Sinopsis
A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.
Episodios
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Leading Frito-Lay's in-house agency
07/10/2020 Duración: 28minChris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.
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There’s no marathon, but New York Road Runners is still running ahead
30/09/2020 Duración: 19minThe VP of marketing at the nonprofit discusses the switch to virtual races and how NYRR is now beginning smaller in-person events
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How Domino's is changing during COVID-19
23/09/2020 Duración: 25minDomino’s Pizza, like its smaller rivals, has grown substantially this year thanks in large part to people placing more orders during the coronavirus pandemic. In the second quarter, for example, Domino’s U.S. same-store sales jumped 16.1 percent. Kate Trumbull, VP of advertising and Hispanic marketing at Domino’s, discussed those topics and others during the Ad Age Next Food & Beverage Conference.
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Why RV renting is still a big trend this fall
16/09/2020 Duración: 19minThe CMO and co-founder of RV rental site Outdoorsy discusses consumer travel trends and how the Great American Roadtrip is still thriving, despite chillier temps.
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Bringing mochi to the masses
09/09/2020 Duración: 23minRussell Barnett, managing director and chief marketing officer of My/Mo Mochi Ice Cream, joins the podcast to discuss the trajectory of the L.A.-based premium frozen novelty brand, which aims to exceed $300 million in annual retail sales in the next couple of years.
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How General Mills is creating marketing change during COVID-19
02/09/2020 Duración: 29minBrad Hiranaga, chief brand officer of General Mills North America, discusses how the company is meeting new demand for packaged food and using marketing to support racial justice.
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The creative evolution of retail store Camp
26/08/2020 Duración: 24minNicole Sander, VP of partnerships at Camp, talks about how new brand partnerships and out-of-store offerings are carrying the retailer into the holiday season.
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COVID-19 has transformed diners’ definition of convenience
19/08/2020 Duración: 20minFrom breakfast to snacking, the coronavirus pandemic has altered how people eat. Jen Bentz, chief client officer at Mintel, joins Marketer’s Brief to discuss how trends in the food industry have evolved and what to expect going forward.
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The long-term real estate effects of COVID-19
12/08/2020 Duración: 24minPaige Steers of real estate giant JLL discusses what trends, including working from home, curbside pick-up in malls, and new office safety, mean for real estate and the office of the future.
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Sonic Drive-In's brand overhaul
05/08/2020 Duración: 24minSonic President Claudia San Pedro discusses the chain's updated look, new marketing featuring diners who aren't the Two Guys, and how its drive-in model has been a benefit during the pandemic.
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America's Hottest Brands
29/07/2020 Duración: 25minAd Age's Adrianne Pasquarelli, E.J. Schultz and Jessica Wohl discuss the 2020 lineup of America's Hottest Brands and look back at some of last year's picks.
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Wyndham CMO on new travel trends
22/07/2020 Duración: 23minLisa Checchio, chief marketing officer of Wyndham Hotels & Resorts, discusses how the 20-brand company is responding to the pandemic, and what travel trends are here to stay.
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How a Black-owned coffee startup is handling its newfound buzz
15/07/2020 Duración: 27minPernell Cezar, co-founder and CEO of BLK & Bold, discusses how the brand is working to keep up with demand due to rising interest in Black-owned businesses and people having more coffee at home during the pandemic.
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Halloween's COVID-19 candy outlook: Trick or treat?
08/07/2020 Duración: 24minTim LeBel, Mars Wrigley’s chief Halloween officer, joins Marketer’s Brief to discuss how the big candy selling season is expected to look in 2020 as COVID-19 forces the industry to pivot.
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Head of resale site ThredUp on thrifting during the pandemic and the Facebook boycott
01/07/2020 Duración: 23minAnthony Marino, ThredUp’s president, discusses resale trends, why brands are lining up to partner with the company, and how it feels about social media ads.
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Why Kohl's is switching up its back-to-school playbook
24/06/2020 Duración: 23minGreg Revelle, chief marketing officer of Kohl’s, joins Marketer’s Brief to discuss how the retailer is reopening its stores, why it’s focusing on digital marketing, and how back-to-school will be different this year.
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Restaurant industry trade group hires an agency for a push to get diners back
17/06/2020 Duración: 23minTia Mattson, executive VP of enterprise marketing and communications, dishes on the National Restaurant Association’s efforts to reinvigorate the dining out experience, including an upcoming campaign from The Richards Group.
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Museum of Ice Cream gets ready for summer amid COVID-19
10/06/2020 Duración: 23minMaryellis Bunn, co-founder and CEO, talks about the changes the Museum of Ice Cream made following the lockdowns and how the brand is participating in the protests for racial equality.
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How play and dine chain Main Event pivoted due to COVID-19
03/06/2020 Duración: 21minChief Brand Officer Sarah Beddoe joins Marketer's Brief to discuss Main Event's shift to virtual events during the pandemic and how it is communicating changes such as socially-distant laser tag as it reopens.
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Summer marketing during the pandemic
26/05/2020 Duración: 25minAd Age’s E.J. Schultz, Adrianne Pasquerelli and Jessica Wohl discuss how brands are adapting sponsorships during COVID-19, why gardening is rising and golf, napkins and American cheese are coming back. Plus, the latest on the chicken sandwich marketing wars.