Atom Venture Podcasts

In this week's podcast we talk with Guy Bevington from True North. Guy is a veteran recruiter in the tech industry and in this podcast we cover the following topics: - Should companies use a recruiter to hire tech staff? - How is the tech market at the moment? Is it overpriced? - What process should companies follow to hire tech talent? - How can companies retain good talent? - How should companies be attracting young talent? - Is the tech talent pool diverse (I think we know the answer to that!)

This week's podcast guest is Guy Bevington, we will be talking to Guy about tech recruitment but first, Guy answers 5 questions

In this podcast we talk with Udayan Bose, founder and CEO of NetElixir, a digital marketing company. In this podcasat Udayan talks through how you should approach a paid digital strategy, how you can differentiate yourself through paid advertising and what the changes to 3rd party cookies means for your marketing strategy Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of search marketing as an essential advertising channel in 2004. Having experienced first-hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world's largest online gaming company. I

This week's guest is the CEO of NetElixir Udayan Bose founded NetElixir with a vision to provide online marketers worldwide with a paid search campaign optimization solution capable of delivering magical performance. Udayan recognized the potential of search marketing as an essential advertising channel in 2004. Having experienced first-hand the complexity involved in running a profitable paid search campaign, he was driven to develop a system that delivers predictable and efficient campaign performance, allowing marketers to fully leverage the power of paid search as a high value sales generator. Prior to starting NetElixir, Udayan was Director of Business Development for PartyGaming, the world's largest online gaming company. In this role he was responsible for building a new business unit from scratch, PartyBingo that went on to become a major revenue generator for the Company. Udayan regularly lectures the MBA classes at the Johnson Graduate School of Management, Cornell University; Zicklin School of Bus

What does it really mean to be a thought leader? How do you become one? In this podcast we talk with Christopher Fox from Syncresis about all things thought leadership Christopher G. Fox, Ph.D. has helped dozens of financial innovators around the world show up and shine as thought leaders. From fintech startups to global institutional banks, Fox crafts thought leadership strategies that cut through noise and buzz to highlight innovators' unique expertise in their specific slice of the financial industry. He is a thinker, writer, speaker, and motivator. He is Founder and Managing Partner of Syncresis, a communication strategy firm that gives clients the tools to share their thinking, their story, and their passion for change in the world of finance. LinkedIn: https://www.linkedin.com/in/christophergfox/ Web: https://www.syncresis.com

Christopher G. Fox, Ph.D. has helped dozens of financial innovators around the world show up and shine as thought leaders. From fintech startups to global institutional banks, Fox crafts thought leadership strategies that cut through noise and buzz to highlight innovators' unique expertise in their specific slice of the financial industry. He is a thinker, writer, speaker, and motivator. He is Founder and Managing Partner of Syncresis, a communication strategy firm that gives clients the tools to share their thinking, their story, and their passion for change in the world of finance.

Knowing how to tell your story is fundamental to founders and businesses, if you don't know your purpose, you cannot expect people to come on board with you This week's podcast guests are Gareth Dimelow and Terry Bower, founders of Inside Stories, a company dedicated to helping business owners define and refine their story To learn more visit their website: https://insidestories.guru/

Defactor is a game changing platform built on the blockchain that is looking to bridge the gap between traditional finance and the exciting DeFi space The team at defactor are industry veterans of FinTech, Logistics and Supply Chains and have come together to build a business that will give asset originators the ability to access the liquidity that is available on the blockchain and will give investors real world, tangible assets to invest in In this podcast we explain what Defactor is and how we will be bringing a new platform to the blockchain space

In this week's 5 questions, I'm talking with Terry Bower and Gareth Dimelow from Inside Stories: https://insidestories.guru/ Content is dead - long live the story. Unlocking your Business Narrative

In this episode we talk with Michael Winter, the founder of Litebulb Media and he provides a short masterclass on digital marketing. In this podcast you will learn the answers to the following questions: What is SEO and what do business owners need to know about it? How can they optimize their website? Does volume really matter when it comes to getting users engaged? Is it not more about the quality of the audience rather than the raw numbers? What is PPC and how do I go about setting up campaigns for my business? How do I figure out what to advertise? There are a lot of companies out there that claim they can help with SEO / PPC but there are no industry standards. What questions should I be asking a company before I engage them? What is your 30 day challenge and how does a business owner get started? What are the common mistakes you're seeing founders / business owners make?

Michael is the founder of Litebulb Media, he previously worked for a large construction company but needed something more creative to do. He was going to start a lifestyle magazine but when he was asked how he was going to get people to buy it, he didn't know. So he learnt digital marketing and never looked back....

Ash was discovered by a tennis coach whilst hitting balls against a wall in his neighbourhood, he became an average tennis player but great tennis coach Ash has seen the highs and lows of business, he ran a successful business, scaled it but hadn't put the right foundations in place for when things went wrong. When things went badly he had to analyse what happened. In his new book "Hitting the Wall" Ash provides a frank and honest account of the challenges he has faced and in our podcast we summarise his learning and how he has now turned things around to build a successful business coaching community that helps small businesses owners get to where they want to in life and work

In this podcast tennis coach turned business coach, Ash Taylor talks about his daily routine when answering 5 questions

Cyber crime is big business and there is a lot of money flowing to the criminals at the moment Cyber crime pays and so it is very important that you as a business owner understand what the problems are and what you can do to tackle it and mitigate your risk of being attacked In this podcast I talk with Mark de Rijk, a cyber security expert that has worked with a number of three letter agencies and is here to demystify the threats and what you can do to meet them

Mark is a cyber security expert that has worked with some very large organisations, here he is answering 5 questions: What's your daily routine? What's the best piece of advice you've ever received? What's your favourite thing to do to relax? What in the world annoys you? What are you most proud of?

As a business owner we hear the term "sustainability" being used constantly but what does it mean and how can you make your business sustainable? In this week's podcast, I talk with Alexis Eyre from Green Eyre. Alexis was making a transatlantic voyage and on that voyage saw a plastic chair floating in the ocean. From that day forth she was determined to do something to help people and businesses achieve sustainability. I'll be honest, when I first embarked on this podcast I was assuming that it would be onerous and burdensome for a small business owner to do the things necessary to become sustainable but Alexis gives some very simple tips to show how even small changes can make a big difference

In this preview to the to the main event, Alexis Eyre from Green Eyre answers the usual 5 questions

Eric Partaker almost died of a heart attack in his early 30s He asked himself the very honest question of what he truly valued in life. From that day forth he's been striving to improve himself and take the knowledge he's gathered to help others Eric is hugely successful, ex-McKinsey, one of the first employees of Skype and CEO of the Year but does that success truly equate to happiness? Well in this podcast you'll learn how Eric has changed his life to focus fully on what is important to him

Eric is an ex-Skype, ex-Mckinsey, CEO of the Year....listen to him answering 5 questions....

Understanding data science and data analytics is hard for non-technical business owners and start-up founders. The process sounds complex and expensive. In this podcast we talk with Candice Ren, the founder of 173tech and former Head of Analytics for dating app Bumble. We demystify the process for implementing data analytics into an organisation and break down into plain speak the steps that need to be taken so that those with no technical background can be confident when considering how to make the most of their data