Chats With Chip

In this episode, we go Down Under for a deep dive into the business of WebSavvy, a Melbourne-based digital marketing agency founded by Mike Rhodes. He explains why he chose agency life over being a helicopter pilot, advice for fellow agency owners, effective team training, and much more.Continue Reading → The post CWC 38: Professional development for agency owners and employees (featuring Mike Rhodes) appeared first on FIR Podcast Network.

Steve Parker, Jr. brings extensive digital marketing and business experience as CEO and co-founder of Levelwing. He is an industry leader, trendsetter, and occasional provocateur. In this episode of Chats with Chip, Steve discusses his recent video Uncommon Transparency, and how internal and external transparency will benefit all agency relationships. He explores his own experiences and why he chose to produce a series of videos examining Levelwing’s values.Continue Reading → The post CWC 37: Transparency in the agency business (featuring Steve Parker, Jr.) appeared first on FIR Podcast Network.

On this episode of Chats with Chip, Karen Swim breaks down how changes to the workforce and agency culture have allowed independents and micro agencies more freedom and flexibility than ever before. She also advises how having a financial plan and advances in technology can help smooth the path for solo agency owners.Continue Reading → The post CWC 36: The role and impact of solo PR agencies today (featuring Karen Swim) appeared first on FIR Podcast Network.

In this episode of Chats with Chip, Matt Rizzetta, founder and CEO of N6A, discusses a new model he calls Outcome Relations, designed to provide measurable accountability to clients. Matt explains the benefits of Outcome Relations, how the workforce has changed over his career, and how entrepreneurs need to make mistakes and innovate incrementally over time to be successful.Continue Reading → The post CWC 35: Is Outcome Relations the future of communications? (featuring Matt Rizzetta) appeared first on FIR Podcast Network.

Doug Simon is an expert in producing video for agencies and brands in both broadcast and social media. As CEO of the award-winning DS Simon Media, Doug has lengthy experience in getting clients’ spokespeople on television news. By arranging satellite media tours, providing behind the scenes video coverage, and servicing social media video production, Doug gets his clients’ positive stories out there. In this episode of Chats with Chip, he addresses what the trends in both broadcast and social media mean for the future, as well as changes he is seeing in how clients and agencies work with firms like his own.Continue Reading → The post CWC 34: Advice for agencies on better use of video for clients (featuring Doug Simon) appeared first on FIR Podcast Network.

Chuck Hester is a senior integrated marketing executive with deep experience in B2B and technology. He has worked in-house and on the agency side, so he brings a strong understanding and great perspective to this episode of Chats with Chip. As the author of Linking In to Pay It Forward, Chuck provides advice to communicators on... Continue Reading → The post CWC 33: How agencies can get the most out of LinkedIn (Chuck Hester) appeared first on FIR Podcast Network.

Mark McClennan hosts a weekly podcast where he explores ethical questions with public relations industry experts and agency leaders. He brings a wealth of his own experience to the mix, as a longtime senior agency executive and former National Chair of the Public Relations Society of America (PRSA). Mark joined Chip on this episode to talk about... Continue Reading → The post CWC 32: Leading an ethical agency (Mark McClennan) appeared first on FIR Podcast Network.

Many of us think of lawyers like we do doctors: someone to go to for a fix when something goes wrong. Just as seeing your doctor when you are healthy helps improve outcomes, so does building a relationship with the attorney you use for your agency business. In this episode, Chip speaks with Matt Benson of Cook Little Rosenblatt & Manson of Manchester, New Hampshire. Matt has decades of experience in working with business owners on challenges ranging from the formation of the business to its eventual sale. He discusses why — and how — you should leverage your lawyer for more than just legal advice.Continue Reading → The post CWC 31: Using your lawyer as a business advisor with Matt Benson appeared first on FIR Podcast Network.

Robert Udowitz and Steve Drake of RFP Associates partner with organizations seeking to retain PR and public affairs agencies. They take years of their own experience on the agency side to help clients navigate the process more effectively. On this episode of Chats with Chip, Robert and Steve offer helpful advice and useful tips for agencies as they respond to requests for proposals.Continue Reading → The post CWC 30: RFP advice for agencies from Robert Udowitz and Steve Drake appeared first on FIR Podcast Network.

In this episode of the Chats with Chip podcast, Rick Gould of Gould+Partners, an agency mergers and acquisitions advisory firm based in New York, provides useful insights for agency owners on the process of selling their agencies — including perspective on current trends in M&A.Continue Reading → The post CWC 29: Practical M&A advice for agency owners with Rick Gould of Gould+Partners appeared first on FIR Podcast Network.

Brent Lightner of Taoti Creative in Washington, DC joins the podcast to talk about how he became an accidental — but quite successful — agency owner. At the dawn of the Netscape era, Brent took on a web development challenge in search of scholarship funds. Two decades later, he leads an award-winning creative firm.Continue Reading → The post CWC 28: Brent Lightner of Taoti Creative appeared first on FIR Podcast Network.

James Papiano joins the podcast to talk about the importance of leadership and culture in an agency environment, including how to change a weakened culture to improve performance. Continue Reading → The post CWC 27: James Papiano on Leadership & Culture in Agencies appeared first on FIR Podcast Network.

Nick Petroski of Promethean Research joined to talk about the outlook for digital marketing agencies in 2019 and beyond.Continue Reading → The post CWC 26: Nick Petroski of Promethean Research appeared first on FIR Podcast Network.

Patrick Rogan of Ignition HR joins to discuss how small and midsize agencies can meet their human resources needs with a combination of vendors, consultants, and in-house staff.Continue Reading → The post CWC 25: Patrick Rogan on HR for small-to-midsize agencies appeared first on FIR Podcast Network.

Johna Burke, Global Managing Director of the International Association for Measurement and Evaluation of Communication (AMEC), joined to discuss Measurement Month and the challenges and opportunities for communicators.Continue Reading → The post CWC 24: Johna Burke of AMEC appeared first on FIR Podcast Network.

John Wall, co-host of Marketing Over Coffee with Christopher S. Penn and partner at Trust Insights, joined this episode of Chats with Chip to talk about podcasting, marketing technology, and more.Continue Reading → The post CWC 23: John Wall of Marketing Over Coffee appeared first on FIR Podcast Network.

Tim Hayden of Brain+Trust Partners joined Chip to talk about business transformation through the use of data and digital innovation.Continue Reading → The post CWC 22: Tim Hayden of Brain+Trust Partners appeared first on FIR Podcast Network.

This episode of the Chats with Chip podcast features CC Chapman, an expert storyteller, passionate explorer, and committed humanitarian. CC currently serves as a Visiting Instructor of Business and Management at Wheaton College in Massachusetts.Continue Reading → The post CWC 21: CC Chapman, Storyteller appeared first on FIR Podcast Network.

Gordon Platt of Gotham Media Strategies joined Chip to discuss how he came to start his own agency, including the impact of his previous experience in broadcast journalism.Continue Reading → The post CWC 20: Gordon Platt of Gotham Media Strategies appeared first on FIR Podcast Network.

Craig Carroll, Executive Director of the OCR Network, joins Chip to discuss corporate reputation and the measurement and evaluation of corporate communications.Continue Reading → The post CWC 19: Craig Carroll on corporate reputation and measurement appeared first on FIR Podcast Network.