The Wellness Business Podcast

The holiday season is upon us! Not only is it a time for friends and family, but it’s also the most lucrative time of the year for business owners. From the beginning of November to mid-January, consumers and your ideal clients will be shifting their mindset to losing weight, getting good deals, and finding coupons. It’s the PERFECT opportunity for you to show up in your ideal clients’ inbox and social media feed with content that promotes your brand, products, and promotions. This week, Karen and Kathleen go over their 5 Step Holiday Promotion Blueprint to help you map out your own holiday promotion. It’s estimated that $134 billion dollars will be spent online this holiday season and there’s no reason why you can’t profit from the frenzy as well as coach and support your ideal clients with your programs and services before and after the new year! In this episode, we talk about… Brainstorming promotional materials for the holiday season Setting goals for your holiday promotion Strategies to warm up your au

This week’s guest, Shonda Palmer, is a certified health coach, trained mindfulness meditation teacher and qigong instructor. Shonda helps stressed out, overwhelmed caregivers find greater peace, joy and wellness through self-compassion and self-care. Recently, Shonda made some mindset shifts that made a huge difference in growing her health coaching business and she’s here to share with us just how she did it!  In this episode we talk about… Shonda’s social media process and strategy How Shonda runs her challenges Running discovery sessions The biggest mindset shifts Shonda has recently made Links to Resources: Shonda’s website Shonda’s Instagram Kathleen’s Free Discovery Session Call Guide and Script (part of The Ultimate Health Coach Toolkit) Coach with Confidence Done-for-You 6-month Health Coaching ProgramUse coupon code: PODCAST70 for 20% savings through Oct. 31st, 2018 Acuity Scheduling MailerLite The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen

As we’ve mentioned countless times on the podcast, building an email list is crucial towards marketing your business and gaining more paid clients. In fact, creating a free offer is one of the best ways to help your email list grow. However, it’s easy to feel disappointed if your free offer isn’t doing as well as you thought it would. That’s where our guest, Margo Carroll comes in! Margo Carroll is a copywriter and marketing coach who teaches busy coaches and healers simple plug and play systems for writing persuasive content for websites, program launches and email marketing. She knows exactly what works and what doesn’t work when it comes to free offers and gives us some awesome tips on how to troubleshoot what might not be working so that you can increase your conversion rate. In this episode we talk about… Researching your free offers so you know it will be successful Why it’s important to validate your free offer Listening to your audience and ideal clients The best ways to optimize your free offers to

Brand Photography is so important when it comes to building your brand. If done right, it can tell the audience who you are, what you do and why you might be different. However, for a lot of us, the thought of taking pictures can be dreadful or downright scary. This week’s guest, Mallika Malhotra, is a brand photographer whose mission is to empower women to stop hiding behind their business and confidently become the face of their brand. Mallika brings SO many great tips on capturing the right photos and how to feel like a million bucks. In this episode we talk about… Tips for taking great photos What brand photography is and why you need it Good examples of visual storytelling The best way to find a brand photographer How and where to use your photos Links to Resources: Maillika's free guide: 6 Images Every Entrepreneur Needs bit.ly/6brandimages Mallika's website:https://www.mikifoto.com The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen’s  Facebook Gro

In our first bonus episode, we are SUPER excited to share something with you that we have been working very hard on! We are proud to announce The Wellness Business Insider’s Club! The Wellness Business Insider’s Club is a special program that meets you where you are right now and gives you a clear action plan each month to help grow your email list and gain more paid clients. Not only that, but it’s also a community to get support and celebrate your successes with others. Listen in to learn more and find out how you can sign up and get special pricing! Links to Resources: The Wellness Business Insider’s Clubhttp://www.wbpodcast.com/insider The Wellness Business Podcast Facebook Page - https://www.facebook.com/thewellnessbusinesspodcast/ Karen’s  Facebook Group  - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s  Facebook Group  - https://www.facebook.com/groups/healthcoachpeers/ Kathleen's Instagram - https://www.instagram.com/kathleenlegrys/ Karen's Instagram - https://www.instagram.

Today’s topic is one of the most important tactics that we’ve shared on the podcast but it’s not the latest hack or social media marketing strategy. This week’s episode is all about reprogramming your beliefs at a subconscious level. Overcoming mental blocks and diving into your subconscious can be a daunting challenge but that’s why we brought Angela Anderson into the hot seat. Angela is a PSYCH-K facilitator who has over 20 years of experience helping people radically upgrade their personal and professional lives by helping them reconnect with their deepest desires, reprogram their beliefs at a subconscious level and then taking deliberate and focused action. This episode has a ton of great information on getting into the right mindset and shifting into new beliefs that you don’t want to miss! In this episode we talk about… How beliefs at a subconscious level can interfere with our lives and our ability to have success in our business The true meaning of the mind and body connection and how it relates to e

When it comes to Facebook engagement, there are so many factors that go into what posts the Facebook algorithm decides to give more impressions to. According to Amanda Bond, this week’s guest, it’s ALL about the engagement on the post. Amanda is the Owner of The Ad Strategist, creator of The StrADegy System® and has been dubbed a “Facebook Advertising Genius” by Entrepreneur Magazine so she definitely knows what she’s talking about! There’s been a lot of fear-mongering about the new Facebook algorithm but as Amanda will tell us, we have nothing to fear and everything to gain by taking advantage of these changes now! Listen in as Amanda gives us a ton of great advice on how to boost Facebook engagement and how to get a better bang for your buck with Facebook advertising. In this episode we talk about… Building custom audiences on Facebook Why getting engagement on your posts is more important than likes and shares Finding out what types of posts get more engagement How live streaming fits into the Facebook ma

What does it mean to be an authority? The dictionary tells us that authority is the confident quality of someone who knows a lot about something. It’s easy to get imposter syndrome and feel like you’re not an authority on your topic but chances are that you actually ARE an authority. All of you listening to this podcast probably know a lot about something and that makes you an authority! Our guest today, T.C. Hale is a celebrity trainer and nutrition specialist from L.A. who has written 6 books, hosts a podcast and is the executive producer of an upcoming weight loss documentary titled, “Why Am I So Fat?”. If anyone knows what it’s like to be and feel like an authority, it’s T.C.! In this episode we talk about… What it means to be an authority How to feel like an authority and see it within yourself T.C.’s 6 tips to lift your authority What kind of topics to pick to lift your authority Two major action items to becoming an authority   Links to Resources: T.C’s Health Pro Results Book – Free access T.C’s web

There is no one right way to build your business. There are many factors to consider! The same is true for growing your email list. The options and combinations are endless and what worked 4 or 5 years ago may not be relevant today. Right now, one of the latest and most effective ways to grow your email list is by running giveaways. Giveaways are a newer, modern version of an online contest except for the fact that everyone is a winner! This strategy can result in hundreds, if not thousands of new email subscribers in a short period of time. This week, Karen and Kathleen talk with Maria Saracen, the Queen of Giveaways! Maria helps coaches and business owners DIY their websites and grow their email lists without losing their minds. In this episode we talk about… How to start running giveaways What types of tools are needed to run a giveaway The top benefits of running a giveaway What kind of results Maria has seen while running giveaways The best way to market a giveaway Links to Resources: Mariasaracen.com

Karen and Kathleen are back with another “Ask Us Anything” episode! This week they discuss a wide variety of topics including finding interviewees, getting in tune with your ideal client, growing your social media presence, and so much more. If a previous episode has ever left you hungry for more knowledge you’ll definitely want to tune in and take some notes! In this episode we talk about… Choosing who to interview and what kind of questions to ask Getting over the intimidation of starting a social media presence as a coach Figuring out what type of challenge to run, how to get people to sign up, and how to promote it Planning your schedule out in advance How to prevent taking on more work than you can handle Links to Resources: Episode 37 – The Right Way to Use Social Media to Grow Your Business Episode 57 - How to Use Free Challenges to Fill Your Programs & Grow Your Email List 12 Week Year Book  At-A-Glance Wet Erase Wall Calendar Freebie: Kathleen’s Free Social Media Planning Guide  Karen’s Free

This episode is all about finance, numbers, and revenue. It may not be everyone’s favorite topic but a lot of coaches are seeing most of their money going out and are receiving very little profit. This week, Karen and Kathleen sit down with Amber Dugger to talk about planning finances to build a profitable business right from the start. Amber is the found of Budget Alchemy, a holistic system combing personal finance and business cash flow strategies that was developed for health coaches to end the stress and anxiety around numbers. If you want to keep more of your money at the end of the month and have your coaching business become your main source of income then you’re going to want to stick around! In this episode we talk about… What it looks like to have a profitable health coaching business What profit first is and how it can help health coaches starting out Cash flow management and how is it different from bookkeeping What a purposeful revenue goal is and how it can help you become more profitable How t

There are many coaches out there who are introverts. In fact, Kathleen did a poll in her facebook group and over 70% of people who responded considered themselves to be an introvert. Being an introvert can come with some unique challenges as far as how to build your business but that doesn’t mean it’s impossible! Introverts tend to think they can’t compete with extroverts but that’s far from the truth. There are still huge advantages to being an introvert. This week Karen and Kathleen discuss being introverts themselves and how they run their businesses accordingly. Plus, there’s a blooper reel in this episode that you do not want to miss! In this episode we talk about… How to thrive as an introverted entrepreneur How Karen and Kathleen run their businesses as introverts Learning what fuels your energy and what drains it Protecting your time and making plans to recharge yourself   Links to Resources: Travis Brown (our awesome podcast editor): https://podcastbuddy.co Are You More of an Introvert or an Extrov

It’s time to have a conversation about vulnerability. It’s ok if being vulnerable makes you feel scared and intimidated. That’s perfectly natural. However, it turns out that being more vulnerable can actually help your business grow. This week Kendra Perry shares her story about how she started being more vulnerable and transparent on social media and how her business took off because of it. Kendra walks us through how she’s been able to use a simple but extremely effective way of having deeper more meaningful conversations by being more vulnerable and not just showing what most of us just think other people want to see. Using this simple strategy has made such a dramatic difference that now she has a completely full coaching practice. Don’t worry, this episode is quite refreshing, enlightening and empowering! In this episode we talk about… How and Why Kendra started being more open and vulnerable with her social media audience The top reasons you should be more transparent on social media and how it can hel

As we’ve mentioned in episodes before, workshops are an amazing way to find your ideal client and turn them into a paying client. This week we are continuing that conversation with Sandy Nannen who 4x’d her client base in her wellness businesses in only a few months by simply starting to put on workshops. Workshops dramatically expedite the Know, Like and Trust factor and can create a connection between you and your ideal client right away. Not only can you turn your ideal clients into a paying clients but they will also more likely be quality, easier to work with clients as well! In this episode we talk about… What Sandy’s business looked like before she started doing workshops and how it looks now Finding locations to host workshops How Sandy got over her fear of public speaking What Sandy does to run her workshops and what her typical workshop looks like How workshops 4x’d Sandy’s business and also brought her ideal, quality clients   Other episodes referred to on the podcast: Episode 36 - The Exact Form

Publishing a book is easier now than ever before. But where do you even start when you want to write a book? What is the process actually like from start to finish? This week Karen and Kathleen talk to Doneane Beckom, a best-selling author and fitness nutrition specialist. As Doneane will tell us, it’s not hard to write a book. You just need to start! If you have knowledge on a particular topic and you're trying to reach a larger proportion of your niche audience then all you need to do is start writing. Write about what you already know and the rest will fill itself in. If you’ve ever thought about writing your own book, this episode is definitely for you! In this episode we talk about… How long the process of writing and publishing a book takes Developing your own writing process that works for you Using your own personal experiences to find your topics and your voice The process of marketing a publication Doneane’s best advice on writing and publishing a book   Links to resources: Doneane's website http:

Creating a challenge is a great way to meet more potential clients and grow your email list. Free challenges can open the gates to help people learn more about you in a completely no-risk way to see how you’re the right person to help them solve their problem or reach a goal. But what is a challenge? What goes into it? Where do I even start? Don’t worry! This week, Karen and Kathleen cover all the basics on creating a challenge, marketing your challenge, and turning challenge participants into paying clients. In this episode we talk about… Using feedback from online communities to build your challenge How long your challenge should be Choosing a topic for a challenge What to include in your challenge How to get people involved and keep them engaged in your challenge   Links to resources: Kathleen’s 7-Day Healthy Habits Challenge – (done-for-you program) https://www.healthcoachsolutions.net/7-days/ Use coupon code: PODCAST57 to save 20% The Wellness Business Podcast Facebook Page - https://www.facebook.com/t

Do you ever procrastinate in your business? For the most part, we all do for different reasons and at different times. Sometimes we’re too busy or we don’t know where to start. Other times, all of the moving parts that need to be put in place are just too overwhelming. Or maybe it’s a combination of all of these things. Don’t worry! You’re not alone. Although procrastinating too much can also turn into a nasty habit, there are ways to disrupt the pattern. This week, Karen and Kathleen discuss their own struggles with procrastination and give tips on how to break the cycle and jump into a pattern of productivity and profitable action. In this episode we talk about… Breaking goals down into small tasks and writing them down Setting deadlines for yourself and reverse engineering timelines to work off of Deciding what work to outsource so that you can focus on your strengths Taking action even when it’s not perfect or you don’t feel 100% ready Having an accountability partner to keep you in check   Links to res

Have you ever felt like you didn’t know enough about a certain part of your business? Like you were inadequate and an incompetent failure despite the evidence that you ARE skilled and successful? This feeling is typically called Imposter Syndrome and it’s much more common than you think. This week, Karen and Kathleen chat with Nathalie Garcia from Practice Better and discuss their journeys and experiences dealing with the self doubt and negative self-talk associated with Imposter Syndrome. We put a lot of pressure on ourselves but it doesn’t have to be negative. Setting goals and getting out of your comfort zones are great ways to conquer Imposter Syndrome and improve your growth. In this episode we talk about… Overcoming Imposter Syndrome and negative self-talk Personal experiences with Imposter Syndrome and dealing with self-doubt Pushing yourself outside of your comfort zone Setting goals both personally and professionally Focusing on your strengths to help you grow   Links to resources: Practice Better

Workshops are an amazingly effective way to convert your ideal clients into paying clients. In fact, one of the greatest benefits of running workshops is that it actually helps speed up the client journey. This week, Kathleen puts Karen in the hot seat to discuss all of the key components in delivering a successful workshop and converting your ideal clients. We are also announcing the winners from our 50th episode giveaway! Be sure to listen in and see if you’re a winner of one of the awesome prizes are we are giving away. In this episode we talk about… Why workshops are an effective business tool to gain new paying clients How workshops speed up the customer journey Examples of different workshop topics Including a call to action in your workshop Building in opportunities for audience engagement Freebie: 4 Foolproof Methods To Use Workshops To Fill Your Wellness Programs https://www.karenpattock.com/wellness-program-workshops/ Links to resources: Karen’s done-for-you workshops - http://www.mywellnessworks

Pinterest is a place where users go to search out ideas, topics, motivations, dreams, or whatever else they’re looking to discover. It’s also a great place for coaches and business owners to generate leads and clients. This week’s guest, Kate Ahl from Simple Pin Media, is a Pinterest expert and is Karen and Kathleen’s top pick to help you, our audience, understand the basics of pinterest and how to get started posting your own pins. Kate teaches small businesses and business owners marketing strategies that are actionable and helps them implement simple steps that help business owners move forward instead of feeling overwhelmed. If you’ve ever thought about diving into Pinterest this is the episode for you! In this episode we talk about… Why Pinterest is relevant for health coaches and wellness professionals How Pinterest is different from other social media platforms like Facebook and Instagram Increasing your reach on Pinterest using images and keywords The best image format and sizes to use on Pinterest D