On The Shelf: How To Get Your Products Into Big Box Retail!

If you have ever wanted to pick the brain of an actual retail buyer, this is your episode. Salah Khalaf, former buyer for Walmart and Sam’s Club for over 20 years shares his experiences and expectations as a retail buyer. This episode is not to be missed. It contains little known insight direct from the buyers we try to connect with everyday. Also back for a second time is Joe Tarnowski from ECRM. Joe and Salah have become friends through work and together they add a dimension to the episode that makes it a must listen. We look forward to your thoughts and questions on this episode. For more information on Salah: Salah Khalaf Cell (479) 270-9676 khalafsa@outlook.com Twitter ID is @khalafsa and Linkedin is Salah Khalaf. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On

In part 3 of our series on common mistakes companies make when pitching to Costco we cover logistics and how to ensure you are covered long before making your pitch. Don’t miss next Monday’s Podcast where we will be having a conversation with a former Sam’s and Walmart buyer. Get ready to hear your questions answered from the inside, right from the buyers who receive the information you send everyday. Don’t miss the chance to submit your questions and have them answered right on the show. We will be taking twitter and Facebook submissions up to Wed night at 12pm EST. We look forward to hearing from you and getting your questions answered on the show. See you there. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·&nb

Sending a buyer sample is exciting! It is a critical step in getting your products on the shelf. It means you have convinced the buyer review your actual product, not just paperwork. How do you ensure this process goes smoothly? How do you prepare the products you will be sending and what needs to go with them? These questions and more will be answered in this weeks episode. Thanks to Kim for submitting the question. Listen and enjoy. Happy Selling Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We are back with the 2nd common mistake companies make when taking their products to Costco. Thinking Costco will change their business model to accommodate your product is #2 on our list of 5. Why won’t Costco bend to the will of your product? Have a listen and find out. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Hey folks, There are many mistakes companies can make when pitching their products to retailers like Costco. Believe me, I have already made most of these and learned the hard way. So that you don’t have to learn the same why I did we have narrowed it down to the top 5 mistakes we feel are most common. These will be coming to you in 5 short podcast over the next couple weeks. Listen and enjoy. Cheers and happy selling, Tim Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Based on popular demand we hit this topic again. Pricing your product for retail is so important you definitely do not want to leave these key costs out of your model. Retail returns Freight to the retailer Marketing Development Fund Markdown Fund Have a listen and let us know what you think. Is there anything you plan into your pricing that we have not mentioned? Let us know. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In one of our most exciting discussions yet, the Team at ECRM walk us through the ECRM platform and how to get the most out of the opportunity. If you are interested in getting your products in front of no less than 60 buyers in less than 3 days you will not want to miss this episode. I had a great time with Joe and Sarah from ECRM and appreciate them taking the time to come on the show. If you are interested in attending an ECRM Show please click here. Look forward to seeing your products on the shelf. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Inst

If you have ever wondered “Are bugging your retail buyer by following up to much?”, this Podcast is for you. Learn how to follow up in a professional manner that will get you the results you are seeking. Enjoy! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Everyone knows that sales can sometimes slowdown in the summer. Vacations, heat, kids out of school can disrupt the normal sales cycle. At TLB we teach our clients that you do not simply have to accept this slowdown. There are systems you can put into place avoid and sometimes even reverse your summertime sales slowdown. In this episode we cover 4 different strategies you can use to save your summer sales. Listen up! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

When you are in a slump and your product sales slow down, it might be time to hit the road. Sometimes getting out into the field can be the best possible thing. Today’s episode is a “Start Your Week Wisdom” encouraging everyone to change things up once in a while. If what you are doing is not working, do something different. Last week we took a road trip to sell some product and help one of our clients. The trip really helped them get back on track. We hope this podcast will be just the motivation you need if your product sales are in a slump. Enjoy! If you do something different to get out of a slump please let us know, we would love to hear it. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·     

Getting paid for your product is one of the main reasons you do what you do. Getting paid is what funds everything. More product, better systems, more help etc. If you are not going to get paid, what is the point? Right? This, our 50th episode, covers the “when” & “how” related to getting paid for your product. Enjoy! We look forward to your feedback and seeing your products on the shelf. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

There are a ton of moving parts that go into launching a product. This episode covers an often missed part of the process that could cost you thousands, even millions. If you are launching or just began selling a product you do not want to miss this episode, it could save your business. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this weeks program we offer some sound reasons why you should always have and maintain your own website. A website if for more than just selling product, take a listen and see if you are using your website for all the right reasons. Don’t forget to leave us a comment and let us know how we are doing. Let’s keep the conversation going. Keep selling. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This weeks main podcast is all about understanding how Costco Roadshow works and is it the right place to sell you products. Getting into Costco can be a daunting task which is why Costco Roadshow can make a lot of sense to get things started. Give it a listen and decide if Costco Roadshow is for you. Leave some comments and let us know if there is anything about the program you would like to know that we did not answer. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this weeks “Start Your Week Wisdom” we discuss the dangers of putting to much pressure on sales to solve all your problems. It is true, sales can cure a lot of issues, however setting a sales budget that is a complete fabrication simply because that is what you need to stay afloat is a recipe for disaster. Have a listen and weigh in with your opinion. Thank you for your part in making this a great Podcast. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Our “Question Answered” for the week related to stock on-hand. Our listener wanted to know if he needed a lot of product on-hand before approaching big box retailers and if so, how much should he have? Press download to hear the answer. Thank you for the questions and please keep them coming. Have a great weekend. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Selecting the right retailers to launch your product and brand can make or break how your brand will be perceived long term. Don’t miss this in-depth discussion with “Brand Guru” Ellen Rudy from Polyphony Branding where we cover everything you need to know when looking for retail partners. Check out Ellen Rudy’s website! As always, we look forward to your questions and comments. Happy Selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We know that everyone has struggled with the question: Is my product on the right track? Is my product going to make it? To help answer these questions we have put together a short 3 stage checklist to help you know if your product is heading in the right direction. Some of the inspiration for this list came from the book; The Tipping Point, by Malcolm Gladwell. If you have never read this book, put it on your reading list. Click here for the link. Let us know how you like this episode and if you have any questions. We look forward to your comments and suggestions as they help us build this podcast into a real tool for all of you. Happy selling! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf

Have you ever found yourself with too many advisors? So many people giving their opinions that you can’t make a decision or stay on course for very long? This problem can sink a business fast and the worst part is you might not even know this is happening. In this episode we will talk about the 3 ways you can determine if you are in this situation and what to do about it. We look forward to your thoughts and comments. Happy Selling. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Should you give exclusivity to any distributor wishing to sell your product is our “Final Thought Of The Week”. This question comes up enough that we decided to address it on a podcast. Although this episode covers primarily International distributors the information can be used for all distributors. Thank you for keeping the questions coming, we appreciate the support you have all shown toward the podcast. We are interested in your comments as well so please let us know which podcast is your favorite. Happy Selling. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·