The Wellness Business Podcast

Welcome to a bonus episode of TWBP. I’m Kathleen LeGrys and although I’m not joined by my co-host and BFF, Karen Pattock, today, you’ll get to hear from her too in just a bit, along with some other awesome colleagues of ours.  Our friend, Lori Kennedy, reached out to Karen and I, along with 3 other colleagues, so we could do a livestream broadcast about how to navigate your business and your mindset during the COVID pandemic.  This was a completely unscripted, off-the-cuff livestream and we ended up sharing so many value bombs, that will help you adapt and pivot right now.  It was so helpful for everyone that we wanted to share it with you in case you didn’t know about the livestream.    We talked about:  How to get your mind right and look for the opportunities How to show up as the expert and leader that you are  How to support your clients with online appointments  Should you be launching, and promoting, etc. How to handle decline payments   What to focus on right now if you decide not to launch or promot

If you’re finding it challenging to come up with content to share with your audience on a regular basis, you are not alone. This struggle is not unique to the health and wellness industry, so don’t beat yourself up about it if you’re finding it difficult to find the time and topics for your content. The great news is that one piece of content can be used multiple ways, which means you can share your knowledge in different formats and save yourself a ton of time. This often also results in reaching more people, especially when your content is being shared by your audience.   In this episode, we’re going all in on: What content marketing is and the most common ways to share content 5 unique ways to reuse content every week to reach more people Specific examples of how to repurpose 4 types of content from one blog post How to repurpose content to build your email list   Repurposing your content is more than a time saver; it also allows people to consume your content in the format they prefer. Some people prefe

This week we are back with another Ask Us Anything episode where we’re answering some of your questions all about building a successful wellness business! If you’ve had questions about creating the perfect elevator pitch, creating the perfect free offer or growing your podcast listener base, you’ll want to listen in.   In this episode, we’re sharing: What to include in your elevator pitch, marketing message or tagline to attract your marketable ideal clients How to simplify content creation and create your perfect free offer How to build a listener base for your podcast, including our favorite ways we grew The Wellness Business Podcast!   If any of those points resonate with you, this episode is going to give you so much clarity to help you move forward and meet your goals. Tune in now!   Links/Resources mentioned on the show: Episode 93 – 3 Simple Strategies to Name Your Free Offer That Results In More Subscribers Episode 28 – 5 Simple Steps to Create Your Perfect Free Offer   Links to Resources: Wellnes

Most of the wellness business owners we talk to have one thing in common: they want to help other people solve their health concerns and experience incredible transformations. But with this desire to help, there are so many health coaches that feel paralyzed by the need to be perfect and please everyone. The problem here is that you are holding on to the idea of being perfect, just so you can make your clients happy and this is only harming your business.   In this episode, you’ll discover:   The difference between people-pleasing vs. self-abandonment and how it can be holding you back in growing your business How perfectionism can rob you of creativity because you fear being isolated or judged The 7 proven strategies to stop people-pleasing so you can begin to reframe your self-identification and habits Four very powerful questions you can ask yourself today that will get you started down the right path immediately Tune in to learn the simple steps that you can take for some serious mindset shifts that wil

The legal aspect of running a health coaching business can be a little confusing, but in today’s episode of The Wellness Business Podcast, our guest, Lisa Fraley–Attorney, Legal Coach and Holistic Lawyer–makes it a lot easier to understand. Being clear on policies and expectations is important and a client agreement helps protect yourself legally in case any disputes could come up. It also spells out expectations for the client and coach, so everyone feels more comfortable right from the start.   After listening to this episode, you’ll have clarity on: What a client agreement is and when a health coach should use one How a client agreement protects health coaches from a legal standpoint The 5 crucial components of a client agreement How to use your client agreement to strengthen the client-coach relationship and put you both at ease If you’ve been wondering if you need a client agreement and/or what it should include, this episode is for you.   Links/Resources mentioned on the show: Lisa Fraley’s DIY lega

Live video is a great way to engage with your audience and attract new clients, but we’re often asked whether it’s best to go live on your Facebook page or in your group. The truth is they both serve an important, but different purpose, and each have their own advantages. They can both be used as part of your marketing strategy, and in this episode we're sharing what works for us and give you examples of what you can do without feeling like you’re running around like trying to fit it all in.   In this episode, we’re uncovering: The top benefits of going live on your Facebook page vs. in your group What type of topics to cover on your page and what should be kept in your group How long each live video should be (it all depends on where you’re going live!) Important factors to consider when deciding whether you should go live on your page or in your group Why you should be consistent with live video even if you just go live in one place   If you’ve been questioning where to focus your live video strategy, thi

When you think about where your wellness business was when you started it and where it is now, it probably isn’t the same. Things change as your goals and revenue changes, but these changes also come with difficult decisions about whether it’s time to revamp things like your program or just retire it and create a new one. It is never easy to let go of a part of your business that you spent hours creating, marketing, and selling, but sometimes it’s just time to step away from what is no longer in alignment with your business goals and embrace the changes that will grow your business.   In this episode, you’ll learn: A 7-step process to help you decide if you should update a current program or create a new program to round out your program suite to be the best possible resource for your clients How to identify gaps in your customer journey that can be filled either by a new program or an update to an existing program The best approach for starting from scratch if you're just getting started so you build out yo

Building your email is one of the best marketing practices you can do for your business in the long run, so you’ve taken the time to create a great free resource for your ideal clients. But now what? In this episode, we’re sharing 5 ways to promote your free offer to grow your email list… and best of all? They’re all FREE methods! After listening to this episode, you’ll know some of the best strategies for email list growth.   In this episode, you’ll discover: How to promote your free offer with social media posts The power of using calls-to-action in your blog posts that go to your free offer How to use your Facebook group to promote your freebie (including 5 places you can promote your free offer within your group!) Using Instagram stories and Facebook lives to reach more people and build your list Plus, a super awesome bonus tip on how to leverage other people’s audiences through collaborations to get in front of new people   Building your email list takes time and it also takes showing up consistently.

We just wrapped up our free 4-part live training series called: The Secrets to Turn Your Health Coaching Hobby Into a Profitable Business. The series is over, but there were so many breakthroughs and a-ha moments, that we wanted to share one of the trainings with you.    Part two of the training series covered client attraction and messaging.  More specifically, we talked about the #1 thing you must figure out if you want to have a wellness business that your dream clients are engaging with and enrolling in your paid programs because they know you are the “go-to” person for the problem they are trying to solve. We also shared how to narrow down your ideal client identity without feeling like you’re missing out on potential paying clients. When you figure out how to do this, you’ll know exactly what’s been missing in your overall marketing message that’s held you back from enrolling paying clients until now. You’ll also hear a little bit about our mentorship and training program where we help health coaches, n

As you may know, we have a mentorship and training program for health coaches that we open enrollment for just a couple of times a year, and it’s called The Wellness Business Insider’s Club.  We started this as a result of hearing from so many listeners who said they love the podcast, and they want more help, support and access to us.  One of things we enjoy the most about the WBIC is monthly hot seat coaching sessions that we do in the members-only Facebook group. This is where our members get to come on with us on a live to get clarity to help them move forward in an area where they need help. Back in December, we had 3 awesome members sign up for hot seat coaching, and their questions were so good and so relevant to most people growing a wellness business, that we decided to share it with you today on the podcast.   Mary Ann was feeling overwhelmed with finding the time to keep up with her social media presence and content strategy. Shonda was feeling some resistance around launching the same program agai

We’re excited about our guest today because she’s sharing exactly how she’s growing her coaching business. We love doing case studies on the podcast from time to time because it shows what’s possible when you have a good plan in place, and you work the plan consistently without getting hung up on perfection (or paralyzed by fear). Helen Phillips is one of our Wellness Business Insider’s Club members, and in this episode she’s giving us an inside look at what she’s been doing in her business over the past few months to not only see massive growth, but also how she’s made some mindset shifts that have boosted her confidence and skyrocketed her visibility.   In this episode, Helen reveals how she: Nailed down her niche, and has become known as a leader in her community in a short period of time Has grown her Facebook group by over 1000 members Has built her email list to over 600 people in 5 months Uses free challenges to grow her email list, build her Facebook group and fill her programs Went from feeling like

As health coaches, it is so easy to become overwhelmed by everything you’d like to do with your business, like running workshops, doing weekly livestreams, posting on social media and sending weekly emails. We are often stretched too thin and it becomes so overwhelming that we aren’t doing anything productive with our time. A few months ago, one of our Wellness Business Insider’s Club members, Karen R., submitted a great question for our hot seat coaching session on exactly how to prioritize her business so that she’s spending time on the right things that will push her forward business.   In this episode, we helped Karen R. figure out: The most important things to focus her time on to grow her business How she can double the number of workshop attendees who enroll in her programs The importance of her workshop titles to attract her ideal clients What she can outsource to free up some of her time for more clients   There is no shame in feeling overwhelmed by everything to do to grow your wellness business,

The start of the new year is the perfect time to evaluate your past year in business and planning your upcoming year (or quarter!). Not only does it give us insight into what worked last year, it also gives us a great starting point for creating new goals and plans to grow your business in 2020. In this episode, we are sitting down to give you the inside scoop on how we planned our 2020 and the changes we are most excited about. We also walk you through step-by-step on how to plan your year so that you can kick off 2020 with a bang!   You’ll discover… Our simple, yet highly effective, 3-step process to position 2020 as your most profitable year ever A few of the things we’ll be keeping the same and others that we’ll be tweaking in the new year to improve our business model, (learn from our example) The importance of having a clear vision of what your dream business looks like looking forward over the next 12 months so you can reverse engineer your success How to separate the ‘personal’ feelings that you have

There are some commonalities we see in successful wellness business owners and this is also evident with our members of The Wellness Business Insider’s Club. It’s so exciting to see their growth and the transformation of their businesses. We wanted to give you a glimpse into what we have observed to be 3 stand-out qualities of successful wellness business owners, so you can adapt these qualities too. In this episode, we’re sharing the top 3 characteristics or qualities we see in successful wellness business owners and give you specific examples.  #1. They aren’t tied to the outcome and they don’t feel like a failure when things don't go well. They’re open to testing things and taking action without it being perfect #2. Not doing all the things – focusing on fewer things and doing them well. #3. Knowing your niche – cut through the noise and get your message in front of the right people When you implement these 3 concepts, you will be more productive, take more action, feel less scattered and stressed and see

Building a profitable wellness business not only takes solid marketing strategies, but it also requires an approach that comes from mindset and perspective. In this episode, we’re thrilled to welcome Jen Casey, a business strategy coach and host of the Inner Boss Podcast, to share her expertise on reframing limiting beliefs to transform your life and your business. With a brain-based, psychology-backed approach to business, she walks us through how to build your successful wellness business with an eye on an abundant mindset.   You’ll discover: How to reframe limiting beliefs to transform your life and your business The importance of confidence and how it plays a role in building a successful business How to overcome fears of making decisions because you worry about making the wrong ones   This episode is packed full of useful and actionable tips that will help you transform your mindset and push your business forward, so you won’t want to miss this one!   Links/Resources mentioned on the show: Jen’s Websit

One of the foundational parts of a profitable wellness business is having a customer journey for improved client attraction, enrollment and retention. But what exactly is a customer journey and how do you even begin developing one? In this episode, we are diving deep into what a customer journey is and how it will help the sales in your wellness business. We’re also sharing the step-by-step customer journey that we have set up to attract future clients of the Wellness Business Insider’s Club and what steps to take to implement these strategies in your business.   After listening to this episode, you’ll know: What a customer journey is and how it increases sales in your wellness business How you use a customer journey to grow your email list and convert those people to paying clients at a much quicker rate The process we’ve taken to build our own customer journey leading to the Wellness Business Insider’s Club The 5 steps every customer journey must include to be effective The two ways that you can use the cu

If potential clients aren’t recognizing you and your programs as the solution to their pains and problems, your marketing message could probably use some work. Having a clear and specific marketing message is essential for your health coaching business. Your business isn’t going to grow much if you’re just some general health coach out there who is offering programs that anyone could take. You need to stand out and position yourself as the go-to expert for your skills and experience so that you’re attracting your ideal clients, and to do that, you need to develop a marketing message that actually speaks to them specifically. It’s essentially a cross between your elevator pitch and your tagline!   In this episode, you’ll learn: Why you need a clear marketing message that speaks to and attracts your ideal clients How to develop a one-line description of who you help, how you help and the results they could get from working with How we developed our own marketing messages and how it impacts our client attractio

Have you wondered what might be holding you back from reaching your business goals?  You may think the fact that you don’t have a website yet or you haven’t figured out what software to use for your online program is holding you back from attracting your ideal clients, but the truth is that you can build a profitable wellness business without those things… as long as you’re focusing on the right things, making decisions and taking bold action consistently. When there are so many things we could be doing, it can be overwhelming sometimes to figure out what we should be doing. When we feel frazzled and confused, making decisions can feel hard. Having a clear and intentional strategy for attracting clients, and turning your fans and social media followers into loyal clients is key, and that’s what this episode is all about.   In this episode, you’ll discover: What is truly holding you back from consistently attracting new ideal clients and enrolling them in your programs Our step-by-step process for making the

Workshops are one of the best and top client attracting methods that constantly recommend and that is because when Karen was a health coach, she actually grew her practice using workshops. In fact, starting out with 0 email list subscribers, Karen built her email list to more than 2,000 ideal client subscribers, booking discovery calls and enrolling clients into her coaching program on a regular basis… all thanks to workshops! In this episode, we’re sharing the power that workshops can bring to your client attracting strategies even if you don’t have a big email list. All you really need is at least one good workshop!   After listening, you’ll know: Why workshops are such a great client attracting method to grow your email list and consistently enroll new clients in your programs How Karen built her health coaching practice mostly using workshops The 3 main reasons workshops work so great How to create workshops that attract the right clients so you’re building your community of ideal clients   If you’re re

The online business world is growing fast, but how do you best plan and implement your business goals when you’re virtually working with a team or partner? We don’t think it would come as much of surprise that we text and chat on the phone almost daily. After all, there are a lot of moving parts involved in running the podcast and our monthly membership, the Wellness Business Insider’s Club. We’ve found that meeting up a few times a year works best for us. In this episode, we’re breaking down our in-person business planning to give you a behind the scenes look on how we do our business planning sessions.   We’re sharing what we do before and during our planning sessions, including: How we choose the perfect location that allows us to be the most productive How we structure our planning sessions by making a prioritized list of our goals and objectives How we use the opportunity of being together in person for pictures to use on social media And making it FUN for you and us by going live together in our member