Sinopsis
There was a time when advertising was pictures in magazine, blurry ads on the telly and some posters around town. Lets be honest youre amazed it worked.Now brands are wielding incredible power to influence our choices in every corner of our lives. Algorithms control how we stay in touch with our friends, the price we pay for our food, the films we watch and even who we fall in love with.If a brand can pay; then facebook, google and Amazon can make them play - with the hearts and minds of consumers.Marketing tech is the most powerful force in commerce today.The Shiny New Object Podcast investigates the latest marketing technology and makes sense of it for brands and their agencies.
Episodios
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![Personalisation / Penny Parnell / Leader of all Things Creative / Not on the High Street]()
Personalisation / Penny Parnell / Leader of all Things Creative / Not on the High Street
11/05/2018 Duración: 01h05minMeet Penny Parnell who has had "more (career) changes than Lady Gaga's costume rail" and is the 'Leader of all things Creative' at Not on the Highstreet. It was a thrill to interview Penny for the Shiny New Object podcast who opened my eyes to a new way of being a creative person.
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![The Human Brain 2.0 / Dave Birss and Patrick Collister]()
The Human Brain 2.0 / Dave Birss and Patrick Collister
04/05/2018 Duración: 56minThe Human Brain 2.0 / Dave Birss and Patrick Collister by Tom Ollerton
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![Blockchain / Rachel Falconer / Head of Goldsmiths Digital Studios]()
Blockchain / Rachel Falconer / Head of Goldsmiths Digital Studios
27/04/2018 Duración: 52minOne of my favourite new people of 2018 is Rachel Falconer. She's the Head of Goldsmith's Digital Studios and I had the pleasure of recording a podcast with her. We discussed the impact that Blockchain will have on marketing and you can check it out here... hashtag#marketing hashtag#podcasting
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![Artificial Empathy / Simon Kemp / Founder CEO / Kepios]()
Artificial Empathy / Simon Kemp / Founder CEO / Kepios
20/04/2018 Duración: 01h07minYou'd be forgiven for thinking it's 'Simon Kemp Week' cos I haven't shut up about him for the last few days. It's a little embarrassing. But it ain't stopping now. My interview with him for the 'Shiny New Object' podcast is now live. We talk about artificial empathy and imagination, how the world uses social and digital.
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![Augmented Reality / Amy Kean / Head of Strategic Innovation / Starcom]()
Augmented Reality / Amy Kean / Head of Strategic Innovation / Starcom
06/04/2018 Duración: 55minAugmented Reality / Amy Kean / Head of Strategic Innovation / Starcom by Tom Ollerton
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![Computational Creativity / Alex Jenkins / Editorial Director / Contagious]()
Computational Creativity / Alex Jenkins / Editorial Director / Contagious
21/03/2018 Duración: 57minhttps://www.linkedin.com/in/alex-jenkins-0183a617/ https://www.contagious.com/ The Regional Accounts Director of Firetop Mountain https://www.amazon.com/Regional-Accounts-Director-Firetop-Mountain/dp/0593062078 Influence: The Psychology of Persuasion Roberto Baldin https://www.amazon.co.uk/Influence-Psychology-Persuasion-Business-Essentials-ebook/dp/B002BD2UUC/ref=sr_1_2?ie=UTF8&qid=1521569960&sr=8-2&keywords=influence%3A+The+Psychology+of+Persuasion Good strategy / Bad strategy - Richard Rumelt https://www.amazon.co.uk/Good-Strategy-Bad-difference-matters-ebook/dp/B005331U7Q/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1521570007&sr=1-1&keywords=Good+strategy+%2F+bad+strategy+- Invisible Ink - Brian McDonald https://www.amazon.co.uk/Invisible-Ink-Practical-Building-Resonate-ebook/dp/B06W5KC2ZR/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1521570072&sr=1-1&keywords=Invisible+Ink+-+Brian+McDonald
