Wavebreak Podcast: Grow Your Shopify Store

Andrew Benin joins the Wavebreak Podcast to walk us through how he launched a business that immediately sold out of inventory, just 1 month after launching.  In this episode you’ll learn:The blueprint behind the ‘no ad spend required’ strategy, how it led to a complete sellout for Graza, and why non-paid social channels are more important now than ever.The behind-the-scenes knowledge Andrew soaked up firsthand while working at Warby Parker, Magic Spoon, and Casper.The costs every D2C startup should plan for when optimizing branding and PR for their companies.Andrew Benin is Co-founder and CEO at Graza, olive oil made for anyone who cooks..Links MentionedGRAZALearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaig

Andrew Gluck joins the Wavebreak Podcast to share what big picture insights he’s learned firsthand from shifting from the agency-side to the investor-side of ecommerce technology and D2C brands.In this episode you’ll learn:What Andrew learned working with some of the fastest growing D2C brands in the world, from Helix Sleep, Rothy’s, and Tommy John, among 50+ others—his list goes all the way up to Nike.What strategies Andrew is seeing work best today, despite the rapidly changing environment.How smart D2C companies are planning for a future they can’t fully predict ahead of time.  Andrew Gluck is GP at irrvrntVC, a firm focused on early-stage companies in the DTC, AdTech, and NextGen Commerce areas.Links MentionedirrvrntVCLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages

Kent Yoshimura joins the Wavebreak Podcast to share how Neuro managed to sell 50,000,000 pieces of product, and why that’s only the beginning for this nootropic gum & mints company.In this episode you’ll learn:Kent’s wild background before starting Neuro. It could have been written in Hollywood!How Neuro, founded in 2015, found liftoff selling nootropic gum and mints, to the point of being stocked in 10,000 retail locations (including Whole Foods, Walmart, CVS, and many others).The secrets behind achieving scale, what strategies are working best for Neuro right now, and what they have planned for the future.Kent Yoshimura is Co-Founder at Neuro, gum and mints to energize, calm and focus you whenever you need it.Links MentionedNeuroLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable market

Kasey Moss from Chomp joins the Wavebreak Podcast to share actionable takeaways D2C brands can steal from Chomp’s 2022 marketing strategies.In this episode you’ll learn:A bird’s-eye view of Chomp's entire organic social strategy, the rationale behind it, and how you can copy and paste bits and pieces for your own ecommerce brand. What’s working in the world of influencer marketing today and how Chomp is interacting with their influencers of choice.How to drive results from modern marketing strategies, like podcasting marketing and NFTs.Kasey Moss is Brand Director at Chomps, snack sticks sourced from 100% grass-fed & finished beef and venison, paleo & whole30 approved, and certified gluten free.Links MentionedCHOMPSLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages

David Morneau joins the Wavebreak Podcast to break down what’s driving results behind the scenes of a micro-influencer marketing agency. In this episode you’ll learn:The marketing strategies David is seeing drive real, tangible results in 2022. The realities of attribution in an omni-channel marketing environment, and why the solution is to treat attribution as a trend line.The formula David is using today for successful TikTok marketing campaigns.    David Morneau is Managing Partner at inBeat Agency, a micro-influencer marketing agency that serves online brands to help them with their social media influencer marketing requirements.Links MentionedInbeatLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, s

Join your host Dylan Kelley as he breaks down what’s actually working in ecommerce marketing.  In this episode you’ll learn:How to maintain your composure as a brand owner, marketer, and/or operator, as the ecommerce market continues to evolve at an overwhelming pace. The strategies that continue to provide reliable results right now, despite recent iOS updates, slow summers, and algorithm changes.How to set your brand up for success, double down on opportunity, and prepare for a Q4 you can be proud of.Dylan Kelley is Founder and CEO at Wavebreak, the email & CRM agency for high-growth DTC brands.Links MentionedWavebreak NewsletterLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back cam

Shanif Dhanani joins the Wavebreak Podcast to help shed light on what A.I. can actually tell you about your marketing strategies, and what A.I. use cases marketers need to be paying attention to in 2022.In this episode you’ll learn:How brands can leverage A.I. to improve their marketing today, no matter how big or small they are.The true optimal winback windows for customers—and why it’s a shorter window than you might think.The actionable marketing insights you only learn from building with A.I., and how they can apply to any brand.Shanif Dhanani is Founder and CEO at Apteo, a company using customer data to drive more sales by hyper-targeting and personalizing your marketing campaigns.Links MentionedApteoLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build hig

David Mauer joins the Wavebreak Podcast to talk about new marketing strategies brands are using to get ahead of their competition.In this episode you’ll learn:Why interactive video shopping could be the strategy that picks up traction in the competitive world of ecommerce.How you can be an early adopter to live video shopping, including how to staff it, ROI estimates, and specific tactical examples that are seeing incredible results right now.What David’s learned about omnichannel ecommerce, and bigger picture omnichannel marketing strategies, while working on HiTouch.David Mauer is the Founder and CEO at HiTouch, a company supercharging sales and brand loyalty by connecting to customers over live video shopping.Links MentionedHiTouchLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketi

This week’s episode of the Wavebreak Podcast showcases an incredible interview that took place on our sister podcast, Glam and Grow.Hosted by Takara Sewitt, Glam and Grow interviews leaders at beauty, fashion, and lifestyle brands. She dives into their stories, lessons learned, and perspectives on the changing industry.In this episode, JuE Wong joins the Glam and Grow Podcast to talk about:The benefits that a social media presence offers brands, and the drawbacks you don’t hear discussed nearly as often. OLAPLEX’s approach to managing the supply chain, and the residual effects caused by the pandemic that are still haunting brands. How JuE approaches leading one of the largest hair care brands in the world, including how she took the company public, and everything in between.JuE Wong is CEO at OLAPLEX, a brand focused on repairing extreme damaged hair using the OLAPLEX patented system.Links MentionedOLAPLEXGlam & GrowLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored

Lucas Lappe joins the Wavebreak Podcast to share what he’s learned co-founding several successful, uniquely interesting companies.In this episode you’ll learn:How Lucas scaled a D2C brand from $0 to $1 million in just 90 days.What he’s learned running an agency responsible for propelling a lot of high growth D2C brands.Supply chain, manufacturing, strategy, and the foundational basics every founder should know about before they launch their next brand.Lucas Lappe is Co-Founder and Head of Product at Doris Dev, a team of product development experts who lead projects from idea to market, and beyond.Links MentionedDoris DevLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or aband

Michael Wieder joins the Wavebreak Podcast to share how Lalo is running a distributed company for parents, by parents, while prioritizing ‘doing the right thing’ over all else.In this episode you’ll learn:How Michael approaches product seeding with celebrities and influencers by treating them like family.How Lalo tripled the size of their distributed team without hurting their family-first ethos.How to think about marketing holistically and better relate to your audience by talking to your customers.Michael Wieder is Co-Founder, President, and CMO at Lalo, a company making baby and toddler products you’ll be proud to own.Links MentionedLaloLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win bac

Chad Meyerson joins the Wavebreak Podcast to share everything from developing non-conventional ecommerce strategy that converts, to how he’s managing supply chain challenges in 2022.In this episode you’ll learn:How Chad handles inventory challenges and unpredictable supply chain surprises.Everything you need to know about implementing a ‘try before you buy’ program that ships customers’ orders for free and only charges customers for the products they keep.Why ‘thinking like a marketer’ leads to poor retention marketing programs, how Chad learned this working in the travel industry, and what he’s doing to fix it at ROOLEE.Chad Meyerson is CEO at ROOLEE, a women's clothing brand inspiring self-love and genuine sisterhood.Links MentionedROOLEELearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable m

Colm Mackin joins the Wavebreak Podcast to break down how he and his wife grew an interesting idea few people were thinking about into a successful business.  In this episode you’ll learn:The details behind Colm’s previous career structuring investments for hedge funds and Helen’s previous career as a competitive hair stylist.The story from Fashion Week that led him and his wife to starting Act + Acre.The flywheel responsible for generating 150 pieces of press (so far) this year. Colm Mackin is Co-Founder and CEO at Act + Acre, a modern​ hair care​ wellness brand that exists to make you think differently about the health and care of your hair.Links MentionedAct + AcreLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SM

Nate Bigger joins the Wavebreak Podcast to share the playbook he uses to build modern luxury brands.In this episode you’ll learn:How Nate’s unique background building some of the most well known brands in the world has helped him scale Monopure London.What modern luxury brands look like in 2022, how they’ve evolved over the years, and how luxury brands can compete with D2C brands that utilize heavy discounting.What channels and distribution strategies Nate relies on to build luxury brands, and how they differ from the traditional D2C playbook.Nate Bigger is Founder at Monpure London, the leading scalp and hair health experts, with results-driven products backed by scientists.Links MentionedMonpure LondonLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highl

Ana Santos joins the Wavebreak Podcast to share her process behind developing a sticky, authentic voice on social media.In this episode you’ll learn:How brands can be themselves on social media without sounding fake.How Ana manages to generate engagement and drive word-of-mouth across Twitter, TikTok, Instagram, and more.How to find relevant fandoms from within your follower base to join conversations (and inside jokes) your followers are already having with each other. Ana Santos is responsible for running all things social media at Burger King. Ana’s work has been featured in Adweek, Ad Age, The New York Times, and more.Links MentionedAna Santos LinkedInLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns,

Chip Overstreet joins the Wavebreak Podcast to share how he parlayed his previous experience in ecommerce into scaling Spiceology to over 140 employees. In this episode you’ll learn:How his previous ecommerce experience prepared him for rapid growth at SpiceologyHow to build a team the right way, including when to level up your leadership teamThe approach Spiceology took to differentiate marketing through productChip Overstreet is CEO at Spiceology, a company on a mission to eliminate dull flavors from the kitchen. Experiment with flavor using their 300+ fresh ingredients and bold spices.Links MentionedSpiceologyLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned car

Vincent Bradley joins the Wavebreak Podcast to reveal several systems he relies on to ensure his business experiences automatic growth.In this episode you’ll learn:The KPIs Vincent cares about most while running Proper Wild as a data driven brand, and how that affects his approach towards future growth. Concrete tactical examples on how to scale your ecommerce brand, including how to hire a co-founder.The exact process Vincent uses to iterate and improve Proper Wild on a weekly basis, and how you can steal the blueprint for your own brand.Vincent Bradley is Co-Founder at Proper Wild, powerful, plant-based energy shots that care about your health. Long-lasting energy with no crash, clean ingredients, brain power and reduced jitters.Links MentionedProper WildLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that informatio

Andrew Case returns to the Wavebreak Podcast to break down notable events in ecommerce from Q1, how he’s thinking about the future of ecommerce, and the systems behind launching a successful ecommerce brand in 2022. In this episode you’ll learn:How ecommerce brands are dealing with selling out of stock, and why the messaging in your marketing can make all the difference in how customers respond.How operators like Andrew are thinking about the current state of ecommerce as we close up Q2 2022.The mental models Andrew uses to find high potential ecommerce startup ideas.Andrew Case is Co-Founder at Noonbrew, an iced tea with 19 superfoods designed to increase natural energy, boost digestion, and enhance focus.Links MentionedNoonbrewLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing me

Matthew Jung joins the Wavebreak Podcast to share strategy and tactics behind the massive success of Last Crumb, a luxury cookie company that approaches marketing differently than most.   In this episode you’ll learn:Why they use a ‘drop’ model instead of a traditional ‘always on’ ecommerce modelHow they scaled from 0 to 40 employees (and what they learned about team building in the process)How Last Crumb managed to generate millions in revenue without any real marketing efforts      Matthew Jung is CEO at Last Crumb, luxury handmade cookies baked in weekly limited batches and delivered nationwide.Links MentionedLast CrumbLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or aba

Eric Wu joins the Wavebreak Podcast to share everything he’s learned from growing Gainful: from marketing to hiring to product to supply chain.In this episode you’ll learn:How the first Gainful product was concocted inside a tupperware container in Eric’s dorm room.Why you won’t find an ‘add to cart’ button on the Gainful website. Hint: it’s intentional. The actions responsible for Gainful’s success as a VC-backed leader in the space with over 25 employees.Eric Wu is Co-Founder at Gainful, protein powder that is personalized for your body, weight loss, and fitness goals.Links MentionedGainfulLearn more about Wavebreak: the email & CRM agency for high-growth DTC brandsSponsored by...Klaviyo — Over 265,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email & SMS campaigns, such as win back campaigns or abandoned cart recovery and more.O