Wavebreak Podcast: Grow Your Shopify Store

Alex Weinstein joins the Wavebreak Podcast to talk about the marketing strategies he employs at Hungryroot, a one-click grocery experience that pulled $200 million in revenue this past year.In this episode you’ll learn:How Hungryroot better understands its customers through a simple quiz that builds a powerful base for their entire data driven approach.  Which metrics actually matter to your marketing success, and why human economics are the “most important thing” to data driven marketing. How to actually leverage data to challenge assumptions and build your business, rely less on expensive advertising, and zig when everyone else zags.Alex Weinstein is Chief Digital Officer at Hungryroot, your personal grocer, delivering modern, healthy food with recipe and meal planning support.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedHungryrootAlex We

Our guest today learned the ins and outs of retail by taking action, despite not having any prior retail experience.Sterling Jones joins the Wavebreak Podcast to share the story of how Jojo’s Chocolate—a brand he co-founded with his own Mom—grew into a retail success.In this episode you’ll learn:The story of how Jojo—Sterling’s Mom—created Jojo’s Chocolate in an effort to satisfy her own sugary cravings whilst battling cancer.The priceless retail lessons Sterling learned firsthand, like printing barcode labels that were too small for grocery store clerks to scan.How ‘understanding your customer’ can be a true competitive edge, and how to actionably implement.  Sterling Jones is a co-founder of Jojo’s Chocolate, deliciously low-sugar dark chocolate made by Momma Jojo while fighting cancer and sugar cravings.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Link

2021 is already 85% over. What’s your strategy for 2022 looking like?Your host, Dylan Kelley, goes solo on today’s podcast to share his top recommendations on how to set your brand up for record levels of success in 2022.     In this episode you’ll learn:Why you might be wasting time if you’re not focusing on acquiring customers or remarketing to existing customers. An actionable strategy you can implement based around treating your top 10% of customers as loyalty. The self-sabotaging mistake brands are making when launching a new product, and how you can avoid it.Dylan Kelley is CEO of Wavebreak, a boutique ecommerce marketing agency aimed at helping brands maximize long-term profitability with advanced email and SMS marketing services.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for h

Our guest today was a key player in growing a smart baby monitor company from 50 million dollars to over 100 million dollars—during the pandemic. Kady Srinivasan joins the Wavebreak Podcast to talk about how she’s applied her experience working brand-side to her new SVP of Marketing role at Klaviyo, and what she’s telling Klaviyo customers about how they should be reacting to the current marketing landscape.  In this episode you’ll learn:What to do when marketers are anxious, playbooks aren’t working, and brands need massive change in response to a fluid marketing landscape.Why Kady agrees you don’t just need to have an email program, you need to have a best-in-class email program, and a real example of what that looks like.How building a system that personalizes experiences at scale via email is leading to a 122x return from email for Klaviyo customers.Kady Srinivasan is the SVP of Marketing at Klaviyo and comes off of the heels of running ecommerce marketing for Owlet, a direct-to-consumer smart baby monito

Maximize your Q4 revenue with this step-by-step email and SMS strategy the Wavebreak Team has been optimizing since 2016.This is a snippet of a recent webinar featuring Dylan Kelley, CEO of Wavebreak. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWavebreakSponsored by Klaviyo & OkendoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their

Our guest today reveals the success she’s found diversifying her brand’s marketing strategy by testing unconventional channels most brands haven’t touched in years.Teri Levy joins the Wavebreak Podcast to educate us on everything she knows about growing and building powerful marketing diversification strategies in response to the depreciation of third-party pixels.  In this episode you’ll learn:The list growing strategies Teri uses to navigate a heavily regulated CBD industry—and what she really thinks about leveraging giveaways.  Why Teri considers Facebook ‘the elephant in the room’ and why she’s excited to shift Prima’s budget away from Facebook ad spend. The exact marketing channels her testing has revealed to be undervalued in 2021. Did she really say programmatic advertising?! Teri Levy is Head of Ecommerce and Digital Marketing at Prima, a best-in-class, purpose-driven holistic wellness brand elevating hemp-based CBD and functionally innovative botanicals.Join Our Private Email ListOur industry-leading

Your questions answered around best-in-class email/SMS marketing, influencer marketing, landing pages, and overall holiday strategy.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWavebreakFamous inBeatSponsored by Klaviyo & OkendoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Shopify retailers such as Kim Kardashian’s underwear label- SKIMS, Nomad, and Buck Mason to leverage their most powerful asset; their customers. If you sign-up be

Our guest today tells the story of how he went from building office chairs and ironing shirts on his first day at work to having his hands on fashion design, sourcing, creative development—and much more—at one of the coolest men’s D2C fashion brands. Cael Schwartz joins the Wavebreak Podcast to share the blueprint for building a successful brand completely in-house.In this episode you’ll learn:Why it’s so easy for Birddogs to decide what product to launch next, and exactly what that decision process looks like.How Cael manages to invite up to 100 real customers into his office over a weekend, the questions he asks them, and how that influences Birddog’s next moves.What it looks like behind-the-scenes at a brand completely dedicated to pumping out in-house creative. Cael Schwartz is Head of Product at Birddogs, a company dedicated to creating the most comfortable shorts on planet earth. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands li

In this episode, Dylan interviews Danielle from Famous, a leading landing page platform. Danielle reveals how brands are leveraging a “social commerce” strategy along with landing pages to reduce CAC and drive more revenue this holiday season. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedFamousLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by Klaviyo & OkendoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the f

Your host, Dylan Kelley, shares the secrets he’s learned after running massively successful Black Friday/Cyber Monday campaigns for dozens of brands over the past 5 years. In this episode you’ll learn:The Black Friday/Cyber Monday email strategy that generated $1.75M in a single week—including the complementary SMS strategy. Exactly when to launch your holiday sales during Q4. Hint: earlier than you think.How to handle shipping deadlines for 2021 without driving your customers crazy.Dylan Kelley is Founder and CEO at Wavebreak, the email & SMS agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from thei

In this episode, Dylan interviews David from inBeat, a leading influencer marketing agency and platform. David reveals how brands like Soylent and Nordstrom are using micro-influencers to generate 100+ UGC assets/month to leverage on paid social.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedinBeatLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by Klaviyo & OkendoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the

Our guest today is here to share actionable advice on creating social content that drives results, how to measure those results properly, and an inside look at what’s working best in 2021. Vasa Martinez joins the Wavebreak Podcast to talk about his experience creating amazing results for clients across community, creative, and innovation.In this episode you’ll learn:How Growth Buster creates their content calendar, including how far out it’s scheduled, how they mix-in evergreen content with topical content, and whether they take a quality or quantity approach to social posting.Why Vasa doesn’t buy into the traditional formula for measuring the effectiveness of social posts, and the alternative formula he uses as his gold standard.What kinds of social content are working the best in 2021? Hint: It’s not video.Vasa Martinez is Founder of Growth Buster, a digital + retail marketing agency and CMO of Outer Aisle. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing

Today, Dylan talks about his favorite moments from past episodes of the podcast in our 200th episode special.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today reveals how his case study meant to prove how big business could benefit from using higher quality ingredients quickly evolved into a business of his own pulling a million dollars per month. Daniel Hodgdon joins the Wavebreak Podcast to talk about how he leveraged his non-conventional background into building and scaling Vegamour into a successful company.In this episode you’ll learn:How Daniel accidentally started Vegamour after getting frustrated with big businesses ignoring his advice to increase the quality of their products.The exact strategy Daniel used to scale quickly with Facebook Ads.Why choosing Vegamour’s first few products was a strategic decision, and what went into marketing the lash and brow serum first.Daniel Hodgdon is Co-Founder and CEO of Vegamour, a holistic approach to hair wellness that incorporates clinically tested plant-based ingredients. Vegamour recently secured $80 million in minority growth investment from General AtlanticJoin Our Private Email ListOur industry-le

In this emergency podcast episode, you'll find out when iOS 15 is rolling out and everything you need to know.Join Our Private Email ListGet the latest on the update to iOS 15 and impact to email marketing by subscribing to our free industry-leading newsletter. Click here to sign up ->Work With WavebreakLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

If you want to remain competitive in today’s marketplace with high ad costs, you need a best-in-class email and SMS program. 'Good enough' isn't good enough anymore.A key to a great email program is a great segmentation strategy. In today's episode, learn how to effectively segment and mistakes to avoid.Today Dylan dives into segmentation strategy for a best-in-class email program. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedDylan’s Klaviyo guest post on pre-Q4 List PrimingEp 178: How Chirp Grew to $40M/YearGet on the email list where we send our weekly Growth LeversLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable

In this episode Dylan Kelley, CEO at Wavebreak, shares everything you need to know about Q4 email and SMS marketing for 2021.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedDylan’s Klaviyo guest post on pre-Q4 List PrimingEp 178: How Chirp Grew to $40M/YearGet on the email list where we send our weekly Growth LeversLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today leveraged customer experience to grow Olipop 600% in 2020—and they’re on track to DOUBLE that this year.Eli Weiss joins the Wavebreak Podcast to talk about how more companies could be hacking growth by practicing new school customer experience principles.In this episode you’ll learn:What exactly modern CX looks like, and how to make sure you’re not following a dated playbook unlikely to yield any results.The logic behind the counterintuitive decision Eli made when he encouraged his growth team to add friction to the Olipop funnel.Why keeping an open line of communication between Growth, CX, and Retention is essential to building an airtight brand.Eli Weiss is Director of Customer Experience at Olipop, the soda you grew up sipping, but with the added benefit of microbiome and digestive health support.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign

Our guest today was a driving factor in remodeling how women’s premium fashion brand NYDJ operates under-the-hood. Steve Morales joins the Wavebreak Podcast to share how you can start optimizing your team—and your tech stack—for scale.In this episode you’ll learn:How Steve quickly identifies weak points in a tech stack by starting at the top and looking for inefficiencies with “gravitational pull”.Why most ecommerce brands would benefit massively from hiring a Google Analytics expert to clean up their GA account, instead of watching videos and mucking around themselves.The exact team structure NYDJ relies on for all their marketing efforts—including a breakdown of what’s in-house and what’s not.Why and how NYDJ made the switch from Salesforce Commerce Cloud to Shopify Plus. Steve Morales is VP of Marketing at NYDJ, a women’s premium fashion brand made for every body, all shapes, all sizes, and all ages.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders

Jason Bornstein joins the Wavebreak Podcast to talk about why he believes that modern brands will have a hard time finding success in the future if they make this simple mistake.In this episode you’ll learn:The data-driven strategies Jason used during his 5 years at Bonobos, managing acquisition and rapidly growing the brand Why acquiring new customers online has become so difficult, and what Jason is recommending brands do about it How investing in developing a strong loyalty strategy for your brand today can have a compounding effect down the line Jason Bornstein is a Principal at Forerunner Ventures, where he works with startup founders across categories who are moving the needle toward good. Forerunner Ventures has invested in Direct Channel Pioneers like Bonobos, Dollar Shave Club, Glossier, Warby Parker, and more.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to s