Connect The Dots Podcast

Live streaming can seem terrifying to some people and welcoming to others.  Is there a right and wrong? Or is there just  a preference? Before you decide, listen to this episode where I review 3 pros and cons to live streaming on social media.  The video and link to join my 5-Day Video Challenge are in the show notes at https://www.vickioneill.com/podcast Ep #119

It's not about you. It's about them. Michelle J. Raymond, founder of Good Trading Co, author and global LinkedIn Company page expert shares why having a LinkedIn company page is critical for your brand, how to get started and the benefits to you, your company and your target audience.  Be sure to listen to the whole thing as there is value sprinkled throughout.  Links mentioned can be accessed via the show notes at https://www.vickioneill.com/podcast Ep #118

In this episode I review why it's important to get started with video today PLUS 3 topics that anyone with a phone and a record button can start creating today. Getting started with creating videos for your business isn't as hard as you might think. With your phone in hand and ready to press record, you realize you don't have anything to talk about. Sound familiar? Watch the video or listen to the podcast and you'll be creating videos as soon as the episode is over. REGISTER for my FREE 5 Day Getting Started with Video Challenge via the link in the show  notes:  https://www.vickioneill.com/podcast Ep #117

Ande Lyons, StartUp Life LIVE and 4x StartUp Founder joined Vicki O'Neill as guest on the Connect the Dots podcast. Ande shares her startup journey with each of the 4 startups, talks about the learnings and the critical gap she identified and educates founders on in her 2x weekly Live Streaming show StartUp Life LIVE. If you're a startup or wanting to start your own business, this is a MUST LISTEN to episode. Shows notes:  https://www.vickioneill.com/podcast Episode #116

Lead magnets serve various purposes including  connecting your ideal customers to you taking one step closer to buying from you, helping you build your email list and ultimately providing something of value. Whether you are helping to solve a problem, nurture your community or creating off-the-charts value, lead magnets are a critical component in business success.  To download the High Converting Lead Magnet Creation Toolkit:  https://www.vickioneill.com/lead-magnet-toolkit

Lisa Lickert, owner and president of EMI Network joins me for this episode of Connect the Dots. She shares nuances of creating marketing content with intent: it needs to serve a purpose and helps convert the micro moments to yes.  Join us in this fun, engaging and highly energetic conversation on all things content conversion and connecting the dots between marketing and sales. Show notes can be found:  https://www.vickioneill.com/podcast Episode #114.

In this episode Vicki O'Neill reviews the 4 pillars needed for an effective content marketing strategy, resources to get you started with creating your own eye-catching content for marketing, ideas for connecting the dots between online and offline content marketing as well as effective strategies that maximize your time, effort and budget in creating the best marketing content your target audience will love. To access links and resources:  https://www.vickioneill.com/podcast Episode 113

Host Vicki O'Neill has guest Gillian Whitney join her this week on Connect the Dots to talk about making videos, in particular on LinkedIn.  Gillian is a veteran marketer who focuses on helping entrepreneurs and small business owners with video to increase their brand visibility and connect better with their clients.  Join us in this conversation if you want to get started with video on LinkedIn. Links mentioned can be found via the show notes at https://www.vickioneill.com/podcast Episode #112. 

In this episode of Connect the Dots, reviewing YouTube analytics of a Small Channel provides inspiration to getting started PLUS the 7 MUST DO steps to getting started on YouTube.  Video is THE most viewed and engaged with media. If you've been a watcher and talked about getting started, this is the episode for you.  I take you behind the scenes of my small but mighty YouTube channel to show you the progress since being consistent in July 2020. I also review the 7 necessary steps to getting started.  Resources mentioned are in the show notes at https://www.vickioneill.com/podcast under episode #111.

Why YouTube is SO hard (and what to do about it) reviews the reasons why most people either don't start a YouTube channel or if they do, why they don't continue creating videos.  In this week's episode I review the top 2 reasons why people DON'T create videos for YouTube as well as how to get past the roadblock in 2022 and beyond.  You can view and download the resources mentioned https://www.vickioneill.com/podcast under Episode #110. 

Basic video editing skills for marketers are valuable because it helps you understand what's involved in the process so that you can create better video content for your community. As a 20+ year marketing and sales leader, I knew I didn't want to become a full-time video editor. I also knew that I needed to understand the basics in order to create better content. Little did I know that hiring a video editor would be a HUGE weight off my shoulders and allow me to focus on what I love most: creating helpful video content for you. Resources I mention can be found here:  https://www.vickioneill.com/podcast Ep 109

Create emotional connections that inspire action is important in relationships, in business and in life. This week I take a different look at business and how being an effective coach and creating emotional connections builds relationships and brings us closer together especially through our stories - whether in lyrics, poems or our messages. Video is one way to create emotional connections with people - and it's increasing in popularity. Why? People crave emotion and connection with others and video is a visual component that people choose over other media to do so. Resources mentioned can be found on my website https://www.vickioneill.com/podcast Ep 108

The content you share on any and all social media platforms has purpose - and that's to connect the dots between you (your brand) and your ideal customers (sales).  I review 3 marketing content myths that hold small business owners back from attracting more leads and ultimately more sales. These are easy mistakes to fix, too.  The links mentioned can be found on my website at the following:  https://www.vickioneill.com/podcast under episode #107. 

When a social media channel such as Facebook, LinkedIn or Instagram change the algorithm, it can be maddening! Just when you thought you had it figured out, you're gaining followers, increasing engagement and converting more people into leads, the algorithm gods change it. In this episode, I review how you can minimize your frustration with these out of control changes by controlling it yourself.  The 6-steps document can be access via the show link at https://www.vickioneill.com/podcast Episode #106

A marketing strategy requires time and focus in order to have an effective process that connects the dots to your business goals.  In this episode, Vicki O'Neill reviews the 5 steps to an effective marketing strategy that takes you from 'I have no idea where to start!' to 'I'm organized, have a list of to-dos and know who's doing what.  The links mentioned can be found at https://www.vickioneill.com/podcast under this Episode #105.

How do you keep your prospects choosing you over the competition? You start by giving them video content. Creating video content that attracts, informs and engages will give your target audience what they want so they can choose to buy from you when they are ready. The stats I review in this episode prove it! To access my Video Masterclass:  https://bit.ly/VickiMasterclass

Challenging yourself to a higher level of achievement, not enjoying the process along the way resulting in no longer liking what I once loved. It happens.  In this episode, I review the process I encountered with something I talked about for years and finally put into motion.  I set a goal, created a plan and committed to making it happen.  I even had a backup plan just to make sure I accomplished it.  We all have goals like this. The difference is most people enjoy the process and raise the stakes.  I was the opposite. I actually don't enjoy running any more. Even when I run I don't enjoy it as much as I once did. And this is why.   

The top 2 things most small business owners want is time and money:  time to do the things they love and money in their pocket AND in the budget to have the life they love and run a profitable business.  In this week's episode I review the 3 marketing strategies that will help you achieve each of those. The key though? Putting these into action.  The video I mention that refers to marketing metrics can be accessed https://www.vickioneill.com/post/must-have-marketing-metrics-for-business-success or via vickioneill.com/podcast episode 102.

Tips for getting started on Linked or if it's been awhile since you've been on LinkedIn, Vicki O'Neill reviews tips that are helpful to anyone who isn't on LinkedIn often for marketing their business and/or expanding their network.  LinkedIn is the social media platform for B2B professionals and anyone who wants to engage with busy and savvy business people who are genuinely interested in connecting, engaging and helping others.  Links mentioned in this episode can be found in the show notes on VickiONeill.com under podcast. 

A review of the marketing podcast including recognizing top guests, key moments on different marketing and business related topics, prize give-aways and my Connect the Dots podcast journey since I first began thinking about starting a podcast to celebrating the triple digits milestone of 100 episodes! For ALL the links mentioned, visit the show notes page at: https://www.vickioneill.com/100