Micromobility

This week we release an episode from the SoCal tour that we did back in January, this time it is with Kevin Cox, the CEO of Electra Bikes, which was originally founded by Benno Banzinger who we have also had on the show earlier. Electra is the fifth largest event company in the US and have a real focus on making distinctive cruiser-style bikes, and have made the pivot from being a traditional bike maker to a bike maker with the support of Trek who own them. We really enjoyed this episode ,just as a guide to how traditional bike businesses are adapting to Micromobility. We hope that you enjoy it too! In the meantime, if you enjoy this conversation, you will also enjoy Micromobility both Europe and America. We have Europe coming up on June 8 and 9th, and then we have America happening in the Bay Area on the 18th and 19th of October. We will of course be at both. Looking forward to hopefully having some more of you there along with more than 1000 people at both events talking about the latest in Micromobility

This week Oliver interviews Udi Meridor from City Transformer. You may have come across City Transformer as it was on the recent Top Gear episode of microcars in Paris. Obviously, we’ve done two microcar episodes week on week so this is an area that we're definitely thinking about, as are McKenzie who I had on the week prior talking about mini mobility. It feels like such a burgeoning area and we have been really excited to explore this topic. If you enjoy this conversation, you will definitely enjoy Micromobility Europe – We would really encourage you to see if you can join us – on June 8 and 9th in Amsterdam! This will be a collection of over 1000 top thinkers and builders in the space building everything from e-bikes and scooters all the way through the vehicles just like the one we are discussing today. We are really excited with the companies that are going to be coming and cannot wait to get there. Get your tickets at micromobility.io Specifically they tackle: The background of City Transforme

This week Oliver interviews Oliver Ouboter, one of the founders of MicroLino, who are producing one of the most beautiful cars that we have seen in the neighbourhood electric vehicle space – the thing is an electric version of the iconic BMW Ysetta from the mid 1950s. We really loved this interview for a few reasons - firstly, because the operators – Oliver and his father Whim were the OGs of the Micromobility space – setting up a company literally called Micromobility back in the early 2000s and producing the first kick scooters and then subsequently some of the first electric kick scooter’s. Secondly, anybody who is producing small electric vehicles at any sort of scale deserves to be congratulated – it has been quite the journey for them, especially as they have done it entirely self-funded of the back of their original acoustic and electric scooter business. We have really enjoyed getting to know Oliver and are looking forward to hopefully having him at Micromobility Europe in June. Speaking of which i

This week Oliver interviews Caroline Sampanaro, Head of Micromobility and Transit Policy at Lyft, about her role and opportunities for micromobility to participate in conversations about better transport systems and cities. They also talk a lot about the shared business model, and why PPP feels like the most logical endpoint for a lot of the shared use cases for micromobility. We have continually been struck by the great team that Lyft has built - check out our earlier conversations with Laura Fox, GM of Citibike in NY for reference - and we really enjoyed this conversation with Caroline. Also referenced is episode 170 with Julia Thayne DeMourdant and Gabe Klein, which you can listen to here. Unfortunately, we lost the end of the audio for this the first time around and had to go back and rerecord the end. Our awesome editor Lynda has managed to get this sounding good, but just a heads up about it towards the end. In this episode they discuss: - Caroline’s background as an activist and how it led her to

This week Oliver interviews Kersten Heineke, a partner at McKinsey, and lead of the McKinsey Centre For Future Mobility, based in Germany. We discuss the role and scope of the Center for Future Mobility, the rising interest in micro vehicles, and the potential impact of mini-mobility on the transportation landscape. Kersten provides an extensive overview of his research, including the emergence of direct-to-consumer electric vehicles brands like Lectric and Ride1Up, and the innovative hardware-as-a-service models offered by companies such as Lug and Carrie/Whee! They also delve into the promising growth of the German bike leasing market, the unique benefits of tax exemptions for employer-provided bikes, and the leading players in this space. We hope that you enjoy our conversation about the rapidly evolving world of micromobility and its potential to reshape the future of transportation. Specifically they tackle: - The challenges faced by mini mobility startups - The lack of investment in personally owned

We're really excited to bring this episode to you. Apollo Scooters are one of those companies that quietly works away in the background and ships without being loud and overly public about it – We have been following them since they first unveiled the Apollo Pro at Micromobility Europe last year. Last year, they shipped 30,000 scooters – which is a pretty decent amount for a company that has never raised outside capital at all. In this conversation we run through the founding of the company, the opportunities that exist in the space, their journey with being direct to consumer, and focusing on being an e-commerce brand, who they admire in the space and what they think is interesting. We really appreciated both Mac’s and Chris’s humility and how they are running their company and their perspective on the space. Thanks to them for joining. Specifically they tackle : The background to Apollo and how they got started What models they have now - they unpack the Pro How they’ve funded the compan

This week we chose to resyndicate a recent episode of a podcast called The Next Billion Seconds, for their series called The Next Billion Cars, where they look at the future of the transportation industry and how tech will help enable the next billion vehicles to get around. In this episode, Drew Smith interviews Horace, exploring the origins and future of micromobility. Per their description, “Horace offers a blistering critique of the failure of the automotive sector to embody the new design possibilities offered by micromobility: transportation choice in our urban centres, and a powerful framework to rethink our transportation networks and cities.” This was a great episode and many thanks to the Next Billion Seconds team for letting us resyndicate it here. From The Next Billion Seconds: What is ‘micromobility’? It’s a philosophy that emphasises choice and urban-centered design in our transportation networks and transport options. Drew Smith speaks with Horace Dediu, the ‘father’ of micromobility, ab

This week Oliver interviews Grace Rink, Chief Climate Officer for the City and County of Denver. Grace leads the Office of Climate Action, Sustainability, and Resiliency. She’s more well known in micromobility as the head of the Denver e-bike subsidy programme, which has captured the imagination of regulators all over the world with the latest program iterations selling out in mere minutes. Today we talk about how she ended up in Denver, why the programme was formed and it’s objectives and the implications of what they’re finding. This felt like an important interview. We think that subsidies and government support are something that micromobility has traditionally eschewed in favour of just doing it, but there are more and more cities, states, and countries around the world realising that the bang for the buck on these vehicles are substantially higher than they’d be for the other transport climate policies. They talk through the newly launched subsidy tracker that Micromobility Industries has just launche

This week Oliver interviews Melinda Hansen, founder of consulting firm Brightside and formerly the head of sustainability at Bird. They talk about the recent spate of Micromobility/ebike battery fires in New York and the response there as well as the wider conversation about equitable transport options, from her work with the equitable commute project. Like we’ve discussed many times on the show, we think that there is a real opportunity for Micromobility to contribute to the conversation. We really love Melinda‘s take on the whole space – she has a wealth of industry knowledge and is in New York with the legislators having the grunty conversations that will help lead the industry forward. Really hope that you enjoy this episode as we did. Specifically they tackle: - The E-bike fires for the Micromobility Podcast and know that you've been doing some advocacy in this space. - The work on transport equity she has been doing - How she is working to better aggregate and lobby for ebike subsidies at MMI

This week Oliver interviews Rickard Bröms from Sweden, who is the founder of Vässla, who won the Rider Choice Award at the recent 2023 Micromobility Riders Awards for best subscription company.  We’ve been following along with what they’ve been doing for a while and really love the new pedal Ebike that they are bringing out, along with the standard throttle bike and moped that they've been offering. They have really nailed the subscription services for micromobility, lowering the barriers to entry.  We really loved the conversation with Rickard - he’s very mission-driven. We're really looking forward to watching them in the future Specifically they talk about:  - The early origins of Vässla with e-moped and throttle bikes, and now their pedal e-bikes.  - How they’ve sold around 5000 mopeds - beating the global market leader NIU - in Sweden and sell them in Berlin too.  - How they’ve thought about Vässla Club, their subscription business - what was the insight, and what did it require

This week we are releasing another talk from our recent Micromobility World  - this one with Matthew Yglesias, pioneering political blogger and self-described "ebike dad," on why electric bikes and other small vehicles offer a compelling alternative to the solve the urban mobility dilemma.  Matt has a wealth of knowledge about the interplay of politics, Transport and land use and Julia is an excellent host to ask him about it. This was a really compelling and interesting 50 minutes. We hope you enjoy it!  They dig into: - His journey to be an ‘e-bike dad’ - and a big proponent of electric bikes  - The intersection between transport and built urban form - and the overhang of cars.  - How people are now getting used to taking the vehicles that are appropriate to the trips  - The divide between privately owned and shared systems, and how land use rules interplay with those decisions.  - The regulatory drivers helping and hindering EVs and micromobility  - The subsidy ques

This week on the podcast, we welcome back Horace for the first time in a while, to discuss the recent Mastodon storm on Apple's fabled car efforts and why they may fail, especially in the face of smaller, more modular vehicle solutions. We’ve linked to it below, but as quick context, the overall arc is that cars have a very long development and use lifespan, and that computers, the thing that Apple is best at, have far shorter timespans, and that there’s a mismatch there around how these two dynamics would interplay.  As we’ve talked about a lot here on the podcast, "the faster it goes, the slower it goes”.  In recent years, the trend towards micromobility has been exploding. Our thesis is that smaller electric vehicles, like electric bikes and scooters, are more adaptable and can be developed and evolved at a much faster pace than larger vehicles like cars. The shorter development timeframes and lifespans of micromobility vehicles means that they can be more quickly adapted to changing market trend

This week Oliver interviews Levi Conlow who is the founder of Lectric Ebikes. This really is one of the most incredible stories of Micromobility in the last few years. Back in 2019 when they were just starting out, they started with an Ebike that they struggled to sell and no-one wanted to buy. Last year they had the most popular model of a bike in America shipping over 150,000 units, all while being profitable.  It’s stories like this that we love from Micromobility – companies that have really just nailed the product market fit by focusing on the bits that people love - cost and convenience. We love this conversation – Levi is an incredibly impressive founder who is hyper focused on the job the customers are trying to do – in this case selling Ebikes to people with RV’s direct to consumers, and really just nailing that experience. We really hope you enjoy this conversation as much as we did.  Specifically they tackled: - The background to Levi's involvement in the industry including his first ven

This week we are releasing another episode from the Micromobility world catalogue – this one is a conversation between Gabe Klein, the first person to head the newly formed Joint Office of Energy and Transportation, and Julia Thayne, our Micromobility world Cohost.  Gabes' job is to break down barriers to electrifying transportation. We’ve had him on the podcast before for episode 122 for what was one of the top episodes of the year. Before he took his current role, he has held a number of really interesting roles as a Zipcar exec and chief of the Washington DC and Chicago DOTs.  He joins Julia to discuss the role small electric vehicles can play in America’s EV transformation. He’s a self confessed ebike nut and it was awesome to have him join to talk micromobility.  Learn more about Gabe and what he does, via his website here In this episode they tackle: - The new role that Gabe has taken on and what it's scope is - How he thinks about micromobility in the overall scope of electrification

This week, we are releasing one of the talks that we had at the recent Micromobility World event early this year .  A discussion between Horace, Julia Thayne, one of our co hosts and the famed journalist Kara Swisher, this was a particularly energising section, and we hope you enjoy it as much as we did! Specifically they tackle: - The intersection of tech and transport - The micromobility thesis and is it correct or not? - Which cities are best for micromobility - What Elon got wrong With that, here’s Kara, Julia and Horace! Catch us on Twitter. Horace and Oliver are also active on their personal accounts and would love to hear from you. Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you. Our Micromobility Newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday and Thursday morning. And for those who want more, we offer M

This week we're releasing another interview from Oliver's tour of micromobility companies in Southern California.  This episode is with LeGrand Crewse, founder of Super73, on the growth of his very distinctive brand. Ever since Oliver first saw the first image of the electrified mini taco bike, he thought that Super73 were on to something - they clearly understood what electrification buys you in terms of bike design, and they had focused on knobbly tyres, aesthetics and the likelihood that riders would end up using the throttle over really peddling to create something that was a substantial departure from anything we’d really seen in popular bike design before - most companies just electrified the existing form factors that they’d been making.  So, it was awesome to sit down with LeGrand and talk about the history and where things are going for the company, including its expansion into motorbikes.  Also, we didn’t really discuss it, but Oliver got to test ride their kids bike afterwards too, a

This week we're excited to bring you an interview from Oliver's recent tour of Southern California ahead of our Micromobility World online event. Oliver flew up from NZ to be with James, Julia and the team to produce the event but while he was there also took the chance to visit a whole heap of companies working in micromobility, either as vehicle makers or peripherally. He learnt a huge amount - especially from those who have been in the industry for a while.  Benno Baenziger is an OG of the bike space, founding Electra Bikes back in 1993 as a recent immigrant to California from Germany and growing it through the 90s and 2000s till he sold it to a private equity group in 2008. He stuck around but eventually left to start Benno bikes in 2015 with a focus on what electric can bring to the bike industry.  There’s a few things that you should know about Benno. Firstly, the company has less than 10 employees. He has really understood the bike industry and what makes for great bikes so focusses on the ve

This week, Oliver interviews Dong Tran, founder of Ryvid, who make electric motorbikes in California. We’ve not covered heaps of motorbikes on the show so far, but that’s changing and we will have a bunch more next year. There’s a few really interesting things about Ryvid...  Firstly, they’ve got a pretty unique new metal folding technique for frame design which, if you listen to Horace and how he talks about how manufacturing techniques dictate how products evolve, has a lot of potential in offering lower cost, more innovative vehicle designs and companies.  Secondly, they’re about to go into production with only around $1m raised, and  Thirdly, they’ve just been the recipients of a $20m calcompete grant in California, which is one of the largest grants that we’ve ever seen given to a Micromobility company. We really like Dong and his attitude, and it’s a pleasure to be able to bring you this conversation. Specifically they tackle The background to Ryvid The vehicle - The Anthem What t

This week Oliver interviews Robin Eriksson from Cogo app which is the largest shared micromobility aggregator in Europe. Horace and Oliver have long had a theory that the world of micromobility will mature to be more like the public transport or airline industry over time. So it’s no surprise to us to see the rise of Cogo, which allows for discovery to be handled in a single app for all micromobility providers in a city.  We were excited to hear that they’ve recently added payments, and so wanted to have them on to run through their growth and where they think the marketplace for mobility is going.  We really enjoyed this conversation with Robin - he’s super smart and has clearly navigated through the challenges to build a product that we're really excited to use when next in Europe. Specifically they tackle: The origins of Cogo with Robin's background in flight aggregators The rise of shared micromobility services and the use cases for having all mobility options in an app. The maturation of

As we tick over from 2022 to 2023 we wanted to reshare our most popular episode from 2022.  Our recent Spotify Wrapped and general analytics we get from our podcast platform gave us a few really cool stats about the podcast. We’re in the top 5% of followed and shared podcasts shared globally, with listeners from 61 countries and the majority of you being new listeners who only found us in the last year.  Exciting times!  We're excited to rerelease what was our most listened to episode from 2022.  What is Micromobility and Why does it matter (2022 edition) that Horace and Oliver recorded at Micromobility Europe in June. We do these every so often as a recap of the thesis about why lightweight electric vehicles are interesting - cheap, best suited to the majority of trips that most people take and as vehicles, fast to evolve - and what micro therefore offers to the transport and decarbonisation conversation.  In this episode we discuss what we got right back in 2018 when we started this