Evolved Finance

To run a successful online business, you need to keep your monthly expenses under control and invest in the parts of your business that will provide the best return. But what most entrepreneurs don’t realize is that they also need to make smart decisions with their personal finances too. Unless you have a business loan or startup capital, which very few online/lifestyle business do, you’re going to need to strike a balance between what you pay yourself and what to invest back into the business (especially in the early stages). That’s’ why in our latest episode, we explain the importance of getting your personal finances organized to ensure you give your business the best chance to thrive and grow. Don’t forget to check out The20minbudget to learn more about our personal budgeting system for entrepreneurs.

Because so many business coaches and gurus are teaching aspiring entrepreneurs how to create product based businesses, we feel less attention gets put on the benefits of starting and growing a service based business. Especially for people who have little or no business experience, creating a service instead of a product can be a great way to generate initial cash flow while learning the ropes of running a business. That’s why in this episode, we discuss the upside of a service based business as well as how it can turn into a product based business down the road. Video:

With online businesses, launches are where it’s at. It doesn’t matter if you’re selling an online course, a group coaching package or a piece of software, you’re going to have to plan a “launch” one way or another. As lucrative as a launch based strategy can be, it can be a roller coaster ride when it comes to your cash flow. The ups and downs in revenue can make this type of business extremely stressful to manage. That’s why in this episode, we cover everything you need to know about how launch based businesses work as well as how to make them more stable and consistent. Click here to get the free forecast tool I mentioned in the podcast so you can plan your launches like a pro! Video:

Scaling is a big-time buzzword in the entrepreneur world. It essentially means a business is trying to figure out how they can setup their operations to serve a larger quantity of customers and clients. For small online businesses, that almost always entails hiring people, which can seem like a scary endeavor. It not only means learning how to delegate work and manage others, but it also means taking on more labor expenses. That’s why in our latest podcast episode, we discuss the cost of labor in an online business. We share insights into the most common contractors we see online businesses hire first as well as how much our clients are spending on building their teams. Video:

When entrepreneurs think about getting a big tax bill, it usually evokes a feeling of terror and dread. The reality is, all entrepreneurs should be crossing their fingers that every quarter (or year) they are shelling out big time bucks to the IRS. That’s why in episode 10 of The Bottom Line, we share some tough love about why no entrepreneur should be caught off guard by the size of their tax bill, why entrepreneurs have it far better than employees when it comes to taxes, and why a giant tax bill is a blessing in disguise. Video:

The internet has made starting a business more accessible than ever. That’s why many coaches and gurus urge aspiring entrepreneurs looking for a business idea to start with their passion. Pursuing your passion isn’t bad advice, but that doesn’t mean it’s good advice for everyone. Building a business around an opportunity can be more financially lucrative while still being fulfilling and fun. That’s why in this episode, we discuss the difference between a “passion” based business and an “opportunity” based business and why both of them have their own unique merits. Parker also shares his experience working in two industries he was extremely passionate about and why he’s far more fulfilled working at Evolved Finance. Video:

One of the first monthly software subscriptions that online entrepreneurs invest in is their email marketing software. For a large portion of online businesses, growing an email list is their best option for connecting with a targeted audience and generating sales. This can make deciding on the right email marketing software for your own business seem very daunting, no matter your experience level with email marketing. So for this episode, we wanted to share the most popular email marketing software we see our clients using and explain why certain platforms are more popular than others depending on the size of the business. Video:

Facebook ads have been a hot topic for online entrepreneurs for quite a while now. Marketing gurus all over the web tout Facebook ads as the best way to scale any type of online business. We’re not saying Facebook advertising isn’t a valuable marketing tool, but if it’s such a fantastic way to skyrocket your revenue to new heights, then why don’t we see all of our clients spending thousands of dollars on Facebook ads every day? That’s why in this episode, we take a closer look at the cost of Facebooks ads and the reason our clients aren’t dumping every dime they have into Facebook advertising Video:

Online businesses are typically pretty inexpensive to get started. While brick and mortar businesses take tens (and sometimes hundreds) of thousands of dollars in capital to get started, an online business can get going for a couple hundred bucks. But the one expense online entrepreneurs cannot escape are merchant fees. That’s why in this episode, we examine what most online businesses should expect to pay in regards to merchant fees, who the most popular merchant providers are, and how to take action to insure you’re getting the lowest merchant rates possible. Video:

Affiliate partnerships are a powerful way to generate revenue with relatively little financial risk. They can also be a ton of work to manage and support. That’s why in this episode, we examine how common it is for online businesses to work with affiliates, how affiliate payouts can affect the profitability of an online business, why certain business models gravitate towards affiliate partnerships and others don’t, and why we (Evolved Finance) relied heavily on affiliate partners for our first product launch. Links: Get access to the free video lesson mentioned in the show Video:

You can’t run an online business without software. Period. It’s typically the first monthly reoccurring expense a new online business will take on. It’s also an expense category that can get out of control really quickly. That’s why in this episode, we look at the software almost every online business needs to invest in, how much you should expect to be spending on software each month, why smaller businesses tend to spend a larger portion of their revenue on software, why it’s ok to wait to upgrade to more sophisticated applications, and why email marketing software and CRM’s can be so expensive. Video:

Refunds happen. It’s inevitable. One of your current or future customers is going to want their money back, and you’re going to hear a thousand different reasons as to why. That’s why in this episode, we look at the rarely talked about topic of refunds. We share why it’s important to keep track of refunds, what a healthy refund rate might look like for an online business, and what you should expect in regards to refunds as your revenue grows. Video:

Online entrepreneurs love to focus on how much revenue their businesses generate, but in the end, what truly matters is profit. That’s why in this episode, we talk about what profit looks like for an online business, how to calculate the profit margin in your own business, why some online businesses have so much potential for huge profit margin, what the ideal profit margin is for the clients we work with, and why owner benefits should be taken into consideration when analyzing the profitability of your business. Links: Get access to the free video lesson mentioned in the show Video:

Ever wonder how much earning potential your online business has? Every business owner does, but in the online space, it’s hard to know what’s really possible, especially if you’re selling to a niche market. Not every online business needs to be a multi-million dollar enterprise, which is why in this episode, we examine what an average “successful” online business looks like in terms of revenue, expenses and profit. You might be surprised to learn that you don’t need your business to be a seven figure monster to make a good living from it. Link mentioned in the podcast https://evolvedfinance.wpengine.com/sixandsevenfigurebusiness Video: