The Wellness Business Podcast

When you own an online business, learning how to be a good presenter has many benefits. Improving this skill will directly impact your workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. Honing your craft of delivering a presentation that includes strategy and intention will go a long way to quickly growing your wellness business.   In this episode you'll discover: The importance of improving your presentation skills for better overall live video results and engagement The #1 secret all seasoned speakers and presenters use to guarantee their video/talk goes off without a hitch Why getting clarity on your customer journey will directly impact the quality of your video content and delivery A simple technique of selling and warming up your audience to your paid program without ever feeling salesy   Video is becoming one of the most critical marketing tools for online businesses, and this episode shares what you need to know to become a better prese

If you're building an online business, then you’ve likely felt some pretty big shifts in 2021 in your ability to reach your dream clients using social media platforms like Facebook and Instagram.   It's been coming for a while now but last year showed a clear divide between the people that were doubling down on the top social media tools vs. those that want to keep plugging away trying to use marketing strategies from 2018.   In this episode, you'll discover:   The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters) A simple way to get started using video that will quickly put your mind at ease, (no more stage fright) The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media   This

We know from working with thousands of coaches in our courses and done-for-you programs that selling is one thing that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.   The problem with avoiding promoting your programs is it prevents you from growing your practice. If you aren't making offers and inviting people to work with you, how are you going to get clients?     What if there was an easier way to do this? Would that interest you?     In this episode we’re covering how to fill coaching programs without “selling” in the way you think and likely dread.    Here are 3 easy ways to fill your programs without selling, and then we'll give you examples of how to use them:     Share your story - why are you doing what you're doing?  Does your journey relate to them based on where you were when you started and where you are now?   Share client success stories - people want to know it has worked for others and it helps lower skepticism.     What result can you

Having a Facebook group for your health coaching business can be a great strategy because it allows you to truly build a community of people who want to learn from you.  A free group can be part of the customer journey and it's a key touchpoint for them because they can keep coming back to your group day after day.    The people who are most likely to sign up for your coaching programs are those who know you, trust you and feel connected to you, and this is called a warm audience. You hear us say this a lot, but it's important to use social media to grow your email list, and this can be done very easily when you have a Facebook group.    Here are the 5 strategies we are covering in depth on this episode:   Include a link to your freebie in the welcome post at the top of your group, so it's the first thing people see when they join. Post a link to your free offer in the description of your group. Post about your new freebies as you create them. A weekly welcome post where you tag new members. Use one of the 3

As we turn the calendar to a new year, it's the perfect time to wipe the slate clean and start over fresh. On this episode of The Wellness Business Podcast, we're sharing 5 questions you can ask yourself to shake things up in your wellness business in 2022.   In this episode you'll discover: 5 questions you can ask yourself now to shake things up in your wellness business in 2022 Why we find this exercise so powerful and how you can benefit from taking the time to do it for yourself Why it's so important to acknowledge what didn't go well as much as focusing on what did   This time of year is the perfect time to confirm that the business you're building is one that is bringing you joy and happiness as well as being a good representation of yourself, so tune in to this must-listen episode so you can kick off the new year with a bang!   Links/Resources mentioned on the show:   Free Resource – 90 Day Planning Workbook: https://www.karenpattock.com/90-day-new-year-planner   Links to Resources:   Wellness Busine

Client testimonials are like gold for your business. They provide social proof that past clients had positive results when working with you. Most people look for program and product testimonials before buying because they want to see success stories that help them picture themselves with a positive outcome when working with you.   Testimonials help build your reputation, the foundation of your business, and should be one of the most important parts of your client attraction and enrollment strategy.   In this episode, you’ll discover… Why testimonials are so important to the success of your business How to ask for a testimonial without feeling awkward What to do with a testimonial once you have it How to use a testimonial to attract clients and grow your business 3 alternatives to fill your testimonial page even if you’ve never had a paying client   If you’ve wanted to learn the ins and outs of creating and maintaining a thorough and successful testimonials page to help grow your business and acquire more cl

After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a very general message that doesn't resonate with anyone.    We are walking you through how to come up with a compelling niche statement that succinctly explains what you do, so when someone asks you what you do, so you know exactly what to say and you feel confident about it.  This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people.    There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode:  1. People - Who you help  2. Problem - The problem they have  3. Process - How you help them - the so

If you do 1-on-1 coaching, you probably do discovery calls to enroll new clients, so knowing how to conduct these calls effectively is key to growing your practice.   Today, we are going to talk about how to prevent your discovery calls from going off the rails, so YOU are the one who is in control of the flow of the conversation rather than leaving it up to chance and running the risk of the call getting off track and not being productive.   In this episode, you’ll discover: How to prepare for your discovery calls to maximize your chances of turning them into a paying client A formula to kick off your discovery call with tons of energy and excitement 9 steps to conducting an effective discovery call How to get access to a copy of a Discovery Call Outline/Script   Learning how to master discovery calls to enroll new clients is a key conversion strategy for many health coaches. In this episode, you’ll learn exactly what you can do to conduct effective discovery calls.   Links/Resources mentioned on the show:

There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results.    Don't make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success - no matter what.   One of the most common questions we get is "What do I need to do to get clients?" and that is what we are going to cover on today's episode.   In this episode, you’ll discover: How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS If you aren't getting enough clients, FIND OUT THE #1 reason why and what to do about it.   If you’ve wondered how you can stand out and consistently turn your ideal

Designing the perfect homepage isn't difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own. In this episode we're going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.   In this episode you'll discover:   The overall purpose of your website homepage so you can maximize your visitor's overall experience, (and keep him/her on your website longer) Our 10-point homepage checklist and how to apply it to your website for better results Why going through this exercise will be an eye-opening experience for you so you'll be able to improve your website marketing message to attract more dream clients If you’ve had questions about whether or not your website ho

Running free online challenges can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.   A common question about running challenges is how to fill them, so you have plenty of people joining it. The more people who join your free event, the more people you'll have enrolling in your paid program when you invite them at the end.   On this episode we're sharing 5 ways to promote your online challenge, and you can use these even if you don't have a budget for Facebook ads.   You'll discover:   What strategy will 10x - 50x your reach right now Where to do your livestreams to reach the most people Which strategy to use to warm up your Instagram followers How to reach beyond your own audience to get in front of new people   If you’ve wondered how you can fill your online challenge, tune in to learn 5 free ways to promote your challenge.   L

The demand for live video is at an all-time high right now and predictions are that it's only going to become more and more necessary for anyone that is building an online business. This demand all started when social media platforms like Facebook and Instagram added options for showing up on video. They've encouraged us to create that type of content by rewarding us with increased organic reach leading to further engagement with the people we're trying to connect with on social media without paying for advertising.    Currently we have tools like Facebook livestreaming, Facebook and Instagram stories, IGTV, Instagram Live, and Reels. It seems like every time we turn around there is a new way to connect through video which is precisely why it's time for you to incorporate this into your marketing strategy.    In this episode we are covering: Why livestream video should be critical piece of every online business owner's client attraction and sales strategy Our 8-step process for planning and promoting your ne

Every high-converting sales page has one thing in common. It’s the ingredient that almost guarantees that your reader will stay on the page to learn more about your program or service.   In this episode you will discover: The #1 thing to include on your sales page to increase program enrollment Two wellness examples of great headlines and sub-headlines to assist you in writing your own high-converting sales page The key to get any reader to stay on that page to consume more of the information is to grab their attention immediately with a client-specific headline and sub-headline, (you did all the work to get them there, now let's make sure they stay)   If your sales page hasn’t converted the way you’d hoped, you’ll want to stick around to find out the number one most important thing to include on your sales page to increase program enrollment.   Links/Resources mentioned on the show:   Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.f

Coming up with the perfect name for your business can seem daunting when you’re just getting started or making a major pivot in your business. The good news is that we have some great tips to make this process simple for you.   As a coach, it often becomes a challenge to choose a business name for your coaching practice, so this episode will walk you through how to choose the name that will stand the test of time, no matter what direction you go in the future.   In this episode, you’ll learn: 5 specific tips for choosing a business name that's right for your coaching business How to choose a name that will stand the test of time no matter what direction you go in the future The one domain we all should own as a solopreneur no matter what we do in our business   If you’ve ever felt stuck trying to decide the name for your business, this is an important episode you won’t want to miss.   Links/Resources mentioned on the show:   The Ultimate Health Coach Success Path Blueprint: https://www.karenpattock.com/heal

Overwhelm is something we hear about a lot from health coaches and we know the feeling. We used to feel overwhelmed on a regular basis, so we get it. The good news is that it doesn't have to be that way and it really shouldn't be that way.   There is a lot to do as a health coach who is building a business from scratch, and with our tips today, we hope it helps you feel much better and know what next steps to take to alleviate this feeling, so you can feel empowered instead.   Here's what you'll discover on this episode: How to avoid over committing to things that are not aligned with your goals and priorities How to delegate effectively to free up more time for income-generating tasks and projects How to focus on fewer things to get better results   If you’ve ever felt overwhelmed in your health coaching business, tune in to this episode to learn how to overcome and avoid overwhelm.   Links/Resources mentioned on the show: Virtual Assistant Savvies: https://www.facebook.com/groups/vasavvies   Wellness &

Being intentional with mapping out a customer journey is often overlooked which means leaving money on the table and not helping as many people as you could.   Using your Facebook group as part of the customer journey is one of the most effective ways to lead prospective clients to the next step towards working with you.   Here are 3 ways you can use your Facebook group as part of the customer journey: Offer your lead magnet in your group to grow your email list and offer your services as the solution to their problem.  Do free trainings/live Q&A's to provide value, build rapport and trust. Invite people to your group via social media and emails (and let them know when you are doing your livestreams ahead of time.   We're also sharing tips on how to grow your group AND your email list.   Tune in to learn how to apply these strategies to get the best results.   Links/Resources mentioned on the show:   FREE Guide: 10 Proven Ways to Grow Your Facebook group - https://resources.healthcoachsolutions.net/grow

When it comes to pricing your coaching programs, we often find that coaches struggle with knowing where to start when they first come out of school and then when they should raise their prices once they get some experience under their belt. That’s why we are bringing back this very important episode.   Back when we were health coaches, we developed a systematic approach to increasing prices that worked like a charm.   Having a successful business doesn't always mean you have the lowest priced program and services. Actually, the opposite is often true depending on the dream clients you're trying to enroll in your programs.   That's why having a simple formula to fall back on takes all the guess work out of how often and how much to increase your prices over time.   In this episode you will discover: How to evaluate your starting point based on your past experience with your ideal clients How to figure out pricing if you're a new health coach and haven't had any clients yet Establishing a starting price point

Social media is a fantastic marketing and client attraction tool, but there it can also leave you feeling a bit disappointed and frustrated, and this can sometimes come from setting expectations. Whether you're using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.   In this episode, we're revealing 5 realistic expectations to set when it comes to social media. Whether you've felt overwhelmed by social media or as if your strategies and efforts aren't leading to any results, you'll want to take a listen to this episode.   In this episode you will discover: 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy How to find support and resources to brainstorm and implement social media strategies Why you should rely on a give-only strategy for your social media marketing How to get through the natural ebbs and flows of

If you have chosen a niche you feel excited about, the next step is to determine if your ideal clients are actually looking for a solution to their problem.   Once you know what your audience wants, you'll have a much easier time with your messaging, growing your email list and enrolling people into your coaching programs.   On this episode, you'll discover:   How to figure out if the niche, or ideal client, that you have identified actually wants your help The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want   Tune in to learn how to determine if your ideal clients are the right fit for your programs and services.   Links/Resources menti

We are bringing back a popular episode this week that is about something almost every business owner will deal with at some point or another and that's burn out. The struggle is real when you're dealing with everything else going on in your life PLUS building a business.   We have both hit burnout before, so we have learned the hard way what NOT to do so we can avoid having it happen again.   We're sharing helpful strategies that will help you avoid or recover from burnout, including:   How to schedule time off Ideas for what to outsource and take off of your plate How to set boundaries Falling into the comparison trap And more   Tune in to discover how to manage your life and your business without burning the candle at both ends.    Links/Resources mentioned on the show:   Links to Resources:   Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/   Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - www.instagram.com/karenpattock/   Kathleen’s