Wavebreak Podcast: Grow Your Shopify Store

Our guest today has helped grow Bespoke Post, a subscription box company, to over 300,000 paying customers. Alvaro De La Rocha joins the Wavebreak Podcast to explain how he leads a team handling massive revenue in the most effective way possible. In this episode you’ll learn:What happened between the time Alvaro joined the company as Employee #2 as a do-it-all marketer (10 years ago!) to becoming CMO today.  How marketing has changed over the last 10 years—and what’s stayed the same.How Alvaro, and Bespoke Post as a company, are thinking about the future. Alvaro De La Rocha is CMO at Bespoke Post, goods and guidance delivered in a monthly box of awesome – plus a full shop of uniquely cool products.Links MentionedBespoke PostLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing message

Our guest today is fresh off launching an ecommerce business from scratch in 2021—and his brand already has over 10,000 customers! Andrew Case joins the Wavebreak Podcast to walk us through what it’s really like to launch an ecommerce brand from scratch in 2022.In this episode you’ll learn:What is Noonbrew, how did it acquire paying customers so fast, and what you need to do to see similar success on your own ecommerce startup. How to navigate the extremely competitive ecommerce landscape in 2022 and why a ‘glass half-full’ attitude is non-negotiable.What every ecommerce brand needs to know about supply chain management in the post-pandemic landscape.Andrew Case is Co-Founder at Noonbrew, an iced tea with 19 superfoods designed to increase natural energy, boost digestion, and enhance focus.Links MentionedNoonbrewLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to

Mike Sill and Beau Schmitt join the Wavebreak Podcast—in the first episode ever to feature 2 guests—to cover everything from podcast marketing as a consumer brand, to big picture branding, and everything in between.In this episode you’ll learn:The story of how Mike and Beau went from running a boring restaurant to launching a CBD brand.Why Mike and Beau resorted to using their moms’ Facebook accounts prior to getting kicked off Facebook entirely.How to scale a brand while prioritizing marketing channel diversity, and why it might be the best thing you can do for the long term health of your business.Mike Sill and Beau Schmitt are Co-Founders of Sunday Scaries, a company providing stress relief products with CBD and vitamins.Links MentionedSunday ScariesLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information in

Lillian Tung joins the Wavebreak Podcast to break down how she went from getting doors slammed in her face to running a company doing 8-figures in revenue.In this episode you’ll learn:The polarized “you’re genius” or “you’re crazy” response Lillian faced when initially trying to launch a pubic hair care product line.Why investing in PR was one of the first, and most valuable, moves Fur made in creating legitimacy for their brand.The strategies Fur is using to grow and scale past the 8-figure markLillian Tung is Co-Founder at Fur, a company making clean products that hydrate skin, soften hair, and eradicate ingrowns from head to toe.Links MentionedFurLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such

Scott Kucirek joins the Wavebreak Podcast to share why he got into the candy business, the rise of OCHO candy, and how the company survived 2020 despite being within 1-2 weeks of bankruptcy for the entire year.    In this episode you’ll learn:How Scott evolved from a complete beginner with zero experience in the chocolate industry to running a chocolate company.Why the candy market has traditionally been so slow to innovate, and how the recent influx in consumer choice is making your taste in chocolate more sophisticated.Why a top candy executive told Scott “this is the craziest setup I’ve ever seen” after getting a tour of the OCHO candy factory.   Scott Kucirek is CEO at OCHO Candy, organic and fair trade certified chocolate candy, made with love.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedOCHOLearn more about Wavebreak: the email &

Our guest today took inspiration from a Tim Ferriss book and channeled it into launching a successful brand that makes it easy for busy consumers to slowly remove single-use products from their day-to-day life.  Jurrien Swarts joins the Wavebreak Podcast to reveal how Stojo has scaled from a launch on Kickstarter into a true omni-channel brand poised for international success.  In this episode you’ll learn:How Jurrien went about inventing a brand new product without any experience in product development.Why a narrow focus on single channeling marketing has led to disaster for certain brands, and why omni-channel marketing is so important.Why Jurrien feels transparency and authenticity are key ingredients when building a company for millennial and Gen Z consumers.Jurrien Swarts is Co-Founder and CEO at Stojo, a company committed to designing earth-conscious, sustainable products that make it easier to live sustainably.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and ma

Our guest today managed to strategically steer his company towards one of their most profitable years ever—in the middle of a pandemic, as a travel brand!  Jacob Durham joins the Wavebreak Podcast to break down NOMATIC’s growth as a company, and fill us in on what’s happened since his co-founder Jon Richards was last on the Wavebreak Podcast.In this episode you’ll learn:The emergency steps NOMATIC took to navigate the pandemic as a travel brand, why 2021 was even worse than 2020, and why Jacob’s optimistic about 2022.The exact tool NOMATIC uses to drill down on attribution, leading to their most efficient ad spend ever.How calling their customers led NOMATIC to shift the messaging they use in their marketing materials.Jacob Durham is CEO and co-founder at Nomatic, a company creating minimalist products like travel bags, backpacks, watches, notebooks and wallets.  Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier

Our guest today is a Harvard Medical School dropout turned sommelier!Kristin Olszewski joins the Wavebreak Podcast to share the unique journey she took on the way to founding Nomadica, and the moves she’s made since then to grow the company into an exciting D2C brand.In this episode you’ll learn:Kristin’s favorite part about being a sommelier and how that led to founding NomadicaWhy their D2C channel has already grown 50% after only recently launchingWhat it’s like to approach influencer marketing as a wine brand Kristin Olszewski is Founder and CEO at Nomadica, a premium modern wine company focused on sustainable alternative packaging.  Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedNomadicaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing

Our guest today launched a business last month, and already their entire inventory is sold out! Andrew Benin joins the Wavebreak Podcast to walk us through exactly how they did it. In this episode you’ll learn:What Andrew learned working for Warby Parker, Casper (employee #7), and Magic Spoon.How much branding costs for new DTC startups and how much you should spend on your PR agency.The ‘no-ad spend required’ strategy they used to sell out month 1 after launching.Andrew Benin is Co-founder and CEO at Graza, the only olive oil you need.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedGrazaLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that informat

Brandon Fishman joins the Wavebreak Podcast to walk us through the formula behind VitaCup’s success.In this episode you’ll learn:What Brandon learned from running an agency before founding VitaCupSeveral unique ideas on how you can decrease CACHow to build a brand that thrives in today’s marketplaceBrandon Fishman is Founder and CEO at VitaCup, a company adding vitamins and superfoods to make healthy coffees and teas that boost metabolism, energy, and focus.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedVitaCupLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated

Join your host Dylan Kelley as he takes a deep dive on the state of ecommerce today, why brands continue to double down on email marketing, and how your brand can learn from the mistakes your competitors are making when they first attempt to lean into email marketing. In this episode you’ll learn:The D2C marketing trends your brand can’t afford to ignore in 2022 The simplest strategy with the highest ROI that you’re probably writing off (hint: talk directly to your customers)The most common pitfalls brands make when doubling down on email and SMSDylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing t

Julie Sawaya joins the Wavebreak Podcast to share how Needed leveraged partnerships and influencer marketing to increase consumer trust in their product—without paying them a dime!In this episode you’ll learn:The authentic trust-first approach Needed used to build a sense of community with their marketing and product vision among practitioners. Why they reverse engineered the entire business even prior to launching Needed.How Needed was able to grow so fast, despite the serious challenges presented by iOS 14 and iOS 15 updates.Julie Sawaya is co-founder of Needed, a nutrition company on a mission to empower women to understand and meet their needs before, during, and after pregnancy.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedNeededLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo

Raul Galera joins the Wavebreak Podcast to share everything you need to know about referral marketing in 2022.In this episode you’ll learn:The surprising results you can expect from a proper referral program.How to start diversifying your marketing mix by asking for referrals (the right way).The tools, tricks, and tips behind launching a primed referral marketing program in 2022.Raul Galera is Chief Advocate at ReferralCandy, a referral program that runs itself.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedReferralCandyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented,

Your host, Dylan Kelley, shares his short list of the biggest untapped ecommerce marketing opportunities brands need to take advantage of in 2022.Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.Okendo — The new standard in customer reviews for high-growth Shopify brands. Okendo is helping over 4,000 of the fastest-growing Sh

Tye DeGrange joins the Wavebreak Podcast to break down what every ecommerce brand needs to know to drive better results from affiliate marketing.In this episode you’ll learn:The current state of affiliate marketing in 2022: everything you need to know to run a successful affiliate program.How you can better leverage affiliate marketing as a channel, and why it’s important to know what’s changed since 2020/2021.Upcoming changes to the affiliate landscape you can expect (and start preparing for) in 2022.Tye DeGrange is Founder of Round Barn Labs, a team of growth marketing agency experts.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedRound Barn LabsLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understandi

Hector Gutierrez joins the Wavebreak Podcast to talk about growing direct-to-consumer channels, climbing the Amazon rankings, and benefiting from brand partnerships.In this episode you’ll learn:The surprising start JOI had in becoming the product it is today.The 80/20 tactic JOI employs to boost AOV with minimal effort.The steps JOI takes to compete and differentiate on the Amazon marketplace.Hector Gutierrez is CEO at JOI, a company creating plant milk concentrates made from single, whole ingredients, with zero preservatives or added sugar.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedJoiLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that infor

Jeremy Horowitz joins the Wavebreak Podcast to talk about what brands must know about the ecommerce marketing landscape as we head into 2022.In this episode you’ll learn:Trends likely to appear in 2022 based on ecommerce data from 2021, and how you can start prepping your brand for the new year.The ecommerce innovation dilemma: why you only have 4-5 months before competitors start copying your unique products.Jeremy’s terrifying hot take on the state of ecommerce marketing in 2022.Jeremy Horowitz is Director of Marketing at DaaSity, an analytics platform empowering merchants with sales analytics, product analytics, business analytics, reporting, and more.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedDaaSityLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by KlaviyoKlaviyo — Over 265,000 innovative br

Our guest today has been making waves throughout the Shopify ecosystem with a unique way to drive higher AOV. Andrew Foreman joins the Wavebreak Podcast to reveal why donation-based incentives often perform better than discount-based incentives.In this episode you’ll learn:How to stop the race to the bottom typical of heavy discounting strategies, yet still meaningfully increase sales.The problems with half-baked charity schemes like “we’ll donate X% of revenue” and why consumers are skeptical.The must-use discount flow that even Andrew recommends you keep using—it just performs too well!Andrew Foreman is Founder and CEO at Givz, an API-powered platform that gives brands a way to convert discounts into donations.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedGivzLearn more about Wavebreak: the email & CRM agency for high-growth DTC brands

Our guest today is CMO of the largest edibles manufacturer in North America.Joe Hodas joins the Wavebreak Podcast to share the unique marketing playbook he’s built over a decade of working within the heavily regulated cannabis space.In this episode you’ll learn:How the customer profile of cannabis users differs from mainstream opinion, and why that matters.The strategies Wana Brands is currently using to successfully position themselves top of market—and why your brand should be taking another look at swag.A 2022 cannabis industry outlook: the future of the cannabis industry from a marketing point-of-view.Joe Hodas is CMO at Wana Brands, North America's #1 Edible company with operations across the United States.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at top brands like Goop, Skims, Cartier, Walmart, and thousands more.Click here to sign up ->Links MentionedWana BrandsLearn more about Wavebreak: the email & CRM agency for high-growth DTC

Our guest today is Founder and President of a conversion rate optimization agency responsible for serving massive brands, like Nike, Xerox, and Adobe.Jon MacDonald joins the Wavebreak Podcast to share everything he’s learned about growth while running a conversion rate optimization agency for 12 years, and how much of that will matter during unprecedented times in 2022.In this episode you’ll learn:The highest frequency conversion rate killers that Jon and his team consistently find when tearing down a new client’s ecommerce website. Why tactics are more relevant than you think, but still take a backseat to core tenants and philosophies.How prioritizing user experience could lead to more unexpected growth than chasing the latest trends and tools.Jon MacDonald is Founder and President of The Good, a conversion rate optimization firm turning browsers into buyers for some of the world’s largest brands.Join Our Private Email ListOur industry-leading DTC newsletter is trusted by ecommerce and marketing leaders at t