Creative Freedom

I’ve been holding onto this episode for a long time. Decades, in fact. You may already know that I’ve been in the online space for nearly 30 years - back when it took 15 minutes for an animated Gif to load and we were actually excited about that! I’ve seen the rise and fall of many an internet marketer in my time - and the cult-like followings and mythos that those gurus often created around themselves. In that time, I’ve learned a lot about what works and what doesn’t work. Which is why I’m still here. So many folks were wooed by a promise only to find out they needed to invest more before they were really ready to step into a program like that. They were sold on a dream of “success in their sleep” with images of fancy cars and exotic locations. Except that their “way of doing business” was a cookie-cutter formula, or an online success “blueprint” - no joke - that was an actual thing back in the day. Those formulas and blueprints were often high-level overviews or outlines that didn’t give you enough details

It's finally Season 7! It has been a long road to get here, and I’m so excited to be digging into the new content this season - all around helping you overcome the passed over paradox and step more confidently into your Great Work. To Be that star in your market, instead of a best-kept secret. Last season I talked about increasing your brand visibility by showing up, giving people a reason to pay attention and by collaborating with colleagues. But that third point - collaborating with colleagues - deserves an episode all to itself. We’ll hit THAT topic next week. Promise. But this episode is about building a community network and finding the right moments and opportunities to tap into those communities for business growth and visibility.

This is the LAST episode of season 6!!!I am ready to CELEBRATE with this week's episode where we dig into the questions I recommend asking yourself before you decide you are ready for coaching. Coaching is not a magic pill that cures all ills. In fact, many of my clients will recount the times they’ve sat with me and cried or told me to eff-the-eff-off because they didn’t like the hard truth they were facing in the moment. Truths that they ultimately HAD to face if they wanted to move forward. You’ve got to be ready for coaching. If you’re still standing around wanting someone to tell you what to do or be your boss, then that’s not what coaches do. In order to know whether or not a business coach is your right next step, these four things must be true: Ya gotta be coachable Ya gotta have a budget Ya gotta be clear on your goals Ya gotta be willing to invest your resources

Our money stories shape our choices... which chape our money stories... and so on, and so on! Today, I’m sharing the biggest money blocks for each creative type. Because, while we’re all unique, we do carry a few patterns in our types that can put up BIG roadblocks to our business growth and success. Each creative type has can have similar symptoms when it comes to hitting a plateau in your business, but the CAUSE is often one of these thought patterns. If you haven’t already taken our free quiz to discover your creative type, you’ll want to do that in order to know your type. Head on over to LisaRobbinYoung.com/quiz to get your results. After you get your result, or before, tune in to learn how to adjust your money choices.

In 2007, Consumer Reports did a taste test with McDonald’s coffee and Starbucks. The Consumer Reports Coffee Taste Test showed that McDonald’s plain black coffee edged out Starbucks and other fast food chains and had the best tasting black coffee of them all. Then in 2009, a more informal Starbuck’s taste test was held to look at some of the flavored coffees. This was a bit less scientific, but still a blind taste test. The result? McDonald’s wins again! But here’s the point I thought was interesting: everyone still preferred the Starbucks environment, even though the McDonald’s coffee is better. McDonald’s charges less for their comparably - and purportedly better - flavored coffees than the Seattle coffee giant, but people happily pay more because of the experience of shopping at Starbucks. This is a great illustration of how pricing is subjective and based, at least in part, on the story you’re trying to tell. There are also a lot of “feels” that come up around pricing. Today, I want to tackle one of the m

I have an Incubator client right now that’s working on building their business, and they don’t have a large audience. Between fits of frustration around wanting to go faster and inspired ideas that need execution, we’ve been having conversations around who they serve and how to talk to them to stimulate sales without coming off as sleazy. As nice as it would be to just jump from a great business idea to loads of sales, it just very rarely works that way. Could she walk up to every person she meets, introduce herself and offer her services? Sure. But she’d likely end up with more folks running screaming for the hills than she would new customers. There’s probably nothing people hate more than to be sold to. And maybe you’re even thinking to yourself: "I don’t want to be that slick, sleazy salesperson and have to push, push, push all the time just to keep my nose above water." What can you do? Listen in to find out!

In our last episode we talked about how to find folks and I intimated a little bit about the need to talk TO them, not AT them. But we didn’t get into specifics of how to do that - what to say, etc. I don’t want to leave you hanging. So, that’s what this episode is all about. This episode will be useful regardless of how well connected you are with this audience. Whether you’re just getting started with them or you’ve got clients, or the start of an audience but not many Raving Fans, I’m going to save you the two by four to the head. Because it’s not enough to know who they are, you’ve also got to reach and connect with - engage with - them. Listen to the show below to become "coffee worthy".

There was a time in the big bad world of business, where you could pretty much sell anything and people would buy it. You didn’t need to persuade people about the benefits of choosing you because you were the only game in town. They either bought what you were selling or they went without. Period. But buyers are smarter, do more research, and have a LOT more options at their fingertips. It takes more than just “buy my stuff, it’s great” to encourage a buyer to say yes. But even in a world where a whole lot of people MIGHT say yes to your offer, you need to practice a little discernment. Today, I want you to understand the principles behind finding your target audience - how to determine if you’re talking to the right people in the first place, and if not, what may need to shift so that you can actually FIND these folks. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.

Pivot! It was one of the biggest buzzwords of 2020, thanks to the pandemic that shall not be named putting a monkey wrench into EVERYONE’S plans! Not to brag, but I’ve been pivoting since before it was cool. I’ve probably done the pivot 5 or 10 times in my nearly 30 years online. I mean, nothing lasts forever and the only constant is change, right? Last episode I talked about how Taylor Swift pivoted to a new music genre...and she’s not the only one. Fine artist Henri Matisse and lots of companies have started down one path, decided it’s not working for them (or has stopped working for them), and turned to something new. So yes, pivots are a thing, and they absolutely CAN be done successfully, but how do you know if it is, in fact, time to pivot? Listen in to find out today. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons

Here's a question for you today: How does a rock get its own facebook page? The answer? The rock has Raving Fans. People so deeply committed to what it stands for that they want to share it with their audience. Raving Fans are your evangelists. They buy from you, but they also bring with them the support and rapport of new audience members that will get you faster traction and even greater income. But most importantly, your Raving Fans will help you share and disseminate the message and make the impact that you are trying to create with your brand. Tune into this week's episode to see how you can build a raving fan base that can compete with the Flint Rock. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org

I LOVE me some thrift store shopping! If you have the patience and enjoy treasure hunts, you can come up with some fantastic finds! Why am I talking about thrift stores on a business podcast? Because you can do the same thing with your content! We call it content repurposing, and you can get a lot more mileage from one piece of long-form content if you do it. You can also do some pretty cool things by maximizing and re-mixing your short form content, too. Repurposing reduces your overwhelm and the feeling of being on a constant hamster wheel of hustle. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org

We're back with our first **official** episode of our Season 6 re-launch. Our bonus episode last week gave you the explanation for that. Our earlier episodes of Season 6 laid the groundwork for what we’re talking about today: your content strategy. If you’ve missed those or you need a refresher, you may want to pop back to the beginning of Season 6 to see what you’ve missed. We’ve talked about how to make sure your content strategy is sustainable, and how to narrow in so you’re actually getting some visibility. This episode, we’re gonna teach you how to build out your strategy.

A "bonus" episode that breaks down how 2021 went. Listen in as I go through a month-by-month breakdown of the highlights of what happened personally and professionally, and end the episode talking about what the changes were making at Creative Freedom HQ that were inspired by 2021's ups and downs.

Increasing Your Brand's Visibility: How to Grow Brand Awareness as a Creative Entrepreneur

S6E5: HOW TO DEVELOP A SUSTAINABLE MARKETING STRATEGY

Effective Business Planning for Creatives

Episode 3 of the Creative Freedom Show! This week we are focused on the top 3 profitable business models for creative entrepreneurs. In this episode we will cover: ✅ Service Based Model ✅ Product-Based Model ✅ Hybrid (Service + Product-Based)

This week on episode 2 of the Creative Freedom Show, the podcast takes a deep-dive look at Katy and Shania Twain to show you how to carve out your own profitable niche in your industry. BOTH of them came from a musical world that was different than the one they ended up in. It required a little patience and courage to make the jump... and it made all the difference.

We kick off this season with a look at how to build a business that's true to you. You know... a business that keeps you from selling your soul! How do we do that? T.A.D.A. - An acronym we developed to help you listen to what's really on your heart and bring yourself and your business into alignment (or back into alignment) with what's true for you. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org

This is bonus episode 5 in a series of lessons learned from 25 years as a creative entrepreneur. You're getting 4 big lessons in a single episode. Can ya handle it? President Eisenhower was right: plans are useless, but planning is everything. That said, you can't control the outcome, you can only influence it by what you do and what you choose not to do. Remember, too, that your goal isn't always THE goal, and if you want to achieve it, you need to be consistent. It isn't sexy, but it works. This episode explains more. Catch all the bonus action at creativefreedomshow.com Special thanks to our Patrons for your continued support. Theme music: “Welcome to the Show” by Kevin MacLeod, incompetech.com. Music licensed under creativecommons.org/licenses/by/3.0/