On The Shelf: How To Get Your Products Into Big Box Retail!

For our 40th episode we are answering a frequent question from one of our listeners regarding private labeling his product and if it is a good idea. I am sure you have asked yourself this question before as well. Have a listen to gain some insight and hopefully answer the question. Thanks for the question, keep them coming. On Friday we will be covering the topic of Distributor Exclusivity, don’t miss it. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Selling product to retailers is a calculated strategy. When and how you go to retailers matters as much as what you are selling them. In this weeks “Start Your Week Wisdom” we provide some key insight in to how you should set your sales calendars and what to consider when approaching retailers. We look forward to your comments regarding the episode and if it was helpful. Don’t forget to let us know what other topics you would like to see on the show. If you enjoy the show or know someone who would please pass it on. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·    &n

Is your product not meeting your expectations with regard to sales? In this episode we explore several key exercises you can take your product through to help trouble shoot the issue. We would love to hear what challenges you are facing in your efforts to get your products on the shelf. Happy Selling Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This weeks “Start Your Week Wisdom” came from a listener wanting to know what our “One” piece of advice would be for him going into a buyer meeting. After giving it some consideration, as there are many facets that go into a meeting, we decided that, “Keeping the meeting conversational” was the most important. In all your interactions this week with people interested in your product be conversational. Leave the pitch at home and have a conversation. Have a great week!! Don’t forget to leave us some feedback…. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·

We had a listener last week who wanted to know why it is so hard to get products into Costco. What is the real deal he asked. it is a great question and one that we decided to answer on this weeks “Question Answered” show. Do you think it is hard to get products into Costco? Why? Let us know what you think. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We had a great time at the International Housewares show this past weekend and hope you did as well. No matter what you did at the show, your success or failure will be determined with how you manage your follow up. This weeks “Start Your Week Wisdom” provides 4 key steps you can follow to ensure your follow up is solid. Enjoy the podcast and leave us some feedback, we would love to hear from you. We look forward to seeing your products On The Shelf! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you have been in the retail / wholesale game long you know what it is like when a buyer is moved smack dab in the middle of your deal. You want to scream, kick, throw a tantrum right? At TLB Consulting we know how frustrating this can be as it has happened to us more than a few times. Over the years we have developed 6 steps we put into action the second this happens and the results have been terrific with keeping our projects on track. Today we are sharing these 6 steps with you in the hope that should you find yourself in this type of situation, you will have the tools to weather the storm. If you have any questions, comments, stories related to this subject please feel free to share. See you On The Shelf!! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Faceb

We hope you enjoyed the 2nd half of our discussion around Mark Cuban’s 12 Rules for Start-Ups. We had fun with this content and hope you were able to extract even a small nugget to use in your current business life. Here is the link to Mark’s article with Entrepreneur if you are interested in reading the full story. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

This past week a colleague of mine sent me a meme on Facebook called Mark Cuban’s 12 Rules for a Start-Up. I took a look and thought it might make a great Start Your Week Wisdom discussion. Today and tomorrow’s podcast covers these 12 rules and provides my thoughts on each subject. Even those each topic is actually relevant we had some fun with it and hope you will also. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this weeks, Start Your Week Wisdom, we cover the importance of remaining consistent with your programs. From social media to buyer contact, remaining consistent, persistent and stedfast are the keys to success. Have a great week! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Welcome to our first Podcast post on Libsyn. We are excited to be here. Today’s post was prompted by a question from one of our clients. The question was, “When bloggers email us asking to review the product should we send them one to review?” This is a great question and one that needs a complete and strategic answer. If bloggers have not come calling regarding your product, they will. Take a listen and learn the 4 requirements every blogger should have before reviewing your product. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now In

Don’t start your week without listening to this weeks “Start Your Week Wisdom”! These just might be the words you need to hear to keep you in the hunt. Leave us a comment and let us know how we are doing. We would love to hear how the podcast has impacted your strategy. We would also like to hear if you have any issues or roadblocks in your way that we can help with. Have a great week! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

After participating in over 100 buyer pitch meetings in multiple countries, I have some definite do’s and don’ts that I find critical to my clients’ success. In todays episode we will focus on 5 things you never want to sell to a buyer in a pitch meeting: Never sell yourself Never sell your future marketing spend Never sell your products sales potential Never sell your products future look Never sell your friends opinions of the product What does all this mean? Listen and find out. Have fun and don’t forget to subscribe and leave us a comment. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter &m

In this weeks “Start Your Week Wisdom” we talk about understanding who your customers are so that you can strategically market to them. We use a recent case study from one of our TLB Clients to drive this concept home. Don’t miss this episode as there is some bonus material at the end that you will find interesting. Have a great week. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

We are using this weeks “Start Your Week Wisdom” to discuss the specifics of how our Costco meeting went last Friday and what the outcome was. Don’t miss the play by play!! Note: In the Podcast I mentioned that I would place an image here of the Costco main lobby in Canada. The system woudl not take it, which is why it is not here. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

Don’t miss this opportunity to come along with us as we prep for, excecute and recap a real live meeting with a buyer from Costco Canada. We are flying to Canada folks and it’s going to be cold, I mean really cold. However, what better reason to brave the freezing cold, than a meeting at Costco. Our hope is that coming along on our meeting will help you prepare for yours. It will be fun! Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

During this Monday’s Start Your Week Wisdom, we cover what to do when a buyer is not responding to your communication. Sometimes going Old School is just what the Doctor ordered. Feel free to leave feedback as to what methods you use when trying to get the attention of retail buyers. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

If you sell products into retail you will eventually need to email a retail buyer. This weeks podcast covers 5 Key Topics to include when emailing buyers on behalf of your product. Enjoy! What key items do you include in your buyer emails? What has worked best for you in the past? Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

When speaking to a retail buyer does no really mean no. Listen to this weeks “Start Your Week Wisdom” to find out. Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram

In this episode you will learn how to master any trade show and get out of the show more than you put in. I would love to hear your comments, questions and stories. TLB Blog Link: 9 Strategies to a successful Trade Show Love the show? Subscribe, rate, review, and share! ·      Here’s How »   Join the On The Shelf community today: ·      Ontheshelfnow.com ·      On The Shelf Now Facebook Group ·      On the Shelf Now Facebook ·      On The Shelf Now Twitter ·      On the Shelf Now Instagram