Connect The Dots Podcast

Is your brand marketing obsessed or customer obsessed? Vicki reviews why it's important to be customer obsessed and if you aren't already there, 5 steps that will help you become customer obsessed - before the competitors figure it out.

Vicki compares how divergent Marketing and Sales compares to Divergent the movie and Factions. Having crossover and alignment between these two areas of expertise adds value to the entire organization where everyone benefits. Be Divergent. Be the change. 

Vicki reviews how to uncover customer pain points, why it's important, questions to ask and shares a few examples that everyone who listens can relate to. A Guide can be requested by accessing connectthedotspodcast.com Show Notes!

If you want a high level overview of what type of content discussed on this podcast, THIS is the episode to listen to!  Vicki reviews at a high level the content and what you can expect on each of the episodes she's created to-date.

Vicki reviews what misalignment is and common examples that occur in companies then suggests ways to create better alignment. 

Vicki focuses on these 5 ways any entrepreneur, business owner or team leader can use to increase brand awareness consistently across departments, including marketing and sales. The 5 ways are: 1) paid ads, 2) infographics, 3) demos with free/exclusive offers, 4) email signatures and 5) guest blogging or guest podcasting.  Listen to hear the details of each - and how marketing and sales can work together to ensure consistency on each. 

It’s something the majority of us already do – but mayyyyy not put the thought and effort into it which leads to more efficiencies and effectiveness.  It’s something really simple. But some people take it for granted. And others don’t do it at all. Do you know what it is? Go here for the show notes on my website!

3 marketing mistakes that could be keeping you from generating warm sales leads - and time that could be better spent on something more relevant and profitable. Are you up for the challenge to reversing this mistake?

Marketing is a contest for people's attention, according to Seth Godin, so create a compelling Marketing and Sales strategy that will win it.  Involve Marketing and Sales from the beginning and align all strategies to the Business Goals. By knowing who your target audience is, you will be able to create messaging that supports your goals while driving the actions you want.

Vicki and guest Kendra Ramirez discuss the psychology of Marketing and Sales and why it's so important to have the same goal, communicate and collaborate in order to maximize team potential and company revenue. Kendra recommends a book, provides stats and shares a great example we can all relate to in how psychology plays a part in our daily decisions and how we too often stay in our comfort zone. The highlights will be included in the show notes at vickioneill.com/podcast under Episode 9. 

The basic how-to's of lead scoring including two examples and why it's important for Marketing and Sales to create a lead scoring process together. 

7 ways Marketing and Sales can work together to make every event - no matter what size - a great event. Aligning on goals, strategies and what makes a successful event are key to maximizing the investment to attend. 

How Marketing and Sales can work together on creating videos, this episode includes examples on when, how and why these teams should work together. In the show notes is a link to 10 Tips for an aligned team to create videos...Together.

What would happen if you did away with your marketing and sales departments altogether? NOT the people or responsibilities but the titles and pre-conceived notions of what the other team does.  Consider what each job would look like if these critical roles were on a customer journey team - focused on the same goals.  Vicki walks through 3 different scenarios to provide perspective on the differences that exist and the opportunities to create a synergistic team. 

There are 6 steps to mapping out the customer journey. Although it doesn't sound like much, these steps require thought, time and an understanding of your buyer's purchasing pattern.  I walk you through the steps in detail in this episode and provide a basic template you can use via a link on my website at www.vickioneill.com/podcast. The link is under Episode 4 Show Notes.

Personas begin as an ideal customer type that turns into a customer. The transition from the beginning to the end is reason why Marketing and Sales need to develop personas together. This is the starting point to understanding the buyers journey and having all talents involved is the best way to create content, hand off leads and generate sales - together. Vicki's Twitter: https://twitter.com/vickioneill Vicki's LinkedIn: https://www.linkedin.com/in/vickioneill/ Vicki's Instagram: https://www.instagram.com/vickioneill/

Aligning Marketing and Sales team strategies, activities and employees can have a higher lead win rate than a misaligned team. This episode includes 3 questions plus reference to an online assessment. 

An introduction to the Connect the Dots podcast including a why, how and who it's for as well as what you can expect.    With this podcast you can expect Vicki to provide insight into marketing and sales strategies, the benefit to teams and organizations as well as tips and ideas on how to Connect the Dots with your Marketing and Sales efforts and teams. Conversations will continue after the episode at VickiONeill.com!