’s about how to turn freebie seekers into paying clients. Truth be told, you are going to have way more people who just want your free resources, but there are things you can do to improve your results.  Especially as you plan out your promotions or sales for the holidays or New Year, this will be very helpful.   If you ever feel like people come out of the woodwork for your free content but when you present a paid offer, it’s crickets, this is a must listen.   We are covering 3 specific steps you want to have in place and we’re sharing examples of each one.    STEP #1 - Find out what your ideal clients want and find out what to do with the information you gather once you have it.    STEP #2 - Invite people to work with you or join your group program (discover one effective ‘non salesy’ way to do this with ease).   STEP #3 - Map out a customer journey that leads potential client down the path towards becoming a client.    If

Anytime someone is willing to share their productivity tips and strategies we’re all ears. Getting more done in less time is always our objective so we have more free time to pursue our other passions. Every year we are faced with more distractions and shiny objects that can take our focus off of our business goals so having strategies and hacks that help speed up our overall results is important. We believe that over time, as a business owner becomes more seasoned and in the flow of their business, they will find what works best for them but in the meantime, hearing how others are streamlining their tasks and work schedule is the perfect path to get them there sooner rather than later. In this episode you’ll discover… Ten hacks for increasing productivity and skyrocket results leaving more time for family, friends, and passion projects How to avoid the three main reasons why businesses can start off on rocky ground and what to put in place instead to increase your chances of success Our favorite online t

If you have a free Facebook group for your health coaching business, you are likely looking for ways to grow it each and every week. Your Facebook group can play a key role in bringing new people into your ecosystem where you can form and nurture connections with people who are interested in your area of expertise. Your group is often people’s first step in the customer journey with you, so growing it with the right people is important.     This week, on The Wellness Business Podcast, you’ll discover some of our top strategies for growing your group, including:  How to screen people before you approve them, so you get more of the RIGHT people in your group   4 ways to use social media to grow your group without spending a penny  How to get more people showing up for your livestreams in your group  The “set it and forget it” growth strategy that runs behind the scenes 24/7   Tune in to find out how to use the 4 strategies we share for your own group and watch what happens!         Links mentioned on this epi

Today we want to discuss the pros and cons of being either an introverted or extroverted business owner and the steps you can take to be successful no matter which personality type you identify with.   We don’t really love labels, particularly those that can pigeon hole someone in one way or the other and that’s why we thought shining a light on this topic on the podcast was a great idea.    Whether you believe you are an introvert or an extrovert you may find yourself automatically categorizing yourself with the things you are ‘good’ or ‘not good’ at doing.    You may have had friends or family that have repeatedly made observations your whole life about how you handle your day-to-day life but we believe no matter what you can be a successful wellness business owner. You just need to be aware of your strengths and get support in other areas.   In this episode you’ll discover… The strengths and weaknesses of both introverts and extroverts and how to navigate these personality types successfully as a business

We know you want to run your coaching business as smoothly as possible while also limiting expenses, so today we’re going to share some ideas about how to decide when it’s time to start investing in paid resources.   If you have any type of business, you are going to have some expenses but that doesn’t mean you can’t run a lean business with low overhead. It just means there is going to come a time when the limitations of free resources are no longer going to meet your needs, and you’ll have to decide which paid tools are worth it for you.    Here’s what you’ll discover on this episode:    The 3 questions we ask ourselves before investing in a paid business tool or service Examples of free vs paid options for your business A mistake some coaches make that actually keeps them stuck in a loop of working too hard and not making enough money      We understand that spending money on your business can feel a little scary sometimes, but at some point, it’s going to be a necessity if you’re serious about building