The Wellness Business Podcast

On this episode, Karen and Kathleen hang out with Kellie Malone of Kellie Lynn Media, a digital creative advisor social media management, and content development strategist who helps entrepreneurs manage their digital footprint. Instagram has 800 million users and can help you find and attract the right customer. Kellie shares How to get clients from Instagram, What the best Instagram account to start (Business vs Personal), How to let people know there’s a person behind the profile, and a ton more great advice!  In this episode we talk about…  Why hashtags are important for attracting your tribe Leveraging the Explore Tab in Instagram If you should use Emojis in your posts Instagram accounts to model or inspire you The best way to run a contest/giveaway The best Third party applications to save you time Freebie: Top Tips to Grow Your Instagram Links to resources:   Kellie Lynn Media Karen’s Instagram   Kathleen’s Instagram Canva.com  For more information, visit Kathleen's Website, Karen's Website, and The

On this episode, Karen and Kathleen walk you through making the perfect about me page. Potential clients want to know your story and see if there is a connection with you and your brand. Giving the world a look behind the scenes of you and your business is an easy way to make a long-term connection with your audience.  This is a strategic episode that gives you the DO’s and DONT’s of the perfect About Me Page. You’ll learn how to write the hook, connect with their pain points, and convert them to paying customers. In this episode, we talk about…  Pulling your ideal client in with a story Showing website visitors they are in the right place Making a personal connection that makes them take the next step Turning your about me page to be all about your potential client 6 components to an effective about me page  Freebie: Karen’s “About Me Page Template” -  http://www.karenpattock.com/about-me-template For more information, visit Kathleen's Website, Karen's Website, and The Wellness Business Podcast on Facebook

On this episode, Karen and Kathleen hang out with Leah Kay and talk about how mindset can improve your discovery call conversations with potential clients. Leah shares the secret sauce to gain focus and make confident, purposeful decisions that improve your relationships, your business, and generate your desired income! Do you have the right mindset for your business and life? Leah shares tips to stay present, the questions to ask yourself, and how to heal your fears. If you are ready to transform you life and business, this episode is for you! In this episode we talk about… The #1 next level business mindset strategy How to ask your sub-conscience the right questions Maximizing the dialogue of your client interactions How to feel good selling your self and services Overcoming fear of failure in entrepreneurship Freebie: Leah’s Conscious Annual Planner:  www.LeahLaprise.com Links to resources: Leah’s website - www.leahlaprise.com For more information, visit Kathleen's Website, Karen's Website, and The Welln

Just because you can do something, doesn’t mean you should! On this episode, Karen and Kathleen give you the tools you need to outsource tasks for your business even while on a tight budget. You’ll learn how to create a support system to help manage and balance your business without getting overwhelmed in the process. Karen and Kathleen share why its important to outsourcing, what to outsource, where to find the right person, and some best practices for hiring good help. Outsourcing allows you to work less hours and focus on the tasks you enjoy, and that will bring in more revenue. You wont want to miss the solid gold advice in this episode. In this episode we talk about… What outsourcing is and why it’s important for your business Step by step screening process for hiring How to provide the right information to make sure your task is completed properly The value of off loading menial tasks so you can grow revenue Asking yourself: Is this the best use of my time or should I be delegating?  Links to resource

On this episode, Karen and Kathleen break down for you, how to create the perfect free offer for your wellness business! There are five simple steps you should follow when creating free lead magnets for your customers and Karen’s free 5-day video series will walk you through each step. But today Karen and Kathleen discuss the how and why behind it all! Karen breaks down the different places your ideal clients can be on their customer path within your client experience journey. The psychology behind a free offer or lead magnet is going to be very different based upon where your ideal client is on their own path. You as the business need to decide where you want to meet your clients on this journey to begin the conversation. If you “niche down”  you will find which stage your most marketable ideal clients are at. From there you can begin to mold your free offers to fit that group, bringing you more business and leads. This will help you to attract your ideal marketable clients and repel those who are never goin

On this episode, Karen and Kathleen discuss the secrets behind planning a profitable 2018 for your wellness business! The more intentional you are with your planning now, the smoother things will seem to go next year. We suggest listening to this episode, downloading Kathleen’s free workbook, The Profitable Business Planning Workbook and then listening again as you work through those planning stages. When planning you want to have a snapshot of where you currently are (your past year review) and where you want to go (your realistic but solid goals for the future). With those two cornerstones in your mind you can then being setting the course for yourself and mapping out how you will get from Point A to Point B! In this episode we talk about… Reviewing the Past Year Before Planning Ahead The 4 Steps To Follow When Planning Setting Yourself Non-Negotiables What You Should Be Planning Out in Detail and Why The 4 Categories to Focus on Each Month Be sure to check out The 12 Week (Year) Book Other Resources:

On this episode, Karen puts Kathleen in the hot seat and continues the conversation about Facebook Groups and how they can benefit your wellness business. Hear from them simple strategies on how to market your Facebook Group and fill it with members! Not just any members, but your ideal clients, helping to grow your overall revenue. With Facebook Groups you can reach more people and on a more personal level than your page or website or even email content. Having a community where people can come together can be a really powerful tool. Your group gives people the chance to know you and discover who you are and what you’re about which makes the transition from potential client to returning client super easy. In this episode we talk about… Kathleen’s 8 Tips to Grow your Facebook Group What to Avoid with Facebook Groups Selling in Your Facebook Group Without Being Pushy Promoting Your Programs Be sure to stop by Kathleen's Health Coach Peer Support Facebook Group Alicia's website: http://fitproessentials.com/

On this episode, Karen and Kathleen welcome Alicia Streger of Fit Pro Essentials. They discuss how you can utilize Facebook Groups, a free service, to help grow and expand your current wellness business. They discuss the difference between a business Facebook Page versus a Facebook Group, and different techniques you can use in your Facebook Group to set yourself apart from others in your industry. Benefits of Facebook Groups There is lots of competition in the health and wellness industry your Facebook Group is a great way to set yourself apart, be yourself and shine/focus on what makes you and your wellness business different from the others out there. There is no better way to build positive relationships than by having real conversations and letting people get to know you and see who you are. Facebook Groups allows this on a larger scale. You can keep your group as small and elite as you want, or you can push it to become as big as you can dream. That’s all up to you! You can control the flow and convers

On this episode of The Wellness Business Podcast, Karen and Kathleen discuss just how important 1 on 1 discovery calls are for your business. Learn the secrets behind hosting successful 1 on 1 discovery calls, and start seeing the positive results by your client saying yes, every single time. Karen and Kathleen break down the 7 sales steps you should be following when asking your clients for the sale.  Before listening further, make sure you grab this week’s amazing freebie, The 7 Step Sales Conversation Worksheet.  Strategy Session Questionnaire This step should be more about listening to your potential client, listening for clues in their statements rather than a list of questions that feel like an interrogation. Sales come from an emotional connection, so really listening to your client during an initial call is extremely important. Ask your client where they think they are at and where they want to be. Ask what they’re looking for out of this experience and if they have a particular time frame in mind.

On this episode, Karen and Kathleen have another Ask Us Anything! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast episode to answer. So today Karen and Kathleen are back to address some of the most pressing listeners questions AND give you a shout out in the process! Question # 1 If I already have my own private Facebook group, does it make more sense to run a free challenge in my current free group, or set up a separate group for it? When I move into running a paid 30 day online program, can I run it from the main group or should I set up a private group for this event and move them to the free group after the event ends? – Dina of Mind Body Weight Release Community Group Karen’s Answer: The people who are going through your paid program, probably will have more advanced questions and have higher expectations on access to you. If the private Facebook group is part of the benefit of your program, you need t

In this episode, Karen and Kathleen discuss the best way to decide how to price your wellness business health programs for maximum benefit. Pricing your health programs properly can be an intimidating challenge. Gain insight from Karen and Kathleen about how to price your programs and what to avoid. Tackle this tedious topic and begin pricing your health programs to match the value you offer! Karen and Kathleen consistently hear 4 main concerns when it comes to figuring out how to price a wellness program fairly while still being profitable: Afraid of pricing too high Not sure what the “average” rates are Not sure what benefits to offer in a program Imposter Syndrome Karen and Kathleen will give you advice to overcoming those four main obstacles, plus offer beneficial guidance for pricing. In this episode, you’ll learn six major factors to take into consideration when pricing your new wellness program. Plus you’ll hear practical strategies to achieve each of those six items! Use Quora as an online resource

In this episode, Karen and Kathleen welcome Carey Adam of Running Moms to discuss how easy it is to earn a recurring monthly income. Carey’s monthly membership program consistently generates recurring income for her each month, and it can for you too! Listen for valuable tips on making a membership program bring in a recurring income for your own wellness business. The remarkable thing about monthly membership programs is that you don’t have to re-sell these customers on a new program every couple of months. Offering free small challenges as a lead magnet is also a wonderful way to get people engaged with your membership community. From there it’s easy to opt them into a membership club. You’ll learn how Carey started her membership program from the ground up and valuable secrets to get your wellness business on the right track for a monthly membership group. You will also gain valuable knowledge about how to organize this type of program and hear Carey’s advice for getting started. Carey talks about  how she

In this episode, Karen and Kathleen welcome Ryan Lee, one of the most influential lifestyle and wellness entrepreneurs. He has been featured on the front page of The Wall Street Journal and authored two bestselling books!  Ryan shares some excellent advice as they discuss how to use the power of membership sites to build and grow your wellness business. He breaks it down for you, step by step, to start implementing a membership site within your wellness business. Start growing your recurring revenue today!  You’ll learn how to utilize a membership site to grow your business, and begin earning a recurring income from those memberships. And how technology you already use, like Facebook Groups, can help your membership site gain traction.  You’ll hear great insights on how to build a community within your membership site. And how building a good community within your membership site can help you to reach more clients, increasing your monthly revenue, and boosting your current client list.  Ryan breaks down the t

On today’s episode, Kathleen puts Karen in the hot seat to discuss techniques and tips on how to find good referral partners to help grow your wellness business. Karen will break it down step by step how she managed to get a 50-60% success rate in getting face to face meetings with potential referrals! Having respected health and wellness professionals singing praises and referring your business to their clients is a proven way to grow and expand your own customer list. Referral partners offer so many different benefits to your company. Respected professionals in your area that speak highly of you and recommend you to their clients and colleagues is the best form of word of mouth marketing you can find. Your business grows at a much faster pace when many people are marketing your services. You’ll be able to use your referral partners as a testimonial for your business. You will fill your open client spaces much quicker and with less effort if you have these other professionals recommending you. In some cases

On today’s episode Karen and Kathleen sit down with Stephanie Joanne, the entrepreneurial enabler, to discuss how to successfully build your brand to stand out and become to go-to expert for your niche.  In today’s digital world, there are so many different opportunities for business owners to build and grow their personal brands. The popularity of social media and the online world has really given a level playing field for small businesses to find and connect with potential clients from all over. The internet has brought about so many free marketing tools available to us as personal brands. Which can also feel overwhelming, but you don’t have to be the “best” at each and every tool out there. As entrepreneurs we typically gravitate to working only one side of our business depending on our own comfort levels, but you have to work on building both brand and business to really be successful. Work on building the backend of your business first. You can have the perfect brand setup on social media, but if you don

On today’s episode, Karen and Kathleen share with you 5 proven ways to market your business to find new, marketable clients. Every business, regardless of what type it is, is also in the marketing business. Marketing is the lifeblood of your business, it’s how your customers are going to know that you even exist. Take a look at these 5 proven ways to market your own wellness business and check out the freebie for this week 10 Ways to Boost Engagement in Your Facebook Group. In Person Workshops – This gives you the opportunity to instantly establish rapport and trust with your audience. Your workshop needs to offer real solid value while still leaving your clients wanting and needing more. At the event invite them to join your mailing list, discovery programs, etc. Here are 6 steps for promoting your next great workshop. Find a host willing to let your use their space/clients. Run a Facebook ad about the workshop, be specific with who you target within the workshop radius. Promote the event on all of your s

On this episode, Karen and Kathleen have their very first Ask Us Anything! The Wellness Business Podcast has received lots of great feedback and questions from listeners, but those questions don’t always require a full podcast to answer. So today, Karen and Kathleen are here to give you a shout out AND answer your burning questions during their Ask Us Anything. Question #1: I have questions regarding blogs and email content. Can you build a business without a blog? Personally, I am not a fan of blogs. I don’t have the time to read them. And find more and more people who are tired of another blog. - Laurie Karen’s Answer: Not all business techniques feel authentic to every business owner. By identifying that this isn’t a strong suit for you or how you want to compete in the field, you’re taking a step towards making yourself and your business more authentic and individual. Having a blog is not the only way to build a business, but you want to have a way to deliver content to your potential clients. Kathleen’s

In this episode Karen and Kathleen discuss how to leverage free media coverage for your business with Lisa Simone Richards. Lisa is a visibility strategist for health, fitness,  and wellness entrepreneurs and has helped many of her clients skyrocket to new heights.  Lisa’s Three “ABCs” of Publicity Awareness - People can’t work with you if they don’t know who you are! Buzz - Stand out from the crowd! (Become an industry celebrity or “go-to” right away.) Credibility - Show your potential clients that you are really good at what you do! How to Start Developing Free Publicity Have a healthy media mix. We all choose different ways to get our news/information, ask your best three clients how they get their information. From there make sure you are on all of those media platforms or start researching who could be a good contact to get you there. Once you have found those contacts, (Twitter, Google, LinkedIn) be really focused on developing those relationships. Think about doing contributed content for already es

In this episode Karen and Kathleen share and discuss ten hacks to doubling your productivity and skyrocket your wellness business. Staying productive in your business can be and is a struggle for many wellness business owners. Learn how to combat those lulls and get on top of your growing your business with these ten tips. Start with a 30 day plan and break it up into weekly goals. Know the number of hours you plan to work each week, but also know your boundaries. Other people’s agendas. Tiny progress each day, week and month results in big wins. Skip the bells and whistles until you have a solid working model. Get an accountability partner that will hold you accountable. Get away from the house to work in two hour blocks, with no distractions. Don’t do anything else, until you complete the 1 big thing each day that moves your business forward. Use Single focus instead of multitasking  Set expectations that are obtainable rather than focusing on a big end goal. There are three main reasons why business can

In this episode, Karen and Kathleen discuss step by step strategies on how to start using Facebook Live to build your business. What exactly is Facebook Live? It’s a live streaming feature built into the platform of Facebook. With the push of a button you can “go live” and instantly connect with your followers on your business group/page. Not only that, but those followers can interact with you in real time during the video by leaving questions / comments for you to address, liking or even sharing your live video. Why is that important? Facebook has over two billion users each month. And Facebook Live videos have three times the amount of views as videos that aren’t done through Live. Facebook users also comment on live videos at ten times the rate of comments on regular videos posted to Facebook. Why is Facebook Live So Effective? It allows you to build trust and rapport with people giving your business a genuine authenticity. Your audience is likely already on Facebook with their own profile.   The reach f