The Wellness Business Podcast

If you want to increase productivity and profitability, using 90-Day goal setting framework might just be the key.    When you plan in this way it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year.    In this episode of The Wellness Business Podcast, we're sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner.    In this episode you'll discover: Why working in 90-day cycles to complete your goals makes you more productive and profitable A sample 12-week project plan for hosting a wellness workshop for client enrollment Why planning a 12-month calendar for your business can lead to feelings of failure and burnout   Links/Resources mentioned on the show:   FREEBIE – 90 Day Business & Goal Setting Training http://www.karenpattock.com/business-goal-setting-podcast   Links to Resources:

Urgency and scarcity have been proven to provide amazing sales results when used together. The idea behind this strategy is to appeal to our natural psychological desire as humans to never miss a good deal or be left behind.   In this episode of The Wellness Business Podcast, we’re sharing a ‘Call to Action’’ promotional strategy that we’ve been using for years to make more sales. The great news is that this works for every type of business, including yours.   In today's episode you'll discover: 3 urgency and scarcity options you can use in your next promotion that will increase the number of people enrolling in your paid program The #1 thing you should NEVER do when using this strategy, (because you could lose all future credibility with your followers) The psychological premise behind this strategy and why it works like gangbusters across all industries   To get more sales, you need to always have a call-to-action. Tune in to this episode to learn how to get more program sales.   Links/Resources mentioned

A very common question we see from health coaches is how to price their coaching programs.  This can be a real quandary since there are several options to consider, and it can keep you stuck in analysis paralysis. Because there isn't one set answer about how to do this, we wanted to share a formula with you to help you make a plan you feel good about, so you can check this off your to-do list once and for all.       The 3-part formula we are sharing in this episode, breaks down the following elements of the pricing puzzle:     What Your Ideal Client Wants  Your Revenue Goals Pricing and Program Model Options   Once you have these 3 elements figured out, you will feel more confident about what you are charging and the value you are providing to your clients.    Tune in for plenty of ideas and examples, so you can finalize or update your program pricing.    Links/Resources mentioned on the show:   Free Guide and Workbook: The Secrets to Pricing and Packaging Health Coaching Programs that Sell: https://resourc

One of the biggest hurdles for most coaches taking their coaching online is the tech stuff, so we are going to let you in on the secrets to making this super simple.    The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this.  Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it.    In this episode, you’ll discover:  The two easiest ways to run your online program without the tech overwhelm Two other logistics you’ll need to have in place to help your clients and stay in touch Important mindset shifts that are critical to taking your coaching online   If you’ve had questions about taking your coaching program online without tech overwhelm, you’ll want to tune in to this episode.   Links/Resources mentioned on the show:   The Ultimate Guide to Launching a Successful Online Health Coaching Program: https://ww

You’re ready to start helping people as a health coach, but how do you actually get clients?   Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated.    In this episode, we are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.     We explain each step and share examples, so you’ll know how to take action.     STEP 1. Have A marketable ideal client - your niche.    STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve.    STEP 3. Promotion - Invitations to work with you (in a non-salesy way).     Tune in to discover how to use these 3 simple steps in your business and watch what happens.   Links/Resources mentioned on the show:   Wellness Business Accelerator: http://www.wellnessbu

There are all kinds of different free resources you can use to grow your email list and today we are covering 5 of the most common and most popular ones.       Before you decide on the type of freebie you want to create, it's important to keep a couple of things in mind:  The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have.    Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way.     In this episode of The Wellness Business Podcast, you'll learn:    The simplest and easiest type of free offer you can create on your own  The best format for testing your freebie title and topic  The freebie option that will accelerate your email list growth the fastest   Tune in t

Workshops are a fantastic way to build your email list and enroll clients into your paid program. The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don't want that.    In this week's episode we're covering: The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations) A breakdown of each key workshop element and why it's important How you can put this blueprint into action by creating your own profitable workshop.    If you have had questions about creating a wellness workshop that converts into paying clients, you’ll want to tune in to this episode.   Links/Resources mentioned on the show:   6 Elements of a Profitable Workshop Freebie: http://www.karenpattock.com/elements-profitable-workshop     Links to Resources:    Karen’s Facebook Group - www.facebook.com/groups/emaillistbuilding

As an online business owner, you should always be planning and thinking about how you can enroll more clients and/or make more sales. One of the easiest ways to do this is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you.    In this episode we're covering 4 different types of email sequences that will absolutely increase sales over time.   You'll discover: 4 types of email sequences that have been proven to increase program sales How many emails should be included in each email sequence for maximum impact Why including these email sequences 30-60 days prior to your launch will improve your conversion rate Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)     Links/Resources mentioned on the show:   Follow Up Email Sequence Swipe Copy: http://www.karenpattock.com/follow-up-email-sequence   Episode 172 – A Simple and Free Strategy to Incre

Last week, a brand new health coach posted a question in Karen’s Customer Support  group that we loved because it's a question we often get asked by health coaches.   She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her.   In this episode we'll share our 5-step formula for which makes the most sense for your wellness business.    You’ll discover: 5 simple questions to ask yourself to determine if it's better to promote your program or a discovery call for more sales The price cutoff that shouldn't require a discovery call option to enroll new clients into your paid program The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program   If you’ve wondered what you should promote at the end of your workshop, this episode is for you!   Links/Resources mentioned on the show:   Episode 24 – How t

Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.   So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.   A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing messages that appeal just to them. If you build something they love they'll spread the word for you and become your biggest raving fan.   In this episode of The Wellness Business Podcast you'll discover: 4 Ways To Dial In Your Marketing Message Leading To More Clients Why reducing your overall customer pool will actually lead to more paying clients The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do   If you want to start attracting your ideal cl

We have been running Facebook ads for several years, and there has definitely been a shift over the last year that has caused us to reevaluate our strategy. This has been a very recent decision we both made, and because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.   On this episode, we are taking you behind the scenes about why we stopped running Facebook ads and what we are doing instead.  We hope it gives you some ideas if you are in the same boat or maybe you are considering running ads.   In this episode, you’ll discover: What lead us to the decision to stop running ads after many years The challenges we were having with our ad results over the past few months What we are focusing on right now instead   Tune in to find out what options you may want to consider if you are facing the same challenges with your ads right now.   Links/Resources mentioned on the show:   Links to Resources:   Karen’s Facebook Group - www.facebook.com/groups/email

If you provide virtual coaching in your business, it's important to know which laws you should follow, so you are protected from a legal standpoint.      We see questions from time to time about the legalities of running a health coaching business, and we know coaches sometimes wonder what laws they should be following when all or part of their business is virtual.    Our special guest this week is attorney and Legal Coach, Lisa Fraley, and she's covering what you need to know on this very important topic.    What does virtual coaching mean and what does it include?    What laws should health coaches follow when their clients and program participants live all over the world?   What laws do you follow if you live in two different states during the year?   Tune in to find out what you need to know about what laws to follow when you do virtual and online coaching.   Links/Resources mentioned on the show:   Lisa’s Website: https://lisafraley.com/   Lisa’s DIY Legal Resources: https://lisafraley.com/diy-lega

Karen recently asked a question in her Facebook group that sparked a conversation among coaches that we thought would be beneficial to our podcast listeners.   The question Karen asked was: Do you have an offboarding (feedback) questionnaire that you send to your clients?    On this episode of The Wellness Business Podcast, you’ll discover:   The top 3 reasons why this is an important part of your coaching program A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences Just how simple it is to assist your clients remember and document how far they've come while working with you and why they are so happy they made the investment in your paid program   If you don't have an official offboarding process and questionnaire as you wrap up working with your clients, you'll find this episode incredibly helpful.   Links/Resources mentioned on the show:   FREEBIE: 7 Step Client Offboarding Questionnaire: http://www.karenpattock.com/7-step-offboardi

If you've ever found yourself in a coaching relationship that left you feeling like you should be doing more to help your client so they can get better results, you're going to love this episode.   It's great when a coach wants to help their clients get amazing results. I think we all feel that way as coaches and it's certainly an admirable characteristic. The problem is that it can sabotage your coaching practice if you're not careful when and how you deliver that additional support.    In this episode you'll discover: Why giving your struggling client additional free support can actually do more harm than good for them and your coaching practice The three levels of coaching programs we recommend and how to determine the price point for each How you can turn around the experience of a struggling client with one simple offer which is a win-win for both of you A Pro Tip that will instantly add significantly more revenue to your next group coaching program launch all the while supporting your new clients in a

Over the past 3-4 years, most of us have noticed a significant decline in our organic reach on Facebook.     In 2018, Facebook made an announcement that they are changing the algorithm and they stated: "We are no longer about content, we are about meaningful engagement".    Over the next year, Facebook pages saw significant drops in reach, and it's been the case ever since.    Here we are in 2022, and we're starting to find ways around this with a specific strategy that is working very well.     On this episode, you'll learn:  The types of posts are getting more than 10x engagement for us right now, so you can use this simple strategy too How to incorporate this simple strategy starting today to see a boost in reach and interaction with your followers   Mindset shifts in how to use your business page for your marketing and the role it plays now    If you’ve been wondering how to get more organic reach on Facebook, be sure to tune in.      Links/Resources mentioned on the show:   Social Media Examiner YouTub

If you want more coaching clients, being clear on the benefits people will get by working with you is key. It's all about the messaging and how you convey what you do, how it can improve their life and help solve their problem.    It's easy to focus more on the features or the 'stuff' your clients will receive vs. the benefits they get by working with you. When you want people to take action, having a strong focus on the outcome and result (the benefits) is how to do it.   On this episode of The Wellness Business Podcast, we are sharing: What are features vs benefits of your program and why is it more important to focus on the benefits  Examples of features and benefits of some coaching programs that you can model for your business 5 easy ways to research your ideal client's problems, challenges and desired results, so your messaging stands out   Tune in to this episode to learn how to increase enrollment by focusing on the benefits of your program or service instead of the features it includes.   Links/Res

The success of your promotion or launch greatly depends on what you do 30-60 days beforehand - it's not just what you do during your promotion that will make sales. The period before your launch or promotion is considered your pre-launch period and this is important because it's where you can really warm up your audience and subscribers, build trust and gain interest in your upcoming offer.    Plan out at least 30 days for this if possible.   We are going to cover 3 specific things to focus on before your next promotion to increase sales and enrollment in your programs.   In this episode, you'll discover:   How to show up consistently for your followers and subscribers to warm them up and create curiosity about your program before you launch 5 ways to show up consistently When to focus on building your email list The benefits of growing your Facebook group prior to promoting your offer   Tune in to find out what to focus on before your next launch to boost sales and enrollment.   Links/Resources mentioned o

If you have a Facebook group, you know it can take some time to manage it, so today we are sharing 5 hacks to help you save hours in your group each week.     We have been running FB groups for years now, and when Kathleen was a health coach, it was one of the ways she enrolled new clients. They got to know her as a trusted resource and when she opened enrollment for her programs, some of the members joined. It was an easy decision for them because they already knew her and felt a connection to her. That is the power of having a FB group that is specific to your niche.    Here are 5 hacks to save time managing your Facebook group:    Schedule your posts ahead of time   Set a limit of time you spend in your group each day (30 mins is ideal)   You don't need to post in your group 7 days a week   Repurpose previous posts   Get help managing your group    Tune in for a breakdown of each tip, so you can find out how save hours each week.    If you want to learn a lot more about starting and growing a FB

In the second half of 2021 there were some significant changes to how your email management system can, and cannot, track the number of emails your subscribers are opening.   Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app.    This change has impacted every single business owner that reaches their followers through email delivery. Which is literally all of us.   In this episode you will discover:   How the iOS15 update has already impacted your business and what you can implement immediately to make tracking easier What alternative tracking metrics are still available to you so you're always crystal clear about how engaged your email subscribers are with your content 5 things we recommend that you do starting today to overcome the iOS15 email tracking changes   If you think this doesn't apply to you because you aren't a big tracking person, stick with us because we're going to explain exactly how it already has aff

If you are like a lot of other coaches and solopreneurs, looking at ways to simplify your business is a big focus right now. We are 100% on board with this motto, and we continue to look at what is working and what is not working, so we can focus our attention on the winning strategies while having more free time.  One of the areas that is important to simplify is content creation.    In today's episode we're sharing how the content from one great workshop delivered monthly can fill your content calendar for an entire month. So, if simplifying your content creation calendar is something you're interested in or if you're someone that finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.   In today's episode you'll discover:   How one monthly workshop can drive your content creation for an entire month A simple method to attract your dream clients that doesn't rely on social media posts to get thei