Connect The Dots Podcast

Shawn's goal is to get out in front of people before they need a business attorney. Most of the time, people are already down the path of their business plan, partnerships, etc. Shawn's ideal customer is a proactive business owner, ahead of their business plan and has a solid foundation for growth.  Shawn talks about his branding and the need to be unique and different. You incorporate that into your business plan. He does business differently and shows his uniqueness to start the conversation and ties into a deeper message. 

Mark Perone is a business solution architect and author of Trusted.Team, a story of Known, Liked, Trusted. Worked 10 yrs as a Business Solution Architect focused on increasing YoY Sales with an emphasis on lead generation. Created a method to support organizational alignment discovering, disrupting and rethinking Marketing and Sales.

Michal Eisikowitz is the founder of Copytribe and Slayer of Blah. Michal is coined The Perfectionist Copywriter. Her secret to killer writing? Knowing your audience down to the color of their lashes. Michal is the epitome of excellent copywriting with calls to action that drive website sales.

Miriam Dorsett shares how as a founder of 3 companies she manages her days, time and batches activities to maximize her time whether she's meeting with clients, marketing her brands, making sales calls or attending networking events. Miriam's productivity tips are awesome! Listen to the episode and visit the show notes for the Medium article link to the productivity tips we didn't have time to cover.

Kimberly Sundt shares how her marketing expertise with boutique hotels helps her create a great customer experience by being an actual customer first. Kimberly's marketing, branding, sales and customer service experience connects the dots to create memories and a great stay experience especially for small business travelers who often aren't able to get away from their business. 

Jules White is a sales coach, TEDx speaker and author of Live It. Love It. Sell It., a book based on her methodology to help people fall in love with sales. She shares how being yourself helps with storytelling and connecting with people. And how it's the human connection that makes sales easier.

Guest Janine Capaldi shares how she and her husband, Jamie, leverage LinkedIn and in-person relationships to market their company, Capaldi Marketing, to generate leads that have a high conversion rate to a sale. Why use LinkedIn for relationships and generating new business? They know where their ideal customer is spending time, the type of content their ideal customers need and by engaging with them, convert them to customers. Wanna learn more? Listen to this episode!

I created a highlight episode to provide new listeners - and anyone short on time - a glimpse into the type of Marketing and Sales content created on the Connect the Dots podcast. Most episodes are interviews or guest episodes with a few solo educational episodes sprinkled in. All episodes provide insight into how different businesses and job levels use marketing to drive sales and support business goals. All details and supporting documents are on the Show Notes page of connectthedotspodcast.com. 

Jon Thomas is one of three owners of a restaurant group local to Centerville Ohio and Springboro Ohio. Jon and his siblings leverage their combined marketing skills to increase awareness of their combined brands while maintaining relationships with existing customers to keep them coming back. Learn how by listening to this episode. 

Bob Sager, founder of SpearPoint Solutions, shares how he uses a game he invented 'What's the BIG Idea?' to help brands of all sizes rediscover their creativity. Bob discusses how he helps solopreneurs to bigger companies have fun to create new product and service ideas.  Want to learn how? Listen to this episode and find out!

If you are looking for ways to grow your email list organically or want to up your game when prospects visit visit your website, lead magnets are a valuable way to facilitate the marketing to sales process in an un-intrusive way. 

There's adult language in this episode! Heidi Medina, business and mindset coach, shares how she uses her corporate and entrepreneurial experiences, building a 6 figure business led to making her own fairytale come true – and creating a business and life she loves NOW. She's a believer in the power of YOU. She also doesn’t approach relationships with a 'copy and paste' method. Her policy is: It’s about what works for you. It’s about unlocking ‘you’ and figuring out what that is. Think Heidi can help you? Reach out to her via any links in the Show Notes on my website.

Diana Wilson shares how she helps individuals and businesses decide if an online course is right for them. She shares the pros and cons of the various platforms which can help assist you in the decision making process. If you're considering online courses, know your budget and strategy - then reach out to Diana and she can facilitate as much of the process with you as you need. 

If you wear multiple hats and don't have time to focus on sales, I review 3 strategies that will help you save you time, reduce stress and generate sales opportunities so you can focus on running your business.

Janine Coombes shares her approach on Marketing Strategy with small businesses and the importance of challenging the boundaries we create for ourselves and our business. 

Aligning marketing activities to business goals is the best strategy for achieving success. Business and marketing leaders may already be doing this but are they doing is consistently? Are you saying any of these: "We just aren't getting the results we'd hoped for" or "Our marketing doesn't do anything for us" or "We are behind on budget, so we need to cut marketing expenses." If any of these resonate with you, this episode is for you!

Mark Shaw shares with us his view of social media and how when there's too much focus on the social media tools, the focus is lost on running your business.  Mark takes an anti-social media approach to discuss how effective use of social media platforms is good - as long as your number one priority is generating sales and running your business.  Join in to see if your feathers get ruffled - and share your thoughts with us on LinkedIn!

John shares with us how his relentlessly helpful content, how-to's and engagement on LinkedIn has helped him attract and gain technical copywriting clients. Engaging with people on LinkedIn, his preferred B2B platform, has led to a tremendous increase in followers and client list. Listen and stay tuned to the end for the Challenge!

Vicki reviews 5 of 10 ideas Marketing and Sales can be more customer focused in their social media posts. Not all posts should be self serving or self promoting! She shares ideas of what and how to creating relevant, useful and helpful content that their target audience can use while building the reputation of Marketing and Sales as 'go to' people in their market. 

Guest Peter Sumpton shares with us what the Marketing Study Lab is, why he started this UK based company and the value he creates with each professional Marketing Qualification. Peter mentors students on Level 3, 4 and 6 and provides the education and exams to support beginners to Marketing Team leaders.