The Talking Points Podcast

What should your organization be thinking about when it comes to Twitter? Should you stay or go? Also this month, audio content continues to make an impact, a new resource from Tik Tok filled with good advice for marketers, and what consumers expect your CEO to say and do. We also have a listener question about how to choose a host for a company podcast, and more! WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro Talking Point: Time to leave Twitter?  Spotlight: Popeyes trolls the Timberwolves Quick News & Quick Takes: 2022 Spoken Word Audio Report Quick News & Quick Takes: TikTok's new resource for marketers Quick News & Quick

The social media platforms, and marketers, are prioritizing short-form and live video. We’ll offer some ideas to help your organization tap into the trend. Also this month, the lack of a career path in content marketing. Plus, what could you do with nine people assigned to your Instagram account? We also have a listener question about how to handle being called 'the social media intern.' Arik defends his stance on the decline of grammar. Plus, get the details on a Minneapolis Hanson & Hunt listener meet-up, and more. ***MINNEAPOLIS LISTENER MEET-UP*** Register for a Hanson & Hunt listener meet-up in Minneapolis on 11/3/22 WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.co

It's time to end the thinking that leaders in comms, PR and marketing don't have business chops. We'll discuss earning and keeping the coveted seat at the table, at any point in your career. Also this month, the factors that might make you say no to working with an influencer. Plus, was a recent one word tweet trend worth the effort? And, a listener question about job candidates who dress down for their interviews, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Earning and keeping the seat at the table  Spotlight: A one word tweet trend Quick News & Quick Takes: The power of attention Quick News &

What are your biggest challenges as a communicator? We'll discuss a new survey of your peers that tackles that, as well as the top comms activities this year. Also this month, the fallout from ‘the crying CEO.’ Plus, have we reached the point where a link included in a social media post is pointless? And, a listener question about the best way for a leader to share company news on LinkedIn, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com. SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Comms challenges, DE&I, outsourcing  Spotlight: The crying CEO Quick News & Quick Takes: Gen Z's social media shift Quick News & Quick Takes: Content helps B2B buye

What does digital reputation really mean? We talk through some ideas for how communicators can help their organizations stand out. Also this month, what's going on with Radio Shack's Twitter account? Plus, how long it takes content creators to make it on their own. And, some advice for anyone just starting out in their comms or marketing career, and more. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Building a real reputation online Spotlight: Radio Shack's shocking Twitter strategy Quick News & Quick Takes: Content creator survey Quick News & Quick Takes: Twitter Notes Quick News & Quick Takes: Why brands

The threat of a recession, and what impact it could have, is something all marketers and communicators should be thinking about. We offer some ideas for your plans in the months and year ahead. Also this month, evidence of a possible shift to better work-life balance in PR. Plus, are email newsletter on the way out? And, Arik has some advice for getting leaders to use LinkedIn more often. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Readying your comms for a recession Spotlight: Novel about the influencer life Quick News & Quick Takes: PR pros survey Quick News & Quick Takes: The social listening struggle

It might seem like your organization should be on every social media channel, but does it make strategic sense? We talk through some things to consider when evaluating adding a new channel. Also this month, a great idea to impress your boss, to show how your content and social media program has evolved. Plus, Arik has a more compelling way for your company's new hires to announce their big move on LinkedIn. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: How do you decide which channels to add? Spotlight: Goop's 'Luxury Diaper' Quick News & Quick Takes: Changes to the LinkedIn feed Quick News & Quick Takes: A

Many brands employ a 'Let's have some fun' attitude on their social media accounts. But are some trying too hard to get attention? Also this month, tips for maximizing your owned media. Plus, TikTok sees an increase in people sharing their opinions as long-form commentary. And, Arik offers advice for fellow consultants on saying 'no' to clients you don't want to work with. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Attention-grabbing social media posts Spotlight: Bud Light newsjacks the NBA Quick News & Quick Takes: How journalists use social Quick News & Quick Takes: Tips for maximizing your owned media

Organizations of all types have been encouraging their employees to advocate on their behalf on their personal social media accounts for years. Are these programs effective? We run through some ideas for starting and growing social media advocacy programs. Also this month, what's impacting staff turnover in comms? Plus, is local TV news still effective for PR? And, advice for managing someone who is reluctant to return to your office. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: Employee advocacy programs  Spotlight: March Madness and NILs Quick News & Quick Takes: CCOs and comms turnover Quick News & Quic

There are a lot of reasons for an organization to use Twitter, Arik reveals what's on the top of his list. Also this month, can process and passion coexist in comms and marketing? Plus, a study that uncovers which roles and skills are wanted the most, and a report from TikTok that suggests the platform continues to inspire people to buy what they see from brands. And, is there a problem if someone wants to 'pick your brain' about your work? Plus, Kevin dares to criticize the Coinbase ad that many marketers thought was the best commercial during this year's Super Bowl. WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking

As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month, is cancel culture affecting brands? Plus, the cost of content production, and we address the mantra of 'fake it until you make it.' Is that good advice for your comms or marketing career? WHAT DO YOU THINK? We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send us a message Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSOR Brandpoint EPISODE SUMMARY Intro   Talking Point: User-generated content  Spotlight: Starbucks teams up with Netflix Quick News & Quick Takes: Is cancel culture affecting brands? Quick News & Quick Takes: A mandate for internal comms Quick News & Quick

We're grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some challenges of making the move away from news and offer some advice for those thinking about it. Really interesting perspective! Also this month, new data on how long your content performs on the most popular channels. Plus, Pinterest's 2022 trends, Kevin's lessons for communicators from the Disney+ doc "Get Back," and a listener question about wanting to leave a new job soon after starting it.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro  

You can learn a lot about social media - from the person who manages it for your organization. So what should you ask them? We have a few questions to bring to them. Also this month, channel data in the 2021 Global Comms Report from Cision and PRWeek. Plus, what's working right now on Instagram? Also, the importance of analytics and PR, and a listener question about getting off to a good start as a first-time manager.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:00 - Talking Point: Questions to ask your social media manager  18:40 - Spotlight: Deluxe takes its purpose to TV 20:20 - Quick News & Quick

Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he's telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings from an annual blogging survey, and a listener question about the potential for ageism in the hybrid and remote work environment.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   :55 - Talking Point: How to improve thought leadership content 9:30 - Spotlight: Arby's rewards RBs 11:05 - Quic

Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications job postings.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY

The 'return to the office' might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for thought leadership, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:15 - Talking Point: Planning for a hybrid workforce 19:20 - Spotlight: Mayo Clinic's social media legacy 21:20 - Quick News & Quick Takes: Challenges of thought leadership 27:20 - Quick News & Quick Takes: YouTube fo

Measurement of your communications efforts and programs is tricky. There's a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get the word out and build trust in their COVID-19 vaccine, how companies are now working with NCAA athletes, what defines "best-in-class" brand social media activity, and more.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.  Send a message, comment or question Record an audio comment or question (click the microphone at the bottom of HansonandHunt.com) SPONSORBrandpointEPISODE SUMMARY Intro   1:45 - Talking Point: Measurement challenges and advice 21:50 - Spotlight

Our June 2021 episode includes:Social media advice for 2021 (:55)Guest: Jen Hartmann, John Deere (13:15)Spotlight: The Carolina Panthers and social engagement (32:55)FleishmanHillard's Authenticity Gap study (34:40)Brand films (39:40)Listener question: How should I network post-pandemic? (45:05)LINKSTALKING POINTFocus more on Facebook, customer service efforts on social in 2021Why you need a content mission statementJen Hartmann, John Deere (LinkedIn / Twitter)Jen Hartmann's tweet about how "we're all just getting started"SPOTLIGHTCarolina Panthers/Social engagement on FacebookQUICK NEWS & QUICK TAKESFleishmanHillard Authenticity Gap study reveals brands are failing on nearly half of what consumers expect of themThe 2021 Authenticity Gap (PDF)Why big companies like DoorDash, 3M and HP are making filmsLISTENER QUESTIONPost-pandemic networkingCLOSINGThese common grammar mistakes make you’re* company look dumbHow grammar mistakes influence people’s perceptions of companiesMORE INFORMATIONHansonandHunt.comApple P

Our May 2021 episode includes:State of Writing in 2021 (1:00)Guest: Sarah Mitchell, Typeset (4:40)Spotlight: Alaska Air's boomer hype house (21:00)Ragan’s Communications Benchmark Report (24:30)Altimeter's 2021 State of Digital Content (27:30)Listener question: Should I start a business blog? (32:15)LINKSTALKING POINTState of Writing in 2021: Writing is hardHave content marketers thrown in the towel?Sarah Mitchell, TypesetSPOTLIGHTHow Alaska Air came to focus on a boomer hype house for its latest marketing flairQUICK NEWS & QUICK TAKESThe role of communications pros expands dramatically amid relentless global crisesAltimeter: The 2021 State of Digital ContentMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices

Our April 2021 episode includes:Executive use of LinkedIn (:50)Guest: Lee Odden, TopRank Marketing (6:15)Spotlight: Dove leads on diversity (27:45)The State of Journalism 2021 (29:10)Corporate email study (33:50)Listener question: Brands and Clubhouse (38:50)LINKSTALKING POINTLearn why and how executives should become active on social mediaWebinar: The Business of Executive Thought LeadershipBrandfluence – Why growing executive influence is essential for B2B marketingHow to become a LinkedIn thought leader in 9 easy stepsGeorgia voting law: Business reactsLinkedIn publishes new guide to key content trends amid COVID-19Lee Odden, TopRank MarketingSPOTLIGHTDove offers to pay other brands to diversify their adsQUICK NEWS & QUICK TAKESNew Muck Rack survey: The State of Journalism 2021Corporate email: Too much of too muchMORE INFORMATIONHansonandHunt.comApple Podcasts pageSpotify pageSign up for Arik's weekly emailSPONSORBrandpoint Learn more about your ad choices. Visit megaphone.fm/adchoices