The Wellness Business Podcast

Stories are the latest trend on social media platforms. They’re great for getting the word out about what is going on in your business and your personal life. In fact, engagement rates on Instagram stories are just as high as they are on Instagram Live! That’s why Karen and Kathleen sat down with Brock Johnson, a master storyteller who tells exceptional stories on Instagram. What are stories? When do I post them? What do I post?! This episode answers all the basics on everything you need to know to get started doing your own stories on Instagram and other social media platforms. In this episode we talk about… The best way to get started doing stories on social media The top tips and best practices to set your stories apart on social media What kind of content works best on stories The best times to post on your Instagram stories and how often to post Growing your following on Instagram and what techniques work well using Instastories   Links to resources: Brock's Instagram - https://www.instagram.com/brock1

This week we bring you a case study of an amazing coach who is growing her business by being consistent. Corrine has been consistently implementing a few simple strategies since December and has seen incredible results in the last 20 days. It’s easy to get paralysis by analysis but if you don’t overthink, keep it simple, take action and get support you will see results and be amazed at how fast you can turn your business around by just being consistent. In this episode we talk about… How being consistent will bring you results Dialing in on exactly who your ideal client is and why it’s important Making sure it’s easy for your audience to identify you Running a beta program for the first time Having consistent messaging across all online platforms   Freebie: Karen's free 5-day video series: 5 Steps To Create a Free Offer That Grows Your Email List With Your Perfect Ideal Client Subscribers https://www.karenpattock.com/video-series-automated/ Links to resources: Karen’s  Facebook Group  - https://www.faceboo

It’s our 50th episode and we have so much to be thankful for - especially you, our listeners! In this episode, we read some iTunes reviews from the past year and share how listening to this podcast has helped other Wellness Business professionals from all over. Karen and Kathleen also dive into 6 crucial tips to running a successful wellness business. We’re having a 50th episode giveaway contest too! Be sure to listen in to find out how you can win one of 6 awesome prizes, worth up to $500. The winners will drawn at random and announced on June 26th. In this episode we talk about… The six crucial “mindset hacks” to grow a successful wellness business Getting out of your comfort zone to get your message out there Connecting with like-minded people and finding support Documenting your progress to monitor your growth How to enter into our 50th episode giveaway   Links to resources: Karen’s  Facebook Group  - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen’s  Facebook Group  - https://www

As a wellness business owner, a community is so important. A community brings together link-minded people who support your work together. It helps people feel connected to the problem that you’re all trying to solve. But what steps need to be taken to build, strengthen and maintain a community? This week, Karen and Kathleen discuss the process of creating and maintaining a community with Abigail Hopkins, a community building expert! Abigail is the co-founder of That Clean Life and has created an active and loyal community that has thrived since she first started in 2014. In this episode we talk about… What community is and how it plays a role in your business Why building a community is important for your business The keys to building a strong community Tools and tactics to strengthen your community How to keep your community active and engaged   Freebie: Free e-Book: An introduction to meal planning https://thatcleanlife.com/books/meal-planning Links to resources: That Clean Life Website https://thatcleanl

Blogging can be a great way to become known for what you do, position yourself as an expert, and grow your email list. But how do you get your page to appear higher in Google search results and get in front of more people? That is where Search Engine Optimization (SEO) and our guest, Elan Zusman, come in! As the co-founder of Ziggy Media, Elan helps businesses of all sizes grow their online presence using the latest in online marketing technologies. He’s the perfect person to teach us the basics of SEO and blogging strategies that will help you and your content get in front of more people.  In this episode we talk about… What SEO is and how important it is for driving traffic to your website How to integrate SEO practices into your blog posts Free SEO tools to help you get started What keywords are and how to use them Figuring out what keywords your audience is searching for   Links to resources: Elan's website - ZigiMedia https://www.zigimedia.com/ Zigi Media Tech Mentorship https://www.zigimedia.com/healt

Your homepage is the storefront of your business. It’s the first impression and the message that you are giving to your visitors. It’s more than just a landing page. It lets people know they’re in the right place and gives them directions on where to go. But what does your homepage actually need to be the most effective it can be? This week, Karen and Kathleen dive into the art of creating a homepage that works for your business. A nice design looks great but what information and content are you providing to your visitors on your homepage? Listen in and learn how to pass The Website Homepage Visitor’s test! In this episode we talk about… What to include on your homepage The 5 questions your homepage should be answering for new visitors What information should be above the fold on your homepage Capturing your visitors’ attention within 7 seconds   Freebies: How To Pass The Website Homepage Visitor's Test www.karenpattock.com/home-page  Links to resources: Karen's Step Into More Profits Program - https://www.

Blogging still matters! In fact, it’s one of the most crucial parts for growing an online presence. Blogs drive traffic to your website, build trust and brand awareness, can help grow your email list and so much more! Resonating with visitors on your website is important. A blog can reassure a potential client that you are the right fit for them. If you don’t have a blog already, don’t fret! The thought of starting a blog can be paralyzing but Karen and Kathleen break it down and give us all the information we need to get started. In this episode we talk about… How to blog about topics that will resonate with your ideal client Growing your email list through your blog Tying in freebies and opt-ins to your blog posts Promoting your blog posts Speaking to your ideal client   Freebies: How to Use Your Blog to Boost Visibility and Build Your Business https://www.healthcoachsolutions.net/blogguide/ Links to resources: Karen's Step Into More Profits Program - https://www.karenpattock.com/step-into-profits-program

In this episode of The Wellness Business Podcast we talk about something a little different than normal - your mindset! Today’s guest, Robert Notter, knows all about that. In fact, Robert supports health business and wellness professionals from all over to become their better selves and help take the mystery out of marketing.  If you reach outside your comfort zone, you can find a place much healthier than the space you’ve been in. Remember, you are the master of your destiny and what you focus on and put your energy into dictates what you receive! In this episode we talk about… What a mindset is and what is encompasses Reprogramming your brain to change your habits and overall mindset What happens in the brain and how beliefs are formed What steps to take to form new, positive beliefs   Freebie: Robert's free eCourse:  Mindset Reinvention www.mymindsetupgrade.com  Links to resources: Robert Notter www.robertnotter.com  Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/  K

In this “Ask Us Anything” episode, Karen and Kathleen tackle a multitude of topics from questions submitted by you, our audience! From the basics of marketing to creating sales funnels, we go through quite a bit. We hope some of these topics will resonate with you and possibly answer something that’s been troubling you for a while. There’s a lot covered in this episode so buckle in!  In this episode we talk about…  The steps to take to start marketing your business Online vs Offline marketing Creating blog posts and Facebook Live content Creating a sales funnel marketing plan Managing different groups and running challenges   Freebie: Free Video Series:  5 Steps to Create a Free Offer That Grows Your Email List With Your Perfect Ideal Subscribers. https://www.karenpattock.com/video-series-automated/  Links to resources: Karen's Facebook Group - https://www.facebook.com/groups/emaillistbuildingforcoaches/ Kathleen's Facebook Group - https://www.facebook.com/groups/healthcoachpeers

Running Facebook ads that actually generate leads and sales can be challenging. That’s why Karen and Kathleen break it down with Rick Mulready, an industry leading authority on simplifying Facebook ads and online marketing. Although Facebook Ads can be a complex subject, Rick brings a lot of clarity on the basics and helps us create a better action plan for running ads that actually work for you. In this episode we talk about… The fundamentals of online marketing Changes to Facebook’s organic reach Finding the best audience using detailed targeting How to read and analyze Facebook Ads Manager analytics   Links to resources: Rick's Freebie: http://rickmulready.com/fbadsdiagnosis Rick's website www.rickmulready.com The Art of Paid Traffic Podcast http://rickmulready.com/category/aoptpodcast/ 60 Second Facebook Ads Diagnosis Checklist http://www.rickmulready.com/fbadsdiagnosis For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Facebook.

Times are a changin! As you’ve probably heard, there are many new guidelines and algorithm updates coming to Facebook in 2018 that will shape what type of content that will be seen by your followers. Don’t panic! It’s not too late to adapt. Lucky for us, Kathleen attended the Social Media Marketing World Conference in San Diego and brought back all of the latest tips and tricks that will help your content be seen and heard above the rest. Listen in as her and Karen discuss how to conquer the upcoming “Facebook-Pocalypse”!   In this episode we talk about… What changes are coming to Facebook in 2018 and how to use them to your advantage The type of content you’re going to want to add to your social media strategy Branding tips that tie into the new social media changes What kind of content to cover when using Facebook Live Stream   Freebie: 4 Ways to Attract Your Ideal Clients and Generate More Leads Using Facebook. www.healthcoachsolutions.net/attract-ideal-clients Links to resources: Kathleen’s Facebook Gr

People are viewing video content now more than ever which makes it one of the best ways to gain new clients. In this episode, Karen and Kathleen sit down with Jessica, an award winning graphic & web designer and video consultant, to talk about the ins and outs of YouTube. By 2020 it is predicted that 80% of all content consumed online will be video. Don’t be afraid. It’s not too late to start! In this episode you will learn everything you need to know to get started and create a YouTube channel of your own. In this episode we talk about… What equipment you need to get started How to feel more comfortable in front of the camera Tips on creating topics for your videos Gaining visibility on YouTube Freebie: 30 Video Ideas for Biz Owners to Start YouTube https://www.jesscreatives.com/resources/ Links to resources: Check out Jessica's website for more tips and resources https://www.jesscreatives.com/ SEO Tips for Health and Wellness Businesses (Google https://youtu.be/TrBe2m3Y5DI For more information, visit

Growing your email list with quality leads is vital to growing your business. Running a giveaway is a great way to gain email subscribers but you want to make sure that you’re getting the attention of your ideal client. It’s all about quality over quantity. In this episode, Karen and Kathleen talk with Sarah Niemann who recently ran a giveaway and gained quality 50 email subscribers in just 7 days. Sarah describes what gave her the inspiration to run the giveaway, the steps she took to make it happen, and the results that it produced. In this episode we talk about… How to run a giveaway in order to grow your email list Using Facebook live to bring more attention to your giveaways Dialing in on your ideal client to produce quality leads Deciding what products to give away that would attract your ideal client Links to resources: Sarah’s Facebook Page - https://www.facebook.com/Operation.TransformMe MiniWebTool - https://www.miniwebtool.com/ For more information, visit Kathleen’s Website, Karen’s Website, and

Accountability breeds success. That’s why Karen and Kathleen sit down with Phil Beene from Nudge Coach, who shares his knowledge in using tools and resources to help clients get better results and improve communication between clients and coach. You can’t be with your clients 24/7 but communication is important to help you keep them accountable. With digital coaching tools helping to fill that gap, you can be in your clients’ daily lives without actually being IN their daily lives! In this episode we talk about… Providing personal coaching on an ongoing basis What digital coaching is and why it is a great tool for a health coach Leveraging digital tools to engage clients and keep them accountable What types of digital coaching tools can benefit you and your clients How digital coachings tools improve the client experience and increases their success Freebie: Dr. Steve’s Guide to Digital Coaching https://nudgecoach.com/academy  Links to resources: Nudge Coach Website https://nudgecoach.com/ Premium Nudge Aca

Client testimonials are like gold for your business. Potential clients want to see success stories and pictures themselves in that same outcome! They help build your reputation, the foundation of your business, and should be one of the most important parts of your client acquisition strategy. In this episode, Karen and Kathleen go over the ins and outs of creating and maintaining a thorough and successful testimonials page to help grow your business and acquire more clients. In this episode we talk about… Why testimonials are so important to the success of your business How to ask for a testimonial without feeling awkward What to do with a testimonial once you have it How to use a testimonial to attract clients and grow your business 3 alternatives to fill your testimonial page even if you’ve never had a paying client   Freebie:  The Client Testimonial Acquisition Formula https://www.karenpattock.com/testimonial-formula Links to resources: Kathleen’s Instagram – https://www.instagram.com/kathleenlegrys/  Ka

It’s no secret that social media can be tricky! In this episode, Karen and Kathleen try to make it easier by breaking down the 5 most important ways to use social media and get you connected with more potential clients. Facebook and other social media platforms can connect you with people all around the world. Learn how to get more followers, cut through all the noise of social media and get your voice heard! In this episode we talk about… Common mistakes to avoid on Facebook and social media Gaining visibility on social media and cutting through the noise Using social media to grow your email list Upcoming changes to Facebook Tuning into your niche and how to connect with them Freebie: Social Media Planning Guide Links to resources: The 12 Week Year  by Brian P. Moran Kathleen’s Facebook Group Karen’s Facebook Group Virtual Assistant Resources and Social Media Management: Wellpreneurial Upwork.com For more information, visit Kathleen’s Website, Karen’s Website, and The Wellness Business Podcast on Face

Need more clients? Of course you do! In this episode, Karen and Kathleen sit down with Alyssa Rushton and discuss how to gain more clients through speaking engagements. Alyssa walks us through her 7 Step Signature Talk Formula that has helped her and her clients grow their businesses beyond their belief! Stretching yourself outside of your comfort zone can be a good thing! Showing up for one opportunity can always leads to another. With Alyssa’s help, we learn how to get unstuck from behind that computer and in front of an audience! In this episode we talk about…   Getting over your nerves and in front of an audience Avoiding the common mistakes and challenges when giving talks The perfect formula to help you gain clients from your talks How to adapt your talks to a live stream format for social media Selling the “what” instead of the “how” Freebie: The 7 Step Signature Talk Formula Links to resources: Alyssa’s Website Kathleen’s Facebook Group Karen’s Facebook Group For more information, visit Ka

On Part 2 of this series, Karen and Kathleen take you through the steps of “how to” beta test your program. Beta testing takes the pressure of your brand-new program or relaunching an old program. This allows you to make your finished product even more amazing! You’ll learn 10 specific steps you can take to beta test your next program or relaunch, what metrics to measure for success, how to get specific information from beta testers to help you improve your program, and much more! In this episode, we talk about…  Ten specific steps to beta test your first program The magic number for beta testers What metrics to measure for success How to get specific feedback from beta testers Strategies for offering support to beta testers  Freebie: The "8 Step Beta Program" Mapping Workbook  KarenPattock.com/8-step-beta Links to resources: Will it Fly, by Pat Flynn Kathleen’s Facebook Group Karen’s Facebook Group For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebo

On this episode, Karen and Kathleen dive into the benefits of beta testing and why you want to use it with your programs. You’ll learn what a beta program is and how it can be helpful with launching new programs and rebooting old programs. This a great way to test the waters with your clients! Beta testing can help you speed up the process of completing a program without worrying about perfection. Test, tweak, implement and repeat. Imperfect action beats perfect action every time. If you are afraid to launch this episode will help you pull the trigger on future programming! In this episode, we talk about… The benefits of beta testing your programs (new + old) How to use imperfections to your advantage Validate your methods - Testing before going all in! Turn beta testing into revenue Getting to know your clients better through testing/feedback Find weaknesses in your information and where clients might need more support Freebie: The "8 Step Beta Program" Mapping Workbook  KarenPattock.com/8-step-beta Links

On this encore episode, Karen and Kathleen hang out with Kellie Malone of Kellie Lynn Media, a digital creative advisor social media management, and content development strategist who helps entrepreneurs manage their digital footprint. Kellie shares her best tips and tricks for using Insta-stories, strategies for using the built in tools and filters, using Hashtags in Insta-stories, and other very valuable tips! In this episode we talk about…  How many stories to post each week How to use boomerangs and other built in filters Using Highlights to save important stories to your profile How polls can help you see what your clients want to learn How to use the LIVE feature Hashtag secret strategies           Freebie: Top Tips to Grow Your Instagram Links to resources: Kellie Lynn Media Karen’s Instagram Kathleen’s Instagram Canva.com For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook.