Connect The Dots Podcast

Erik Oehler is the Global Digital Content Marketing Manager at Alaris, a Kodak Alaris Company. He shares how he develops content to support sales. He also shares an idea with data and customer service that we all need to implement. Hear more on episode 59 of Connect the Dots with Vicki O'Neill, Fractional CMO www.vickioneill.com

Tracey Tait shares her expertise on marketing and sales as well as how important it is to understand how both work together. As a corporate escapee, Tracey shares the value and importance of this alignment with her clients. Listen to hear more on episode 58 of Connect the Dots with Vicki O'Neill.

Mandi shares her passion for helping businesses with their social media presence and why it's so important to have someone dedicated to managing your digital presence whether it's an internal employee or an outsourced expert. Listen to Episode 57 of Connect the Dots with host Vicki O'Neill. For more on how Vicki can help small and mid-size businesses with marketing, sales and the customer journey, visit www.vickioneill.com .

Louisa shares how she connects the dots with business leaders who want to grow and the virtual team members she works with. She also shares the importance of posting engaging content on LinkedIn in order to connect with your audience and ultimately generate leads. Asking a question at the end of your post is a tip Louisa shared on how to keep the conversation going. 

Seth Anthony is a marketing and sales director at Holleran, a B2B company that provides business intelligence for aging service providers. Seth shares how he leverages research and BI to help customers understand their markets. Vicki O'Neill is host of the Connect the Dots podcast and can be found at https://www.vickioneill.com 

Zev Asch of Ledaza Marketing shares his experience with being an outside marketing leadership resource to small businesses. He shares 5 questions he asks every small business owner to better understand their needs and how he can help them. Listen to hear high value nuggets of information! www.vickioneill.com Vicki O'Neill, Fractional CMO

I created 5 predictions / challenges for 2020 - the biggest challenge is whether anyone will accept one or all of them. To learn what the 5 non-traditional challenges are, listen to this ~20 minute episode. Links mentioned are in the show notes at www.vickioneill.com/2020-predictions

Wendy Harris is Queen of Making Conversations and Director of Wag Associates, a no-nonsense sales and marketing consultancy company specializing in sales training. Vicki O'Neill Cincinnati Dayton Marketing and Sales Consultant www.vickioneill.com

Zach Messler shares his 3 step process of clarity, compelling and convincing to help create the right message and positioning. With the internal marketing, sales and product teams aligned, a consistent message helps brands stand out and help prospects navigate the customer journey regardless where they are in the process.  Vicki O'Neill www.vickioneill.com Cincinnati Marketing & Sales Consultant

Anita Toth is a consultant to growing B2B SaaS companies and Chief Churn Crusher. Anita identifies friction along the customer journey, helps fix the problems, corrections made to reduce churn and ultimately customer acquisition costs while increasing profits. Vicki O'Neill Cincinnati Marketing & Sales Strategy

Sarah Santacroce, Founder of The Gentle Business Revolution, is on a mission is to inject more joy, empathy and kindness into marketing and business. The Gentle Business Revolution focused on building human connections and Vicki O'Neill Cincinnati www.vickioneill.com

Matt Parry is CEO and Co-Founder of The Good Crisp Company, a company he started from his personal story of wanting a healthier chip and a non-allergic option. Through data, analytics and experience, his team is rebranding, repackaging in Q1 2020 and will have a more targeted marketing strategy to drive an increase in sales. Vicki O'Neill is host of the Connect the Dots podcast. 

On this episode, Joe Webb and I talk about connecting the dots between marketing and sales in the automotive industry in particular. Joe Webb is President of DealerKnows Consulting, a sales process training and inbound marketing consulting firm specializing in automotive. Joe shares how marketing and sales are disconnected and the need for organizations to focus on the customer experience. He is also a keynote speaker, writer, process trainer, comedy nerd and movie buff. We had a great conversation that touched in each of these areas. Watch the full episode here or listen to the full episode on your favorite audio platform. Link to all the show notes is here: https://www.vickioneill.com/47

Vicki provides a high level overview of each guest episode. The marketing and sales topics are from different perspectives, experiences and geographies around the world. Subscribe to the newsletter or on the podcast platform of your choice. All episode links are accessible via the www.vickioneill.com/podcast page. 

Mark Schaefer is an international keynote speaker, marketing consultant, podcaster, author of 8 books including Marketing Rebellion and an executive branding coach. Mark's sought after for his creative thinking and innovative approaches with businesses around the world. We chat about the state of marketing, technology, change and what's next. Vicki O'Neill Cincinnati

John Espirian is a technical copywriter but in his second guest appearance on Connect the Dots, we chat about pricing and whether or not it's a good idea to publicize your rates on your website.  As with almost anything, there are pros and cons to showing your rates as well as not showing your rates.  We discuss both in this episode. If you're debating whether you should or shouldn't this is a great episode for you!

Judi Fox is a LinkedIn influencer who drastically increased her followers, engagement and video views in 2018 after launching her LinkedIn Accelerator Program. She now coaches others who want to up their LinkedIn game and help them with connecting to their ideal customers, engaging with them and providing value through their content.  Listen to this episode to hear more about how Judi helps others up their LinkedIn game. 

Guest Adam Kipnes shares how his business coaching business works and reveals how marketing and sales are similar. Whether you need help growing your business from 6 to 7 figures, or you need help with marketing your marketing strategy, Adam shares nuggets of valuable take aways to help you with your business and marketing strategy. Key take aways is The 3 Dots: #1 Get them to like you enough so they are willing to take your phone call. This occurs through your marketing, face-to-face, via a video, etc. They will like you enough because you are engaging and you show you can solve their problem. #2 What do they need + What do you have: How do you bring those things together? There’s a problem your customer has that they want to get ride of and there’s a solution they want they don’t have yet (and you offer it - win/win) #3 Trust: Whenever they have a need (buying, hiring you, etc.) or whenever they have a problem, you are the first person they think of and contact. When they have a problem to solve, they rely

Jerry Blais is a marketing and sales executive with many years experience leading marketing and sales teams separately and together. He shares how his role as VP of Marketing and Sales created better team alignment and set both teams up for success. He also talks about creating personas by investing time in secondary research as well as primary research to create the best personas for his team and to achieve common company, business and team objectives. Watch or listen to the full episode and leave a rating or review! 

Ruthie Bowles, founder of Defy the Status Quo and B2B Content Marketing Strategist, shares her expertise in content marketing strategy, how to use data in marketing, the value of using user generated content and much more! Learn more by watching, listening or reading www.vickioneill.com Vicki O'Neill Cincinnati Podcast