Sinopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodios
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#323 - Create a Brand Message for Your Instagram Page
19/02/2024 Duración: 23minNow more than ever, clients are really particular about where they spend their money. For this episode, I want to explore what is now required of a brand message to resonate with today's discerning clients, specifically when it comes to your Instagram page. After listening to this episode, I’d love for you to spend the next week just thinking about who you are, what makes you different and what unique things you have to offer to your community and your marketplace. How can you show them in the clearest way possible? Now is the time for you to be asking yourself these questions and refining your brand message in a market where existing clients are more selective than ever, and I hope this helps you do just that! Learn more at: https://thethrivingstylist.com/podcast/323
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#322 - Six-figure stylist secrets, shifts and strategies
12/02/2024 Duración: 26minI get asked all the time what it is going to take to break through financially. That’s why for this episode, I thought I would reach out to six-figure stylists I know to discover the changes they have made in their businesses to break past that six-figure mark. Running a six-figure business requires a fundamental shift in business structure and mindset, and in this episode, I reveal the transformative strategies that are being used right now by six-figure stylists. You’ll hear how structured business shifts, not just price increases, can propel you to this $100,000 - and beyond! To learn how to 2X your revenue, even if you’re a new or struggling stylist, tune into our Top 7 Money Making Episodes for Stylists at www.thrivingstylist.com/topmoneymakingpodcasts! If you’d like more on how to get clarity, take action and fast track to six-figures in annual revenue, make sure to get our free PDF guide, 365 Days to $100K as a Hair Stylist now at www.thrivingstylist.com/365days. Do you have a question for me
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#321 - What Is the Income Potential in Your Business Today?
05/02/2024 Duración: 24minThere is an untapped income potential in every business, including yours, and today, I dive into this topic in a data-driven and scientific way! Generating higher earnings in our industry isn’t just about raising prices, and in this episode, I reveal how strategic decision-making can transform your profit margins and get you to where you want to be in business. This is a call to action for you to look inside and explore your true potential. Make every dollar count, and realize the potential that lives in your business right now! Learn more at: https://thethrivingstylist.com/podcast/321
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#320 - How to Maximize Your One-Year Financial Growth
29/01/2024 Duración: 25minWe got into this industry to make money, because this is how we live our biggest and best lives, but unfortunately, for so many in our industry this isn’t happening. To me money is a vehicle of opportunity, so in this episode, I want to discuss how to maximize your growth in any given year by becoming more aware of your money and your metrics. Trust me, you are so much closer to your financial goals than you think, so don't let this opportunity slip you by. Tune in, transform your financial perspective, and start living your biggest and best life today! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakth
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#319 - The Only KPIs and Numbers That Matter for Your Business
22/01/2024 Duración: 20minToday we’re getting a big geeky here on the podcast, and we’re diving into the crucial numbers and metrics that will transform your business. Uncovering why tracking these figures is not just important, but it’s absolutely essential for driving massive growth and ensuring consistent performance in our competitive industry. I want you to remember to not let the numbers get you down! In our business we see numbers that I’m not necessarily a fan of, but it gives my team and I an opportunity to pause and reflect on what we can do to change the metric. It’s very challenging to grow a business when you don’t know where the pain points are, and this is your chance to figure them out! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you w
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#318 - How to Become the Local It Salon
15/01/2024 Duración: 23minAs a listener of this podcast, there’s a good chance that you are aiming to transform your salon into the go-to destination in your area, and this is what I call becoming the local “it” salon. Today, I share real-life examples from Thrivers who are it salons in their respective areas right now, and what you should be looking for in an incredible salon to be a part of if you are a stylist. In this episode, I reveal innovative salon concepts that are being used, the importance of cultivating a distinctive culture, why location (and patience) is key, and a whole lot more. Any one of you can have a local it salon, and it’s time to show up, do the work and uncover your best self in order to get there! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivings
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#317 - How to Feel Inspired, Driven, and Motivated in Your Business
08/01/2024 Duración: 26minAre you feeling overwhelmed, uninspired, and unmotivated in your entrepreneurial journey? You're certainly not alone! Recent studies reveal that American stress levels have soared since 2019, impacting many business owners, including ones in our industry. Don’t worry, because In this episode, we dive into the heart of these challenges and I offer tangible solutions to reignite your passion and drive for success! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. *check with Lucy - still needed? Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips
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#316 - Motivating Gen Z
01/01/2024 Duración: 31minTo kick off a brand new year, today I’m talking about Gen Z - a generation often misunderstood and labeled, yet full of potential and unique qualities! In this episode, I’m not just sharing ways to manage Gen Z, but I reveal how to mentor and motivate them in a way that resonates with their values and aspirations. Whether you're a seasoned salon owner or a new manager, this episode is packed with insights to help you foster a thriving, Gen Z-friendly workplace. To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I sh
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#315 - 2024 Industry Predictions
25/12/2023 Duración: 49minIf you’ve been listening to the podcast for some time now, you know that I like to share my thoughts on where our industry is heading, and I do this by doing prediction episodes here on the podcast. Let me tell you, as we close out 2023 and move into 2024, I believe this episode is probably more critical than ever! I am seeing shifts and trends in consumer behavior happening radically, and in this episode, we unpack some of those big challenges we are going to see in 2024. I know this stuff isn’t easy, but this is what I’m going to be educating on moving forward, because what I share here is a sneak peek at the way that things are shifting and changing, and you need to be prepared for it all! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcast
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#314 - How to Make a Referral Program Work
18/12/2023 Duración: 24minIt’s clear that referrals are going to become increasingly important in 2024, and beyond, in our industry. In fact, I feel like we are in a renaissance where we are shifting back towards more traditional marketing strategies, which is why in this episode, I want to share with you how you can be using referrals to generate revenue in your business right now! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs fro
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#313 - Affiliate Links for Retail Sales
11/12/2023 Duración: 20minAlthough I’ve touched on it briefly before, I haven’t really coached to online retail sales before on the podcast, but today that is going to change! I recently got a question from a listener about affiliate links for retail sales, and that led me to do some digging and investigative journalism on this topic. Sales psychology is a fascinating thing, and I hope what I reveal today will help you in your approach to selling products, both online and in your salon! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already fol
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#312 - The Holiday Season Feels Different…
04/12/2023 Duración: 23minHave you noticed that the holiday season this year is just….different? I have been doing my research, studying and preparing for this episode for a whole year now to see where the shifts lie and to determine what is going on in our industry, and the economy as a whole. Today, I reveal how it all will impact you, your studio and clients, and I hope these insights can help you as you prepare for this holiday season and a brand new year! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If you’re not already following us, @thethri
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#311 - Pricing Rumors, Misfires, and Scare Tactics
27/11/2023 Duración: 25minThere is a lot of misinformation going around in our industry right now and it worries me greatly, because as an industry we have grown and come such a long way in the last few years. There is massive self-sabotage going on in the industry, and so much of it is based on fear, which is why In this episode I want to talk about this misinformation, the economy, the rising cost of goods and price increases. I hope what I share today helps you stay strong and keep positive through it all! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format too while you are there! If
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#310 - Pros & Cons of Salon Partnerships
20/11/2023 Duración: 29minIf you’re considering a partnership with your salon business, think carefully, because research shows that about 70 percent of business partnerships fail. That is why for this episode, I want to share with you the common pitfalls to avoid, while giving you all the pros and cons to be aware of with this sort of arrangement. At some point you are going to decide to go separate ways with your partner, and you’ll want to decide what that is going to look like now, so that when this time comes it’s not a surprise. I hope this helps you understand some of the ins and outs with partnerships, and if you have any questions or feedback on this topic reach out and let me know! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and re
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#309 - Should a Booth Rental Salon Provide Clients & Online Booking?
13/11/2023 Duración: 20minThis week’s episode is inspired by a question from a listener who is wondering if a booth rental salon should provide clients and online booking to booth renters, and if so, whether or not she should charge a finder’s fee for those things. As you’ll hear, there is A LOT to unpack with this question, and like I’ve been saying over and over, as the landscape of our industry changes, it’s important for us to understand what stylists are looking for in a salon. I hope this episode gives you perspective and helps get you thinking about things from the client’s point of view as well, and if the system you’re using in your salon is broken, provides you with some ideas on the shifts that you have to make. To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Po
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#308 - Salon Assistant, Mentee, or Liability?
06/11/2023 Duración: 22minWhen I first joined the industry it was as an assistant, but everything has changed since then, and I want to talk about how this role has evolved. Is the support you have, or are you looking to add, really an asset or a liability? Are they categorized properly? What is their job description, and are you showing up in the way you need to so that your people are getting what they need? In this episode, I dive in and answer these questions, and I reveal the new category of salon support that needs to be developed! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you think of this new format
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#307 - The Clients Ghosting Trend…
30/10/2023 Duración: 23minCancellations and no-shows are nothing new to our industry, but what is changing is the volume and pace at which it has been happening. Make no mistake, there is a growing trend of clients ghosting stylists, and in this episode, I look at the changes in consumer behavior that are behind this trend. Clients today are expecting us to do a little bit more, be a little bit more, work a little bit harder, and it’s up to you to roll out the welcome mat and ensure those leads get the best possible chance of being a part of your business! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet. Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast, and let me know what you thin
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#306 - Hiring the Perfect Salon Manager
23/10/2023 Duración: 24minToday I share how to hire the perfect salon manager, and as you’ll hear, this isn’t about hiring someone exactly like you and with your same skill set. The perfect salon manager for you is someone who is most needed in your business, that person who will make up for your fatal flaws and what you lack! In this episode, I share the four types of working styles you need to be aware of when filling this position, and I go over where each of these working styles can fit in your salon. Not only will this episode be of value to the salon leader, but if you’re a solo stylist just looking for a bit of help to take some tasks off your plate, you’ll want to listen to what I say here today! To get Wealthiest Year Yet, the industry’s # business planning system to help salon owners increase income, productivity and free time, go to https://thrivingstylist.com/wealthiestyearyet! Do you have a question for me that you’d like answered in a future episode? A great way to do that is to head over to Apple Podcasts and leave a
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Wealthiest Year Yet Sneak Peek: Q&A with Britt on Doubling Income, Finding What's Next, Inflation, & More
21/10/2023 Duración: 35minToday on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the second of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching program I run every year where I help stylists, salon owners and industry educators define their goals and then create social media and project plans to achieve them. We've got a new group starting this Fall and again in January 2024, and you can learn more at www.thrivingstylist.com/wealthiestyearyet! This clip is from one of our Q&A's from a group coaching sessions, where we get into how to double your income in a year, how to find what you want, inflation, and so much more. If you want me and one of our amazing certified Thriving Stylist Coaches to help you achieve your dreams in 2024 head to www.thrivingstylist.com/wealthiestyearyet and snag one of the Int
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Wealthiest Year Yet Sneak Peek: How to Turn Dreams into Actionable Goals
21/10/2023 Duración: 26minToday on the podcast I’ve got something different, and special for you, as I’m sharing not one but two bonus episodes - and this is the first of those two! These aren’t just any bonus episodes though, because I've cracked open the vault to bring you two segments from last year’s wealthiest year yet VIP intensive. This is the small group coaching program I run every year where I help stylists, salon owners and industry educators define their goals and then create social media and project plans to achieve them. We've got a new group starting this Fall and again in January 2024, and you can learn more at www.thrivingstylist.com/wealthiestyearyet! This clip you're about to hear is from the Dream section, where we clarify what your focus should be, where your money is going to come from and how to prepare for that elusive North Star I'm always talking about. If you're looking to achieve big goals in 2024, then I think you're really going to love this bonus training. If you want me and one of our amazing certified