The Wellness Business Podcast

If you want more clients enrolling in your coaching programs, you have to make it a no-brainer for them to say yes. The best way to do this by defining the promise of the program - this is the outcome or result they can expect if they follow what you teach, or they follow your system. If your promise is vague and general, people won't know if it can help them, but when it's crystal clear and specific, you'll have a lot more people signing up to work with you.   We are sharing some examples of how to do this, and here are a few key questions to ask yourself to get started with defining your promise:   What PROBLEM do you help people solve? WHO are you solving it for? What transformation is expected (if they do the work)? What is the PROCESS that they take to get there?   There are other parts of your offer, which include a sense of scarcity or urgency, bonuses, overcoming objections and more, and we cover all of the in the Wellness Business Accelerator program, but the promise has to come before that. If you

One of the most valuable resources you have as a business owner is learning from others’ success. There’s a reason something is working for others. This week you’re in for a treat as Christina Della Rocca of Peak Santé shares how she successfully pivoted from in-person coaching to a virtual coaching model. In this episode, you’ll discover: How Christina pivoted her coaching practice to an online business model after closing her local clinic due to the pandemic The action she immediately took online to show up for her dream clients in a time of uncertainty that resulted in her growing her following even more How Christina’s ‘figure-it-out-as-you-go’ approach has led to her business being more profitable than ever by signing contracts with multiple corporate clients The next step you can take to get our support in growing your wellness business just like we helped Christina, (it will take less than one minute)   If you’re interested in hearing what helped grow Christina’s business and how you can do it too, y

Because we have worked with so many health coaches over the years, we have unique insights about where they can sometimes hit roadblocks when it comes to growing their business.   Today we are covering 5 Myths Most Health Coaches Believe that are Keeping them Stuck. When we were health coaches over 9 years ago, we fell for some of these myths too.  As we share each of them, see which ones you currently believe because they are likely keeping you either stuck in the way you take action, the way you’re showing up, the belief you have in yourself and/or what you are capable of doing.   We’re busting each myth and sharing what IS working right now.   Myth #1 - You need a big email list to make money.    Myth #2 - You can build a successful business with only free content   Myth #3 - You have to have everything figured out before you get started   Myth #4 - You have to feel confident before you start   Myth #5 - You need a big social media following.   If any of these myths have kept you from taking the next step

We have worked with thousands of health coaches over the years and there are a few things that the ones who grow profitable businesses all have in common.   The good news is that you don’t have to spend tens of thousands of dollars to have a profitable health coaching business, but there are a few things successful health coaches do differently and we are sharing them with you today.   In this episode you’ll discover: How successful health coaches shorten their learning curve to see success much quicker. What profitable health coaches do when it comes to choosing a niche. The type of systems they implement to save time and run a more efficient practice.   If you're ready to learn what other health coaches are doing to build and grow a profitable wellness business, you’ll want to tune in!   Links/Resources mentioned on the show:   How to Enroll Your Next 3 Clients In 30 Days Even with A Small Email List and Social Media Following - wbpodcast.com/webinar   Andrea’s Niche Story - thewellnessbusinesspodcast.com

In this episode we're sharing 12 easy ways that you can generate a quick $1,000 to use however you see fit. Our hope is that you'll reinvest it back in your business by getting the support and coaching you need to build the business of your dreams. You’ll might just find some interesting and creative methods you may not have considered.    In this episode you'll discover: 12 easy ways you can generate a quick $1,000 to reinvest in your business How to get creative with saving and generating income in the next month Just how quickly you can boost your income by $1k when you're willing to step outside your comfort zone in an effort to build your business and make your dreams come true   If you’re ready for some quick cash in your business, you won’t want to miss this must-listen episode!   Links to Resources: Wellness Business Accelerator Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram The Wellness Business Podcast Facebook Page

Have you ever spent hours building what you thought to be the perfect lead magnet only to launch it and receive no email sign ups? One of the biggest reasons why this happens is because your lead magnet struggled to truly connect with your dream clients. We see this quite often. A lead magnet that is too generic and doesn't connect back to what your target audience needs and wants, results in people not signing up for it. If they can't identify that it's for them when reading the title, then they aren't going to want it. In today's episode we're walking you through the 3 secrets to creating the perfect lead magnet to attract your ideal clients.   In this episode you'll discover: Three secrets to creating a high-converting lead magnet that has new subscribers signing up for your email list every single day The 9 most popular lead magnet delivery formats that are designed to help your new subscribers get more out of your content The 5 key elements to crafting a lead magnet title that guarantees your dream clie

If you are struggling to figure out your niche, it can feel frustrating. You are not alone because most health coaches don't find this easy to do, but we are going to walk you through a process today that is going to help Knowing your niche is important because when you narrow in on a specific demographic and you have a solution to their problem, you will attract the right people and repel the wrong people, and that's what you want. If you try to be for everyone, you message is generic, wishy washy and not compelling enough for people to want to take action or enroll in your programs. There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode: People - Who you help Problem - The problem they have Process - How you help them - the solution Once you have this dialed in, you'll feel confident about your niche and you'll also be able to easily communicate the answer to "What do you do?" Tune in to learn more about the 3 steps, so you can finally nail your niche.   Links/Resources

This week, we're back with another episode where we get to address questions that are on your mind.    In this episode, we are answering questions about Facebook groups vs Facebook pages and live vs recorded video.   Here's what you'll discover: How to use your Facebook page to grow your group How to get more people showing up for your livestreams The most budget-friendly way to run Facebook ads to grow your group and get more eyes on your page Is it best to do live or recorded video right now   Tune in to find out the most up-to-date tips and strategies on these topics.   Links/Resources mentioned on the show:   Episode 114 – How to Use Facebook Ads to Turn Your Video Views into Paying Clients   One-Minute Video Introduction Script   Links to Resources:   Wellness Business Accelerator   Karen’s Facebook Group   Karen’s Instagram   Kathleen’s Facebook Group   Kathleen’s Instagram   The Wellness Business Podcast Facebook Page

A video’s title is more than just a minor detail or an afterthought – it’s a major factor in whether people decide to click the play button or not. No matter how good your videos are, weak titles make it hard to get views and grow your audience and we don’t want that. On the other hand, good titles make it easier to stand out from the crowd.   When writing out the title for your video it’s quite common to spend as much time writing and tweaking the title as it does to outline the video content. There are 5 key ingredients to a great video title that not only grabs the attention of your dream clients but also gets them to press the play button.   In this episode you will learn: The 5 key ingredients for writing compelling video titles that are irresistible to your dream clients Why your video title deserves as much time and consideration as the livestream content itself to attract more live engagement replay viewers My favorite helper tool that basically guarantees your video title will be a home run in attra

A few weeks ago, one of our Wellness Business Accelerator students asked us: How do you deal with setbacks and let downs in your business when you have given 100%?   We were so glad she asked this question, because at some time or another, it's bound to happen where your results are not what you had hoped. It happens to everyone - including us. If you are any type of business owner - online or brick and mortar, you ARE going to have bumps and failures along the way, but it's what you do with the setbacks that makes the difference. We don't like to call them failures, and instead we like to refer to them as lessons because you can learn from any disappointments to figure out what to do differently and get better results.   On this episode, you'll learn: How to turn your "failures" into triumphs The 3 specific questions you want to ask yourself if you are getting a low conversion rate How to be a detective to figure out where things went wrong, so you know what to do to turn it around   The good news is that

When we started our businesses years ago, we had no idea what digital tools were available, what the heck they did, and which ones were any good or worth the investment.   There are so many options now - way more than there were 10 years ago, so we wanted to share a few of our favorites with you in case you're looking for some options to streamline and grow your business.      In this episode, we're going to share 8 of our favorite digital business tools in the following categories:  Client management Online coaching programs and courses Email marketing Organization and Project management Graphics for social media Webinars and livestream presentations   Most of the tools we're covering today either have a free version or a free trial, so you can test it out for yourself to see what you think.   Links/Resources mentioned on the show:   The Ultimate Health Coach Toolkit: 7 Essential tools to BOOST new client enrollment and INCREASE client retention   PracticeBetter. Use code: CLEARDESK for 20% off your first

Have you ever heard the saying "Content is King"? There's a reason this phrase is so popular - it's because the content you create and share will lead the way for you in attracting the right people to your business so they'll want to learn more about what you do and what you have to offer.   The official name for this in the online business world is called content marketing, and it's when you use your free, relevant, and valuable information to market yourself in a subtle, but incredibly powerful way to a particular group of people.   In this episode we're sharing: Our 3-step method for consistently creating content that attracts your ideal clients every single week How to repurpose one piece of content multiple times so you show up consistently while working less The best way to determine what type of content feels the easiest so you'll remain consistent with your content calendar   The bottom line is that people work with those they know and trust, and your content is a very important component of buildin

As a business owner you probably are dreaming of more time and financial freedom. But too often bad productivity habits get in the way and can turn your dream of freedom into a J.O.B.   In this episode we're sharing how you can ditch your bad productivity habits to get more done in less time.   In this episode you'll discover: The top 3 methods we use daily to get more done in less time How we use quarterly goal setting to guide our daily decision making to stay on track every single day The easiest way you can ease into your version of productive daily habits that are a game-changer for your business.   If you’ve felt like you’re constantly running from point A to B to finish your daily to-do list, this episode is a must listen!   Links/Resources mentioned on the show:   Freebie: The Ultimate Health Coach Business Success Path Blueprint   Links to Resources:   Wellness Business Accelerator   Karen’s Facebook Group   Karen’s Instagram   Kathleen’s Facebook Group   Kathleen’s Instagram   The Wellness Busine

All successful business owners have one thing in common: they work on their mindset as much as their business and marketing strategies. If one or the other is out of balance, you're going to feel resistance and struggle in your business.   Our guest, James Wedmore, is a marketing genius and he's also tuned into the benefit of up-leveling your thoughts when it comes to building and scaling your online business. His coaching and mentorship have impacted tens of thousands of entrepreneurs by helping them address those nagging little voices that tend to hold them back from building the business of their dreams.   James is a mentor to both of us through his online signature course, Business By Design. His teachings about business and intuition have been a gamechanger for us and led to both of us scaling our businesses while working less hours.   In this episode you'll discover… The technique James lives by for asking better questions that will always lead you in the direction of getting what you truly want in you

Wellness workshops are one of the best methods to attract, nurture, and convert your dream customers into paying clients. In this episode we discussed the 3 benefits to hosting monthly workshops that will boost client enrollment into your paid programs.   In this episode you’ll discover: Why hosting a monthly workshop works so well to boost the know, like and trust factor between you and your email subscribers so that they are moving through their customer journey with you more quickly How leading workshops is the perfect approach to sales that never leaves you feeling salesy or spammy The natural, and free, side-effect of hosting workshops that boosts your overall credibility as a coach leading to even more people enrolling in your paid programs   If you’ve wondered how wellness workshops can benefit your clients and business, you’ll want to tune into this episode.   Excited about hosting wellness workshops but want to see a sample first? CLICK HERE!   Check out my library of 12 Done-For-You Wellness Work

Workshops can be an incredibly effective marketing strategy for health coaches, and our guest, Shannon Hansen, was using them very successfully as in-person events until the pandemic hit. She had to pivot and take her workshops online and it has resulted in a dramatic increase in revenue.   On this episode of The Wellness Business Podcast, Shannon shares her blueprint for using online workshops to grow her business, including:    How many different workshops she delivers each month The pricing of her coaching programs and what's included The mindset shifts she had to make in order to take her business to the next level The results she has had by adding in a continuity program for client who complete her coaching program Mistakes made and lessons learned to keep making things better And much more!   This episode is a must-listen if you want to get a behind-the-scenes look at how another health coach is running their business and putting systems into place that scale to 5-figure months.   Links/Resources ment

Are you having trouble coming up with social media content on a regular basis?   It can feel daunting and kind of overwhelming at times, so we wanted to share a few great ideas with you, so you don't have to spend time wracking your brain, trying to come up with ideas for content that your followers will love.   Here's what you'll discover: Why it's important to have a variety of posts The 3 different categories of posts you should include 5 examples of types of posts you can put on rotation every month How to come up with 30 days or more worth of posts each and every month   It may sound too good to be true, but you really can plan out an entire month of your posts in an hour or less each month when you learn what we are going to share with you. Tune in to learn how.   Links/Resources mentioned on the show:   Free Guide: Social Media Planning Made Easy   Links to Resources:   Wellness Business Accelerator   Karen’s Facebook Group   Karen’s Instagram   Kathleen’s Facebook Group   Kathleen’s Instagram   The

As video becomes a more and more popular way to attract, nurture, and convert clients on social media, it no longer is a case of whether or not you should use it. If you're building an online business and want to attract a steady stream of ideal clients then showing up on video is no longer an option.   In this episode you'll discover: Why it's no longer an option for you to embrace video if you're building an online wellness business The 3 categories every video must fall into to be part of your main marketing strategy for attracting your dream clients What types of videos fall into each category, including examples and topics of how you can get started immediately   If you’d like to start showing up and attracting your ideal clients through video, this is episode is a must!   Get a kickstart and boost your video confidence with the 10 Day Livestream Video Jumpstart HERE for just $18 (50% off the regular price).   Links/Resources mentioned on the show:   Join the 10 Day Livestream Video Jumpstart for jus

The demands as a health coach can weigh heavily on our energy and mood and it's not always easy to bounce back after a particularly difficult coaching call. In a recent Facebook post one coach asked, “Does anyone feel like they need a support group after a day of client calls?”   In this episode of The Wellness Business Podcast we're addressing the challenges of one-on-one coaching and how coaches can protect themselves from the draining energy that can sometimes come from certain clients.   In this episode you'll discover: 5 easy tips to protect yourself from draining your energy after one-on-one coaching calls What other health coaches are doing in their pre and post session routines to give you some ideas How you can remain at the top of your coaching game even on high-volume client days   If you’ve ever felt like you need pick-me-up after the heavy energy that comes from one-on-one client calls, tune in to learn our tips.   Links/Resources mentioned on the show:   5 Easy Tips to Protect Yourself and You

We received a great question about how coaches should distinguish between their free and paid content; what should be included in things such as freebies, blog posts and livestreams, and what should be saved for content for paying clients.    This is such a great question, and it may be something you are wondering too, so we wanted to cover this on the podcast.   In this episode, you’ll discover: The purpose of your free content and how it plays an important role in your marketing and client attraction strategy 8 popular types of free content you can use to attract your ideal clients What to avoid doing with your free content Examples of free content you can start sharing today   The goal with your free content is to draw people in to learn something short and sweet and leave them wanting more, then direct them to the next step such as sign up for your freebie, join your Facebook group, read a blog post, watch a video or something else.   Your free content should ultimately lead people to your paid programs