High Response Direct Marketing Podcast

Apologies for the ridiculously poor quality of this picture (even though it’s recently taken), she just snapped a picture of a picture haha. She promises to have a better one up soon. Regardless, this is the girl who’s managed to sell more than 9×12’s while laying in bed than many ... Read More

First, let me tell you this is an incredibly valuable episode that you’ll get an absolute treasure trove out of in information. It’s well worth listening to the whole nearly-hour interview as it has ZERO fluff or mindless chatter. Meet Steve Steve “Smalls” in Queens NY just wrapped up his ... Read More

Wow it’s February and it’s about 60 degrees here in Upstate NY, which is basically t-shirt weather. The good thing is that everyone’s moods are positive and we’ve been making some great progress selling more marketing business for the upcoming spring season, I hope you’re doing the same. (you are ... Read More

Today on the show we’ve got Daniel Wright, originally from the UK, who left England for Canada in ’96 with nothing but a suitcase and six hundred bucks. He had a directory card business that he modified for use in Canada (basically a laminated card that contained important phone numbers and info, along with ... Read More

Ken, in Los Angeles, is no marketing slouch; having recently left working at a large marketing agency in order to pursue his passion for local marketing. He’s done three 9×12’s so far and everything’s going great, with around a 70% recurring rate of advertising already. Highlights 2:20 – A really unique ... Read More

Two years ago in episode 11, Matthew S. shared how he’d gone from living in a minivan with his wife, daughter, and dog, to putting out over 100 9×12 cards. Matt lives in the Midwest (“dontcha know”) about 20 minutes away from a blue collar city of 80k. So I ... Read More

AD DESIGN DISASTER NARROWLY AVERTED! CLICK HERE TO SUBSCRIBE AND GET THE AD TOOL FREE! One of the most PITA things when filling 9×12’s or selling postcard-related marketing is not always the process of selling the ads; in fact that might actually be the simple part. It’s managing a dozen ... Read More

Nine months later a new podcast episode is here! Why has it taken me so long to get back to podcasting? I don’t know … between running the office, working with clients, having another kid (six now!), and managing the online stuff as well has made it difficult. But … most ... Read More

Twenty-one year old Mike in Connecticut was shocked to hear from his college professor (he’s majoring in marketing) that Direct Mail was the king of all advertising. Not totally believing him, he started googling it and eventually came across the 9×12 system, which he says made a lot more sense ... Read More

“I haven’t found another business opportunity online or offline as profitable or easy to implement as this.” Today we’ve got Tony T., in Northern New Jersey shares how he’s been filling his 9×12’s in about two weeks, while getting around $500 each space.  While Tony mentioned after the inteview that ... Read More

After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000. What’s interesting is that John did ... Read More

“I’d have to work 120 hours to make what I just made on this card!” says our guest today. I don’t even know where to begin with this one. Bret, a VERY humble Gym Teacher in Iowa, gets on the line today and shares his experience selling 9×12’s. I had ... Read More

If you’ve got a “competitor” (not really a competitor though) that’s doing shared mailers in an envelope or magazine format, like ValPak, Money Mailer, Clipper Magazine, etc. then you’ll know how frustrating it is to hear from prospects how they sound more valuable than your 9×12. Well here’s how to ... Read More

In today’s episode I’ve got Supriya in Massachusetts on the line ready to share with you her experience selling her first 9×12 card out in just three weeks… with a packed-full layout of 16 ad spaces. While I wish Supriya had some kind of magical method that made this all ... Read More

Don’t have the time yet to put up any info… just listen and enjoy! [don’t worry it’s work friendly].

Today I’ve got Bill W. in Detroit on the phone who’s put out well over thirty 9×12’s over the past  few years while working a full-time job and doing barely any prospecting. Most of his cards virtually fill themselves each month, while the remaining spaces are filled using his sales letter ... Read More

Subscribe in iTunes New Member Content Downloads! Yes I know my site looks a little bare, but that’s because I’ve been spending all my time on the content area instead… which has some pretty jaw-dropping material if I must say. You should check it out.  Yep,  I finally released the new ... Read More

Bruce, in Philadelphia, found himself out of a job when his employer closed their doors, and unfortunately couldn’t just sit on his butt since he has five hungry boys and a little girl at home to feed! He stumbled across the 9×12 system, tried it out, and had a tough time doing it ... Read More

Throw your “I don’t have enough time” excuses to the birds because the unstoppable team of Frank and Michelle G. have busier schedules than all of us but they make the time. The result? A card filled at max capacity in only EIGHT short days. Frank’s a full-time firefighter and his wife Michelle runs their local ... Read More

In today’s episode I’ll help you tackle the all-too-common “we don’t do coupons!” objection you’ll come across here and there. It’s a real stunner for some marketers who have a hard time changing their minds about using coupons and beating the ‘stigma’ associated with them. Usually it’s when you’re dealing ... Read More