The Wellness Business Podcast

We are back with another Ask Us Anything episode, where we are answering some of the top questions about running a wellness business. We often get questions that are just so good we can’t help but share the answers with you!! Today we’re discussing the importance of having a website and blog, why you should have an email list, how to repurpose your content, and time management. After listening to this episode, you’ll come away knowing: Whether you need a website and/or a blog Why you should build an email list even if you coach in-person clients and how to do it effectively How to repurpose your paid content into free resources for your potential clients How to manage your time and build your wellness business even when you have a full-time job   Be sure to give this episode a listen if you have any questions that you’ve been itching to ask us, we may have answered it! Links to Resources: LeadPages Karen’s done-for-you workshops Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kat

If you’re experiencing a lack of clients, you may be surprised to know that your website is likely contributing to you not getting new clients. In this episode, we’re covering the importance of getting your brand specific message right on your website. First impressions are important, so having a consistent and specific brand message across your entire website is crucial. If your brand messaging isn’t right on your website, your visitors won’t convert to paying clients. In fact, recent studies have found that a person will make up their mind about staying or leaving a website in as little as 5-7 seconds, so we are sharing how you can easily update your website with a consistent brand message. In this episode, you’ll learn: Why it is so important to have the right brand message on your website (hint: it has something to do with being ideal client specific across your entire website) The 2 main problems in brand messaging that we found in 95% of the websites we audited A simple 3-step process you can use to au

In this episode, we discuss different strategies that you can (and should!) use when promoting your next challenge. Free challenges are a great and fun way to get clients, build rapport, and position yourself as a trusted expert! So, how can you fill your challenge with ideal client participants? Having a good strategy to promote your challenge is key. That’s why we dialed in on the 4 most essential ways to promote your next challenge! When you go all in on these 4 strategies, you’ll see more people signing up for your challenge, and that means the potential to have more people enrolling in your coaching program.   After listening to this episode, you’ll know: 4 proven and effective ways to promote your challenge and FILL it How to make your paid program the next logical step for your participants Why challenges are a great way to get clients Hit play so that you can master the promotion of your challenges and finally turn those participants into paying clients. If you’d like more ideas to help you fill yo

We have a fun episode today because it’s a replay of a hot seat coaching session we did with one of our Wellness Business Insider’s Club members a few weeks ago. Stella was in the host seat and she was trying to troubleshoot a couple of things including: Why her email list was not growing, despite her efforts Why more people weren’t signing up to work with her We helped her figure out the missing link and gave her simple action steps that will make a huge difference. We also gave her ideas on how to get in front of a larger audience. Simple, but effective tips and strategies that will help you too! Join us in the Wellness Business Insider’s Club by June 19th before we close the doors until late 2019. www.wbinsidersclub.com Resources mentioned on this episode: Stella’s website Links to resources: Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

In today’s episode, we’re diving into how to systemize your client attraction with a strategy that is simple and will save you time! You don’t need to create hundreds of resources because the MOST important thing is to create resources that identify and solve your clients’ problems. That’s why we’re sharing how to identify your ideal clients’ problems, how to write the perfect client attraction message, and then finally tying it all together to create resources that your clients ACTUALLY need and want by identifying 5 essential criteria. If you already have a client attraction system that works for your business, you’ll still come away from this episode knowing exactly what to consider when you create new resources for your ideal clients which will make the process so much easier! After listening to this episode, you’ll know all about… How to identify your ideal clients and their problems Figuring out your customer journey (this is KEY!) Perfecting your client attraction message What resources you actually n

If you feel like you’re staying busy, but at the end of the day, you aren’t sure what you actually accomplished, you are going to love our conversation today. We’re pulling back the curtain to share some of our own struggles with this, and we share what we’re doing to turn it around. Most of us are dealing with more distractions now than ever, including social media, and these distractions are derailing our day and our productivity. Kathleen shares how she was feeling stressed, and what she is doing now that is simple, but life changing. Karen shares what she does when she procrastinates and what she does now to avoid distractions and take control of her schedule.   Being more intentional, deliberate and focused is a game changer.   Tune in to hear an open and honest conversation and see what habits and patterns you may have developed that are sabotaging your productivity, so you can accomplish more and feel less stressed.   Be sure to grab your spot for the FREE 5-Day Training Series called: 5 Things Every W

Would it surprise you to hear that you don’t have to better than your competition to build a mega-successful brand? Many of us think we can’t compete with others if we don’t have as much experience, as many followers or as many subscribers, but nothing could be further from the truth. What a relief, right?   In this episode, our guest expert, Chris Ducker, explains why being different is better than being better! In today’s online world, it’s easier than ever before to get in front of your ideal clients to showcase your personality, your expertise and how you can help them. Chris dropped value bomb after value bomb, including: Why being different is more important than being better How to determine how you’re different How and where to share your story, so people get to know YOU Tips for overcoming imposter syndrome Why you don't need a huge email list to build a successful business How to cut through the online noise to get your message out to the people who are right for you (your ideal clients)   Buildin

In today’s episode, we’re sharing a replay of a hot seat coaching session we did for our Wellness Business Insiders Club members. The questions and topics that were covered were so beneficial, that we decided to share it here on the podcast. The hot seat coaching covered a wide variety of topics and questions such as: How do you lead people to your paid programs at the end of a free challenge? How to troubleshoot lack of response for people signing up for your discovery calls How many Facebook groups should I have and when do I close some of them down? How do I narrow down my niche when I’m having trouble choosing just one to focus on?   We’re sure you asked yourself at least one of these questions, so we hope you get as much benefit out of it as our members did. Links to Resources: Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

This is a special episode because we’re celebrating the big 100!!!! Thank you for being with us on this journey for the past couple of years. We thought it would be fun to bring on a few of our past guests to answer the question we posed to them which is: "What is your top suggestion or recommendation for coaches that are just starting out or who are struggling in their business?" Each of these coaches has a unique perspective on what has helped them grow their business, and we know you’ll be inspired by each one of them. What we loved about their responses is that none of them are about bells and whistles or fancy gadgets. Instead, they share the one thing that has truly been the game-changer for them to move them from a struggling health coach to a profitable business owner running a coaching practice that they love. Listen in to hear what words of wisdom they have to share with you. To enter for a chance to win a one-hour coaching session with Karen and Kathleen, leave a review of the podcast in iTunes, ta

In today’s episode, we’re recapping what we learned at the Social Media Marketing World conference in San Diego. We’re letting you in on what’s happening in the world of social media right now and how you can (and should) pivot to take advantage of the changes. What was working on social media 1-2 years ago is no longer working, and when you know what is working right now, you can implement the strategies that will help you stand out and allow you to attract your tribe. Organic reach isn’t dead, but you need to know how to use it in 2019 if you don’t want to continue to feel frustrated with your efforts on social media.   Here’s some good news! One of the big take-aways from the sessions we attended is that building a smaller more engaged audience is more profitable and rewarding than focusing on the numbers and vanity metrics. Another great take-away was the fact that there are 4 main areas that Facebook wants all of us to focus on to build community, and we’re sharing strategies you can use for each of them

Today, we’re sharing a different way to incorporate Facebook groups into your business. This strategy uses a pop-up group which is a temporary group you use for a set amount of time (usually before and during a challenge and/or launch) then it closes down on a pre-determined date.  This is different from than having a group you continue to build and keep open indefinitely. We’re going to share how this can work for you, and we’re giving you an inside look at how we used this strategy with a recent promotion of our own for the Wellness Business Insider’s Club. If you already have a free Facebook group that you use for everything like challenges and daily posts, you might not need a pop-up group, but this episode will still give you great ideas on how to run a challenge or launch in your current group. Most of the same principles will apply, so you’ll still get a ton of value by tuning in. We’re breaking down how to use a pop-up group and how to fill it, including:   What questions to ask before you start a po

We love to spotlight people who are having success so we can share it with you for inspiration. In today’s episode we’re flipping the spotlight on us so we can share a behind-the-scenes look at our recent 5-day live training series launch.  A few months ago, we did something that we never did before. We created a 5-day live training series as a way to promote our Wellness Business Insider’s Club. Our goal was to add 100 new paying clients to the membership. We had 1,100 people enroll in the free training series and welcomed 117 amazing new members inside the Wellness Business Insider’s Club!    We’re breaking it all down for you to share exactly what we did and how we did it, so you can model this in your business for your next launch or promotion.   We’re sharing how we:   Promoted the training series to get 1,100 people signed up  Added giveaways and prizes to make it fun  Kept engagement high in the Facebook group   Decided on what bonuses to include to add urgency to our paid offer 

We are incredibly excited to speak with and be inspired by Shannon Hansen, a holistic wellness practitioner who recently enrolled 15 clients in her program in only 45 days. Listen as Shannon tells us the story of how exactly she made it happen!  In this episode, we talk about: The simple steps and aha moments that led to kicking off her business How Shannon used speaking at conferences as a way to share her message Being clear on who her ideal client is, and how to find them Structuring her program in a way that will help her clients the most Where Shannon’s business was a few short months ago and where it is now   Get ready to be inspired with great ideas you can use in your business! Shannon’s website:   RESOURCES: Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kathleen’s Facebook Group Kathleen’s Instagram   The Wellness Business Podcast Facebook Page The Wellness Business Podcast Instagram

Welcome to another Ask Us Anything episode! Our podcast usually focuses on one major idea each episode, so we love having the opportunity to cover a range of different topics and answer the questions most important to you. Also, we know if one person has a question, someone out there has the same issue! Today we’re discussing what to do when you’re showing up on social media but still not getting clients, how to stand out on social media, what kind of content new business owners should offer, and how to create topics that grab attention. We know many of you will relate to these issues and hope you find some valuable takeaways!       In this episode, we talk about… The importance of sharing content and solutions for a specific pain point of your client What it means to send the right message with the right offer to the right audience Why you should build your email list before launching a new program The benefit of marketing that creates a “fear of missing out” for your audience How understanding and using yo

Today’s episode focuses on content and is another valuable piece of our 5 Day Live Training series. Without great content, your email subscribers will begin to unsubscribe and your business will suffer. We know many of you struggle with creating new and nurturing content and often forget it’s extremely beneficial to repurpose your content. So, we dedicated all of Day 4 to making content as simple for you as possible!   In this episode, we talk about… 3 common struggles with content creation The difference in marketing to complete strangers versus a warm audience 3 types of new and nurturing content that will help warm your audience The importance of being intentional with your content and using your own style Examples of content strategies and what works for the Wellness Business Podcast The value of repurposing content and keeping a master list of your content items Action item for increasing your content creation and types of content upgrades     Common questions and suggestions regarding blog, website, an

If you want to get more people signing up for your free offers, it’s critical to come up with a compelling title that will grab the attention of your ideal client. The title is often the only thing that helps people decide if it’s right for them or not. The title should take as much (or more) consideration as the actual content of the freebie. You could have the most amazing resource, but if the title doesn’t resonate with your audience, you’re going to have a very difficult time growing your email list. But no worries! In this episode, we’re sharing the 3 key strategies to naming your free offer that result in more subscribers! In this episode, we talk about… • 3 key components to consider naming your free offer • The value of focusing on specific problems or struggles your client faces • Examples of great free offer titles • Action items to consider when naming your ideal client and free offer Be sure to give this episode a listen to hear our key strategies to name your free offer that result in more subscr

Welcome back for another episode of the Wellness Business Podcast! We get so many questions about freebies, giveaways, free offers—whatever you want to call them—and how to create an offer that people want AND also grows your email list. Today, we are so excited to have Lori Kennedy return to the show as she shares how a strong lead magnet can provide value to you and your client and give your free offer the boost it needs!         In this episode, we talk about… What a lead magnet is and why your audience needs one Why lead magnets need to be specific and connect to the problem your program solves The significance of the words and language you use to promote your lead magnet Lori’s 3 step process for creating a lead magnet The value of understanding the client’s journey and providing baby steps of relief   Suggestions for what to include in your lead magnet   Recommendations for your email follow-up and nurture sequences       Here are the steps to Lori’s process for creating a successful lead magnet. Be s

One of the biggest keys to your success as a wellness business owner is the ability to book discovery calls. However, we understand booking discovery calls is also a key struggle because the calls can feel awkward and too sales-y. We want you to feel as comfortable as possible as you invite clients to these very important calls, so we created a checklist to make the process of discovery calls easier!   In this episode, we talk about… Why it’s common to feel resistance to making discovery calls   How practicing discovery conversations can help build your confidence How to reach out to your current email subscribers and offer a discovery call as a way to move their customer journey forward. Winning Calls to Action to generate interest and easy ways to connect with you Using your Facebook group to invite “warmed leads” to a discovery call. And much more!   Freebie: Checklist-11 Ways to Book Discovery Calls Links to resources: Wellness Business Insider’s Club Karen’s Facebook Group Karen’s Instagram Kathleen’s

Many of you have created Facebook groups but struggle with getting group members to actually post, ask questions, or engage with each other. We’ve been running Facebook groups focused on wellness businesses for several years and want to share our experience to help you build your Facebook group community and increase engagement! In this episode, we talk about… The difference between a Facebook group and a Facebook page The importance of being selective of who may join your group 5 Tips to help build your Facebook group community The value of your Facebook group analytics The benefits of the Wellness Business Insider’s Club How to use different social media platforms to highlight your Facebook group Why your Facebook group needs a title and theme that appeals to your ideal client   Use these 5 tips to help increase engagement in your Facebook group. We encourage you to go back and listen as we give examples and explain each step.   Be sure your group is set to closed and not public. Invite people by sharing

Most listeners understand the value of podcasts, but few recognize the value of actually being ON a podcast. Today, we discuss why getting interviewed on a podcast is a great way to grow your business. We provide tips on how to contact hosts as well as what to include and what to avoid in your interview pitch. We also share 5 easy steps to help you get as many interviews as possible!    In this episode, we talk about… The valuable benefits of being on a podcast 5 Steps to help you get booked on a podcast What to include in your application/request form How to build your podcast guest interview resume   Suggestions for what to do after you’re a guest on a podcast Action items to add to your weekly marketing strategy   Use these 5 steps to get interviewed on a podcast. We encourage you to go back and listen as we give examples and explain each step.   Step 1: Determine 3-4 specific topics you can easily talk about for an interview. Step 2: Find a podcast that’s a good fit for you. Don’t pitch to every podcas