Sinopsis
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy.It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen?The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results.I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Episodios
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#266 - Is Time to Leave Your Salon or Time to Kick Into Gear?
16/01/2023 Duración: 22minThe question of if it is time for you to leave your salon is a BIG one, and this is a decision I don’t want you to take lightly. In this episode, I reveal more about how to really know when it is time to leave your salon, and I debunk a few of the myths and some of the advice floating around about making this move. In this episode, I leave you with some really poignant questions you should be asking yourself to identify whether it is time to leave or kick into gear and level up your life and business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss ou
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#265 - How to Be Self-Aware in Your Business
09/01/2023 Duración: 24minSelf-awareness and accountability go hand-in-hand, which is why in this episode, I want to break down the types of self-awareness, what they mean, and how you can learn to cultivate internal and external awareness. Why is this so important, you may ask? When you are both internally and externally self-aware, that’s where true joy comes from. I encourage you to really think hard about how you’re showing up and who you want to be, and start asking these powerful questions to help you on your own journey of self-awareness! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not goin
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#264 - How to Create a Successful Annual Plan
02/01/2023 Duración: 26minIt’s the start of a brand new year, and today I’ll show you how to create a one-year plan for your business so that you can make the most of 2023, while dreaming strategically. I want you to think of the things you have to do in the next 7, 30 and 90 days to make sure your one-year plan comes together, and to help you with this process, my Wealthiest Year Yet Planner helps make this all possible for you. The planner includes a training system to help you implement the things that I talk about today, and you can get yours now at https://thrivingstylist.com/wealthiestyearyet. Even if the planner isn’t for you, I hope this episode helps you understand how I create the annual plan for my business (and you can as well)! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @th
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#263 - My 2023 Predictions for the Industry
26/12/2022 Duración: 28minThis episode is arguably my favorite one of the year to record, where I share my predictions for our industry in the upcoming year! Today you’ll not only get my predictions for 2023, but also the adaptations you may have to make to prepare for the new year, and how I think you can come out on top of this impending recession! It’s time to stop adapting to the now, to stop chasing trends, and to look to the future in order to get ahead of the change. I hope you find this helpful, and as always, I’m here to support you in reaching all of your goals moving forward! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing bre
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#262 - The Marketing Funnel: Brand Awareness
19/12/2022 Duración: 21minToday we are wrapping up our series about the marketing funnel with brand awareness! Building awareness is the last piece to a well-oiled marketing funnel, and I am going to lay it all out for you on how to get quality awareness coming to your brand, starting now! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/262
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12 Days Of Giving Bonus: Establishing Core Values
16/12/2022 Duración: 15minI am back here with another very special bonus episode as part of our 12 Days of Gifting celebration! Today we’re pulling back the curtain and sharing a lesson straight out of my Thriving Stylist Method Program, specifically around establishing your core values. If you’re not a Thriver yet, this will be a fun sneak peek into some of the step-by-step and highly-strategic content that is waiting for you in the program. If you’re looking for strategic business coaching in 2023 and you want to check out the industry’s largest and most comprehensive training, hit me up in the DMs on Instagram, @brittseva or @thethrivingstylist, with the word “Leader”, and we’ll get back at you to learn more about your business and to help you find the perfect path to achieve your 2023 goals! To learn more about our other 12 Days of Gifting offers follow me on Instagram, @brittseva for all the goodies. I hope you enjoy this bonus content!
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#261 - The Marketing Funnel: Building Interest & Social Media
12/12/2022 Duración: 25minToday we are continuing our conversation about my marketing funnel that I have been coaching to for almost a decade, and this episode specifically focuses on the interest level of your marketing funnel and social media, which is so important! I want to share what you really need to know about building interest on social media, which social media platforms to use, and what you should be posting on them. As well, if you want to make the interest level of your marketing funnel easy, definitely check out our Thrivers Society Membership at https://thrivingstylist.com/thriverssociety, which has everything you need to know to start building interest and growing your business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for?
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12 Days Of Gifting Bonus: 4 Communication Styles & Closing Consultations
07/12/2022 Duración: 13minI am here with a very special bonus podcast as part of our 12 Days of Gifting celebration! Today we’re pulling back the curtain and sharing a lesson straight out of my Thriving Stylist Method Program. If you’re not a Thriver yet, this will be a fun sneak peek into some of the step-by-step and highly-strategic content that is waiting for you in the program. If you’re looking for strategic business coaching in 2023 and you want to check out the industry’s largest and most comprehensive training, hit me up in the DMs on Instagram, @brittseva, and we’ll get back at you to learn more about your business and to help you find the perfect path to achieve your 2023 goals! To learn more about our other 12 Days of Gifting offers follow me on Instagram, @brittseva for all the goodies. I hope you enjoy this bonus content!
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#260 - The Marketing Funnel: Creating Desire
05/12/2022 Duración: 24minToday I’m continuing our series focusing on my Hairstylist’s Marketing Funnel, and I’m specifically talking about the desire level and how to truly create desire for what you offer. To prepare for this episode, I spent time reviewing the websites of stylists, salons and industry influencers, and wow, did I ever learn some things that I want to share with you! In this episode, you’ll hear some of the major mistakes and mishaps that I found when reviewing different websites. I expose them here not to embarrass anybody, but to empower everybody to get out of their own way, to stop taking shortcuts, and to instead of making decisions that make your life easier, make the decisions that will have your clients wanting to work with you - period! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not
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#259 - The Marketing Funnel: Creating Opportunity & Branding in Tough Markets
28/11/2022 Duración: 25minToday, I’m doing something that I’ve never done on the podcast before and I’m kicking off a 4-part series centered around my Hairstylist’s Marketing Funnel. This is something that I created and trademarked way back in 2012, and it became the foundation of not just Thrivers Society, but literally everything that I do. In this first installment, I answer a question from an incredible listener who left me a rating and review, and it’s dedicated to the opportunity level of the framework. More specifically, I look at how to create more opportunity for growing your clientele and branding in tough and competitive markets. I invite you to really hone in on your target market and branding, because this is the core of everything that you do when getting that clientele generator pumping! Stay tuned, because you’re not going to want to miss the upcoming episodes in this series! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave
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#258 - Pre-Visit Guest Experience
21/11/2022 Duración: 21minThis episode is a big one, as we are talking all about pre-visit guest experiences! The biggest piece of the puzzle when building pre-visit guest experiences is trust, but how can you be sure that you’re building it with them? In today’s episode, I reveal the ways that you can build trust with potential clients, and what happens when the trust just isn’t there between your client and the salon. Remember, this process begins before that person even visits your salon for the first time, so these are things that you always need to be considering as a salon and business owner! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and a
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#257 - Is It Time to Let A Team Member Go?
14/11/2022 Duración: 23minToday’s episode is again inspired by another review I received from a listener who has questions around terminations. How exactly do you know if now is the right time to let a team member go, and if you have given that person a fair shot? Once you’ve made the decision that it isn’t the right fit, how do you let the person go in a professional manner? These can be tricky questions to answer, but I want you to think hard about what it is that you’re trying to create with your business, and who you want to be around each and every day to help you succeed. You need to not only ask these questions, but be brutally honest with yourself, have these conversations, and make the hard choices that are necessary. In this episode, I want to set you up for success with all your hires and all your terminations, and take the fear out of making these decisions. You can do it! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating
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#256 - I'm Making $135K Working Part-Time & Craving MORE…
07/11/2022 Duración: 22minToday I’m answering a great question that I received from a very seasoned and successful stylist who has a desire and want for more. Although she’s very happy with her lifestyle and what she has achieved, she is constantly left with a feeling of needing more, so I am going to talk to you today about what this “more” can look like for you in your life and salon. This episode is really about getting you to think about what it is that you want in life and what you want to get from this industry. So get creative, because this industry is changing and you need to stay open-minded. There are so many possibilities available right now, and I can’t wait to help guide the industry in the direction that I know it needs to go in! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us,
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#255-The Story of a Salon Walkout
31/10/2022 Duración: 26minThis week I’m answering a question from a Thriver and listener of the podcast who is talking about a salon walkout that recently happened, and I share how I would have approached handling the situation, in the hope that it provides some lessons that you can use in the future. This is what business ownership really looks like, and it’s all about the highs, the lows, the learnings and the hardships. I want you to take this time to look closely at your numbers and the structure in your salon, because there are amazing people out there who want to learn, can be mentored, and would absolutely thrive in your system! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with w
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#254-Professional, Profitable, Authentic Vulnerability
24/10/2022 Duración: 24minI’ll be the first to admit that I’m feeling a little bit vulnerable digging into this topic today, but I want to look at what it means to display professional, profitable and authentic vulnerability. This is something that I’ve struggled with for a long time, and probably still do, but I’ve been able to really learn how to be more vulnerable, but in the right way. In this episode, I share the do’s and don’ts of being vulnerable as a business owner, the dangers of oversharing or creating content that isn’t aligned with your brand, and so much more! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from
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#253-Web 3.0 And What It Means for Our Industry
17/10/2022 Duración: 20minToday’s topic is something that is mysterious to our industry, but not to the world around us. In this episode, we are talking about Web 3.0, which is based on the premise that there’s an alternative to exploiting users for data to make money, and that instead, building open platforms that share value with users directly will create more value for everyone, including the platform. I’ll be breaking down further what Web 3.0 is all about, what it stands for, and what it could mean for our industry moving forward! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want
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#252-Why Your Business Is Growing Slowly
10/10/2022 Duración: 23minBeing content and comfortable is where businesses go to die, because the world around us is always growing. That’s why for today’s episode, we are talking all about growth, and in order to do this exercise you’re going to have to set your ego aside. I want you to rethink your business, think about how you can get more clients faster and how you can attract the right people to work for you. This is my invitation to you to take a hard look at your website, reviews and messaging, and set the goal to look many times sharper than the actual value of the transformation you deliver. Do this, and watch the magic that happens for you and your business! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro ti
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#251-Stagnators, Achievers, Overachievers and Pioneers
03/10/2022 Duración: 30minWhy is it that some entrepreneurs seem to have the “Midas Touch” and can do no wrong, yet others fizzle out, or fail to even launch? Today I want to talk about the qualities and characteristics of the four different categories of entrepreneurs that exist, and share how I can best prepare people to not just stagnate and to not just dream, but to actually achieve. Our annual Goal Setting Workshop is happening soon! Discover what’s working, what’s broken, what success will truly mean for 2022, and create a strategy to get there. This totally free 90-minute workshop can completely change the way you work in your business, and you can grab your seat now at https://thrivingstylist.com/goalsetting! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast! If you’re not already following us, @thethrivingstylist, what
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#250-3 Clients Left Their Stylists...Here's Why
26/09/2022 Duración: 22minEvery once in a while there are a slew of friends and family who come to me and complain about their hair stylist or salon. I have a good handful of these types of stories and recent situations, which is why I want to bring them to you in this episode. I don’t think you’re hearing this type of information from anywhere else, and you need to be getting the truth about what clients are seeing, hearing, and feeling! Today’s episode will give you a peek behind the curtain at what consumers are really looking for, and what it will take to build a business quickly as a beauty professional right now - PERIOD. I want you to think about your business through the eyes of your clients, and if you make sure that you are positioned in the best way possible and are conveying perceived value, you can’t lose! If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more
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#249-Afterpay for Salons
19/09/2022 Duración: 19minToday we’re looking at Afterpay, a new payment processor that has taken Australian shoppers by storm with more than one million customers and almost five million transactions being made on the Buy Now Pay Later (BNPL) platform since its launch in 2015. In this episode, I reveal what Afterpay is, how it works, and the ways it can impact your business and your clientele. As you’ll hear, I don’t think that Afterpay is flawless (not that anything is!) but I hope this gives you some awareness about what this system is all about, whether or not it is a good thing for you, and what it can do for your business and your clientele if you do decide to use it in your salon! If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this! Learn more at: https://thethrivingstylist.com/podcast/249