Schoolownertalk.com With Allie Alberigo And Duane Brumitt

  • Autor: Vários
  • Narrador: Vários
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  • Duración: 260:05:45
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Sinopsis

Taking Your Martial Arts Business To The Next Level!

Episodios

  • 416 | Owner Self-Care: How to Actually Enjoy Summer and Still Grow Your School

    19/06/2025 Duración: 59min

    Podcast Description Summer should be a time to recharge — but for martial arts school owners, it often turns into a season of burnout and overwhelm. In this episode, Duane Brumitt and Allie Alberigo share real-world strategies to help you enjoy your summer while keeping your school healthy and profitable. They break down how to plan intentional time off, train your team to operate smoothly in your absence, and use systems and automations to keep your leads and students engaged — so you can step away without losing momentum. https://youtu.be/BzSDvTvGGfc Key Takeaways Why scheduling planned closures can strengthen retention and family loyalty How to set and enforce communication boundaries with staff and parents Tools and routines Duane and Allie rely on for owner self-care and productivity The difference between delegating and abdicating — and why it matters How Parkinson’s Law can help you work smarter, not harder Real examples to protect your time off — without guilt Acti

  • 415 | Sell with Confidence: How to Present, Close, and Upgrade in Your School

    05/06/2025 Duración: 58min

    Podcast Description In this episode of School Owner Talk, Allie Alberigo and Duane Brumitt dive deep into the art of enrollment and upgrades. If you’ve ever felt uncomfortable selling, unsure how to present your programs, or hesitant to introduce upgrades like Leadership or BBC — this episode is for you. You’ll learn how to confidently present your school’s value, close enrollments without pressure, and build an upgrade culture that feels rewarding — not salesy. Key Takeaways Sales is about service, not persuasion A smooth enrollment process starts with connection Use scripts, visuals, and practice to confidently present your programs Upgrades should be earned and exciting, not forced Students and parents respond to clarity, structure, and confidence Action Steps for School Owners Audit your current enrollment process — Is it consistent and parent-friendly? Train your team to deliver a clear presentation and confidently handle objections. Create a visual pricing sheet or

  • 414 | Referral Frenzy: How to Spark a Lead Surge

    30/05/2025 Duración: 52min

    Podcast Description In this high-energy episode of School Owner Talk, Allie and Duane dive into one of the most powerful yet underutilized tools in martial arts school marketing — the referral contest. They walk you through exactly how to plan, launch, and promote a full-blown referral campaign that not only generates new leads and sign-ups but also creates excitement and unity throughout your school. Whether you’re brand new to referrals or looking to level up your system, this episode lays out everything you need to turn your students into your best promoters.  Key Takeaways Referrals remain the most trusted and cost-effective form of lead generation. A referral contest creates energy, excitement, and organic growth. Success lies in the structure: timeline, visibility, reward system, and promotion. Avoid common mistakes like weak prizes, poor follow-up, or lack of urgency. Use contests to deepen your school culture and strengthen retention. Action Steps for School Owners Choose

  • 382 | Building a Strong Brand Identity for Your Martial Arts School – Part 1

    29/05/2025 Duración: 37min

    In the competitive world of martial arts schools, having a strong and recognizable brand identity can make all the difference. Join us in this episode as we explore the essential elements of building a powerful brand that resonates with current and potential students. We’ll discuss how to define your school's unique value proposition, create a memorable logo and visual identity, and develop consistent messaging across all platforms. Discover strategies to differentiate your school from the competition and attract a loyal student base by leveraging the power of branding. What is a unique strategic purpose? The elements of a good USP. Failing to plan is planning to fail. The creative process. Assignment: Answer the following questions? Do you already have a USP? What is it? How effective do you think it is?

  • 413 | Why Social Media Marketing Is Still Needed Through the Summer Months

    22/05/2025

    Podcast Description Summer may be slow for some, but smart school owners know it’s no time to go silent. In this episode, Duane and Allie sit down with longtime marketing partner Gus Lopez from Lead Hunter Media to dive into why consistent marketing—especially through social media—is essential during the summer months. Discover the psychology of momentum, the real cost of going quiet, and why visibility now pays dividends in the fall. Whether you’ve got 10 students or 300, this episode is your roadmap to thriving through the summer. https://youtu.be/osfmpM6Neok Key Takeaways Momentum matters: Halting marketing kills momentum—consistency builds compounding results. Summer is a visibility opportunity: While others pause, your brand can rise above the noise. Your competitors aren’t just other schools: Sports, camps, and screen time are all competing for your students’ attention. Social media ROI is long-term: Stop judging performance by one month—review it across 12. Follow-up systems

  • 412 | Navigating the Struggles: Overcoming Student Drop-Offs, Non-Payments, and the ‘I Don’t Want to Push Them’ Mindset

    15/05/2025 Duración: 01h12min

    In Episode #412 of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo tackle some of the toughest challenges faced by martial arts

  • 411 | Branding That Breathes: Aligning Your Martial Arts School with Your Culture

    08/05/2025

    Branding That Breathes: Aligning Your Martial Arts School with Your Culture Podcast Description: In this episode of School Owner Talk, Duane Brumitt and Shihan Allie Alberigo dive deep into the often-overlooked topic of branding for martial arts schools. It’s not just about logos or colors—it’s about creating a brand that breathes life into your school and reflects the core values, culture, and mission of your business. Whether you’re just starting out or have been in the industry for years, understanding how to align your branding with your school’s culture can be the key to attracting the right students and creating a lasting impact. Tune in to hear actionable advice on how to build an authentic brand, avoid common mistakes, and connect with your students on a deeper level. https://youtu.be/y6tbrSdNKVM Key Takeaways: Branding is More Than Just a Logo: The true brand of your school is defined by its culture, values, and the emotional connection it creates. It’s about aligning your marketing

  • 410 | Building Wealth as a Martial Arts School Owner: From Paycheck to Prosperity

    01/05/2025 Duración: 48min

    Building Wealth as a Martial Arts School Owner: From Paycheck to Prosperity Podcast Summary: In this eye-opening episode, Duane Brumitt and Allie Alberigo tackle a topic often avoided by martial arts school owners: finances. From personal money mistakes to strategies for long-term wealth and retirement planning, they break down real-life stories, hard lessons, and actionable financial wisdom that every school owner needs to hear. Whether you’re drowning in debt or just beginning to think about the future, this episode gives you the financial clarity and inspiration to make smarter money moves today. https://youtu.be/p3zykqRLmEU Key Takeaways: The Trap of Living Paycheck to PaycheckWhy more students won’t solve your financial problems and how to break the cycle of financial stress. The Importance of Paying Yourself FirstLearn the foundational rule for building wealth and how to live below your means while doing it. Separate Business and Personal FinancesAvoid common financial chaos by t

  • 409 | Lights, Camera, Enrollments! Turning Karate Kid Legends into a Lead Machine

    23/04/2025 Duración: 01h05min

    Episode Summary: With the new Karate Kid: Legends movie hitting theaters on May 30, 2025, this episode is a masterclass in how martial arts school owners can harness the buzz to boost enrollments. Stephen Oliver shares his decades of marketing wisdom, including stories from past movie promotions like Enter the Dragon, Power Rangers, and The Karate Kid. Together with Duane and Allie, the conversation explores real-world strategies for creating visibility, foot traffic, and community engagement around the movie release—whether it’s a hit or a flop. https://youtu.be/vwTym6L1jro Key Takeaways: Use the Movie’s MomentumMajor movie releases are marketing goldmines. Parents will be taking their kids to see Karate Kid: Legends, so ride that wave. Get In Early with Local TheatersBuild relationships with theater managers now. Some will let you set up booths for free—others may require rental through national agencies. It’s Not Just the Movie—It’s the MessageWhat worked about the original Karate Kid 

  • 408 | Finding Community Events & Organizations to Partner With

    16/04/2025 Duración: 56min

    In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo deliver a highly practical and motivating conversation around one of the most underused growth strategies in martial arts school ownership: community engagement. From partnering with local schools and daycares to maximizing field trips, fundraisers, birthday parties, and even Facebook groups — Duane and Allie share how school owners can create visibility, trust, and new student leads by becoming a community asset, not just a business. They discuss: Real-life examples of events that worked (and ones that didn’t) Tools like Notion and Dropbox for event journaling How to turn donation requests into marketing opportunities Delegating outreach without spending a fortune If you’re feeling like leads have slowed down or that your school is being overlooked — this episode is your blueprint for turning local relationships into a lead machine. Key Takeaways from This Episode 1. Local visibility must be intentional. Ju

  • 407 | Tired, Frustrated, and Unmotivated? Here’s How to Lead Anyway

    03/04/2025 Duración: 51min

    Episode Overview In this honest and heartfelt episode of School Owner Talk, Duane and Allie open up about something all martial arts school owners experience—but often don’t talk about: burnout. From feeling exhausted and frustrated to questioning motivation and drive, they dive into what it means to hit a wall and how to keep leading when energy is low and emotions run high. If you’ve ever felt like tapping out, this episode will remind you that you’re not alone—and that there’s a path forward. Key Takeaways from the Episode • Burnout is real—and common. Even passionate school owners feel mentally and emotionally spent. • You don’t have to be 100% to still make a difference. Sometimes just showing up is enough. • Setting boundaries is essential. Whether it’s around your time, energy, or availability, you need to protect your peace. • Comparison is dangerous. Judging yourself based on others—especially on social media—can drain motivation and cause self-doubt. • Delegate and offload. Hand

  • 406 | The Biggest Mistakes Martial Arts School Owners Make & How to Fix Them

    21/03/2025

    Episode Overview In this value-packed episode of School Owner Talk, Duane Brumitt and Allie Alberigo explore the most common mistakes martial arts school owners make—often without realizing it—and how to correct them. From retention and pricing issues to burnout and outdated marketing, this conversation is focused on helping school owners take back control of their business and reignite their passion. Whether you are new to school ownership or have been in the game for decades, the strategies and insights shared in this episode are designed to help you work smarter, serve your students better, and build a stronger business. Key Takeaways from the Episode Retention is more important than recruitment. If your school is constantly losing students, bringing in new ones will only mask the problem temporarily. Emotional connection is a major retention driver. When students and parents feel personally connected to your program and instructors, they are far more likely to stay. Many school owners u

  • 405 | Interview with Keith Vitali – Martial Arts Legend and Film Icon

    17/03/2025 Duración: 55min

    Introduction In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo sit down with martial arts legend Keith Vitali. From dominating the tournament scene to starring in martial arts films alongside Jackie Chan, Keith has made a lasting impact on the industry. His journey is one of dedication, discipline, and seizing life-changing opportunities. 1. The Defining 10 Seconds That Changed His Life • Keith shared the story of how a single fight in the Battle of Atlanta tournament shifted his entire future. • Losing 4-0 with 10 seconds left, he landed a jump spinning kick, earning a rare four-point score—a moment that led him to realize his true potential. • Had he lost that fight, he might have pursued law instead of martial arts, proving that small moments can shape destinies. 2. His Transition from Competitor to Actor • Keith was discovered through magazine covers, leading to his breakout role in Revenge of the Ninja, which became a worldwide success. • He shared behind-the-

  • 404 | Retention vs. Recruitment: The Key to Long-Term Martial Arts School Success

    13/03/2025 Duración: 52min

    Episode Overview Most martial arts school owners focus on bringing in new students, but what if retention is actually more important than recruitment? In this episode, Duane and Allie break down the real cost of losing students, how to calculate the true value of retention, and strategies to build a community that keeps students engaged for years—not just months. If you’ve ever wondered why your school isn’t growing despite consistent new enrollments, this episode is a must-listen! Key Takeaways from This Episode 1. The Real Cost of Acquiring vs. Retaining a Student Recruiting new students requires significant marketing expenses, including Google ads, social media campaigns, and events. Retaining a student is significantly more cost-effective and leads to a stronger school culture. Duane and Allie discuss how to calculate both costs and why understanding this metric is crucial for school owners. 2. Why Retention is the Real Growth Strategy Many school owners believe they only nee

  • 403 | Revolutionizing Martial Arts Engagement with Dually – A Conversation with Ed Pizzo

    07/03/2025 Duración: 56min

    In this episode of School Owner Talk, hosts Duane Brumitt and Allie Alberigo sit down with Ed Pizzo, the founder of Dually, an innovative competition platform that blends martial arts, technology, and community engagement. Ed shares how Dually allows martial arts schools to create virtual challenges, engage students, boost retention, and attract sponsorships—all while making competitions more accessible and exciting. Discover how martial arts school owners can leverage this gamified challenge system to motivate students, strengthen school culture, and even monetize through sponsorships. Whether you’re looking to run virtual tournaments, skill challenges, or interactive retention strategies, this conversation will spark fresh ideas for your school’s success. Key Takeaways: 1. Dually is More Than a Tournament Platform – It provides a voting-based competition system for martial arts, fitness, and other industries. Schools can host challenges, skill competitions, and gamified engagement activities for st

  • 402 | Beyond Kicks and Punches – Building a Life-Changing Martial Arts Program

    05/03/2025 Duración: 01h07s

    In this episode, Duane Brumitt and Allie Alberigo discuss how to create a martial arts program that goes beyond physical techniques to focus on character development, leadership, and confidence. They emphasize the importance of teaching life skills that help students succeed not only in martial arts but in all aspects of life. Key Topics Discussed: • The purpose behind martial arts programs and how defining this purpose can shape a school’s culture and longevity. • The role of character development and how it impacts a student’s confidence, discipline, and perseverance. • Strategies to communicate the depth of martial arts benefits to parents to increase retention and long-term student commitment. • The importance of setting clear expectations for both students and parents from the beginning. • How leadership programs, public speaking training, and structured progress milestones contribute to student development. • The need for school owners to engage parents and create a community that s

  • 401 | From White Belt to Black Belt – Keeping Students Motivated for the Long Haul

    28/02/2025 Duración: 57min

    In this episode, we tackle one of the biggest challenges martial arts school owners face—keeping students engaged and motivated from white belt to black belt and beyond. We explore common reasons students quit, the role of parents in retention, and how school culture and instructor enthusiasm play a critical role in student success. We discuss strategies for overcoming loss of interest, lack of progress, and competing activities, along with ways to strengthen the connection between students, instructors, and parents. From setting clear milestones to engaging parents in the journey, this episode is packed with practical insights on building a strong retention system. Key Topics Covered: Why students lose motivation and how to prevent dropouts The importance of instructor enthusiasm and engagement Strategies for keeping parents involved in their child’s progress The impact of setting clear goals and milestones How leadership programs and long-term vision increase retention Creating a st

  • 400 | Turning Trials into Lifelong Students: Strategies for Retention and Growth

    26/02/2025 Duración: 01h05min

    In this episode, we dive deep into student retention strategies and how to transform trial members into lifelong students. We explore best practices in onboarding, parent engagement, and communication methods that keep students committed for the long haul. Key topics include: • The importance of first impressions and pre-framing expectations. • Engaging both students and parents for stronger retention. • The role of clear communication and human connection in martial arts schools. • The impact of structured onboarding and milestone celebrations. • Addressing common dropout reasons and preventing student disengagement. • The value of positioning martial arts as a lifelong journey, not just an activity. Join us as we break down the mindset and tactical approaches that lead to a thriving, long-term student base.

  • 399 | The Secret to a Thriving Martial Arts School—Building a Strong Leadership Team

    21/02/2025

    Want to grow your martial arts school, avoid burnout, and build a thriving leadership team? You’re in the right place! In this episode, Professor Duane Brumitt and Shihan Allie Alberigo break down the essential strategies for developing a strong leadership team that will help your school expand, retain students, and create future leaders. Key Topics Covered: Why trying to do everything yourself holds your school back How to identify and develop future leaders from your students The difference between a good instructor and a great leader How to delegate effectively and avoid burnout The importance of public speaking, decision-making, and leadership training How to create a school culture that fosters leadership and keeps students engaged Building a structured leadership pipeline can transform your school and impact students for life. Tune in to learn how to implement these strategies and take your martial arts school to the next level!

  • 398 | The Five Pillars of a Thriving Martial Arts School

    19/02/2025

    In this episode of Martial Arts School Owner Talk, Allie and Duane break down The Five Pillars of a Thriving Martial Arts School—the essential elements every school owner needs to ensure long-term success. They dive deep into: ✅ Defining Your Vision – Why having a clear mission is crucial for growth. ✅ Building Strong Leadership Teams – The power of mentorship and team development. ✅ Engaging Parents & Students – Creating a strong community inside and outside the dojo. ✅ Financial Mastery – Avoiding common pitfalls and ensuring profitability. ✅ Personal & Professional Growth – The key to staying motivated and avoiding burnout. This episode is packed with practical strategies, real-world examples, and actionable takeaways to help you run a martial arts school that thrives.

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