Connect The Dots Podcast

Leon McDonald is a Cincinnati Portrait Photographer who co-owns the Janellee Photography photo studio with his wife. In this episode of Connect the Dots, we discuss Leon's journey from age 5 when he first discovered his passion of photography through today and the 40 Over 40 project, which I participated in. Listen to this episode to gain more insights into Leon's favorite camera, favorite photo moment and plans with the 40 Over 40 project.  Leon's website: https://janelleephotography.com/ Leon's LinkedIn: https://www.linkedin.com/in/leonmcdonaldportraitbrandphotographer/ 90-Minute Video Workshop:  https://vickioneill.com/videoworkshop

The ultimate foundation for converting sales regardless of media is knowing who you serve - your target audience.  The second more important thing is where they spend time.  Where they spend time ultimately determines what type of media they interact with and what media options are available to you to reach them with.  Fortunately, all the social media platform allow video with different time and size restrictions.  The good thing is - creating videos that grab their attention and engage them to the point they want to continue watching or even better - talk with you! Having a solid, high value marketing strategy that includes video will set you up for the most success you can to achieving your marketing, sales and business goals.  If we aren't connected on LinkedIn already, let's change that! Send me a message and let me know you heard it on the podcast.  https://www.linkedin.com/in/vickioneill/

According to a June 17, 2022 article in Search Engine Journal, not only are users going to TikTok to search for information but they actually prefer it over Google. You might be asking why? Vicki reviews the reasons why as well as what you can do about it. Join the wait list for the upcoming short form video bootcamp which will include training on TikTok, Reels and Shorts.  Link to join:  https://www.vickioneill.com/shortform

There are 3 reasons every marketer and content creator should keep in mind with every asset published - and the main one is to create with the intention of repurposing.  What is repurposing anyway? Content repurposing is using the same piece of content or asset in another format and/or on another platform. This can be in pieces or in its entirety. The ultimate reason is to save time. The second reason is to reach a new audience. And who doesn't want that?! Connect with me on LinkedIn to see more on this topic and other content topics related mostly to video:  https://www.linkedin.com/in/vickioneill/

Short form video is here to stay and if you aren't already creating and consuming video content on TikTok, Instagram Reels and YouTube Shorts, you're missing out on a lot of potential clients.  These platforms are not just for kids or teenagers or young people. There are people of all ages, nationalities, backgrounds and business types.  Chances are high that the people you want to buy from you are already on these platforms - possibly consuming video from others in your industry (dare I say it - your competition!).  You can't turn the clocks back but you can start today with creating an account on at least one of these platforms.  Not sure where to start? I can help with that. I help clients like you create a video marketing strategy that works with and enhances their existing marketing efforts. My goal? To make you look like the coolest kid on the block (or coolest business in your industry). The link I mentioned to apply to work together: https://www.vickioneill.com/quiz 

In this week's epsiode of Connect the Dots, Vicki reviews the differences between short form videos and long form videos PLUS 5 factors every creator and marketer should consider to determine the best video approach to achieving a goal.  Connect with Vicki O'Neill on LinkedIn to continue learning about video in your marketing and how it can help you achieve better results.  Show notes are located here:  https://www.vickioneill.com/podcast.  This is Episode #134. 

In this episode, I break down a scenario where I create separate pieces of content from podcast to video to blog to social media and review the amount of time associated with each. Then I review how to drastically reduce your content creation from 8.5 hours to 2.5 hours by starting with video.  The link to access the Video Success Quiz is in the show notes are at http://www.connectthedotspodcast.com Ep #133 or can be accessed directly at:  https://www.vickioneill.com/quiz The quiz will provide a personalized plan for next steps you need to take in your video journey whether you're just starting out or need to get more time back in your business. 

Creating momentum in your business requires creating content consistently in the right place at the right time.  When this happens, you create momentum. Momentum is what's needed to attract, engage and convert your ideal customers.  Without it, you are more likely to miss out on sales opportunities and leave money on the table.  In this episode, I review Day 4 of my 5 Day Video Challenge and dive into the scientific side of habit forming.  Since this is a snapshot of the actual daily challenge in May 2022, I've created a Video Success Quiz that will give you a personalized plan of next steps for you in your business.  Go to the show notes on http://connectthedotspodcast.com Ep #132 or direct to https://www.vickioneill.com/quiz to get started.

In this episode, Vicki reviews her marketing framework and how video fits into it. If you're just getting started or already creating videos, you need to have a plan for video topics and content distribution. Listen to this episode and access the links mentioned in the show notes here:  https://www.vickioneill.com/podcast Ep #131. 

This week, Vicki shares a way for how she finds titles and intros for her videos. It's one of the various tools she uses and teaches clients in finding content forever (12 months and beyond!).  This is also a portion of Day 2 from the 5 Day Video Challenge.  Be sure to subscribe to Vicki's YouTube channel to catch additional videos she's adding each week for the foreseeable future.  All information can be found in the show notes at http://connectthedotspodcast.com Ep #130 

In episode 129 of Connect the Dots, Vicki shares part of Day 1 of her 5 day video challenge. She reviews video stats, what video marketing and why it's important to incorporate into your marketing strategy. Video plays an increasing role in connecting the dots between marketing and sales as well as from creating awareness to generating sales.  To work with Vicki and see how she can help you with your video marketing strategy, go to http://connectthedotspodcast.com and Ep #129 to connect with her.

If you want to see more of the content from the people already in your LinkedIn community, these 3 tips will help you get more and different content in your LinkedIn feed. Vicki O'Neill demonstrates each of these tips in a video which you can also access via the show notes page at https://www.vickioneill.com/podcast Ep #128

Video marketing continues to rise from the number of video creators, consumption and conversion whether on YouTube, TikTok or Instagram Reels.  If you are a solopreneur, entrepreneur or small business owner and haven't started creating video, you are missing out on a huge opportunity to gain new clients and increase revenue.  In this episode Vicki O'Neill reviews video stats, the power of video, video types, challenges with getting started with video and how using video can reach more of your target audience in more ways leading to an increasing in booked calendar appointments.  Join Vicki's 5-Day Video Challenge and take action. All links are included in the show notes at https://www.vickioneill.com/podcast Ep #127

Vicki O'Neill, host of the Connect the Dots podcast, reviews each of the episodes for #101 - #125. A highlight episode is a valuable resource to new listeners and those subscribers who are limited on time. The links to each of the highlights is included on the show notes page for this episode at vickioneill.com/podcast Ep #126. 

Where does video fit in to the sales funnel? And how can I make sure I create the right video for the right step in the customer journey? ​Those two questions are answered in this week's YouTube video and Connect the Dots podcast episode.  ​When it comes to video and the customer journey it starts with step 1 and knowing who your ideal customer is.  It's followed by step 2, 3 and 4 with the know, like and trust steps before someone will buy in step 5. Creating video to retain customers is also critical as the final step 6. Where video gets really interesting is when the sales funnel and customer journey aren't linear. That's when the fun begins! Join host Vicki O'Neill as she dives into video types throughout the sales funnel and customer journey. Download can be accessed via the show notes at https://www.vickioneill.com Ep #125

Mark Struczewski's obsession is to help YOU become a more productive version of yourself. Do you struggle with getting stuff done? Do you wish you had more time in a day? Are you sick and tired of being interrupted constantly? If you said YES to any of these, this is a MUST LISTEN to episode. Join Mark Struczewski aka Mister Productivity and Vicki O'Neill host of Connect the Dots as they discuss all things productive and more. Links mentioned are in the show notes at https://www.vickioneill.com Ep #124

In this week's episode, Vicki reviews why vanity metrics are valuable to a business, marketing strategy and ultimately sales.  Listen and share your questions, thoughts and inspiration on this topic by leaving comments on the video.  All links can be access via the show notes which can be found at https://www.vickioneill.com/podcast Ep 123

It sounds mysterious but is really quite simple.  Artificial Intelligence, or AI, is repetitive human behavior that's been automated through patterns of data over time.  This week Vicki reviews 3 ways artificial intelligence is already playing a critical role in video - whether you're creating, watching or both.  Watch and hear how it's explained in simple terms. The show notes and podcast mentioned are available in the show notes at:  https://www.vickioneill.com/podcast Ep #122

Vicki reviews the highlights from each day during the 5 day get started with video challenge. Topics covered include: Day 1: Overcoming Mindset Challenges Day 2: Tips for Getting Started with Video Day 3: The Importance of Creating Consistency Day 4: Video on Social Media Day 5: Topics to Get You Started with Video The REPLAYS are available until Monday, March 28, 2022. Check the show notes for the link at https://www.vickioneill.com/podcast Ep #121.

In this episode of Connect the Dots, I review the pros and cons of pre recorded, or edited, videos.  While there are similarities between live streaming and pre recorded videos, it's important to also understand the differences so you can make sure you're focusing your video marketing efforts in the best places to connect with your ideal customers.  Links and details are in the show notes at https://www.vickioneill.com Ep #120