All About Helping Podcast

To start the year working towards your GOALS of a full-time music career, you'll need to pick between: FAME FULFILLMENT  FINANCIAL STABILITY In this episode, we dive into the choices you need to make to explode your music career in 2022.

August 2014. The year my Soundcloud got deleted.

Happy New Year! For the first episode of 2022, I wanted to focus on 3 productivity apps that really helped me find balance over the holidays. By removing the distractions of scrolling on social media, you can get hyper focused on DEEP WORK. 1) Enabling Screen Time Limits on social media apps TikTok, Instagram, Twitter, Facebook. Give yourself just 1 hour per day to scroll OR limit your mini-breaks into 15min chunks only. 2) The Five Minute Journal - this video isn't sponsored by them, I just wanted to highlight how impactful writing down my gratitude and lessons learnt of the day can be. 3) Reorganising your calendar to block out time for all the activities that aren't considered DEEP WORK. Make your diary work for YOU, don't work around your diary! Have you got any tips you can share back with me for productivity apps? Mindset advice or organisation wins that you use?

I want to share a method to help you overcome the pressure of creating content and commit to 1 post everyday as a musician. There's a lot of debate "should you post everyday on Instagram" or "how often should I post on Instagram?" and the decision is up to you if you want to GROW or stay where you are. This video is sponsored by the good people at DistroKid. Get a discounted signup by using the link https://distrokid.com/vip/allabouthelping If you want to post everyday as a musician, follow this formula.... CONTENT X QUALITY X QUANTITY.  Once you know WHAT you want to post everyday on Instagram, all you have to do is multiply the Instagram posting frequency to consistently create QUALITY content such as freestyles, covers, acapellas and tutorials.  The other formula to share with you to figure out what to post everyday as a musician is called the MOSCOW RULE which stands for Must, Should, Could, Would.  Its a method for planning your week and defining which days you want to create Feed content for yo

There are some very common mistakes musicians make when trying to promote a single or announce an album campaign. Having done consultations with dozens of artists on their social media strategy, one of the most common music industry mistakes is caused by the lack of music motivation mindset. If you look at the artists who have been dropped from labels or never reached their potential, you might wonder why musicians fail? In my opinion, the 6 biggest mistakes musicians make typically boil down to EFFORT and strategy. The biggest music marketing tips I could offer you would be to STOP caring how perfect the feed looks, how many likes per post you are receiving and how desperate it looks to overpromote content. The number one reason why most musicians fail is because THEY give up on their fans, not the other way around. If you develop a music marketing mindset then you can avoid the music industry mistakes. This video is sponsored by the good people at DistroKid. Get a discounted signup by using the li

Release 22 Songs In 2022!! (How to Market Your Music into 2022) This video is sponsored by the good people at DistroKid. Get a discounted signup by using the link www.distrokid.com/vip/allabouthelping Discover more about Splits by DistroKid here: https://distrokid.com/teams  Is it possible to put out multiple singles, an EP plus an album in 1 year? Let's game plan for next year by breaking down a month by month schedule how to promote your music in 2022.  If we start working on a plan to 20X our monthly streams, it might be scary to consistently release music but watch as your income, gig enquiries, brand deals and social media following grows out of control.  Let's discuss how to market your music into 2022 by focusing on 1 x original single and 1 x artist feature per month at the start of the year, then eventually scale that up towards full bodies of work.

 Imagine what would happen if radio DJ's and Twitch streamers STOPPED PROMOTING radio content on Instagram Stories and instead tried some of these radio show content ideas? What if they started EXPLAINING WHY it's worth listening to their live radio content! If you're wondering how to make a successful radio show, this is the fundamental step to get the audience INVOLVED in the show itself with some interactive radio show segment ideas. What radio show content ideas do you have?  Will you give personalised shoutouts on-air? Free downloads only available during the live radio feature?  In this video, we will share a 7 day plan with content ideas for radio show presenters with a guide for how to make a successful radio show by driving interest onto the radio show concepts with authenticity.  Which one of these radio show ideas will you try?

There are a lot of different ways to money as a music producer in 2021.... BUT most artists automatically think about getting FAMOUS and creating a desire for touring and attracting millions of streams. In this video, I'm going to show you 3 ways to make money by building a weekly schedule for: 1) Leasing Beats (Mondays and Wednesdays) 2) Creating Beat Placements (Thursdays and Fridays) 3) Producing your own Original Music (Saturdays and Sundays) (Tuesday is an admin day to work on your half finished project files!) There are lots of ways to make money as a music producer in 2021 that can help you get paid to make music! One of the simplest ways to make money as a music producer is by LEASING beats for a fee. You DON'T need to use your artist brand name to do that, or even promote these beats when the artist releases them. You just need a hustle to upload your song to Beatstars.com and loads of other websites to sell your music and drive traffic to there so that people hear a loop and buy the licenc

 Stop falling into the trap of promoting your own music and discover 4 easy content ideas for artists in this video.  Almost all successful artists have defined their content pillars for social media and stick to similar categories of Fashion / Beauty / Entertainment / Sports outside their music promotion.  If you're stuck wondering what successful artists or musicians should post on social media then you are waiting for content to happen instead of creating content with a plan.  My favourite content ideas for artists are to focus on 4 main areas:  What Inspires You  Celebrate Friend's Success  Documenting Your Own Music  What Matters Most To You  In this video you will learn: what should musicians post on social media how to find content ideas for artists  why you need to make a weekly plan to become successful artists. how to promote music with social media  If you want any music marketing strategies 2021, make sure you SUBSCRIBE to this channel so you never miss out on social media tips and t

If I Managed An Artist's Weekly Single, I'd give them the best music marketing ideas to define 7 days of posts for their social media channels. If you're wondering how to promote a single in 2021, then try this one week music marketing plan. This video is sponsored by the kind folks at DistroKid. For being part of the All About Helping family, you can earn a 7% discount on your first year’s membership with DistroKid by signing up at http://distrokid.com/vip/allabouthelping  The best way to promote a single before release is by hyping up the creation of the song in the studio with interactive games that drive comments such as Guess The Title / Which Verse Do You Prefer. Watch how internationally renowned rapper Russ designs his social media content strategy with 7 key posts you can decode and learn how to promote a single before release. Which technique will YOU try the next time you promote a new single?

How To Stay Motivated In Your Music Career If you want to call this a musician motivational video go ahead, for me it's my truth. This is what drives me everyday to NEVER GIVE UP and avoid taking my foot off the gas. The secret sauce how to stay motivated as a rapper or music producer is to STOP looking at Likes, Views, Followers and keep create dope content! If you're prepared to make your best music for 3, 9 or even 13 years then these milestones of 10K followers or 100K streams becomes an EVENTUALITY not a POSSIBILITY if you give it time. So here is a musician motivational speech for you to fire a rocket up your backside and figure out how to stay motivated in your music career.

HUGE thanks to Sonya Barlow for inviting me as a guest onto her BBC Asian Network show 'The Everyday Hustle'.  We spoke about how I started the All About Helping social media marketing agency and touched on some of my best music marketing strategies for 2021.  Whether you want to grow a personal brand on Instagram, Twitter, Youtube or TikTok, the social media music marketing strategies always relate to CONTENT.  Sonya quizzed me on my definition of Content and which free music marketing strategies to suggest to work out how to promote your music as an independent artist. 

As a rapper or singer, have you ever considered the song a week challenge like Russ or done something lowkey as an Instagram-only to release weekly freestyles?  Sharing a rap freestyle, acoustic cover or song a week can be a powerful to get your audience hyped to hear new original music from you in the future.  Don't miss this video as I am giving away my own song a week challenge strategy to release weekly freestyles that I apply to music marketing advice videos and Instagram Reels, IGTV and feed videos to teach you about social media.  I'm sharing how many videos I film per week plus how often I edit plus which social media posts are needed to promote song a week challenges, weekly freestyles and acoustic covers.  This long clip has everything you need to film, edit and release weekly freestyles and acoustic covers as a rapper, singer, DJ or producer. The weekly release strategy is how you can create consistent content and never run out of posts as you drive traffic to your new material from Thurs-Sun a

Do you struggle with music marketing strategies with content ideas for musicians?  A lot of artists find it impossible to figure out what musicians should post on Instagram but these 2 methods are unbelievably simple.  The secret to creating content ideas for musicians is to film EVERYDAY whether you're playing new creative ideas / pitching to radio stations and blogs or promoting a new release.  Instead of worrying, what should musicians post about, it's easy....fans care more about YOU that the product, they want to see the journey not just the result!  Once you realise that, it's so easy to create Instagram post ideas for singers or content ideas for rappers because you film the process and document the journey of hustling as a musician.  In this video I shared:  what should musicians post about? 2 content ideas for musicians (Timelapse + Voiceover and Daily Video Diary) The Musicians Triangle model (Play / Pitch / Promote) Instagram post ideas for musicians, rappers and singers

One Way To 10X Your Likes And Comments The #1 move that taught me how to get better engagement on Instagram was the moment I figured out what musicians like you need to put in your Instagram captions. By learning how to write great Instagram captions, I changed my business from EDUCATION to INSPIRATION and realised how to write better Instagram captions with EMOTION. Think about your birthday or a celebration, you put a lot of thought into what to put in your Instagram captions, it's probably your most liked photo ever. But when you announce a new single, you promote via salesy instagram captions and the post is your least liked photo ever. In this video I want to share with you my tips: - How to get people to comment on my Instagram post - What To Put In Your Instagram Captions - How to write better Instagram Captions - Instagram Call To Action Caption Tips - How to get better engagement on Instagram As always, let me know if this one tiny shift makes a difference to the way you market your music! 

I didn't have to "imagine" what it takes to build a fanbase from scratch, it for real happened to me FOUR TIMES.  Life changes and you grow from experiences so that if you start from zero fans knowing what you know now, how would you build a fanbase for your music?  Before you worry how to build a fanbase as an artist.... would it be better to take ACTION and start showing your community love and rewarding their attention?  I want to share with you four ways that I would implement to build a fanbase from scratch if I had to start again with zero fans.  1) Voice Notes (engage with the fan community) 2) Follower Retention (figure out how to keep fans) 3) High Impact Reintroduction (so that your community share the content) 4) Create content for other channels 5) Value your superfans 

 Before I break down my formula for hashtag research and picking the best hashtags for your posts; I want you to listen....  Having an Instagram Hashtag Stragegy for certain posts is essential but DON'T spam these hashtags onto everything.  I want you to have different lists for covers, freestyles, educational tutorials and DON'T use them when marketing your single / artwork / photoshoots.  My Instagram Hashtag Strategy for rappers, producers, singers and DJs is simple.  10 x hashtags Less than 100K  10 x hashtags Between 150K - 250K  5 x hashtags Greater than 500K  In this video you will learn:  how to research your instagram hashtag growth strategy my 3 step formula with an instagram hashtag strategy for musicians the music marketing hashtags which work best ranking on your instagram hashtag strategy for rappers  Let me know which tip helped you most???

For years, I shared videos that were too long and didn't drive enough watch time! B-O-R-I-N-G.  Then I realised that SHORTER videos work better because excitement spreads attention!  Using this concept, I found the best way to promote your music video on Youtube is NOT to post the whole thing, but in fact promoting your music video by cutting it into chunks!  So now I want to help you design a strategy to get more views on music videos! And even question if you even need music video promotion in 2021?  Let's discuss the two simple steps that help you get more view on music videos:  WATCH TIME PERCENTAGE OF VIDEO VIEWED In my experience, artists who ask how to get more views on music video, they need to cut down the LENGTH of the content and devise a better music video release strategy as clips for promoting your music video in chunks.  When you think about music video promotion in 2021, you can either direct as much traffic as possible to one source (Youtube) or get more views on music videos by post

What To Post On Instagram As A Musician Taken from an Instagram Live with Charley Jai htps://instagram.com/charleyjaiuk we wanted to focus on what to post on instagram as a rapper, beauty influencer, trainer podcaster, Dragonball Z lover and more. As we break down what to post on Instagram as an artist, I wanted to share some tips about selfless content, giving value to the audience and my number one feature on Instagram to use immediately!  Too many opinions out there on what to post as a musician or how to grow on Instagram for songwriters focus on irrelevant metrics instead of connecting with the consumer on a human level and making friends to bring them into your universe.  In this IG Live interview snippet you will learn:  How To Grow On Instagram For Rappers, Songwriters and Music Producers What To Post On Instagram As A Musician How To Build A Content Strategy  Let me know which moment from this clip inspired you most, listen back to the full chat on IGTV here: https://www.instagram.com/p/CMA

How many of you guys have  thought about releasing 1 song per week by following the Russ marketing strategy? You might even be tempted to commit to a certain day of the week or even try a 30 day beat a day challenge..... But the major mistakes that artists make when adapting the Russ strategy are a lack of preparation in graphic assets and giving up based on vanity metrics and audience interaction. In this episode, let's discuss success tips to implement a song a week release strategy and how to get your mindset ready to put out content at scale longterm; not just for a few weeks before giving up.