The Wellness Business Podcast

Did you know that not every follower you have on social media is an actual lead or prospective dream client? It’s important to be clear on the differences between the two.⁠ When you show up on social media as if you are only speaking to your actual dream clients you’ll strengthen your relationship with the right people and repel all the rest. That’s what you want.    However, most of those people will never move past being an audience member. Today’s episode will help you identify the key differences between the two and how to grab the attention of the right people that do want to eventually become a client. ⁠   Understanding the difference will help you determine reasonable expectations for each as well as how they both play into the success of your business.   In this episode you’ll discover…   The main differences between an audience member vs. a leads list and which one has the most potential to fill your programs with paying clients 4 ways to transform your social media followers into leads and paying c

Launching a coaching program or online course doesn't have to be daunting or overwhelming - you just need a few key ingredients to make it successful.  A launch strategy can be used for any promotion you want to do during the year, and it can also be used if you only offer 1-on-1 coaching.  Our special guest is one of our favorite mentors, Chris Ducker, and he’s sharing 3 key tips you want to incorporate to get the best results from your launch.    Here’s what you’ll discover:    3 key ingredients to include for a successful launch What is a launch and how to use this proven sales strategy in your coaching business How to build anticipation for your offer, so you have people ready and excited to join  3 ways to create urgency during your launch to increase sales  What types of bonuses to consider including and which ones to avoid      This episode is a must-listen! Tune in to learn Chris’s tips and specific examples of what to do in your first or next launch to make it a success.    LINKS from this episode:

There are two amazing ways to use workshops in your coaching business. The first way is to share the content free of charge with the intention of 1) growing your email list and 2) building a relationship with the workshop attendees.    In the category of list builders, workshops are definitely more time and effort but the results are significantly better so the work is worth it. Your workshop will be considered to be an event and have more appeal than a simple pdf download.   The second way to use workshops in your coaching business, and what we will going over today, is to charge for the workshop. Paid workshops are a great way to give your followers a low-cost way to work with you, (which can definitely be part of the nurturing process and relationship building that is needed to help them get more comfortable with a higher investment down the road), and it’s a great way to give your revenue a boost anytime you want.   In this episode you’ll discover… The 3 key differences between a free and paid workshop H

If you’re working on growing your health coaching or nutrition business, you are likely looking for ideas on how to market it.  This is probably something you didn’t learn about during your training program, so you’re left to figure out a lot of it on your own.    Luckily, Karen and I love the marketing aspect of building a business, and it’s something we incorporate all the time, continue to learn more about as things evolve, and we love to experiment to see what works.    Today, we are sharing simple but effective ways to market your health coaching business.      Here’s what you’ll discover on this episode:  5 free and proven ways to market your health coaching business  What you must have in place first if you want to get results from your marketing efforts How to come up with more content in less time One of the quickest ways to grow your following      Have a listen and decide which 1-2 strategies you can start with for now, and then add more when you can.               LINKS mentioned on this episode

One of the best and most useful tools in our businesses is Canva. Canva is a free-to-use online graphic design tool. It’s very user friendly and with over 100,000 templates it can turn even the least artsy person into a professional graphics designer.    We realized that many of our podcast listeners might not realize how helpful Canva can and would want to learn how they can better utilize the platform for their business.   In this episode you’ll discover: 12 ways you can use Canva in your coaching business to create beautiful and professional graphics, resources and presentations The most underutilized tool within the platform that can save you money in your business each month, (think social media scheduling) Where you can get free training videos about how to use each tool within the platform so you get faster and faster each time   Tune in to find out how you can best utilize Canva in your coaching business.     Links/Resources mentioned on the show: Canva Affiliate Link:  https://partner.canva.com/c/3

We have worked with thousands of health coaches over the past several years, so we notice some patterns and mistakes that are commonly make that hold them back from reaching their goals.  Truth be told, we made some of these mistakes when we were new too, so we totally get it.    The problem is that these 3 mistakes are so easy to make that many coaches don’t even realize they’re making them, but they wonder why they are struggling to get clients and grow their business.      In this episode of The Wellness Business Podcast, you’ll discover:  3 common mistakes health coaches make that are sabotaging their success (and they probably don't even realize it)   The best and quickest way to get feedback and input on your plans and ideas   The question we ask ourselves to help us make decisions every time we feel stuck    The #1 thing that holds coaches back from taking action and moving forward, and what to do about it    If you are making any of these mistakes, you’ll know how to quickly turn things around

If you want to grow an email list full of prospects who are actually interested in what you have to offer, coming up with a compelling title for your free offer is critical.  Truth be told - the title of your freebie will be the biggest determining factor in the number of people who opt in for it. No pressure, right?    On this episode of The Wellness Business Podcast, we are going to help you come up with the perfect lead magnet topic and title, and we’ll also share a few examples, to get the creative juices flowing. These 3 tips will apply no matter what type of lead magnet you are creating; it could be PDF guide, a checklist, a webinar or a video series.     In this episode, you’ll discover:    Why your lead magnet title is so important  How to come up with ideas for your freebie topic and title  What your lead magnet title must have in order for it to convert well  Examples of high-converting titles that work  A free and simple tool that will help you come up with great titles ideas    Tune in for to di

A waitlist strategy is a great way to build your relationship with your future clients and help them stay excited about the possibility of working with you. We’ll be sharing how you can use this strategy in two different ways in your coaching business, one before your launch and one after. It’s a quick and easy setup that any coach can implement in less than 60 minutes. In this episode you’ll discover: The two best options for using a waitlist strategy in your coaching business that increases overall sales each time you launch An easy to implement setup outline that makes implementation a breeze How a waitlist strategy can easily work as part of your prelaunch runway plan to provide even better sales results   Tune in to find out how you can use a waitlist strategy into your coaching business.     Links/Resources mentioned on the show:     The VIP Waitlist Strategy: 2 Ways To Increase Future Sales –https://www.karenpattock.com/vip-strategy   A Simple and Free Strategy to Increase Interest When You Promote

We have coaches ask us all the time about online business tools and resources that are also budget friendly, so we thought it would be helpful to do a podcast episode about it in case you are looking for some recommendations too. Today, we are sharing 5 of our top online resources for your coaching business.       Sometimes having too many options can stop us in our tracks because we feel overwhelmed and even a little afraid of making the “wrong” choice. The truth is you won’t know until you test it out to see if it’s right for you. If you’re feeling stuck about making the perfect choice, just know that making a decision to just choose one and get started is the best way to go, so you can start making progress.    We have free and budget-friendly recommendations in the following categories:   Hosting and Running your Coaching Programs Email marketing software Recipes and Meal Plans Online scheduling Graphics, PDF’s and slide decks     Tune in to find out about some of the most popular tools other health coa

Taking time once per month to review your Facebook analytics is a great way to determine if what you’re posting is getting engagement and working to build brand awareness. This week we’re talking about the analytics that are provided on your Facebook business page.    I recently had a coach post this question… ‘So my reach and engagement numbers are increasing incrementally every month. EXCEPT that there are 0 link clicks?!! What?! I have a CTA at the end of almost every post, different ones depending on what it is about. But does this basically mean, my freebie(s) are NOT working. I mean, a lot of these are educational. But still. 0 link clicks is depressing for all this work.’   Numerical data is always the quickest way to know if things are working or not. Even if you sit down for 15-20 minutes once per month you’ll gain a world of knowledge to help you make future decisions.   In this week’s episode you’ll discover:   5 ways to troubleshoot your Facebook analytics so you can improve your link clicks and

Whether we are headed for a recession or not, people are feeling the pinch in their bank accounts. This means if business is slowing down for you or you're having a hard time gaining momentum as a new coach, it’s a good time to look at your offers to see where you can make some changes.   Having only one way for people to work with you, such as your 1-on-1 coaching program is likely no longer enough. There are people who will be looking for more affordable options to get the help and support they need, and this is where having more than one offer comes in, and that’s what we’ll be diving into today.  Here’s what you’ll discover:    What it means to have more than one offer for your coaching business and why now is the time to pivot    4 specific coaching formats to consider adding to your practice and examples of each one   Different pricing options for your new offers that are more budget-friendly for potential clients (that can also help you scale your business)   Tune in to find out how to add at lea

We’ve talked about fear before on the podcast. For instance fear that manifests as imposter syndrome or fear that leads to all kinds of limiting beliefs around whether you are good enough or deserving enough to be successful.    But it seems that fear is becoming an epidemic among health coaches and we feel it’s important to discuss it so we can get it out in the open rather than in the shadows.   In this episode you’ll discover:   5 ways to overcome fear and limiting beliefs so you will never become stuck in your business The top 5 fear-based topics that you can fall into that leave you feeling unsure of what is the next best decision to make A single mindset shift that will have you instantly reframing your beliefs around your purpose and skills when it comes to serving your clients   Tune in to find out how to overcome your fear of making a wrong decision and the limiting beliefs that are keeping you from building a business that you love.      Links/Resources mentioned on the show:   Wellness Workshops

If there is one thing we know that holds many coaches back from filling their programs and getting new clients, it’s fear of selling. This makes sense because they didn’t get sales training during their health coach certification program but selling is an important part of an effective marketing strategy.  What if we could reframe this though, so that you can fill your programs without pushy, spammy sales tactics and use strategies that feel easy and authentic instead?       We like to bring back popular episodes from time to time, and that’s what we are doing today with one we did a few months ago about How to Fill Your Coaching Programs Without Selling.     We’re sharing 3 non-salesy ways to fill your programs, and we are also giving you examples of how to use them:     Share your story - why are you doing what you’re doing?  Does your journey relate to them based on where you were when you started and where you are now?   Share client success stories - people want to know it has worked for others and it

As an online business owner, you should always be planning and thinking about how you can make more sales. One of the easiest ways to do that is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you.    We’re bringing back a popular and high-value episode that walks you through the 4 most important types of email sequences that have been proven to increase client enrollment.     You’ll discover: 4 types of email sequences that have been proven to increase program sales How many emails should be included in each email sequence for maximum impact Why including these email sequences 30-60 days prior to your launch will improve your conversion rate Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)   Tune in to discover how best to use automated email sequences to increase sales.      Links/Resources mentioned on the show:   Welcome Email Sequence

Running free online challenges can be a great way to build awareness and interest about what you do and get new clients.  We love challenges because they are a free marketing strategy that helps you build the know, like, trust factor while also growing your email list at the same time.    Sometimes, not knowing how to get people to join your challenge and fear of no one signing up can hold coaches back from getting started, so we are helping you with that today.    We are bringing back a popular episode we did a few months ago where we cover 5 ways to fill your online challenge.       You'll discover:  What strategy will 10x - 50x your reach right now Where to do your livestreams to reach the most people Which strategy to use to warm up your Instagram followers How to reach beyond your own audience to get in front of new people   If you’ve wondered how you can fill your online challenge, be sure to tune in.      Links/Resources mentioned on the show:   Free Resource – 10 Ways to Promote Your Online Challeng

Health Coaches often create a system for bringing new clients onboard that will WOW them and kick their experience off with a bang. It’s true that welcoming new clients into a new coaching program in a big way is important, however, it’s just as important to end your coaching program with equal intention.    If you don’t have an official offboarding process and questionnaire as you wrap up working with your clients you’ll find this episode exceptionally helpful.   We’re bringing this popular episode because it got coaches talking and for the first time thinking about how to successfully wrap up their coaching program with a client that not only leaves them feeling positive but sets the stage for more new clients in the future. On this BEST OF episode of The Wellness Business Podcast we’ll be covering: The top 3 reasons why this is an important part of your coaching program A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences Just how

In this episode we are going to dive into a topic that is in the hearts and minds of many coaches that we talk to and work with. Some believe that this only affects new coaches but as we share more on this topic today, you’ll begin to see that it can become a concern at every level of business.    The topic we’re discussing today is imposter syndrome.    The official definition of imposter syndrome is loosely defined as doubting your abilities and feeling like a fraud.   In today’s episode you’ll discover: 3 steps to quickly cure imposter syndrome no matter what stage of business you’re in Our own personal imposter syndrome stories and how we’ve navigated this path through the years A simple one-sentence response that you can use anytime you are asked a question by a potential client that you don’t know the answer to, that will have them loving your approach   If you’ve ever dealt with imposter syndrome, this is an episode you won’t want to miss.   Links/Resources mentioned on the show:   The Ultimate Healt

A big mistake many coaches make is overlooking or ignoring the niche part of their business even though it’s one of the most important aspects of having a successful business.    If we aren’t crystal clear about who we help and what we do, our content and messaging get overlooked, and that means disappointing marketing results and lack of clients.  The goal is stand out and attract the right people, so we can build a profitable business. In today’s podcast episode we’ll be sharing:   3 simple steps to validate your niche marketing message so you are attracting your dream clients (this will be a total eye opener!) The biggest reason most coaches struggle with dialing in their messaging and how to fix it     We are also sharing a glimpse into one of our most popular lessons inside the Wellness Business Accelerator – Business-Building Lesson Library and how you can get your hands on it for just $97   Find out more below and join us while we are offering limited-time bonuses and the chance to SAVE 30%!   Welln

If you’re working on growing your social media following and your email list, one of your main goals is likely to turn some of your followers into paying clients.    But how do you move people from being just a freebie seeker who only wants your free information to becoming someone who invests in your coaching programs or other offers?    We are covering 3 specific steps you want to have in place and we’re sharing examples of each one.    STEP #1 - Find out what your ideal clients want and find out what to do with the information you gather once you have it.    STEP #2 - Invite people to work with you or join your group program (discover one effective ‘non salesy’ way to do this with ease).   STEP #3 - Map out a customer journey that leads potential client down the path towards becoming a client.    If you want to turn more of your followers and subscribers into clients, be sure to tune into this insightful episode!   Links/Resources mentioned on the show:   Episode 155: The Missing Link to Turning Your Email

If you want a fun and easy way to increase interaction in your Facebook group while you also get a deeper understanding of your ideal clients, hosting live office hours is a great option.   Here are just a few benefits of hosting live office hours in your group:   You get insightful questions from your community which can help you with content ideas, marketing copy, social media posts, and/or program creation, just to name a few.    You don’t have to come up with a topic for your livestream since you’re answering questions from group members.   You get to interact with your members which increases engagement, and they appreciate it because you are giving a more detailed answer than you could give if you were typing it out.   In this episode, we are covering how to run your live office hours, the best way to ensure you have questions coming in and how to get people showing up while you’re live.   Links/Resources mentioned on the show:   Free Guide: 10 Free Ways to Grow Your Facebook Group - https://resou