The Wellness Business Podcast

Warming up your audience before you do a promotion is one of the best ways to build trust and awareness about what you do and get more clients.   The purpose of your warm-up strategy is to create anticipation, curiosity and excitement about what’s coming, and when it’s done the right way, you’ll see a boost in enrollment.    In this episode, you’ll discover: Two specific pre-promotion warm-up strategies to increase sales Examples of how to get started with this strategy in your business right now!   If you need some ideas of how to warm up your audience and get them ready for your upcoming launch, you won’t want to miss this episode!   Links/Resources mentioned on the show: Join the waitlist for Wellness Business Insider’s Club   Links to Resources: Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

We’re often asked, if we were starting our health coaching businesses today, what would we do differently? The decision to start a coaching business is often an easy one. You’re interested in health, nutrition, and fitness so it feels like a natural alignment to turn the thing you love into a career. In this episode we’re sharing what you need to know to help you market yourself as a new health coach.   In this episode you’ll discover: The 5 most important marketing questions you should answer as a brand new health coach What we would do if we were starting over as a new coach to attract their ideal clients and convert them into paying clients Our best recommendation to create a business that has as many rinse-and-repeat elements as possible to simply your daily task list The differences between starting a health coaching practice now vs. when we started back in 2012   If you’ve had questions about the do’s and don’t’s of starting a new health coaching business, tune in as we share the advice we would give

Decision making is a key piece in being the owner of your own business. The quicker you can make an informed decision and move forward the faster you will continue to grow. Rarely is there ever a perfect choice. Each option typically has pros and cons so it usually comes down to the ‘best’ choice rather than the ‘perfect’ choice. In this episode, we’re covering the 3 steps you can take to simplify your decision-making process and feel confident that you’re making the right choices for your business needs.   In this episode you’ll discover: Three simple steps decision making steps to make to move out of fear and procrastination into a decisive action taker The main reason why holding off on deciding could be sabotaging your success as a coach One life-changing realization when it comes to making decisions that will release any doubt or anxiety you have in becoming a strong decision maker for your business   If you’ve ever felt paralyzed by the choices you need to make as a business owner and health coach, yo

Presenting webinars is a powerful tool for growing your business and your email list, but for many people, the idea of presenting and enrolling new clients on a webinar can be intimidating.   Our guest, Kyle Gray, explains how stories can help you communicate your value, drive home your teaching and build desire for your products and services.   Thanks to Kyle, you’ll learn best practices and examples of using storytelling in webinars that allow you to sell without feeling pushy or salesy.   On this episode, you’ll learn how to: Use your own story to show the transformation and results you create. Overcome objections with a story before they even come up. Share an aligned ending story that wraps it all up and creates demand for your offer   Tune in to discover how easy and impactful it is to add an element of storytelling to communicate the value you provide to double sales on your next webinar.   Links/Resources mentioned on the show: Kyle’s Website – The Story Engine 5 Brutally Honest Storytelling Mistake

Facebook announced a few new rules about groups and one of them is that it will be no longer be including health-related groups in their recommended groups, but before you panic, we want you to know that this is not that big of a deal because there are plenty of other ways to grow your group.   In this week’s episode of The Wellness Business Podcast, we are sharing 3 specific and organic ways to grow your group. Include an invitation to your group in your emails - we’re sharing examples of how to do this Your Website - we’ll tell you the best two places on your site for this Social Media - we’re sharing some of our favorite strategies   There are so many ways to grow your group, so don't fret over Facebook not recommending yours. We don’t rely on that strategy and our groups continue to grow each and every week.   Links/Resources mentioned on the show:   Freebie – The Ultimate Checklist for Running a Successful Facebook Group   30% off ALL of Kathleen’s Done-for-You Health Coaching Programs. Use code NOV20

Challenges are a powerful tool that will share incredible insight about your ideal clients and what they are hoping to accomplish by working with you. When you pay close attention to the questions that are being asked, the reasons participants are having successes, and why some people may be left-behind you are armed with a goldmine of information to guide your business decisions going forward.   Recently Karen ran a challenge that convinced her she must create a brand-new program to serve her ideal clients. The challenge made it obvious that there is a need and that she has the skillset to deliver the program.   In this episode you’ll discover: Why challenges are the perfect tool to help you get clarity on a program topic you would like to create, (and whether it's a good decision or not) The subtle clues your challenge participants will share with you that will literally outline your new program for you Karen's post challenge strategy for learning even more about what her audience wants that you can model

Have you ever heard the old saying, ‘the devil is in the details’? It simply means that details matter and when it comes to improving your marketing to attract more clients in the future, it’s important to survey the audience you already have.   One of the easiest ways to do this is by asking a group of participants that recently went through a program or challenge with you to give you their feedback. The good, bad and everything in between. It’s the only way we can make our marketing and program content exactly what they want.   In this episode you’ll discover: The importance of surveying your audience after a program or challenge so you can learn from them first-hand what went well and what needs tweaking in the future Significant clues for improving your marketing message from the participants that didn't want to invest in your paid program The 3 most common reasons people love your challenge but never invest in your program, (they are always there for the free stuff but never join your paid program) Our

We always enjoy answering your questions, so we’re back with another episode of Ask Us Anything.   We know one of these questions is likely on your mind too, so we think you’ll find it helpful.   Whether you have a quandary about your Facebook group, your lead magnet or running a challenge, we have something for you.   You’re going to discover the ins and outs of: The best time to post in your Facebook group. When you post your lead magnet, where should you lead people as a next step? When you do a challenge, should you do it for free or charge for it? If you charge for it, what is a good price range?   Tune in to hear the answers to some of the top questions we hear from other wellness business owners like you. You don’t want to miss it!   Links/Resources mentioned on the show:   Episode 34: How a Beta Program Can Help You Crush Your Next Launch – Part 1   Episode 35: How a Beta Program Can Help You Crush Your Next Launch – Part 2   Links to Resources:   Wellness Business Insider’s Club   Karen’s Faceboo

If you would like to learn non-traditional ways to get in front of people in a way that’s based on your unique gifts, strengths and business goals, you are going to love this episode. Our guest, Lisa Simone Richards, is a publicity expert who is sharing 3 specific strategies to get in front of your ideal clients in ways you may not have considered.   You’re going to discover the ins and outs of: How to contribute guest content, so you can be found on Google, beyond your own website Providing trainings in masterminds to showcase your expertise Being Featured on Popular Websites to elevate your status, provide social proof and get in front of a new, large audience   Lisa has so much great insight and we loved learning about her three amazing strategies for getting seen by your ideal clients that most health coaches aren’t doing already.   Links/Resources mentioned on the show: Lisa’s free 5-part workshop: Create Buzz to Get Booked Lisa’s Quiz: Uncover the Best Way to Get the Word Out About Your Coaching Episo

Your ideal clients probably don’t really want an online course, coaching program or membership - BUT they DO want a solution to a problem they have. Once you know how to position your offers to appeal to your ideal clients’ wants and desired, you’ll have more people enrolling in your programs.   Crafting irresistible offers is about creating awareness and demand for your offer, and believe it or not, your mindset around money plays a big role in the success of your offers too.    On this episode of The Wellness Business Podcast, our guest, James Wedmore, shares the 3 ingredients (the 3 P’s) to an irresistible offer, and how you can use them to fill your coaching programs.   You’ll learn about: Promise - The problem you solve for people and the result you make possible (the transformation).    Process - This is the way in which this problem gets solved (your course or coaching).  Price - Your price plays a vital role your marketing, and price is relative.  This is where a lot of people get stuck and that's no

When you are first starting your wellness business it’s hard to know what tools to invest in, which free options are good enough, and where you should spend your limited resources.   In this episode Kathleen and Karen share what tools they can’t live without to make their business run smoothly and offer recommendations for what they would do differently if they were starting over.   You’ll discover: The main tools and online software that K&K can't live without to run their businesses Their top recommendations for new wellness business owners who are just getting started Simple advice for hiring your first virtual assistant, (when, why, and how)   Figuring out which online tools you should learn and invest in for your business isn’t always easy, so if you’ve wondered about which tools we love then this is the episode for you!     Links/Resources mentioned on the show: Episode 29 - The Secrets to Outsourcing Even If You’re on a Tight Budget Freebie: Outsourcing 101 Zoom MailerLite Canva Trello Dropbox A

One of the easiest, and free, ways of warming up your followers and getting them excited to invest in your program even before you open the cart is to take them behind the scenes and on the journey with you of prepping your program, creating content and even what type of promotional strategies you’ll be using during your launch. In this episode Karen and Kathleen will walk you through this simple marketing strategy sharing just how easy it is for you to implement in your next promotion.   In this episode you’ll discover: How to create a prelaunch runway before you open cart to get more people interested in enrolling in your program A free strategy that you can implement on social media to help your followers become invested in the program you'll be launching The differences between launching in the past vs now, and why promoting now is so much easier Behind the scenes options for one-on-one coaching, group programs, and free challenges   If you’ve been looking for simple and free ways to get more people to

Live video is one of the best ways to connect with your ideal client, but we know it can feel uncomfortable or downright scary when you’re starting out. If you aren’t doing live video yet, there’s a good chance it’s because the thought of it makes you really nervous, and if that’s the case it just means you are totally normal.  The good news is that you CAN overcome your fear, and in this episode,  we’re going to share our top 6 tips with you that are going to be a huge help to get you started.   You’ll discover: Our inside secrets to building your confidence quickly with baby steps What to put your focus on before you go live to feel more relaxed The easiest way to get practice, so you feel more comfortable going live What NOT to do on your livestream videos if you want people to feel connected to you   If live video is something you haven’t done yet because you’re nervous, you’ll want to tune in to find out how you can conquer your fear of live video.   Links/Resources mentioned on the show: Free online t

How can you keep your Facebook group members engaged and actively involved in your community? We know groups can fizzle out sometimes, and today’s episode is going to help you bring your group back to life. Facebook groups are still a powerful marketing tool for your wellness business. When you think of your group as being at the top of your funnel or at the start of the customer journey, it’s can be an incredibly effective way to grow your business.  It’s a great place for people to get to know you, and the more people get to know you, the more likely they are to invest in your offers. In this episode, we’re sharing 5 ways to boost engagement in your Facebook group, and once you put these strategies into place, you will see an increase of interaction and conversations.   You’ll discover: What you must know before you start your group (or what to change right away) The top reason why groups fizzle out The most important thing to pin to the top of your group The best way to breathe new life into your group AN

Have you wondered what might be holding you back from reaching your business goals? You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently. In this episode, we’re bringing back one of our popular episodes about having a clear and intentional strategy for attracting clients, so that you can start feeling confident about your decisions and action-taking.   You’ll discover: What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs Our step-by-step process for making the best decisions in our business and figuring out what to focus on Where to focus your time and energy so that you’re growing your list, getting in front of your ideal clients a

In this Best Of episode, Kathleen puts Karen in the hot seat to discuss techniques and tips on how to find good referral partners to help grow your wellness business. Karen breaks it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals! Having respected health and wellness professionals singing your praises and referring their clients to you is a proven way to grow and expand your practice.   Referral partners offer many benefits to your business, including: Respected professionals in your area recommending you to their clients and colleagues. Your business will grow faster when several people are referring clients to you. You get to build relationships with other community leaders and professionals You'll be able to use your referral partners as a testimonial for your business.   Listen in as Karen gives you the exact step-by-step process she used to get multiple referral partners in her health coaching business. You’ll also learn what mis

If you do one-on-one coaching, we know one of the most effective ways to get clients is by doing discovery calls - the more you do, the more clients you’ll have. Even during the pandemic, you have options for 1-on-1 coaching thanks to Zoom or skype.  We’re bringing back an episode we did a while back about 11 ways to book discovery calls. This is such an important topic, so we wanted to bring it back again.   In this episode you’ll learn… How to get over your fear of feeling salesy and uncomfortable Recommendations for different services to use for your calls 11 specific and proven ways to invite people to your discovery calls How to reach out to your current email subscribers and offer a discovery call as a way to move their customer journey forward. Using your Facebook group to invite "warmed leads" to a discovery call. And more!   We know you’re going to get a lot of out of this episode, and we’re also sharing the list of 11 Ways to Book Discovery Calls with you, so you don’t even have to take notes!   L

Having some sort of online component in your wellness business right now is truly a necessity for consistent revenue and a successful coaching business. Turning your knowledge into a profitable digital course is a great way bring your business online! To explore this topic further we’re joined today by our digital course mentor, Amy Porterfield. Amy is an online marketing expert and the host of the top-ranked podcast, Online Marketing Made Easy. She’s also our go-to person for all things course creation.   In this episode you’ll learn… Why you are already are an expert in your industry and have enough knowledge to create your own digital course right now How to determine the perfect amount of digital course content so you don't overwhelm your clients The best strategies to overcome your fear of technology and sales that have previously sabotaged your success A simple approach to get to the finish line with your course, rather than starting multiple courses but never completing them Three digital course types

In the final episode of our 3-part niche series, you’ll get the step-by-step framework you should take to identify your marketable ideal client. After listening to this episode, you’ll have everything you need to set your business up for success by standing out and attracting your ideal client.   In this episode you’ll discover: The easiest and simplest way that you can narrow down your marketable ideal client identity to a single statement, so your marketing message is clear and concise 3 steps you can take to identify your marketable ideal client The 4 possible places your ideal clients can be on their health journey and how to make an intention decision of where you want to show up for them How to choose descriptive words that will resonate with your ideal clients rather than leaving them confused about what you do and how you help   If you’ve wondered how you can identify your marketable ideal client, tune in to learn the exact steps you need to take! You’ll want to listen to episodes 163 and 164 first,

Do you ever feel like your message just isn’t resonating with your audience? Are you  posting on social media, but no one is responding or signing up for your programs? In part 2 of our niche trio episodes, we’re going to share how to go about figuring out if the niche, or ideal client, that you have identified actually wants your help. We want to make sure you are talking to the people who are actively looking for solutions and are willing to invest to achieve their desired outcomes.   Here’s what you’ll learn: How to figure out if the niche, or ideal client, that you have identified actually want your help The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem 5 ways you can connect with your ideal clients to get more information to learn if they want your help and