The Wellness Business Podcast

A common misconception in the health and wellness space is that many coaches believe that everyone and anyone that is unhealthy is looking for help and willing to pay for it. That couldn’t be further from the truth.   Nailing your niche is a critical piece of building a wellness business that attracts the people you actually want to work with. We’re so excited to share part 1 of our 3-part series on choosing a niche. There is so much to cover, which is why we are doing a 3-part series on this topic, so you have everything you need to know to finally figure out your marketable ideal client.   We often hear how confusing it is to figure out your niche, marketing message, and offer, and how to connect it all. In this episode we will be taking the “confusion of it all” out and putting the “simple” back in so you have the information and the steps you need to find your ideal client.   In this episode you’ll discover: The difference between your niche, marketing message and offer The two most common mistakes we se

We love to bring you inspiring success stories of other health coaches that are building profitable wellness businesses and what’s possible when you get a system in place. You are going to love today’s episode with our special guest, Richa Prasad!   Richa owns and operates CoachViva along with her partner Lucy. After years of struggling to find the best resources for their own fitness journeys, they knew they wanted their business to have all the resources, tools and coaching they wished they had access to when they were struggling to get fit. Richa is joining us in this episode to share a huge win they recently had in their business that resulted in over $6,000 in sales by using Wellness Workshops.   In this episode, Richa is sharing: The exact process Richa and Lucy took by delivering the same wellness workshop over and over to enroll 3 new clients at $2,000 each in a matter of weeks. How they figured out exactly what their audience wanted before they ever purchased a done-for-you wellness workshop so they

When Kathleen did a recent Facebook ad for a lead magnet, her results weren’t as good as she had expected, so she did some troubleshooting to figure out what was wrong. In this episode, she shares what type of ad she was running, what went wrong, and what changes she made. If you’re running Facebook ads or you plan to run them, this will be a very insightful episode to help you troubleshoot your own ads if they don’t perform as well as you expected.   Kathleen is in the hot seat to share: What type of ad she was running and how she knew it wasn't working Her typical ad budget and conversion costs Even though her lead cost was great, conversions to sales were low What actions she took to correct the problem Stats to be aware of when you run your ads   Facebook ads are an experiment and there are going to be ads that do well and some that don't do well at all. In this episode, we’re sharing what to look for when your ads are not performing well and how to course correct.   Links/Resources mentioned on the sho

Since we are halfway through 2020 already, we wanted to bring back a previous episode about planning your business. Right now is a good time to evaluate what is working and what changes you may want to make. The first half of 2020 is unlike anything we have experienced before, so making a plan for the rest of the year will be more important than ever. We suggest listening to this episode, downloading Kathleen’s free workbook, The Profitable Business Planning Workbook and then listening again as you work through those planning stages.   In this episode we talk about… Reviewing the Past Year Before Planning Ahead The 4 Steps to Follow When Planning Setting Your Non-Negotiables for the Upcoming Year What You Should Be Planning Out in Detail and Why The 4 Categories to Focus on Each Month   When planning you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then be

Social Media Examiner released its 12th annual ‘Social Media Marketing Industry Report’ recently, which analyzes marketers and business owners who use social media to build their businesses and how they plan to tweak their social media strategies over the next year. As we’ve shared before, social media is a long-term strategy and new marketing strategies are emerging all the time. Today we are going to share some of the things we found in the report that stood out to us and how we plan to tweak our own social media strategies and why you should too!   In this episode you’ll discover: What marketers are really saying about marketing on Facebook The #1 platform marketers want to learn more about and why you should start thinking about this strategy Why video on social media is such a powerful marketing strategy that marketers are surprisingly underutilizing What changes we will be implementing to our own social media strategies   Social media marketing is always changing and keeping up can be difficult someti

One of the major challenges that many of our clients and other health coaches face is how to promote their programs without feeling salesy. As health coaches, you have a tendency to be a “giver” and when it comes to promoting your programs and services, it  can feel uncomfortable. The good news is that you can build your audience of ideal client subscribers and get more clients with one simple strategy: Wellness Workshops. In this episode of the podcast, we’re sharing how workshops can be an impactful marketing strategy for the growth of your wellness business.   In this episode we will be diving into: How to grow your business using workshops without feeling salesy or scammy The power of using a niche specific workshop title helps you attract your ideal clients How to design and run your workshop with a natural progression to get a “YES” and turn them into paying clients How to position your program as the next possible step after your workshop   Workshops were the main way Karen built her email list when

One common frustration we hear from our clients is that social media isn’t working for them. They believe that they are showing up, posting regularly, in some cases doing livestreams, and the results they are seeing are disappointing. In this episode, we’re going to discuss how you can be more strategic with your social media content plan by first looking at, and tracking, your analytics. To be exact, there are three key metrics we want you to be tracking.   You'll discover: The 3 key social media metrics you should be tracking each week that will help determine which content your followers want more of from you, (and what content they just don't care about) How to be intentional with your weekly social media content so that every single post has a strategic goal behind it that drives your business forward A simple content planning technique we learned at Social Media Marketing World that has shaped our weekly social plan ever since How to use the 3 key social media metrics to simplify your content creation

We all want to get paid as much as possible for our coaching expertise, but when is the right time to raise your prices and how do you figure out how much and how often to increase your fees? We get a lot of questions regarding pricing and we know it can feel a little tricky. The key is to find a balance where you’re charging according to your experience and know how to strategically increase your prices. That’s why we’ve decided to share our simple ‘when-to-raise-your-prices’ formula in this episode!    You'll get the inside scoop on: How to evaluate your starting point based on your past experience with your ideal clients How to figure out pricing if you’re a new health coach and haven’t had any clients yet Establishing a starting price point for your coaching services How to consistently raise your prices systematically without pricing yourself out of the market   Raising your prices doesn’t have to be as confusing or intimidating as it might seem. After listening to this episode, you are going to feel s

Lead magnets are a great way to build your email list, but there is one essential piece to the puzzle that you have to keep in mind so that your email building efforts actually turn into paying clients. We’re sharing that missing link in this episode! The purpose of a lead magnet is to incentivize your audience to sign up to your email list in order to generate sales to your program or offer. It's important to make sure your lead magnet topic directly relates to your offer if you want to build an email list full of people who are excited about working with you. In this episode, we're covering how to align your free offer with your paid programs, so you have more people signing up to work with you.    You'll discover: Why it's critical that your freebies directly relate to what it is you offer, so when you go to promote your programs or services, it feels like the next logical step for your subscribers, so you'll have more people enrolling  Examples of topics that are and are not in alignment, so you can see

If you’ve been wondering if you should be using the ‘boost post’ feature on Facebook, this episode will give you much of what you want to know.  The boost post feature has come a long way over the years, so there are instances when it can work well, especially when it comes to testing out your free offers.  We are thrilled to have Rick Mulready on the show again! Rick is one of our favorite Facebook ads experts, and in this episode, he’s sharing the pros and cons of boosting your Facebook posts, as well as how it’s the perfect strategy for beginners when you are strategic about it.   You’ll discover: The basics of boosting posts on your Facebook page How to be strategic and intentional with your boosted posts The major pitfalls to avoid when boosting a FB post How much to budget for boosting a post Whether now is the right time to spend money on ads How to determine if your strategy and boosted posts are actually working, and how to keep going from there   Facebook ads don’t have to be as intimidating as th

We’re back with part 2 of our two-part episode encore about the Secrets to Creating a Successful Online Coaching Program. This episode was originally released last July, but we’re bringing it back for you because it’s even more relevant now as more and more people have realized they need to offer a way other than in-person coaching as way to serve their audience. The people who only have a brick and mortar business - a physical location - are the ones who have been hardest hit by the pandemic.  Some brick and mortar businesses have figured out how to pivot a bit, so having all or part of your business online is more important now than ever before. If you haven’t listened to the episode before this one (#152), be sure to listen to it because it’s where we really set the stage as far as: How and when to map out your online coaching program Exactly how long YOUR coaching program should be with specific action steps to make the decision simple How to decide on your online coaching program name Which ways you can

If you realize that now is the time to offer some element of online coaching for your audience, this is the episode for you because this 2-part series is really a mini-training that gives you a lot of specifics and examples for creating your online program.  This past episode was so good and is still so timely, so we thought it would be great timing to bring it back.    It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just too much to cover in one episode!), we are going to cover tips for creating your online coaching program and how to decide on a name, plus what to include as part of your program as far as support.   You’ll learn: How and when to map out your online coaching program Exactly how long YOUR coaching program should be with specific action steps to make the decision simple How to decide on your online coaching program name Which ways you can support your

Have you been wondering if you should promote your programs and services during COVID-19?  We’ve been seeing posts about this in our Facebook groups and all over social media, so if you’ve been wondering the same thing, or you’ve been holding back on making offers, we promise you’re going to get clarity today. What we’re sharing with you are the top three reasons we believe you should be making consistent offers right now. People are thinking more about their health now (especially higher risk groups due to diabetes, hypertension, obesity, etc.). People have extra time on their hands. You have an opportunity to stand out because many coaches don't want to promote anything during the pandemic. You’ll hear specific examples of what other people are doing with success and how you can use it for inspirations. Your messaging and your offer need to be in alignment with what people are dealing with at this moment. If you align your messaging and your offer with something your ideal clients want, they'll be thankf

Are your clients raving about you to their friends and colleagues? If we called one of your recent clients, would they say they had a WOW experience working with you? Why are we asking you this question? Because it’s one of the best ways to get referrals (a free, and very effective marketing strategy). In Pat Flynn’s book, Superfans – “The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business,” he says: “If you want to business and a brand that can’t be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create.” We couldn’t agree more, and on this week’s episode of The Wellness Business Podcast, we’re sharing our take on this, including specific examples, so you’ll know how to put this into place in your business.   You’ll discover: Real-life examples of some of the WOW experiences we've had in the past year, so you use them as inspiration How you can create a WOW experience for your clients (with little to no co

We often tell our clients that their website should be considered their online home. It’s the place where their dream clients can go to find out more about you and your offerings. It’s also the place where you’ll have your blog to post weekly content that will nurture those that are interested in working with you. When is the last time you reviewed your website through the eyes of your potential clients? Is the messaging clear and does it immediately give your ideal clients the feeling that they are in the right place? As you continue to refine your marketing message and who you serve, you may find that your website needs a refresh. That’s exactly what happened recently when Karen did an audit of her website. The messaging and content needed tweaking.   In this episode of The Wellness Business Podcast, Kathleen picks Karen’s brain to share exactly how she approached her website refresh, including: The main question to ask yourself to determine if your website needs a refresh How to make sure that your market

As we were discussing additional ways to support our members of The Wellness Business Insider’s Club, we realized that sharing practical ideas on how to generate revenue right now is a top priority. We hosted a BONUS Zoom call for our members last week about 10 ways to generate income this month, and we decided to share part of the call here on the podcast - minus the Q and A.  We know you’ll get a lot of value out of this and we hope it sparks some ideas that you can implement this week.  We have decided to open the doors to The Wellness Business Insider’s Club (our mentorship and training program) on June 1st (rather than waiting until the fall as we had planned), but we will ONLY be promoting it to our email subscribers and those who have joined the wait list.  If you’d like to join the wait list to get information when we open enrollment, you can join the wait list here.

We did something fun for this episode by recording an off-the-cuff episode while we were on the road in San Diego.    This episode came about because Kathleen realized she needed to be more intentional with the topics she’s covering on her livestreams, so they dovetail more seamlessly into her offers (done-for-you programs). She loves teaching about marketing and social media, so as she and Karen were discussing this, Karen suggested that teaching about using livestream video would be a great fit for some of the topics (livestreaming involves social media and marketing). Livestreaming is a good fit for a topic because her programs can be made even more effective when coaches add an element of live video, such as running challenge and/or running online group programs. The programs can also be made more successful when coaches use livestream video to promote and fill them, so it’s a great fit. You want to think about how you can tie in what you like to teach about that will also lead to your paid offers in a se

We love going to conferences because we not only get to see each other, but we also get to learn a lot and connect with other like-minded people. One of our all-time favorite annual conferences is Social Media Marketing World, which is held in beautiful San Diego. When we attend this event, we go with a couple of different goals; we want to learn things we can take back and implement, and we like to learn things that we can also teach you.   In this episode, we’re sharing a few of our top takeaways from the event, including: Why live video is no longer optional if you want to connect with your ideal clients and build trust (since most people are still not doing live video, this is your chance to stand out) Tips on where to start with live video to get practice and build your confidence The #1 thing you have to do for your audience to connect with you and feel compelled to take the next step The top reasons why you aren't getting engagement on social media (this was an awesome dose of tough love that we appre

Meal plans can be a great value-added service for your clients, but what do you do if you live somewhere that meal plans do not fit into your scope of practice? You’ll be happy to know that our guest has the perfect solution for you! In this episode, our guest, Ashley Sauve from That Clean Life, shares how you can still provide great resources for your clients even if you can’t offer ‘meal plans.”   In this episode you will discover… Why there are situations when giving meal plans are not an option and what to do about How you can professionally handle what to give clients when you can't give them a meal plan ,so you immediately position yourself as a valued resource How to use recipe guides as a main staple in your coaching programs and why they always set your clients up for success The quickest and easiest way to create professionally designed, brand-specific recipe guides for your business so you aren't spending hours trying to do it on your own   Figuring out what to provide your clients without giving

Free online challenges are a great way to connect with your audience for a short amount of time (typically 5-7 days) and easily transition into promoting your paid program. There are several ways you can promote your paid program throughout your challenge to fill your paid program. In this episode, we’re sharing 5 simple ways you can promote your paid program without feeling salesy. Having a solid plan of how and when to promote your paid program is essential and makes you feel more confident, which is exactly what we’re sharing.    You’ll learn: 5 simple ways you can promote your paid program without feeling salesy How to confidently promote your paid program after your challenge is over The steps we take to launch our programs, including the Wellness Business Insider’s Club How online challenges are better than webinars   It’s not as difficult as it might seem to promote your paid program naturally and without feeling salesy. When you use the strategies we share in this episode, you will feel more confide