#seoisaeo Podcast - Expert Interviews At Major Digital Marketing Conferences

Frederick Vallaeys talks with Jason Barnard about how generative AI is changing PPC. This episode was recorded live on video January 23rd 2024

John Ainsworth talks with Jason Barnard about revolutionizing online business revenue strategies. This episode was recorded live on video January 16th 2024

Craig Andrews talks with Jason Barnard coffee dates that close high-ticket deals. This episode was recorded live on video January 9th 2024

Dennis Yu talks with Jason Barnard about facebook’s hidden impact on SERPS. This episode was recorded live on video January 2nd 2024

Katie Brinkley talks with Jason Barnard about how to post less on social media for more business. This episode was recorded live on video December 26th 2023

Letitia Boardman talks with Jason Barnard about the power of delegating in building trust & confidence. This episode was recorded live on video December 19th 2023

Johanna White talks with Jason Barnard about leveraging your brand to magnetize your dream clients. This episode was recorded live on video December 12th 2023

Sara Taher talks with Jason Barnard about SEO strategy mastery: results-driven growth. This episode was recorded live on video November 28th 2023

Theresa Rose talks with Jason Barnard about the energy of persuasion using show and tell. This episode was recorded live on video November 21st 2023

William Attaway talks with Jason Barnard about how to build an unbreakable, unshakable business. William Attaway is a mindset and leadership coach who helps high performance agency owners and their teams to navigate challenging situations and maximize their potential with Clear-Minded Focus, Calm Control, and Confidence. As business owners and entrepreneurs grow their businesses, they often feel out of control, overwhelmed and struggle to make confident, quick decisions that impact their success and that of their teams. Is there a roadmap somewhere to help you build an unbreakable business with unwavering confidence so you can have more joy and ease? How can you avoid the ditches that other business owners and entrepreneurs have fallen into? In his new book, William Attaway draws from his own personal leadership experience, as well as the experience of hundreds of leaders he has coached, and shares 12 key principles that can help leaders grow and add value to those they lead today, no matter where they are

Abby Wood talks with Jason Barnard about how to create authentic content that's unique to your brand. Abby Wood is the founder of The Content Lab (a white-labeled content agency) and Content Goodies (a provider of white-labeled content templates for agencies). She is also the co-founder of Ireland Website Design (a full-service eCommerce agency) and LearnRight (a white-labeled LMS solution). Abby has worked as a content strategist and copywriter for over 12 years. Originally from Cambridge, England, she now lives in Ireland with her partner Nick and their border collie Bosco. The uniqueness of a brand sets it apart from its competitors and helps to create an unmistakable and groovy identity and leave a lasting impression on customers. Authenticity, on the other hand, fosters trust and emotional connection with the audience and ensures long-term loyalty and sustainable growth. By demonstrating what makes a brand incredibly original and authentic, companies can attract the right audience, stand out in sea

Deanna Shimota talks with Jason Barnard about building a B2B demand generation engine for high growth. Deanna Shimota is the CEO of GrowthMode Marketing. She has made it her mission to know everything there is to know about B2B marketing and demand generation. Deanna is up to date on every tech trend and social media modulation. She is always on the cutting edge of marketing innovation. Deanna remains built on a solid foundation of marketing principles. She has used her skills and expertise to catapult several technology companies into growth mode. Now she leads GrowthMode Marketing with the goal of helping other companies follow the same path of success. In the dynamic landscape of B2B marketing, it is crucial to master the art of demand generation. This strategy goes beyond simply acquiring leads. It's about nurturing a deep-rooted interest in your brand's offerings over time and increasing awareness. At the heart of this method is the creation of an ideal customer profile — a guiding ray that helps y

Craig Rodney talks with Jason Barnard about how to escape survival mode in your agency. Craig Rodney is a marketing agency coach with a penchant for profit and exit coaching. In 2002, at the tender age of 26, Craig founded a technology-focused PR agency that grew into Cerebra, Africa’s largest social media marketing agency. in 2013, Craig and his business partner sold Cerebra to WPP, and at the end of 2016, Craig exited. After a year of mental and emotional recovery, Craig was drawn back into the agency world when he was approached by a small agency asking for his help. Since then, Craig has assisted more than 100 agencies around the world, many with their own exits. In 2022, Craig launched his Agency to Exit coaching program to complement his private agency coaching. The 10-week program aims to help agency owners create immense value for their business before their exit and makes agency owners want to keep their business. Agencies in survival mode face the challenge of balancing the urgency to generate

Katrina McKinnon talks with Jason Barnard about how to leverage AI in eCommerce content. Katrina McKinnon is the founder ofCopySmiths.com and specializes in providing blog writing services tailored for eCommerce stores. She is one of the 50 founding members of eCommerceFuel.com and has made significant contributions to the community as a speaker at three conferences and as a Community Greeter. During her ten years as an outsourcing and content expert, Katrina has played a critical role in supporting a community of over 1,000 members. She has also demonstrated her expertise through guest appearances on popular podcasts such as eCommerce Fuel, Practical eCommerce and eComCrew. Katrina has created over 3,000 training screencasts and reviews aimed at writers and the eCommerce community. She is expanding her influence as the administrator of an African Writers Group that has over 35,000 members. The transformative role of AI in eCommerce content creation has had a huge impact on the quality of content and pr

Mariana Franco talks with Jason Barnard about coping with marketing. Mariana Franco is an SEO expert and strategist with 12 years of experience in the digital world. For the past five years, she has focused exclusively on SEO. Mariana's journey began as a content writer, but her in-depth knowledge allowed her to quickly rise to Head of SEO. In this role, she oversaw a multilingual website with thousands of pages in 12 languages and managed content writers from five different countries. Her career progression continued upwards when she took on the position of Marketing Coordinator, but she eventually experienced burnout. Mariana emphasizes the importance of regularly reviewing your career path to make sure it aligns with your personal goals and passions. When she thought about it, she realized that while she loved her job, she did not love her work environment. Coincidentally, she already had several clients waiting for her services, so she was able to quit her job and start her own business. Successful

Philip VanDusen talks with Jason Barnard about build a powerful personal brand with content. Philip VanDusen is the owner of Verhaal Brand Design, a brand strategy, design and marketing agency based in New Jersey, USA. Philip VanDusen has more than 25 years of experience in strategic branding and graphic design and has worked for some of the most successful global companies and branding agencies in the world. He offers his clients, followers and audiences a unique blend of expertise gained from leading brand-building initiatives from both the client and agency perspective. The importance of content marketing lies in its ability to create a groovily genuine connection with the target audience, fostering trust and credibility over time. By continually providing valuable content, you can position yourself as an authority in the industry and attract like-minded individuals and potential clients. Unlike traditional advertising, content marketing is a long-term strategy. It builds a lasting library of resourc

Nitin Manchanda talks with Jason Barnard about cracking the code: secrets to enterprise SEO success. Nitin Manchanda started his professional journey in 2012 as a software engineer. Some successful SEO experiments made him delve deeper into it and he fell in love with this crazy topic. Since then, he has been trying to connect the dots between UX and SEO by constantly experimenting with different products. Scalability, automation, technical SEO, international SEO, crawl budget optimization, website speed etc. are some of the keywords” that bring a smile on Nitin’s face, you can also add cricket and travel to the list. Nitin has helped brands like trivago and Flipkart increase their organic visibility. He currently works as the Global Head of SEO at Omio, a Berlin-based travel company. He has consulted brands from all over the world to improve the UX and organic visibility of their brands. He is also working on his own blog to bridge the gap between developers, product managers, marketing and management whe

Leanna DeBellevue talks with Jason Barnard about the importance of creating a marketing pie. Leanna DeBellevue is an international speaker, owner of a global marketing agency, social media strategist and co-author of the international Amazon bestseller Light At The End Of The Funnel, a practical guide for entrepreneurs ready to take the leap to success. As owner of DeBellevue Global Marketing Agency, she has helped clients from over 19 countries generate millions of dollars in sales by using social media to connect with and engage their target markets. The companies she has worked with range from global conglomerates to real estate moguls to individual entrepreneurs looking to reach new, untapped markets. The company is in its 13th year of operation and has proven that it can withstand the ups and downs that digital marketing companies face. Leanna has spoken to thousands of entrepreneurs, business leaders and decision makers from over 13 countries on topics ranging from overcoming success blockers to impl

David McBee talks with Jason Barnard about turn negative reviews into positive opportunities. David McBee is the executive producer and host of Simpli.fi TV, an online web series and podcast where leaders in the marketing and advertising industry share their insights, perspectives and unique stories. David also hosts the Simpli.fi Webinar Series, which provides industry news, technology launches and training on all topics related to programmatic advertising, targeted advertising and connected TV. David is available for training and education both virtually and in person. Topics include most elements related to internet marketing. Prior to joining Simpli.fi, David worked in SEO, social media, web design and yellow pages. In 2008, he was given the honour of being one of Google’s first certified AdWords trainers. He is the author of the children’s book series DJ’s Off-Road Adventures, available on Amazon. He is passionate about reading, self-improvement, health, the outdoors and his family. Reviews play an

Alex Sanfilippo talks with Jason Barnard about the future of podcasting. Alex Sanfilippo is an entrepreneur, the CEO and founder of PodPros, a software company specifically focused on the podcasting industry. He is also the host of the highly rated podcast Podcasting Made Simple and a leading educator in the field of podcasting. Starting a podcast out of pure interest or curiosity can be an entertaining hobby. And the amazing thing about this process is that with a little strategic skill and some keen insights, your hobby can turn into a powerful marketing tool without losing its authentic appeal. In this episode, Alex Sanfilippo discusses incredible insights into the future of podcasting. Alex reveals how podcasting as a hobby can become an unconventional business tool. Alex also points out that the leads that come in via podcasts are usually well qualified because your listeners already know, like and trust you when they reach out. He gives some useful tips on how to free podcasters from the idea t