Smc: School Marketing And Communications

  • Autor: Vários
  • Narrador: Vários
  • Editor: Podcast
  • Duración: 99:30:37
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Sinopsis

Insights into the world of school marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. The education industry is an increasingly competitive one - a school is a business, and a marketing strategy can no longer be an afterthought.

Episodios

  • 132: 10 types of video

    16/05/2018 Duración: 28min

    Brad and Scully discuss the idea of marketing to the ‘traditional Aussie’. In addition, they examine ten types of video content you can use; and the role of an editorial mission statement. Brad and Scully interview imageseven Account Manager, Emily Newman, on how to select the best image. This week’s school marketing example: an excellent example of storytelling from Knox Grammar School. The rants and raves segment looks at the use of machine vision in the future.

  • 131: driving Instagram leads

    02/05/2018 Duración: 28min

    Brad and Scully discuss driving leads from Instagram. In addition, they examine David Gonski’s, PM backed, overhaul of Australian education; and YouTube removing over eight million videos for violent and extremist content. Brad and Scully interview imageseven account manager, Charlie Maughan, on how to brief your school board. This week’s school marketing example: a helpful colour pairings and effects generator called duotones. The rants and raves segment looks at the advantages of admitting your flaws.

  • 130: social media benchmarks

    18/04/2018 Duración: 24min

    Brad and Scully discuss the 2018 Social Media Benchmark Report from RivalIQ. In addition, they examine the future of artificial intelligence; and the elements consumers value in services. Brad and Scully interview Kristian Lawrence, imageseven Account Manager – the final part in the WordPress interview trilogy. This week’s school marketing example: a simple but engaging 360-degree virtual tour from Glenunga International High School. The rants and raves segment looks at creating opportunity by consistently building trust.

  • 129: hashtags on Instagram

    05/04/2018 Duración: 28min

    Brad and Scully discuss the decreasing effectiveness of hashtags on Instagram and what you should use in its place. In addition, they examine April fool’s jokes conducted by some big brand names; the role of humour in your school’s marketing mix; and some SEO basics you need to know. Brad and Scully interview Kristian Lawrence, imageseven Account Manager, and learn five more top tips for WordPress. This week’s school marketing example: an effective campaign from Swinburne University of Technology that changed public perceptions and increase the average ATAR of their applicants. The rants and raves segment looks at Pepsi’s use of predictive analytics in product development.

  • 128: the importance of audio branding

    21/03/2018 Duración: 26min

    Brad and Scully discuss the importance of audio branding. In addition, they examine the premium ad price paid by Australian advertisers on Facebook; and how to create high-quality video with your smartphone. Brad and Scully talk with imageseven Account Manager, Kristian Lawrence, about his top tips for WordPress. This week’s school marketing example: Hillbrook Anglican School’s responsible use of drones for their home page video. The rants and raves segment looks at why storytelling isn’t a strategy; and the repercussions of a school not listening to their stakeholders.

  • 127: the role of video

    07/03/2018 Duración: 22min

    Brad and Scully discuss the decline of Facebook use amongst teenagers. In addition, they examine the role of video in school marketing as they analyse the top videos on Vimeo in 2017. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using YouTube at your school. This week’s school marketing example: East 9th Brewing’s creative use of trademarking. The rants and raves segment looks at how Twitter use has changed with the introduction of the new 280-character limit.

  • 126: Snapchat at your school

    21/02/2018 Duración: 28min

    Brad and Scully discuss how our markets are lacking customer experience quality. In addition, they examine the future of customer relationship management; and how to help journalists adjust to inbound marketing. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Snapchat at your school. This week’s school marketing example: the effective use of live streaming by Harvard-Westlake School in California. The rants and raves segment looks at an interview with Richard Shotton, Deputy Head of Evidence at Manning Gottlieb OMD on the subject of behavioural science in marketing.

  • 125: using video for social media engagement

    07/02/2018 Duración: 29min

    Brad and Scully discuss research from Brightcove on using video for social media engagement. In addition, they examine the pros and cons of directing users away from social media to your website; and the growing use of imagery in newsletters. Brad and Scully interview imageseven Senior Account Manager, Tess Palmyre, on her tips for content marketing in 2018. This week’s school marketing example: the Whiteboard Friday’s blog by Rand Fishkin. The rants and raves segment looks at brands as a legal asset.

  • 124: summer series - the role of a media strategist

    22/01/2018 Duración: 24min

    In this special summer series podcast, Brad interviews Amanda Reid, imageseven’s media strategist. They discuss the role of a media strategist and why they are still important. In addition, they examine the difference between a media strategist and a media planner. They also discuss how to make the most of a media strategist no matter the size of your budget. Brad and Amanda also consider the rise of digital marketing and what that means for traditional media. In conclusion, Amanda explains what every decision maker needs to understand about media planning.

  • 123: summer series - conversion optimisation

    08/01/2018 Duración: 27min

    In this special summer series podcast, Brad interviews Brian Massey, the head of conversion optimisation agency, Conversion Sciences. Brad and Brian discuss conversion optimisation, how it helps online marketers and how it differs from normal analytics. They also look at the differences that arise between the online feedback that consumers give and their actual online browsing habits. In addition, they examine some different conversion optimisation tools that don’t always require large test sample sizes. In conclusion, Brad and Brian discuss how low traffic websites can use conversion optimisation.

  • 122: summer series - enrolments as a KPI

    25/12/2017 Duración: 26min

    In this special summer series podcast, Brad and Scully discuss the idea that you shouldn’t use enrolments as a KPI and the fact that Google and Facebook now control 20% of global media ad spend. In addition, they examine showing culture through your brand. For this episode’s commonly asked school marketing question, Brad and Scully interview Rita Kilroy, imageseven Senior Account Manager, on lead generation and inbound. This week’s school marketing example: Removing inappropriate advertising from your brand the right way. The rants and raves segment looks at how to persuade your boss to fork out for your marketing training.

  • 121: Facebook for your school

    13/12/2017 Duración: 28min

    Brad and Scully discuss the ACCC’s inquiry into the effect of companies such as Google and Facebook on competition in advertising and media. In addition, they examine the idea of the ‘zombie brand’; and how the Queensland Department of Energy and Water Supply convinced motorists to try E10 fuel. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Facebook for your school. This week’s marketing example: a visually impressive and attractive website by Frensham. The rants and raves segment looks at the notion of brands and how they are created.

  • 120: instagram for your school

    29/11/2017 Duración: 26min

    Brad and Scully discuss the second wave of advertisers boycotting YouTube over inappropriately placed ads. In addition, they examine the move from private to public schools by high income families; and the role of consistency and structure in brand management. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, on using Instagram for your school. This week’s marketing example: the final episode of This Old Marketing podcast with Joe Pulizzi and Robert Rose. The rants and raves segment looks at an emerging engagement tool called kinetic currency.

  • 119: the role of servant leadership

    15/11/2017 Duración: 29min

    Brad and Scully discuss the results from the latest Content Marketing in Australia report from the Content Marketing Institute. In addition, they examine ethical content curation and the value millennials put on experiences. Scully and Brad interview imageseven Senior Account Manager, Caitlin Quartermaine, on inbound marketing. This week’s school marketing example: A campaign showing the importance of giving, presented by Coca Cola and The Salvation Army. The rants and raves segment looks at the role of servant leadership.

  • 118: school photo shoot

    02/11/2017 Duración: 30min

    Brad and Scully discuss content marketing for internal communications. In addition, they examine six soft skills to assist you in your marketing role; and remind us to only use technology that you need and not to get caught up in trends. Brad and Scully interview imageseven Account Manager, Sarah Millinson, on how to manage a school photo shoot. This week’s school marketing example: the great use of available budget in a video from Nature Play WA. The rants and raves segment looks at how soft skills and culture are impertinent for brand reputation.

  • 117: publishing for your parents

    18/10/2017 Duración: 27min

    Brad and Scully discuss the difference between publishing for marketing and publishing for your parents. In addition, they examine how influence marketers with a small following can make a big impact; and how to know when to adopt new marketing technology. Brad and Scully interview John ‘Jiggles’ Igglesden, imageseven Account Coordinator, on using Twitter in schools. This week’s school marketing example: an excellent use of storytelling and animation from Western Power. The rants and raves segment looks at standing by your school brand.

  • 116: promoting your e-book

    04/10/2017 Duración: 28min

    Brad and Scully discuss the importance of a consistent brand message across your brand. In addition, they examine what happens when the internal culture of your organisation breaks out into the open; and some effective suggestions for promoting your e-book. This week’s school marketing example: The excellent use of video to communicate the strategic plan of a Sydney girls’ school, Ravenswood. The rants and raves segment looks at the marketing efforts of Tourism New Zealand and the investment by WPP in Gimlet Media that suggests a bright future for the humble podcast.

  • 115: classic interview mistakes

    20/09/2017 Duración: 27min

    Brad and Scully discuss news that Australia are late adopters of innovative technology. In addition, they examine how Facebook is driving the content shift to video; and seven classic interview mistakes. Brad and Scully interview John ‘Jiggles’ Igglesden on dealing with inappropriate content mistakes. This week’s school marketing example: the latest recruiting efforts from the Western Australia Police. The rants and raves segment looks at the different areas of artificial intelligence and the roles they play in marketing.

  • 114: content marketing tech trends

    06/09/2017 Duración: 28min

    Brad and Scully discuss predicted content marketing tech trends for 2018. In addition, they examine five skills to look for in new marketing recruits; and if augmented reality has finally arrived. Brad and Scully interview imageseven Account Manager, Vanessa Reside, on writing and content preparation. This week’s school marketing example: the use of Facebook by parents to abuse teachers in South Australia. The rants and raves segment looks at how anthropology can help your marketing.

  • 113: essential blogging tips

    23/08/2017 Duración: 29min

    Brad and Scully discuss the importance of consistent customer intimacy. In addition, they examine the latest research on marketing emails; and some essential blogging tips for schools. Brad and Scully interview imageseven Account Coordinator, John ‘Jiggles’ Igglesden, about live streaming at your school. This week’s school marketing example: consistent use of online storytelling across the website of Mount Vernon Presbyterian School in Atlanta. The rants and raves segment looks at the role of identity in influencer marketing.

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