Wavebreak Podcast: Grow Your Shopify Store

In this episode Dylan Kelley (CEO at Wavebreak) covers what he's learned in the last 4+ years of hosting the podcast:Growth patterns of the fastest-growing DTC brands to get to $10M then $100M (that you can steal)Your marketing budget is broken (and how to optimize it for more growth in the next 90 days)Top mistakes made by bootstrapped founder/CEOs that cost them millions in growth (from direct experience after 5+ years working directly with lots of successful and unsuccessful bootstrapped founder/CEOs)Listen now!Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing

Learn how HydraFacial became a global success and billion dollar brand with Clint Carnell, CEO of HydraFacial.This episode originally appeared on Wavebreak's Glam & Grow Podcast hosted by Takara Sewitt. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedGlam & Grow PodcastLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.

Our guest today shares how Mexacali Blues—an ecommerce and retail brand—deals with the ever-changing ecommerce landscape by focusing on people first.Topher Mallory joins the Wavebreak Podcast to share why he prioritizes delivering experience to his customers (and his employees) instead of chasing trendy tactics.In this episode you’ll learn:Why Topher has made a habit of checking in on his employees with a simple “how are you?”, and the exact blueprint he uses to run high-morale internal meetings.The steps Mexacali Blues has taken as a brand to double down on loyalty and delivering exceptional experiences to customers—both online and offline.The unconventional thought process that led Mexacali Blues to start sending an astrology newsletter that boosted their email marketing numbers.Topher Mallory is CEO of Mexacali Blues, a retail brand based in Maine that sells self-branded clothing, jewelry, accessories, home decor and gifts. Topher is also co-owner and co-founder of Split Rock Distilling, which also owns Ro

Learn how CurlMix was started with $100k won on a game show and scaled into an 8-figure brand.CurlMix was funded with $100k co-founder Tim Lewis won on "Who Wants To Be a Millionaire".Since that initial investment, CurlMix appeared on Shark Tank and hit $1M+ in monthly revenue. This interview originally aired from Wavebreak's new podcast: Glam & Grow! Hosted by Takara Sewitt, Wavebreak's Director of Brand Partnerships, she interviews leading fashion, beauty, and lifestyle brands every week.Subscribe to the Glam & Grow podcast at glamandgrow.coJoin Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedCurlMixGlam & Grow PodcastLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their

Curious what we've learned running email & SMS programs for $100M brands? Dylan Kelley, founder & CEO of Wavebreak, was recently interviewed on the eCommerce Townhall podcast with Jon Tucker.He revealed Wavebreak’s most successful email & SMS strategies for 2021. Join Dylan and Jon as they dive into advanced topics like: - Flow Architecture- Segmentation- SMS MarketingAnd really everything in between. Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedEcommerce Townhall PodcastLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns

Today we're covering what's been going on with paid social and paid search since the latest iOS 14 update. My guest is Bobby Palmieri, CEO at Lilo Social. They run paid social and paid search for a number of high-growth DTC brands.He shares what they've been seeing, how they've pivoted, and what they're focusing on this summer to prepare their strategy for Q4.And before we get into the interview, I also cover a legal update to SMS that went into effect last week in Florida.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLilo SocialLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly

Our guest today spills behind-the-scenes insights about top performing landing pages he’s seeing as CEO of a no-code landing page builder.   Bob Braham joins the Wavebreak Podcast to talk about what types of landing pages are crushing in 2021—and which ones aren’t.In this episode you’ll learn:What ingredients make up an exceptional landing page, and how you can go about building one yourself—even if you don’t know how to code.The stickiest landing page elements you can use to increase engagement.How a next-level landing page can be a serious competitive advantage among low-effort, vanilla competition, increasing sales by as much as 35%.Bob Braham is CEO of Famous, a mobile ecommerce experience platform in the Shopify space that helps merchants increase sales.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.In this episode, Dylan talks with Bob Braham from Famous.co about the future of lan

In this episode, Dylan covers the future of email and how to win with email in an iOS 15 world. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersJoin our email list for the latest updates to email and iOS 15Book an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or

Today on the show I'm joined by David Barnett, founder and CEO of PopSockets. They were named number two on the 2018 Inc. 5000 list, with a 71,424% percent of sales increase over the last three years. Since then, they've continued to grow and on this episode of the Wavebreak Podcast, he's sharing all of his secrets.This episode is a replay from February 2020.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersPopsocketBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by

Almost a year ago today, I interviewed Alex Dastmalchi, Founder & CEO of Vanity Planet on my podcast. Today I'm replaying that episode because it's one you can listen to again and again.I've personally listened to it multiple times and every time I leave with new ideas and perspective. If you want to learn how to grow a company fast and do it right, this episode is a must listen.If you've already listened to it, I encourage you to listen to it again with your new perspective, now that it's 2021. This episode of the Wavebreak Podcast is a replay from June 2020. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Metho

Our guest today is a true expert on an underrated marketing channel about to see massive growth: messenger marketing. Nick Romaya joins the Wavebreak Podcast to talk about why now is the perfect time to get your foot in the door of messenger marketing.  In this episode you’ll learn:How iOS 14 has affected messenger marketing and why the hype around it has actually created new opportunities for savvy marketers.Which niches and demographics can’t afford to ignore messenger marketing any longer—because their competitors are CRUSHING with it!The steps you should be taking today to prepare for upcoming explosive growth in messenger marketing once Instagram and WhatsApp compatibility is launched.Nick Romaya is Head of Partnerships at Recart, a Shopify app designed to help you sell more with messenger marketing. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through

Our guest today built an Amazon business that sold $2.4 million dollars of product in his free time while attending college. And then he sold it just before his graduation. Connor Gross joins the Wavebreak Podcast to talk about his return to the world of entrepreneurial ecommerce.In this episode you’ll learn:How Connor dipped his toes into buying internet businesses by starting with a small tiny house blog that paid back his investment within 16 months.The checklist of “must-haves” every business buyer must be aware of before they purchase an internet business from a stranger.How you build a moat for your business by leveraging partnerships, not Facebook Ads.Connor Gross currently owns and operates Respoke Collection, a place for car enthusiasts to get custom art of their own car.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 mi

How does a 7-figure brand scale past 8-figure revenues?Chase Clymer joins the Wavebreak Podcast to talk about how his agency Electric Eye does exactly this (and more) for their ecommerce clients.In this episode you’ll learn:How to break out of the 7-figure ceiling most brands run into when trying to scale revenue.Why reaching the first million dollars in revenue might actually be more complicated than scaling from $1M to $100M.The exact questions you need to ask during the discovery process before you attempt any of this.Chase Clymer is the Co-Founder of Electric Eye, an agency that increases sales for ecommerce brands. Chase is also the host Honest Ecommerce, a weekly podcast providing online store owners with honest, actionable advice to increase their sales and grow their business.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than

This company blew past $30M in revenue amidst a pandemic!  Sean Riley joins the Wavebreak Podcast to talk about how DUDE found success growing from a tiny bootstrapped company started by 4 longtime friends living in a small Chicago apartment. In this episode you’ll learn:The first step you need to take to bring your product idea to life—and why discovering “World of Wipes” was a key turning point.How DUDE convinced manufacturers to take a risk on their company back before they were a household name.Why getting listed on Amazon made it easier to convince brick and mortar stores to stock DUDE products.Sean Riley is the Chief Executive Dude at DUDE, a bootstrapped company out of Chicago known for their DUDE wipes.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email re

Chirp generated $3M the year before Brian Nielson joined the team. Then they did $6M the following year, $10M the year after. Last year they did over $40M—more than 10x their first year.Brian joins the Wavebreak Podcast to talk about how Chirp made millions by pivoting their marketing strategy to make back pain relief look cool. In this episode you’ll learn:How a marketing positioning play paid off HUGE for Chirp, and what you can learn from it.The email strategy template Brian borrowed from Dylan—before they even met—to make bank on Black Friday.Why Brian’s Mom played a key part in developing Chirp’s Facebook marketing strategy.Brian Nielson is the VP of Marketing at Chirp, a single-SKU bootstrapped back pain relief company that raised $1.2M on Kickstarter and appeared on Shark Tank.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than

The new iOS 14 update is here... In today's emergency episode, Dylan covers the latest iOS 14 update, the impact to ecommerce, and what you can do to strengthen your marketing mix. Links Mentioned:Wavebreak: Ecommerce Email & SMS Marketing AgencySchedule a 30 min intro call with Wavebreak 

Sib Mahapatra’s B2B office furniture startup was barely over a year old when COVID-19 forced offices across the country to shut down.Sib joins the Wavebreak Podcast to talk about the incredible pandemic pivot Branch had to make in order to survive their target market being uprooted by COVID-19. In this episode you’ll learn:The exact steps Branch Office Furniture took when working at the office was no longer an option for their entire target market.How they turned things around—with an entirely new business model—by testing their funnel in a lean, low-risk manner.Why they chose to retain their sales team with their entire world seemingly falling apart.Sib Mahapatra is a co-founder of Branch, a venture-backed company building office furniture for the 21st century. The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know

Most entrepreneurs come to this realization at some point. The sooner, the better.Adi Gullia joins the Wavebreak Podcast to talk about the dilemmas entrepreneurs face when they shift their focus away from their business and onto their reason for chasing the goals they chase.In this episode you’ll learn:The exact moment Adi realized he was defining success incorrectly and what his new definition of success looks like.How to catch yourself drifting away from your true goals in business before it’s too late to recover.Why defining why you’re NOT in business might be more important than defining why you are.Adi Gullia is a co-founder of Grace & Stella, a Canadian company focused on creating feel good moments through exceptional beauty products.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you ne

Have you made the realization that your quality of sleep is connected to your performance at work yet?Matteo Franceschetti joins the Wavebreak Podcast to share what he’s learned about the ultimate productivity hack (sleep) while founding Eight Sleep, the Lamborghini of mattress companies. In this episode you’ll learn:80/20 tips towards having the best sleep of your life every nightWhat factors are actually essential to sleep (and which ones are overrated)The next steps you can take right now to sleep better tonightMatteo Franceschetti is the Founder and CEO of Eight Sleep. Founded in 2014, Eight Sleep has since raised over $76M in funding. Prior to Eight, Matteo co-founded and led two clean-tech companies.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue

Our guest today was regularly pulled out of school at age 10 to work trade shows, was closing accounts at age 12, and was managing sales reps at age 14. Dominique Gagnon joins the Wavebreak Podcast to talk about the shifts brands need to make to focus on the long game and drive higher LTV in response to growing competition.In this episode you’ll learn:How Dominique found incredible success taking a product-first approach to grow a single-SKU business founded by a husband and wife team.Why ‘stickiness’ is the answer to rising competition and why you should spend even more time caring about LTV.The logic behind her counter-intuitive decision to make it harder for customers to buy, and how that decision paid off huge.Dominique Gagnon is a founding member and Chief Innovation Officer at Caldera + Lab, a clean prestige skincare brand.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download th