The Wellness Business Podcast

Online summits are a fantastic way to not just get in front of a bigger audience, but they’re also a great way to grow a network of people to collaborate with since you’ll have guest speakers for your virtual event. In this episode, we’ve invited Oscar Garcia, the online sales automation expert, who is sharing the ins and outs of running a successful summit including how they work, the benefits of hosting them, how to quickly build your email list, and how to generate sales even if you don’t have your own coaching program to sell yet, and much more.   After listening to this episode, you’ll know: What online summits are, and the top 3 benefits of hosting them The importance and methods to coming up with the perfect theme and title How find guest speakers to interview and how many guests are ideal How to earn revenue with your summit even if you don't have a coaching program to sell yet. Ideas for how to price your summit, including 3 different pricing tiers PLUS… Setting yourself up for success by doing 3 ke

Sometimes launches just don’t go as planned. After spending hours planning and executing a launch, it can be frustrating when things go wrong, but there’s also so much to learn from it. In this episode, Kathleen gives a behind-the-scenes debrief on what went on during her recent webinar launch. You’ll be able to learn worked well and what didn’t work well, so you can use what she learned for your own webinar (or program) launch. Kathleen shares: How she filled her webinar (what promotion strategies she used) How long she promoted it and how many emails were sent Results from her webinar What did not go nearly as well as planned What valuable lessons she learned for next time How her Facebook ads went and who she targeted What lesson she almost learned the hard way (that would have cut her sales in half)   Hit play to learn all about the good, the bad, and the ugly of Kathleen’s recent webinar launch!   Links/Resources mentioned on the show: Kathleen’s Coach with Confidence Health Coaching System   Links to

We’ve always pushed the importance of having a niche and being clear in your marketing message so that you are attracting the right clients to your business and programs. Building your unique story brand is critical to the success of your wellness business and in this episode, we’re sharing The Simple Story Brand 7 Framework, which is a framework covering 7 specific principles for creating your story brand.   In this episode, you’ll learn: Why you need to nail your story brand to attract your ideal clients Two critical mistakes most brands make when they talk about their products and services (and how you can avoid this in your own marketing message) The Simple Story Brand 7 Framework, including… Principle #1: A Character Principle #2: Has A Problem Principle #3: And Meets A Guide Principle #4: Who Gives Them A Plan Principle #5: And Calls Them To Action Principle #6: That Helps Them To Avoid Failure Principle #7: And Ends In A Success   The idea behind the Story Brand 7 Framework is that you offer to c

Instagram is quickly becoming an important social media platform for health coaches, nutritionists and fitness pros as a way of attracting and connecting with their ideal clients. To get the most out of Instagram, you need to make sure your bio is fully optimized to attract your ideal clients. Recently, we did Instagram Bio Audits for members of the Wellness Business Insider’s Club and our members thought our process was so valuable that we decided to share it with you!   You’ll learn: The 3 components you must include in your Instagram bio to attract your ideal clients How to expertly craft an Instagram bio that converts The importance of a bio that has simple, clear and concise messaging with a specific call to action …plus 3 extra must-haves that will make you stand out among others on Instagram   If you feel like you aren’t attracting your ideal clients to your IG account, chances are you need to optimize your Instagram bio, so tune in to learn what you need to include in yours!   Links to Resources:  W

In this episode, we’re diving into some of your burning questions. We have lots of juicy questions we’re going to answer and they cover everything from how to generate sales during the holidays, to figuring out why someone’s FB ads aren’t working to how to grow your email list and Facebook group from scratch. This is one of our favorite types of episodes because we love to see what’s on your mind and what you want to know. We’re pretty sure at least one of the questions we answer today have been on your mind too. After listening to this episode, you'll come away knowing: What to include in your online program and how to create it even when you’re not tech-savvy at all! The best way to generate sales during the holidays Why ads are not a great ROI for all types of promotions (we’re sharing what you should be doing instead!) Whether you should create a new Facebook group for your free challenge or use your main group to run the challenge How to grow your email list from scratch when you’re just starting out

In this episode, we’re covering the top 5 reasons you aren’t getting more clients so you can get some ideas of where you want to focus your time to improve your client attraction strategies - even if you have a limited number of hours each week. The health coaches that are consistently getting new clients each month are doing a few very simple things that we’re going to share with you in this episode. The main thing is having a plan while focusing on just a few marketing strategies that work for you, rather than chasing every possible marketing strategy out there.   After listening to this episode, you’ll know: How to narrow down your offer so that you’re crystal clear about what you’re offering and the solution and transformation you provide (if you don’t have this in place, you’re truly limiting the number of clients you attract) How/where to get in front of the right people so that your marketing message is heard by your ideal clients! How to be consistent and show up regularly without it taking over your

In a constantly changing social media world, it can be difficult to figure out what posts are really going to make you stand out and attract your ideal clients. That’s why we’re thrilled to welcome Alicia Streger, business coach and the founder of The Content & Social Media Club, to the podcast to share some great tips with you that will help you stand out, get noticed and get more eyes on your posts. In this episode, Alicia shares 9 types of social media posts that get engagement: Facebook Lives Engaging questions Inspirational stories that people can relate to; Case studies of clients or your story Viral videos Tips or share-worthy quotes; Memes Research posts sharing current information or new studies, include a graphic Lead magnet posts to share your freebie and grow your list Puzzles, polls and activities (there are fun and light!) Holiday posts BONUS: Case studies - inspirational, shout-outs, testimonials, before and after photos   Alicia also shares the two rules of thumb for posting anything on

In this episode, we’re sharing the behind-the-scenes of how to successfully run a giveaway on Instagram to increase your following. We’re also breaking down exactly how you can use our simple strategy to grow your Instagram following. If you feel like your Instagram growth is slow and you want to get an influx of new followers, giveaways are great options! In fact, in just 5 days, Kathleen’s giveaway resulted in 210 comments, 234 likes, and 201 new followers. That’s incredible!!   We’re breaking down: What a giveaway is, including what to offer and how long to run your giveaway before announcing the winner How you can use giveaways to drive engagement on your posts, which typically leads to more likes and more followers! How to determine the best type of prize for your giveaway, including examples for lots of different niches Exactly how you can promote your giveaway so you can reach the most amount of qualified potential clients …and let’s not forget how to follow Instagram’s rules so you don’t get in troub

In this episode, we’re sharing how to create and use blog post roundups to build your brand, reach, and email list. The great thing about these types of blog posts is that it benefits everyone involved: you, your collaborators, and the readers.   Blog post roundups are fantastic for your marketing, too, because you can get a lot of visitors to your website, more opt-ins, more social media followers and more Facebook group members.   In fact, during the week that one of Kathleen’s blog post roundups, her website traffic increased by 117% and she had a big boost in opt-ins!!   In this episode, you’ll learn our 3-step process for writing captivating blog post roundups, plus…   How to use blog post roundups to be seen as a leader and influencer in your niche How to decide on a topic that your audience will actually be interested in What to include in your roundup and how to structure it, (we have some juicy examples for you too!) How to find and choose the perfect contributors who will resonate with your audienc

If you’ve ever considered launching a program, but you’re not sure how to craft the marketing message to use during your promotion to make more sales, you’re in for a treat in this episode! In this episode, we’re breaking down an episode Jasmine Star did on the Mind Your Business Podcast a few months ago where she discussed what went wrong during her program launch earlier this year. We’re also discussing how she successfully dug herself out of her “launch freefall” with a Facebook live that was seen over 13K times within 24 hours… and her sales started to go crazy! You’ll find out: How Jasmine Star’s webinar registrations were higher than normal, yet her conversions were dramatically lower than expected… and how she turned it around to reach her goals The importance of bridging the gap between what you’re promoting and what you’re selling so that they’re aligned, (this is a total gamechanger!) How to create an offer that is so irresistible that your potential clients can’t say no to your program   The info

In this episode, we are thrilled to welcome Jasmine Star, who is an amazing photographer, Instagram strategist and the founder of Social Curator, to share how you can easily navigate your way through the changes on Instagram.  If you’ve heard the news about ‘likes’ going away, have no fear. As you’ll hear in this episode, Jasmine explains how these changes are actually going to work in YOUR favor and how you can easily transition into these changes.  In this episode, you’ll get the scoop on:   How to set yourself apart on Instagram and connect with people in a real and impactful way The difference between a ‘popular’ vs. a ‘profitable’ Instagram account How to actually get your posts seen in your followers’ feeds The secret behind tracking how many leads are actually coming from Instagram so you can tell if your strategy is paying off How to reach new followers without being creepy   Jasmine is fabulous when it comes to all things Instagram, so if you’ve ever had a question about the changes on Instagram or

Email is the most effective way to market your business. The key reason we want you to build your email list is so you can connect and nurture your email subscribers whenever you want.  But what happens when you do all the work to build an email list and your emails aren’t being delivered to their inbox? No good, right? In this episode, we’re diving into how to increase email deliverability. Delivery plays a key role in the success and failure of your email marketing campaigns. After all, no matter how many people are on your subscriber list and how compelling your copy and design is, if an email triggers a spam filter so it doesn’t hit the inbox, your subscribers will never see it! In this episode, we’re sharing:  7 tips for increasing your email deliverability so your subscribers are actually seeing your emails How we solved a major email deliverability issue with a challenge we recently ran (you’ll want to know how to avoid this pitfall!) How to properly use links, text, and images in your emails How to m

When we first started our podcast, our main inspiration was Amy Porterfield and her podcast, Online Marketing Made Easy, so you can imagine how excited we are to bring her on to OUR podcast in this episode. Through her bestselling courses and popular podcast, Amy’s action-by-action approach proves that even the newest online entrepreneurs can bypass the overwhelm, and instead generate exciting momentum as they build a business they love. In this episode, our guest expert, Amy Porterfield walks us through the 5 Step Blueprint to Identify Your Irresistible Coaching Program Topic: Strategy #1: Days of “No Judgement Inspiration” Strategy #2: The “Magic Wand” Question Strategy #3: The Crowd Sourcing Experiment Strategy #4: Examine Your Own Transformation Strategy #5: Make 3 “Course Calls” to Gain a Flood of Insight   Figuring out the topic of your course is the very first step you’ll want to take when creating something from scratch so be sure to hit play and listen to this episode! Plus, be sure to grab Amy’s n

We often hear from our listeners that their Facebook ads results are less than stellar. One of the reasons this is happening is because you are running ads to cold traffic. In this episode, we have Zach Spuckler, a Facebook ads expert and founder of Heart, Soul & Hustle, joining us to talk about using an efficient and cost-effective way to run Facebook ads by targeting a warm audience of people who have watched all or some of the videos on your Facebook page. Video views and look alike audiences are one of the best strategies to include as part of your FB ads strategy right now. This allows you to warm up your audience first which is so important.  We know that people need those multiple touchpoints and exposures to you before they take an action, so what Zach talked about in this episode is a great way to do that. You’ll get the inside scoop on: The importance of video views on your Facebook page and why this benefits your FB ads Whether you can use this strategy to encourage people to buy your paid pro

We are thrilled to welcome Paola back on this episode. We love sharing wins from within the wellness coaching community, so you’ll definitely want to tune in to this one to learn what Paola did to generate over $10,000 for her 30-day program during its very first launch!  In this episode, we are diving into the nitty gritty to learn exactly what Paola included in her program, plus what type of support she provided and how she ran her program from a tech standpoint.  After listening, you’ll know: How to manage your time in your program so you’re not having to worry about it 24/7 How to implement the tech side of launching an online program to keep things simple so you can focus on your clients and the benefit your program provides What Paola learned from her first launch and what she did differently the second time around (which generated $25,000!) How to get testimonials for your online program so it stands out amongst your competition How to transition from an introductory program to a next-level program H

This episode is really special because we are sharing a case study of a nutritionist who launched a 30-day program that generated over $10,000 in the first launch! We’re chatting with Paola to find out exactly what she did to launch her program.  Not only are we giving the scoop on her marketing strategies, from free consultations to email list building, but we will also be diving into how she is able to balance her online program with her full-time job as a traveling clinical nutritionist!  In this episode, you’ll learn: A full breakdown of which marketing strategies Paola used to generate over $10,000 from the first launch of her online program (check out the screenshot below) How free consultations are key for promotion and lead generation How YOU can simplify your online program creation with a done-for-you solution (the exact same one that Paola used!)    If you’d like to learn how you can create and market an online program, tune in so you can learn from what Paola did to earn over $10,000 with her 30

Wouldn’t you say that Health Coaches are some of the most thoughtful, compassionate, loving people on the planet? After all, Health Coaches exist to help others, which comes with a lot of self-sacrifice as well. In this episode, we’re revealing our strategies for avoiding (or bouncing back from) burnout. If you implement these strategies, you could avoid burnout altogether. And if you’re already feeling some burnout, these strategies will help you recover much more quickly.  After listening to this episode, you’ll know: 5 simple strategies that will help prevent or recover from burnout quickly Why you should consider outsourcing so that you can focus more on bigger (and more interesting) projects and self-care How to be intentional with your “yes’s” and “no’s” so that you can fully manage and take control of your schedule Why you need to build in boundaries and how it will help you create your best life and show up as your very best for everyone else in your life   Tune in so you can learn exactly what str

Social media is a fantastic marketing and client attraction tool, but there are still several health coaches that feel completely drained by it. Whether you’re using Facebook, Instagram, or LinkedIn, social media is definitely a tricky game but giving value and being patient is the key to social media success without the overwhelm. In this episode, we’re revealing 5 realistic expectations to set when it comes to social media. Whether you’ve felt overwhelmed by social media or as if your strategies and efforts aren’t leading to any results, you’ll want to take a listen to this episode! You’ll learn: 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy How to find support and resources to brainstorm and implement social media strategies Why you should rely on a give-only strategy for your social media marketing How to get through the natural ebbs and flows of your business and social media engagement   Take a listen so you better man

In our second episode of our two-part series, we are talking about pricing your online programs and options for how to deliver your program to your clients.  We’re diving into what you need to do before you launch your online coaching program for best results so you’re not stuck guessing what your clients really want. Plus, you’ll get our tips for correctly pricing your program and getting people to sign up (hint: it’s less about the dollar amount and more about people paying for a very specific solution) and our simple solution for delivering your program without the tech bogging you down!  We know many of you want to add some aspect of online coaching to your business either in the very near future or somewhere down the road, so this episode will be perfect! After listening to this episode, you’ll know: How to price your online coaching program so that it reflects your solution, niche, experience, and length of program (with specific examples!) The best strategies for increasing your program prices How to

Did you know that when you add online coaching to your practice, you are opening up a world of possibilities and the opportunity to dramatically increase your reach and earning potential? We know there are many health coaches who want to add a virtual element to their practice by offering online coaching, but they aren’t sure where to start. It takes a bit of time and planning to launch an online coaching program, but once you have everything in place, you can run it over and over again. In Part 1 of this two-part series (there’s just too much to cover in one episode!), we are going to cover tips for creating your online coaching program and how to decide on a name, plus what to include as part of your program as far as support You’ll learn: How and when to map out your online coaching program Exactly how long YOUR coaching program should be with specific action steps to make the decision simple How to decide on your online coaching program name Which ways you can support your coaching clients and the frequ