Ad Age Marketer's Brief

Daniel Reilly, VP of brand and product management, talks about building Staples’ brands, changes in demand for office supplies and what’s ahead.

Jimmy John’s, known for its “Freaky Fast” delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer’s Brief to discuss the brand’s first Super Bowl campaign and how product introductions are spicing up the menu.

Ad Age journalists break down the Big Game ad winners and losers.

The Knot’s Kristen Maxwell Cooper talks about Zoom ceremonies, a customer hotline and what trends will last.

Ad Age's E.J. Schultz, Jeanine Poggi and Jessica Wohl discuss what's different heading into advertising's biggest day, such as big players sitting out the game, newcomers eager for the spotlight and whether humor is hitting the right note after 2020

Behind the rise of star-backed alcohol brands with . Larry Waks, a partner with Foley & Lardner LLP, who is known inside his law firm as the “attorney to the stars.” We also talk about his involvement in the drive-in movie space and how the pandemic has lifted the once-forgotten category.

NerdWallet’s CMO talks about the brand’s new campaign and how money needs have shifted amid COVID-19

As one of the nation's biggest pizza chains, Little Caesars is far from small. Chief Marketing Officer Jeff Klein joins Marketer's Brief to discuss how the chain is taking on a fictional Big Pizza brand in a new campaign, its timely addition of delivery, its 2020 Super Bowl spot and more.

In this encore episode, Ad Age reporters discuss the 2020 lineup of America's Hottest Brands and look back at some picks from previous years.

In this encore episode, Cheryl Bachelder, one of Ad Age's inaugural Women to Watch, discusses how she went from marketing to general management and the advice she has for leaders during the pandemic.

Newly appointed Chief Commercial Officer Gretchen Saegh-Fleming talks fitness marketing

We break down our annual Marketers of the Year list, topped by TikTok

Applebee's CMO Joel Yashinsky joins Marketer's Brief to discuss how the brand changed its plans due to the coronavirus pandemic, from pulling media spending early on to finding a way to send some birthday cheer via Twitter.

Alison Payne, VP of marketing for Heineken USA who oversees the beer importer’s Mexican brands, updates us on what the company is doing to boost its ecommerce presence as the pandemic continues to alter beer shopping behavior. We also talk about Heineken’s aggressive innovation pipeline, which includes new seltzers, and why the marketer is taking a test and learn approach that involves rolling out new products first in select cities.

New Chief Brand Officer Nikki Neuburger talks about the brand’s recent Mirror acquisition, new creative AOR Droga5 and what’s ahead.

Bill Tine, VP of marketing at King Arthur Baking Company, joins Marketer's Brief to discuss how the company is trying to build on the rapid success it has seen in 2020, its 230th year in business. 

CMO Ryan Scott talks product trends, holiday marketing and thoughtful gifting

CMO Norman de Greve talks about areas of focus for CVS amid changing consumer behavior.

The Association of National Advertisers' biggest conference is being held remotely due to COVID-19. ANA CEO Bob Liodice joins Marketer's Brief to discuss how the event is being run this year and the appetite he sees for future in-person events.

Neuro Insight’s Pranav Yadav talks about what consumers really want to see in ads now and through the holidays.