The Wellness Business Podcast

Have you ever promoted a free offer, a webinar, a paid program or something else and the results were less than stellar?   This happens to almost everyone at some point but once you know how to troubleshoot and make the right changes, you’ll start seeing much higher conversions.    There are 4 common reasons why this happens and once you know what they are, you can troubleshoot and see where you can make changes to make it better.    In this episode, we’re sharing the top 4 reasons and giving you examples of how to fix them.   Reason #1: You are speaking more about the features or the “stuff” they get instead of the benefits and results.   Reason #2: You are not focusing enough on their pain points and conveying that you understand where they are right now.   Reason #3: You aren’t using the words or phrases they are using or things they are saying to themselves.   Reason #4: You aren’t addressing and disarming their objections.     Copywriting comes into play with ALL the copy you write, from your emails and

A couple of months ago, we launched our 12-week course for wellness business owners, called the Wellness Business Accelerator, and we previously ran it as a monthly membership program   We’ve had lots of questions about why we decided to make the change from a membership to a course, so we decided to share our process for making this decision. If you are deciding between a course or membership or you have a program and you are thinking about changing delivery methods, be sure to tune in.     In this episode, you’ll discover:   Why we decided to change our course model from a membership to a 12-week course The trends we were seeing from our members that got our attention and started us on the path to making this decision 5 specific questions we asked ourselves before making our final decision to move forward so we felt confident we were making the right decision for our students   If you’ve wondered why we made this recent pivot from a membership to a course, tune in to get a behind-the-scenes look.   Links/

It’s time to celebrate because we just released our 200th podcast episode. We’re so proud of what this podcast has become and how it has impacted so many of you. Thank you for your support and for being a loyal listener.   If you’ve ever wondered how we got here, in this episode we’re sharing how we first met, why we decided to start this podcast, and what led to us partnering in creating a highly successful course for wellness business owners.   In this episode, you’ll discover:   How we met and our earliest memories of connecting on social media The milestones in our relationship that led us to realize that we ‘share the same brain’ as we often say The thing we each said YES to that changed the trajectory of both of our businesses The thing we are the proudest of as business partners, friends, and soul sisters   We are so excited to share our story with you, but we’d also love to hear how The Wellness Business Podcast has impacted your wellness business!   Help us celebrate our 200th episode of The Wellne

If you’ve created a free offer to grow your email list, but people aren’t signing up for it like you thought they would, it can be disappointing and leave you wondering what went wrong.        This is a problem we see quite a bit, so if you are dealing with this right now, just know you are not alone, and we’re going to help you troubleshoot this and turn your freebie into something people can’t wait to get their hands on.    There are 3 questions you want to ask yourself to troubleshoot lack of interest in your free offer: 1. Is it for a specific niche? 2. What problem does it solve? 3. How are people finding out about it?   We’re also covering the minimum conversion rate you want to aim for, tips for how to find out what your ideal clients want and how to spread the word about your awesome resource, so you grow your email list faster.   If you’ve ever felt frustrated or disappointed by the conversion rates of your free offers, this episode will give you lots of tips for troubleshooting and improving your of

Have you ever heard someone say, "launching isn't for the faint of heart?" No truer words have ever been spoken. Simply putting yourself out there by making an offer and inviting people to invest in your paid program takes courage and stamina.   Our guest this week, Lisa Boehm, recently went all in on her launch and she's here to share the truth about launching. The good and bad, lessons learned, and what she'll do differently next time to make her launch even more successful.   In this episode you'll discover: A look behind the scenes of a fellow coach's recent launch including what she invested in, how much she spent, and how much she generated in revenue during her open cart period Why Lisa felt at times like she was pushing a boulder uphill during her launch and what she did to overcome that feeling and ultimately have great success during her sale Why Lisa believes she lost several sales because clients abandoned their purchase and what she'll do differently in May when she launches again to ensure that

If you want more people engaging with you, getting on your email list, and signing up for your paid programs, knowing how to add a call to action is not only important, it’s necessary if you want to move people to taking the next step with you.    A call to action let's people know what they should do next, and when you nail this, you will see a huge shift in the way people respond, which can also have a dramatic impact on the growth of your business.   In this episode, you'll discover: What a call to action is and why it could be a missing piece of the puzzle for you How to use calls to action in your content and social media posts for better results Examples of effective calls to action you can use right away How to increase engagement, leads and sales with the right CTA's   Tune in to learn how this simple but effective strategy can make a huge impact in your business.   Links/Resources mentioned on the show:   Links to Resources: Wellness Business Accelerator   Karen’s Facebook Group   Karen’s Instagram

Before you run Facebook ads, there are some important foundational basics you want to understand, so you aren't throwing your money away.   We are bringing back a popular episode of The Wellness Business Podcast with one of our favorite Facebook ad experts, Rick Mulready. In this episode, Rick covers some of what you need to know before you run Facebook ads, so you can get the best results.    Here's what you will learn in this episode: How to use the free tools inside of Facebook to help with your ads The easiest, and most cost-effective, way to get started using Facebook ads to grow your email list with your ideal health coaching clients How to look in the reporting section of the ads dashboard to know how well your ad is performing   Rick does a great job of explaining complicated things in an easy-to-understand way, so we know you will get a lot from what he shares.   Whether you're thinking about running ads or you've been running them for a while, but your results aren't as good as you would like, thi

If you want your website to attract your ideal clients, getting your brand messaging right is critical. We decided to bring back this popular episode so you can make sure your website brand message is engaging your ideal clients rather than turning them off.   First impressions are important, and you only have a few short seconds for people to try to determine if they want to learn more or click away. If your brand messaging isn't clear on your website, your visitors won't take the next step to becoming paying clients.   In this episode, you'll learn:   Why it is so important to have the right brand message on your website The 2 main problems in brand messaging that we found in 95% of the websites we audited A simple 3-step process you can use to audit your website to help you get your marketing message dialed in   On this episode, we're giving you 3 questions to ask yourself so you can audit your own website to see if you need to make some changes to better attract your ideal clients.   Tune in so you can

If you’re curious about how to beta launch your next program you’ll want to tune in because we’re walking you through everything step-by-step.   One thing to keep in mind is that a beta program is really just a test, but it will give you incredible insights and feedback, so you can make your full launch a smashing success.   You’re testing to see if your offer resonates with your audience, you’re testing the program content, delivery method and also the results people are getting.   In this episode you’ll discover: Ten specific steps to beta test your first program The magic number for beta testers What metrics to measure for success How to get specific feedback from beta testers Strategies for offering support to beta testers   If you plan to launch any type of coaching program, be sure to listen to this episode.   Links/Resources mentioned on the show:   Episode 193: Best of: How to Launch a Beta Program (Part 2)   Freebie: "8 Step Beta Program" Mapping Workbook   Links to Resources:   Wellness Business A

If you’re thinking about launching a new program this year or relaunching a past program again, you’ll love this step-by-step episode where we walk you through everything you need to know to beta launch your next program.   This is part one of a two-part series so get ready for a blueprint that will take you through the entire process.   In this episode you’ll discover: The benefits of beta testing your programs (new + old) How to use imperfections to your advantage Validate your methods – Testing before going all in! Turn beta testing into revenue Getting to know your clients better through testing/feedback Find weaknesses in your information and where clients might need more support   If you plan to launch any type of coaching program, be sure to listen to this episode.   Links/Resources mentioned on the show: Freebie: "8 Step Beta Program" Mapping Workbook   Links to Resources:   Wellness Business Accelerator   Karen’s Facebook Group   Karen’s Instagram   Kathleen’s Facebook Group   Kathleen’s Instagram

Today, we’re sharing 3 inspiring health coach success stories from our students and each one is unique in its own way. Some of these students had inconsistent success in the past and others had no business foundations in place at all when they started working with us.   What you’ll notice is that there are some common threads between all three of these ladies. They each spent time laser-targeting their ideal client at a level they never had before. They pushed themselves outside their comfort zone and beyond the nagging voice of resistance that kept whispering in their ear. They all saw major shifts in their businesses and boosted their revenue within 90 days of working with us inside our program which we’ve recently restructured as the Wellness Business Accelerator.   We are going to walk you through their stories and their success and what we believe was the thing that made all of the difference in reaching a new level of revenue in their business.   In this episode you’ll discover: How 3 Health Coaches

Should you niche down in your wellness business? The simple answer is YES! In this episode, we’re sharing what happens when you clearly define your niche and dream clients.   Our guest today is someone we have known for a while because he has been a member of our Wellness Business Accelerator program. He is a massive action taker and he’s always willing to try new things, so we wanted to have him on the show to share what’s possible in your business when you have a plan, and you implement a few simple strategies consistently.   During this interview, Mark shares how he: Incorporates a very unique style of delivering his free and paid workshops that helps him stand out (in a big and fun way) Niched down to serve a niche he is passionate about (public relations professionals) and his business skyrocketed Has been invited to speak at local and national events Has adapted his business due to the pandemic, while people shifted to working at home Tapped into his existing network of people to help grow his business

Whether you are just starting out in the coaching space or if you've been at it for a while now we're willing to bet you want your business to be as streamlined and profitable as possible. We hear you!   Whenever we start working with a new client the first place we start is all the way back at the beginning by narrowing down our ideal client. We want to be sure that we are crystal clear on who that client is. In other words, who you help, how you help, and the transformation you offer.   When you're clear on that everything else that is required to grow a thriving practice will fall into place pretty easily.   In this episode of The Wellness Business Podcast you'll discover: The 3 main reasons wellness business owners are struggling to get clients, (which is easily reversed once you know which one you are dealing with at the moment) How to flip the script from focusing on your marketing from your point of view to a better strategy that includes building your marketing message from your ideal client's point

It may sound hard to believe, but our guest booked 40 discovery calls in only 5 days. Once we heard about this, we knew we had to have her on the podcast to reveal her secrets!   On this episode, Mona shares: How she booked 40 calls in 5 days Some of the obstacles she faced and how she overcame them What her business was like a year ago and what it's like now What kind of Facebook ads Mona ran and examples of what she included that made them so effective Her discovery call follow-up reminder strategy that worked like a charm   If you are looking to book more discovery calls, you won't want to miss this interview!   BTW, be sure to grab your spot for our BRAND NEW Live Training called: 3 Secrets Every Wellness Business Owner Needs to Know to Grow a Thriving Practice in 2021   We are going to be breaking down what you need to know in order to stand out, get clients and grow a profitable business this year.   Links/Resources mentioned on the show:   Webinar: 3 Things Every Wellness Business Owner Needs To Kn

In this episode we're diving into a question that we hear all of the time from our clients. That question is: Why aren't more of my social media followers converting to paying clients?   In this episode we're identifying 3 of the top reasons you may be experiencing a lack of conversions from social media. As you listen in see which reason resonates with you the most and then adjust based on our recommendations.   In this episode you'll discover: How your ideal customer changed during 2020 into a 'Now Customer' and how you should update your marketing to reach them 3 top reasons your social media followers aren't converting into paying clients and how you can pivot your social media strategy to build trust between you and them for more sales in 2021 The main role social media can play in building trust in your overall success of eventually turning your tribe from passive followers to active paying customers   If you’ve been wondering why you’re not getting more clients from social media, then this episode is

When it comes to creating video on a regular basis, we know one of the biggest hurdles is figuring out a way to do it that doesn't take up all your time. Our guest and video expert, Nick Bonitatibus, shares a simple 3-step process to help you save time creating your videos. Nick breaks it down into these 3 steps and shares examples of what to do every step of the way. Planning and preparation - How this will help you create video content your audience will look forward to watching. Delegation - Ideas for outsourcing certain tasks, so you don't have to do it all yourself (plus Nick's top recommendations for outsourcing options). Distribution - How to get your videos seen by as many people as possible.   If you want to create and produce videos that your audience will love to consume, the tips Nick shares will be incredibly helpful to get you started.   Links/Resources mentioned on the show: The Digital Champs Upwork.com Onlinejobs.ph Fiverr.com Keyword.com   Links to Resources: Wellness Business Accelerator

We have been running Facebook groups for several years, and we love hosting them as a way to connect with our tribe on a deeper and more meaningful level.  We believe hosting your own group can be one of the best things you can do to attract prospective clients, warm them up, and lead them to your paid programs.    We also know some of you are wondering if there are other options for hosting an online community for your paid programs, outside of Facebook, so that’s what we are covering today with our guest, Phil Beene.   In this episode, you’ll discover…   Options for online communities that are not on a social media platform Pros and cons of hosting your group somewhere else The functionality of some of the other community platforms    If you’ve been looking for the perfect online community platform to engage with your clients in your paid programs, in this episode Phil shares some of the best options to choose from!   Links/Resources mentioned on the show: Nudge Coach Mighty Networks Tribe.so Join the wa

If you’re using Instagram stories, did you know the story stickers are built-in engagement and marketing tools for your business?   On this episode of The Wellness Business Podcast, we’re going to share how to use stories to your advantage, so you stay top of mind with your followers.   Here are 4 of our favorite Instagram stickers that we use all the time, and we’re sharing what they are and how to use them to increase engagement, reach and build relationships with your followers.   1. Polls 2. Countdown timer 3. DM sticker 4. Question sticker   If you’ve wanted to learn more about the ways using IG stickers can help boost your social media reach and engagement, then you’ll want to tune in to this episode!   Links/Resources mentioned on the show: Join the waitlist for the Wellness Business Accelerator   Links to Resources: Wellness Business Accelerator Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram The Wellness Business Podcast Facebook Page

Your audience likes to consume content in different ways, and that's why it's essential to create a repurposing strategy for each piece of content that you create so that it is showing up wherever your followers are spending time.  This week, we're bringing back a previous popular episode that will be a great refresher as we transition into the new year. It's called: 5 Simple Ways to Repurpose Your Content to Reach More People There are more options to repurpose content now than there has ever been before. In this episode we're sharing a very specific 5 step plan for each piece of content that you create.   In this episode you'll discover… What content marketing is and a variety of modalities you can use so you can choose the format that makes the most sense for your ideal clients Our 5 unique ways to repurpose content every week to reach more people, (remember, your audience wants to learn in different ways so you'll be the hero when you publish the same content in multiple ways to accommodate everyone in y

What is the best way to launch a new Facebook business page that attracts your ideal clients and gets more followers?   If you are just starting out building your Facebook page, you are likely wondering how to get more followers. This question was asked by two different coaches recently, so we decided to cover our answers and perspectives in this episode.   In this episode, you’ll discover: The difference between a FB business page and personal profile page when it comes to promoting your business, (these pages are not created equal) 3 things to consider when posting on Facebook to attract new likes and followers, that will ultimately keep you out of Facebook jail and help you grow more quickly 5 quick tips to quickly get momentum on your new Facebook page   Ready to give your Facebook business page that boost it needs to get more clients? If you’re nodding your head, then hit play and tune in because this is a good one!   Links/Resources mentioned on the show: Join the waitlist for Wellness Business Insid