The Wellness Business Podcast

This episode is Part 2 of our two-part, high-value series so be sure to go back and listen to Episode 87! For Part 2, we’re breaking down which bonuses are right for your program and how to strategically package and position your offer for the greatest number of sales. Just like Part 1, we highly recommend listening to this whole episode once and then listen a second time to take notes and start planning how to use these strategies for your program. Also, don’t forget to click and download the amazing resource we’ve created to help you determine your bonus package for your next program! In this episode, we talk about… 4 Questions to determine if your bonus is intentional and supports your core program How bonuses can help decrease buyer’s remorse and refund requests 4 Ways clients benefit from the combined resource of your program and bonus package Different types of bonuses to use for your sales campaign The importance of building your bonuses as your program grows and changes Why you should be clear about

This episode is Part 1 of a two-part, high-value series that we know will benefit so many listeners! You should always be adding bonuses to your sales campaign, so Part 1 focuses on what program bonuses are, why they are a key component to selling more programs, and how to avoid common mistakes people make when adding bonuses to their offer. We encourage you to listen to this episode all the way through and then listen again so you can take notes and brainstorm on how to implement a more robust bonus plan into your next promotion. And as a “bonus” for you—we’ve created an awesome resource to help you determine your bonus package for your next program! In this episode, we talk about… The power of bonuses and how they can turn a maybe into a YES The benefits of adding the right bonus to your program The 4 common types of bonuses to consider adding to your program Common mistakes to avoid when adding bonuses to your program The importance of planning your bonuses as you plan your entire sales campaign Freebie:

For more information on The Wellness Business Insiders Club visit: www.wbinsidersclub.com

If you’ve ever tried to build an email list for your program by using a free offer and were disappointed with results, this episode is for you! Your email list is crucial—email marketing is alive and well and still the number one driver of revenue for many successful businesses. We understand the value of having more subscribers, so today we are addressing 5 commonly asked questions with 5 easy recommendations to help boost your email list building efforts. We want to help you transform your current strategy into a lead generating machine! In this episode, we talk about… What a free offer entails and the value of an email list and email marketing Recommendation 1: Be sure offer ONE solution for ONE small problem Recommendation 2: Use a clear call to action with simple, direct language on your landing page How to test if your offer clearly addresses who it’s for and what problem it solves Recommendation 3: Email your list at least once a week and do not worry about unsubscribers Recommendation 4: Use software

We are so excited about this episode because quite a few people have requested an episode about podcasting! If you’ve considered launching a podcast or already have one, this episode is full of strategies to help you build an audience and increase your listeners and subscribers. We know what it’s like to create a podcast from scratch and want to show you how to get 10,000 podcast downloads in 30 days! In this episode, we talk about… How the Wellness Business Podcast started   3 Critical considerations to review before launching a podcast 3 Phase Launch Strategy for podcasts: Prelaunch, post launch, and ongoing    How to leverage your email list, connections, relationships, and social media followers to increase your listenership Simple strategies to gain 10,000 podcast downloads in 30 days    Impact of listener loyalty Why you should outsource as much work as possible for your podcast Action items to take if you decide to launch your own podcast Here are the 3 considerations we shared in the episode. Take s

Sign up for the Free 5-day Training Series here: http://www.wbpodcast.com/5day/

It’s already the middle of January and 2019 is in full swing! We want you to get all that you can out of this year for your business and know many of you struggle with narrowing down your niche and ideal client. Today, we welcome Insider’s Club member Andrea Dahlman to share how she figured out her niche, attracted three new clients in ONE week, how she surpassed her goal of filling her online program and much more! In this episode, we talk about… How the Insider’s Club helped Andrea focus on her ideal client The exhaustive nature of trying to be everything to everyone What changes Andrea made to narrow down her niche The significance of recognizing your expertise How Andrea handles one on one clients and promotes her online program The power of being committed to action and not being tied to results Andrea’s process for successful implementation and using a client portal Andrea’s recommendation for investing in your business through the Insider’s Club Strategies and skill sets offered in the Wellness Busine

In late 2018, Karen and Kathleen raised their commitment to listeners to an entirely new level by launching the Wellness Business Insider’s Club. Today’s episode is a real treat full of aha moments and valuable content for those really wanting to understand the process of narrowing down your ideal client and marketing message to help build your business.   Enjoy exclusive VIP access as you take a glimpse into the Wellness Business Insider’s Club! In this episode, we talk about… Understanding a specific problem of your client vs. using implied, generic label for client   Value of knowing search words your ideal client uses   Market research using Facebook pages, live streams, and targeted ads Importance of narrowing your target market to one target audience How to know if you should separate or integrate different ideal client identities Knowing what sets your coaching apart and what offer/product to lead with   Clearly labeling what you do for your clients based on your expertise and methodology Benefits of

Wellness Business Insider’s Club - http://www.wbinsidersclub.com/   Karen’s Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/   Karen’s Instagram - https://www.instagram.com/karenpattock/  Kathleen’s Facebook Group - https://www.facebook.com/groups/healthcoachpeers/  Kathleen’s Instagram - https://www.instagram.com/kathleenlegrys/  The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/  The Wellness Business Podcast Instagram  https://www.instagram.com/thewellnessbusinesspodcast/

Happy New Year! Welcome to 2019! A new year brings new possibilities, and as a business owner, you have so much of your destiny in your own hands. You have the power to decide how you will take advantage of the opportunities each day brings. To ring in the New Year, Karen and Kathleen have an open conversation and discuss 5 Year in Review questions and 5 Year Ahead questions. Here  are the  questions we  answered on this  episode. Now it’s your  turn. Year  in Review: What  was one  of my favorite  accomplishments in  2018? What are 3 adjectives that best describe last year? Did I take some time to celebrate success last year? Give an example. What advice would I offer someone else on the basis of a lesson learned this year? What’s one thing I was a part of that I will remember for the rest of my life? Year Ahead If I could wave a magic wand and master one skill, what would it be? Why? How do I want to show up in my business and in my life in 2019? What 3 adjectives describe how I want to feel in 2019? Wha

As a follow up to Part 1 in our previous episode, we continue talking with Heather about how she builds and maintains her wellness business. We strongly recommend listening to Episode 79 and Episode 80 back to back to get the most insight on the ideas Heather shares for both new and experienced business owners.       Heather Woodruff is a certified nutritional practitioner and digestion guru. She loves supporting women to live wild and IBS free through deep digestive healing so they can stop managing and start healing. She’s the founder of Heather Woodruff Nutrition and spends her days coaching clients one-on-one or through online group programs, giving talks in the community, teaching cooking classes, and running health-focused workshops. She is also the creator of the powerfully effective 3 Day Meal Plan for IBS Flare-Ups and The Natural IBS Support Facebook Group.   This is an “Ask Heather Anything” session for those interested in practical strategies that will help grow or market your business. In this ep

Our topic today will give you some great ideas for the new year on how to get in front of people and get clients! Today’s episode is all about workshops. Workshops are how Karen grew her own health coaching business back in 2011. For a straight year, Kathleen hosted workshops once a month, and during that time, she grew her email list from zero to 2,000 ideal client subscribers. It was an intentional strategy that required consistency and it worked really well.   Our guest today has taken the workshop strategy to an entirely new level. Heather Woodruff is a certified nutritional practitioner and digestion guru. She loves supporting women to live wild and IBS free through deep digestive healing so they can stop managing and start healing. She’s the founder of Heather Woodruff Nutrition and spends her days coaching clients one-on-one or through online group programs, giving talks in the community, teaching cooking classes, and running health-focused workshops. She is also the creator of the powerfully effective

We’re back with another episode of Ask Us Anything! We’re going to take the questions you submitted and give you both of our perspectives on the answers. We love these episodes because we love hearing from you, and it’s also fun for us to help with specific questions where you might be feeling stuck. Today, we’re going to cover how to reach beyond your friends and family to get clients, what to post on your Facebook page versus your Facebook group, and how to create the perfect free offer that provides enough value but also doesn’t give away too much information. These are really good questions and no matter where you are in your business, we think you’ll get something valuable from this episode! In this episode, we talk about… Campaigns, challenges, and events you can build to get noticed by other people Tips for using Facebook groups to share information and inspiration The benefits of using a Facebook business page    The importance of knowing your ideal client Suggestions for creating a simple freebie Re

For this episode, Karen and Kathleen welcome back one of their favorite business mentors, Ryan Lee. He is the author of The Millionaire Workout, Passion to Profits, was featured on the front page of The Wall Street Journal, and has been called “the world’s #1 lifestyle entrepreneur” by Entrepreneur. Ryan understands what it means to build your business from scratch and shares a behind-the-scenes look for those interested in starting a brand-new business. He defines what a brand entails and discusses how to know whether to establish a personal brand or a company brand first. Ryan also explains the importance of a brand’s vibe and building your brand before you build your product. In this episode, we talk about… Finding the vibe of your brand Knowing what niche your brand will serve Product testing and listening to the market   Front-end products that generate customers     New strategies to build brand awareness How to leverage other people’s audiences Resources and Links mentioned on the show: Rewind Super

Today’s episode is all about revelling in small wins. We have had this topic in the works for awhile now, because owning your own business, especially a wellness business, can be tricky; everything feels so incredibly personal. Our businesses ARE personal. Your business is a reflection of you and your brand is definitely a reflection of you. This episode is going to help you  find a way to separate you the person, from you the brand. In this episode you’ll get solid strategies on how to small win your way to a successful wellness business. No one goes from zero social media followers to ten thousand followers overnight, just like no one goes from zero clients to a full schedule. A lot of times, we actually think that’s the case, so we’re going to debunk that belief today. We’ve noticed that many of you are white-knuckling your way through building your business. We experienced the same thing when we started our businesses, too, and we want to let you know what you’re experiencing is totally normal. In this ep

When it comes to livestreaming we’re heard a few very common questions. “What should I talk about on a livestream?”, “What should you lead people to do next?”, “Should I have an outline? Or just wing it?”. If you’ve ever asked one of these questions before you are in the right place! Our guest today is Luria Petrucci from Live Streaming Pros. Luria is a live video strategist focused on helping you grow your business with professional live videos. She is one of our all-time favorite livestreamers! Going live can be intimidating but as Luria will tell us if you prepare ahead of time and know exactly what you’re doing and why you’re doing it, the whole process will feel a lot more comfortable and manageable. In this episode, we talk about… How to get the best results from your livestreams Repurposing topics for multiple types of content Setting goals for your stream before you go live Reading your audience cues during a livestream Planning and structuring your livestream’s flow.   Links to Resources: Live Stre

We all want our blog to be a part of our brand awareness but it’s important to understand how to use your blog to build your email list and generate leads. Using your blog to generate leads and sales simplifies part of the marketing process and that’s why we, and today’s guest Zach Spuckler, love it so much! Zach Spuckler is the owner of Heart Soul Hustle where he teaches business owners how to leverage Facebook ads, launches, and challenges to strategically maximize leads, conversions, and sales and to ultimately profit. Zach has helped his students create sustainable sales funnels that leverage Facebook Ads that allows them to work less and profit more. Your blog has all sorts of hidden potential and Zach is just the person to help us unlock it! In this episode, we talk about… Using blog posts as a marketing strategy Creating long form “Ultimate Guide” blog posts as a high-value piece of content Promoting your blog posts using Facebook ads Creating opt-ins in your blog posts Using video ads and targeting y

Last week we talked about Peter’s story and some mindset shifts that are really important to help you feel confident about the sales conversation during your discovery calls. This week, Peter Frumenti of Sales Team 6, is back for part 2 on overcoming objections during your discovery calls and boy does he share a ton of helpful information! A lot of people would rather avoid these conversations because it can feel super awkward and uncomfortable when you don’t know what to say or how to approach it. Lucky for us, Peter goes over his 4 step process that helps his clients uncover pain and doubt, connect the dots, and address objections with prospective clients. It not only makes the sales conversation easier, but it can also help you feel much more comfortable leading a discovery call! In this episode, we talk about… The way you frame your mindset and your discovery calls Uncovering the situation of your prospective client Qualifying your prospective clients to set them (and you) up for success Tips and strateg

In the past, we’ve covered how to structure discovery sessions but we haven’t gotten a chance to dive into how to handle objections. If you’re not getting a yes from a prospective client, that means that they have some sort of objection. Once you learn how to uncover and address those objections, you’re going to get a lot more clients saying yes to working with you. This week’s guest Peter Frumenti is the perfect guest for this topic. Peter and his company, Sales Team Six, teach experts how to make more sales through powerful and authentic conversations that move potential clients, take immediate action, and get better results by doing so. For most of us, sales talk feels really awkward, uncomfortable, and “sales-y” but as Peter tell us In this episode, we talk about… The key to a successful sales call How mindset plays a part in the sales conversation Peter’s own journey overcoming objections Providing clarity and listening to prospective clients The most important things for coaches to focus on during sale