Not Another Business Show

Simon Sinek suggested in his book "Start With Why" that people don't buy what you do, they buy why you do it.   This simple statement and the accompanying Ted Talk around his 'golden circle' formula is the basis for today's conversation. His whole premise sent me into an almost tailspin of manic proportions trying [...] The post Tell me why appeared first on Unusual Communications.

In the words of Guy Kawasaki "Starting your book is only the first five miles of a twenty-six-mile marathon that's one-third of a triathlon (authoring, publishing, and entrepreneuring)." Seems more and more entrepreneurs are putting pen to paper as a way of building their credibility within their industry.   So this week we take a [...] The post Should you write a book? appeared first on Unusual Communications.

Ever wondered whether your business should be finding a niche? An area of your business or industry that you can absolutely dominate and become the 'go to' person for your clients. That's the topic up for discussion this week. My guests and I talk about what a niche actually is, what it can do for [...] The post Niching ~ When size really does matter appeared first on Unusual Communications.

Welcome to Season 2 Episode 7 of "Not Another Business Show". This week is our first ever 'minisode' as I've spent the early part of this week hanging out at the real estate marketing Armageddon conference. 3 days of full on, business changing information with an amazing line up of speakers, including the one and [...] The post Business ownership ~ the loneliest journey appeared first on Unusual Communications.

Buckminster Fuller calls it the Critical Path, all the little twists and turns our lives take to get us to where we are right now. Seems that for an entrepreneur these twists and turns feel more like roller coasters, with unexpected loops thrown in for good measure. It takes a certain kind of person to [...] The post Broken Phones Make Girls Cry ~ The Life Of An Entrepreneur appeared first on Unusual Communications.

Pitching... It's not just a baseball reference. Seems everywhere you turn in the business world these days someone is talking about pitching. Social pitches, sales pitches, media pitches, investor pitches, so many different styles of pitches. But what do they all mean?   What do we need to know in order to create a compelling [...] The post Pitch Perfect appeared first on Unusual Communications.

Let's face it when you're a business owner not everyday is filled with sunshine and roses, somedays it can feel like a truck full of fertiliser and thunderstorms. How you handle all the ups and downs of business ownership can be a lonely journey. This week our guests share some of their personal 'stories from [...] The post Tales from the Trenches appeared first on Unusual Communications.

This week on Not Another Business Show we talk content marketing.   Often mistaken as 'just' blogging, it actually encompases every piece of material your business puts out in the public domain. From your website and brochures to articles, podcasts or videos.   Today the masters in content marketing share with us how you create [...] The post Content Marketing appeared first on Unusual Communications.

Personal branding is a topic that is gaining traction amongst small business owners. The need to differentiate ourselves from our business is the topic of today's show. I invite a personal branding expert, media expert and a professional headshot photographer to all weigh in on the reasons why as small business owners we need to take [...] The post Creating your personal brand appeared first on Unusual Communications.

Welcome back to Episode 1, Season 2 of Not Another Business Show. Hope you have all had a great start to your 2016. For our first episode back the guests and I talk through different ways you can plan to make 2016 your most successful year yet. There is plenty of gold throughout the episode [...] The post Planning for success appeared first on Unusual Communications.

This is part 2 of our behind the scenes look at mental health awareness and the small business owner. If you haven't heard part 1, stop now and listen to that one first. This week we talk about various things to try when you are walking with the 'black dog' from getting outside, to breathing, meditation and [...] The post I Tell Myself It's Just A Blue Day (Part 2) appeared first on Unusual Communications.

According to a recent report conducted by Price Waterhouse Coopers mental health conditions are costing Australian business approximately $10.9 billion per year. But what are the costs to small business owners in Australia? We've spoken in previous episodes of all the reasons why being in business for yourself can be a good thing, now it's time to [...] The post I Tell Myself It's Just A Blue Day (Part 1) appeared first on Unusual Communications.

According to a market survey conducted by IBIS World in June 2015 they released that business coaching was worth 12 billion dollars per year to the American market. In Australia at last census there were over 4000 business coaches registered, there is no doubt that business coaching is a growing industry, and, it's big business. Sometime throughout [...] The post Not All Coaches Are Created Equal appeared first on Unusual Communications.

Ever wondered how you can access all of the gold within the LinkedIn platform? LinkedIn can be used as a lead strategy, to find media contacts, create partnerships, find new team members and even strengthen relationships with your clients. So this week we dive head first in to all of the good stuff that LinkedIn [...] The post Linkedin Double Header Pt 2 appeared first on Unusual Communications.

Linkedin, quite possibly the most under utilised tool in the small business owners arsenal. As of the end of July this year best esstimates said that Linkedin had over 380 million users world wide. With around 6 million of those being Australian profiles. There are 2 new members joining every second and 49% of key decision [...] The post Linkedin Double Header Pt 1 appeared first on Unusual Communications.

The final part in our technology trilogy is all about digital marketing. Does digital marketing differ from a regular marketing strategy? What do you need to know when considering your online strategy? Gear up to learn all you need to know about online ecosystems, ascending transaction models, landing pages and social media strategies. A big [...] The post Digital Marketing appeared first on Unusual Communications.

We're back for part 2 of our technology conversation. If you haven't listened to last weeks episode on cloud computing then stop, rewind one week and listen to that episode first. This time round our IT boffins share their thoughts on security, back up's, internet connectivity and I even get to find out what the [...] The post Are You Compromising Yourself In The Cloud appeared first on Unusual Communications.

They say video killed the radio star but what impact has technology had on small business? In our first ever three part show we are taking a dive into the technology pool. How has technology impacted us? What is this cloud thing anyway? and how can I maximise technology across my business. Join the experts [...] The post Why Clouds Can Be A Good Thing appeared first on Unusual Communications.

Zig Zilar once said " The only thing worse than training staff and having them leave, is NOT training them and having them stay" So this week we embrace the topic of training your team. Should you train them? What should you train them in? How do you train them? Do you train them yourself [...] The post soft skills... hard skills.... training skills it's all common sense appeared first on Unusual Communications.

"If you think hiring professionals is expensive, try hiring amateurs" At some point every business owner asks themselves if it's time to add a staff member to the business. The path to finding good people can be fraught with hurdles, so today we pull apart everything you need to know before you put a staff [...] The post Finding Good People appeared first on Unusual Communications.